{"id":62808,"date":"2023-09-06T11:35:13","date_gmt":"2023-09-06T09:35:13","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/solution-selling"},"modified":"2023-09-06T11:35:13","modified_gmt":"2023-09-06T09:35:13","slug":"solution-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/sv\/entity\/losning-forsaljning","title":{"rendered":"L\u00f6sning f\u00f6r f\u00f6rs\u00e4ljning"},"content":{"rendered":"<p class=\"translation-block\">L\u00f6sningsf\u00f6rs\u00e4ljning \u00e4r en f\u00f6rs\u00e4ljningsmetod. I st\u00e4llet f\u00f6r att bara marknadsf\u00f6ra en befintlig produkt fokuserar s\u00e4ljaren p\u00e5 kundens problem och l\u00f6ser problemet med sina erbjudanden (produkter och tj\u00e4nster). L\u00f6sningen p\u00e5 problemet \u00e4r vad som utg\u00f6r en \"l\u00f6sning\". Keith M. Eades, f\u00f6rfattare till The New Solution Selling, definierar en l\u00f6sning p\u00e5 f\u00f6ljande s\u00e4tt: \"S\u00e5 vad \u00e4r definitionen av ordet l\u00f6sning? Det typiska svaret \u00e4r: \"Ett svar p\u00e5 ett problem.\" Jag h\u00e5ller med om detta svar, men tycker att det \u00e4r viktigt att utvidga definitionen. Problemet m\u00e5ste inte bara erk\u00e4nnas av k\u00f6paren, utan b\u00e5de k\u00f6paren och s\u00e4ljaren m\u00e5ste ocks\u00e5 komma \u00f6verens om svaret. S\u00e5 en l\u00f6sning \u00e4r ett \u00f6msesidigt \u00f6verenskommet svar p\u00e5 ett erk\u00e4nt problem. Dessutom m\u00e5ste en l\u00f6sning ocks\u00e5 ge en viss m\u00e4tbar f\u00f6rb\u00e4ttring. Med m\u00e4tbar f\u00f6rb\u00e4ttring menar jag att det finns ett f\u00f6re och kanske ett efter. Nu har vi en mer komplett definition av en l\u00f6sning; det \u00e4r ett \u00f6msesidigt delat svar p\u00e5 ett erk\u00e4nt problem, och svaret ger en m\u00e4tbar f\u00f6rb\u00e4ttring.\"<\/p>","protected":false},"excerpt":{"rendered":"<p>Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer\u2019s pain(s) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62808","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solution selling | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solution selling | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Solution selling is a sales methodology. 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