{"id":62807,"date":"2023-09-06T11:35:07","date_gmt":"2023-09-06T09:35:07","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/social-selling"},"modified":"2023-09-06T11:35:07","modified_gmt":"2023-09-06T09:35:07","slug":"social-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/sv\/entity\/social-forsaljning","title":{"rendered":"Social f\u00f6rs\u00e4ljning"},"content":{"rendered":"<p class=\"translation-block\">Social selling \u00e4r processen att utveckla relationer som en del av s\u00e4ljprocessen. Idag sker detta ofta via sociala n\u00e4tverk som LinkedIn, Twitter, Facebook och Pinterest, men det kan ske b\u00e5de online och offline. Exempel p\u00e5 tekniker f\u00f6r social selling \u00e4r att dela relevant inneh\u00e5ll, interagera direkt med potentiella k\u00f6pare och kunder, skapa ett personligt varum\u00e4rke och lyssna p\u00e5 sociala medier. Social Selling blir alltmer popul\u00e4rt i en rad olika branscher, men anv\u00e4nds fr\u00e4mst f\u00f6r B2B-f\u00f6rs\u00e4ljning (business-to-business) eller f\u00f6r konsumentk\u00f6p (t.ex. finansiell r\u00e5dgivning, fordons- och fastighetsaff\u00e4rer). C2C-f\u00f6retag (ofta kallade direktf\u00f6rs\u00e4ljningsf\u00f6retag) har anv\u00e4nt sociala s\u00e4ljtekniker (dvs. relationsbyggande) sedan l\u00e5ngt innan Internet fanns. Marknadsf\u00f6rare inom B2B och B2C tar nu till sig m\u00e5nga av dessa tekniker n\u00e4r de \u00f6vers\u00e4tts till sociala medieplattformar. Social selling f\u00f6rv\u00e4xlas ibland med social marknadsf\u00f6ring, men det finns tv\u00e5 viktiga skillnader. F\u00f6r det f\u00f6rsta \u00e4r social selling inriktad p\u00e5 s\u00e4ljare snarare \u00e4n p\u00e5 marknadsf\u00f6rare. F\u00f6r det andra syftar social selling till att odla en-till-en-relationer, snarare \u00e4n att s\u00e4nda ett-till-m\u00e5nga-meddelanden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social selling is the process of developing relationships as part of the sales process. 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