{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/sv\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"<p class=\"translation-block\">Business-to-business (B2B) \u00e4r handelstransaktioner mellan f\u00f6retag, t.ex. mellan en tillverkare och en grossist eller mellan en grossist och en detaljhandlare.  Kontrasterande termer \u00e4r business-to-consumer (B2C) och business-to-government (B2G). B2B branding \u00e4r en term som anv\u00e4nds inom marknadsf\u00f6ring. Den totala volymen av B2B-transaktioner (Business-to-Business) \u00e4r mycket h\u00f6gre \u00e4n volymen av B2C-transaktioner. Det fr\u00e4msta sk\u00e4let till detta \u00e4r att det i en typisk leveranskedja f\u00f6rekommer m\u00e5nga B2B-transaktioner som omfattar delkomponenter eller r\u00e5varor, och endast en B2C-transaktion, n\u00e4mligen f\u00f6rs\u00e4ljning av den f\u00e4rdiga produkten till slutkunden.  En biltillverkare g\u00f6r till exempel flera B2B-transaktioner, som att k\u00f6pa d\u00e4ck, glas till vindrutor och gummislangar till sina fordon.  Den slutliga transaktionen, ett f\u00e4rdigt fordon som s\u00e4ljs till konsumenten, \u00e4r en enda (B2C) transaktion. B2B anv\u00e4nds ocks\u00e5 i samband med kommunikation och samarbete.  M\u00e5nga f\u00f6retag anv\u00e4nder nu sociala medier f\u00f6r att f\u00e5 kontakt med sina konsumenter (B2C), men de anv\u00e4nder ocks\u00e5 liknande verktyg inom f\u00f6retaget s\u00e5 att de anst\u00e4llda kan f\u00e5 kontakt med varandra.  N\u00e4r kommunikationen sker mellan anst\u00e4llda kan detta kallas \"B2B\"-kommunikation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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