Bästa CRM med LinkedIn-integration + specialiserade verktyg [2024]

3 LinkedIn-CRM integration options summarized

Finding out whether the CRM of your choice integrates with LinkedIn can be a daunting task.

The integrations can have many different forms, and often they’re with LinkedIn Sales Navigator only, which severely limits the usefulness of the LinkedIn-CRM integration in your daily work.

To keep it simple, I’ll summarize the 3 LinkedIn-CRM integration options that exist, from highest to lowest benefit-cost ratio, and which CRM systems offer these options.

The three possible ways to integrate LinkedIn with your CRM are:

1. Get a CRM that integrates natively with LinkedIn + LinkedIn Sales Navigator
2. Pay $10-79/user/month for an additional tool to integrate your CRM with LinkedIn
3. Get a CRM that only integrates with LinkedIn Sales Navigator

Let’s start off with the best one 👇

1. Get a CRM that integrates natively with LinkedIn + LinkedIn Sales Navigator

A CRM that integrates directly with both your personal LinkedIn and LinkedIn Sales Navigator is most people’s preferred option.

I know this to be true because a lot of our customers at Salesflare have been asking for a good LinkedIn integration with their personal LinkedIn account… until it reached the top of our list of feature requests and we built it.

A good native LinkedIn integration with your CRM has multiple advantages:

• It’s faster
• It allows for a closer integration, with more capabilities and less clicks
• The way it works can be consistent with how your CRM works in general
• And of course: you don’t have to pay extra! 💸

None of Salesflare’s usual competitors (HubSpot, Pipedrive, Salesforce, Zoho CRM, Freshworks CRM, Copper, …) offer this native integration with your personal LinkedIn, so if this is what you need, no need to keep searching! Get Salesflare. 😄

Let me show you a typical workflow with Salesflare’s LinkedIn-CRM integration.

Step 1: View your newest prospect’s LinkedIn profile and add them to Salesflare if needed.

Step 2: Get their email address, either by searching for it with Salesflare’s email finder or – when they list it – by sourcing it directly from their LinkedIn profile.

Step 3: Get in touch by emailing them straight from the sidebar, or tagging them to add them to an email workflow.

And, just like that, they’re part of your sales pipeline! ✨

Every Salesflare plan comes with email finding credits included, so you don’t need to pay extra for that either. 😘 Unless, of course, you’re a power prospector, in which case you can get an additional credit package (coming soon!) at a competitive price to external email finder services.

If you want to try this out now, just:

1. Sign up for a free Salesflare trial here (no credit card needed)
2. And then download the Chrome plugin here 👈

And, while you’re at it, unlock the rest of the power of Salesflare!

Next to this LinkedIn CRM integration, there’s a bunch of cool stuff for you to check out in Salesflare: 🤩

• Built-in email workflows/sequences (you can add people to it straight from LinkedIn!)
• A handy sidebar for and integration with Gmail & Outlook (not just LinkedIn!)
• A visual drag-and-drop sales pipeline
• Fully automated customer timelines with emails, meetings, calls, …
• Data entry automation on every level
• Integrated email and web tracking
• An automated email signature sync
• And much more

To try it all in action, just sign up for a trial… or watch this video first. 👇

Loved it? 😍 Here are the links to create a Salesflare account and download the Chrome plugin for LinkedIn one last time… and a button:

Good luck prospecting 👊

2. Pay $10-79/user/month for an additional tool to integrate with LinkedIn

Salesflare is an easy to use CRM for small and medium-sized businesses and startups who sell B2B, so if you’re working in a large enterprise with a large enterprise CRM or you’re selling to consumers, option 1 may not be for you. 🤷‍♂

In that case, you can still resort to an additional tool (yes, sorry, you may have a few of those already) to take care of that tight integration with both personal LinkedIn and LinkedIn Sales Navigator.

In my research, I’ve identified 3 interesting options:

• Surfe.com (formerly known as Leadjet): for HubSpot, Salesforce, Copper, Pipedrive, Salesloft, Outreach
• Linckr.in: for Zoho CRM, Pipedrive (soon), HubSpot (soon) (note that the “soon” labels are there since 2022 (!))
• Linkmatch.com: Zoho CRM, Pipedrive, HubSpot, Insightly, Close, Copper, Bigin (plus a few ATS systems for recruiters)

(list of integrated CRMs last updated in September of 2024)

These tools largely come with similar features, with a few relatively small differences.

In my testing, I much preferred using Surfe because of its design and built-in email finder (similar to Salesflare’s), but its pricing is VERY high. 😦

If you want to have access to 500 email finding credits, you’ll be paying $79/user/month (monthly billing, September 2024) which is $14/user/month more than Salesflare’s Pro plan, which includes the same amount of credits… plus a full CRM platform, including email sequence tool, sales pipeline, and so much more.

Even without email finding credits, it sets you back $39/user/month, which is a lot of extra money to pay to get integrated with LinkedIn.

3. Get a CRM that only integrates with LinkedIn Sales Navigator

Lastly, if you only want an integration with LinkedIn Sales Navigator and NOT with your personal LinkedIn account, I’ve compiled a list of CRM systems that offer this dedicated LinkedIn Sales Navigator integration.

Note that you’ll need a LinkedIn Sales Navigator Advanced or Advanced Plus license for this, with the following pricing (September 2024):

• Avancerad: $135/user/month (annual billing) or $149 (monthly billing)
• Advanced Plus: pricing only available on request (and minimum 10 licenses…)

Here are the CRMs who integrate with LinkedIn Sales Navigator, including a direct link to the relevant instructions:

• Zoho CRM: instructions only in Nederländska och Tyska (long live Google Translate!)
• HubSpot CRM: instructions in Engelska
• Salesforce: instructions in Engelska
• Microsoft Dynamics 365: instructions in Engelska
• Sugar CRM: instructions in Engelska

Here are some other CRMs I looked at that don’t offer this type of LinkedIn Sales Navigator integration, so you don’t need to repeat the same research:

• Zendesk Sell, formerly known as Base CRM
• Freshworks CRM, formerly known as Freshsales
• Pipedrive (possible through additional tool)
• Copper (possible through additional tool)
• Insightly (possible through additional tool)
• Agile CRM
• Nimble CRM
• Capsule CRM

If I missed any CRMs with a native integration into LinkedIn Sales Navigator, let me know and I’ll add them to the list!

That’s it! No need to try out a ton of LinkedIn CRM integrations. I got you covered. 👊

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Jeroen Corthout

Medgrundare & VD hos Salesflare

Jag är medgrundare och VD på Salesflare, det intelligenta CRM-systemet för försäljning för små och medelstora företag som säljer B2B. Jag älskar att automatisera försäljning, bygga vackra produkter och skriva om alla dessa ämnen.

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