{"id":56999,"date":"2019-06-18T10:35:24","date_gmt":"2019-06-18T08:35:24","guid":{"rendered":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"modified":"2025-09-22T18:33:37","modified_gmt":"2025-09-22T16:33:37","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pt\/praticas-recomendadas-de-marketing-por-e-mail","title":{"rendered":"8 pr\u00e1ticas recomendadas de marketing por e-mail a serem seguidas"},"content":{"rendered":"<h1>8 pr\u00e1ticas recomendadas de marketing por e-mail a serem seguidas<\/h1>\n<h2 class=\"h2-subheader\">Um blog convidado de Faye Napigkit (Coordenadora de gera\u00e7\u00e3o de demanda da Campaign Monitor)<\/h2>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20to%20do%20well%20in%20the%20inbox\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_800.jpg\" alt=\"Caixa de entrada do Gmail do Google (se estiver usando a foto em um blog\/artigo, fa\u00e7a um link para o nosso site hostsorter.com :D)\"><\/a><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/hostreviews.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Coment\u00e1rios do anfitri\u00e3o<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">O e-mail \u00e9, sem d\u00favida, um dos canais de marketing digital mais eficazes <a href=\"https:\/\/thezeroed.com\/12-best-b2b-marketing-channels-to-try-in-2020\/\">utilizados pelas empresas<\/a> atualmente. Nenhum outro canal foi capaz de superar ou mesmo igualar o n\u00edvel de retorno que o marketing por e-mail oferece.<\/p>\n<p class=\"translation-block\">No entanto, para gerar o tipo de receita que o marketing por e-mail pode proporcionar, voc\u00ea precisa seguir todas as pr\u00e1ticas recomendadas.<\/p>\n<p class=\"translation-block\">N\u00e3o sabe o que s\u00e3o? N\u00e3o se preocupe. Continue lendo para conhecer as pr\u00e1ticas recomendadas atuais de marketing por e-mail.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"asfqp\">1. Use o servi\u00e7o de e-mail correto.<\/h2>\n<p><span style=\"font-weight: 400;\">Independentemente do produto ou servi\u00e7o ou do tamanho de sua organiza\u00e7\u00e3o, a escolha do produto ou servi\u00e7o certo deve ser feita com cuidado. <a href=\"https:\/\/blog.flock.com\/best-emails-for-companies\">servi\u00e7o de e-mail<\/a> ou plataforma \u00e9 fundamental para o sucesso de seu e-mail marketing. Ter uma plataforma com muitos recursos n\u00e3o significa que ela ser\u00e1 um furo no seu bolso, pois h\u00e1 muitos <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\"><span style=\"font-weight: 400;\">Ferramentas de marketing por e-mail baratas e gratuitas<\/span><\/a><span style=\"font-weight: 400;\" class=\"translation-block\"> que oferecem muitos recursos por um pre\u00e7o baixo. Considere seu or\u00e7amento com cuidado e escolha uma plataforma com a maioria, se n\u00e3o todos, esses recursos.<\/span><\/p>\n<ul>\n<li><strong class=\"translation-block\">Integra\u00e7\u00f5es <\/strong>- Simplifique todo o seu fluxo de trabalho com uma plataforma que permite integrar seu CRM e outros aplicativos de terceiros.<\/li>\n<li><strong class=\"translation-block\">An\u00e1lises <\/strong>- Sua plataforma deve ter recursos de an\u00e1lise para ajud\u00e1-lo a medir com precis\u00e3o o desempenho do e-mail.<\/li>\n<li><strong class=\"translation-block\">Escalabilidade <\/strong>- Evite o inc\u00f4modo de trocar de plataforma de tempos em tempos, escolhendo uma que possa ser dimensionada com voc\u00ea \u00e0 medida que voc\u00ea cresce.<\/li>\n<li><strong class=\"translation-block\">Automa\u00e7\u00e3o <\/strong>- Use uma plataforma com <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/engagement\/email-marketing\/\">poderosas fun\u00e7\u00f5es de automa\u00e7\u00e3o<\/a> para que voc\u00ea n\u00e3o tenha que enviar e-mails manualmente.<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"af11a\">2. Facilite a assinatura de sua lista.<\/h2>\n<p class=\"translation-block\">Se voc\u00ea deseja aumentar uma lista de assinantes engajados, precisa facilitar a assinatura dos visitantes do seu site. Voc\u00ea pode incentivar as assinaturas com esses tipos de formul\u00e1rios de assinatura:<\/p>\n<ul>\n<li><strong class=\"translation-block\">P\u00e1ginas de destino <\/strong>- Local <a href=\"https:\/\/blog.bluetuskr.com\/ecommerce-landing-page-best-practices\">p\u00e1ginas de destino<\/a> para capturar leads em p\u00e1ginas de alto tr\u00e1fego do seu site, como a p\u00e1gina inicial, a p\u00e1gina de contato e a p\u00e1gina sobre n\u00f3s.<\/li>\n<li><strong class=\"translation-block\">Bot\u00f5es<\/strong> - Coloque bot\u00f5es de assinatura em todo o seu site (por exemplo, p\u00e1gina inicial, p\u00e1gina do blog, artigos espec\u00edficos do blog etc.).<\/li>\n<li><strong class=\"translation-block\">M\u00eddia social <\/strong>- Use uma plataforma que lhe permita adicionar formul\u00e1rios de assinatura diretamente da sua p\u00e1gina do Facebook.<\/li>\n<\/ul>\n<p>Ao dar aos visitantes v\u00e1rias chances de se inscreverem, voc\u00ea n\u00e3o perder\u00e1 leads valiosos que poderiam se converter em clientes pagantes. <span class=\"translation-block\"> Voc\u00ea tamb\u00e9m pode incorporar um <a href=\"https:\/\/mailfloss.com\/email-verification-for-startups\">verificador de e-mail<\/a> em seu processo de assinatura para garantir a precis\u00e3o dos endere\u00e7os de e-mail fornecidos e melhorar a qualidade dos leads para otimizar o potencial de convers\u00e3o.<\/span><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"dd1r1\">3. Solicite informa\u00e7\u00f5es suficientes.<\/h2>\n<p class=\"translation-block\">N\u00e3o basta criar bot\u00f5es de inscri\u00e7\u00e3o atraentes e coloc\u00e1-los em v\u00e1rias p\u00e1ginas do seu site. Tamb\u00e9m \u00e9 preciso garantir que seus formul\u00e1rios sejam projetados para capturar as informa\u00e7\u00f5es corretas dos poss\u00edveis assinantes.<\/p>\n<p class=\"translation-block\">Seus esfor\u00e7os de segmenta\u00e7\u00e3o (mais sobre isso adiante) ser\u00e3o muito mais f\u00e1ceis se voc\u00ea tiver um tesouro de dados para trabalhar.<\/p>\n<p class=\"translation-block\">In addition to asking for standard information like their age, gender, and geographical location, you can also ask for other information that might be specific to <a href=\"https:\/\/www.skubana.com\/blog\/branding?utm_campaign=Partner%20Marketing&amp;utm_source=Salesflare\">your brand<\/a> and the type of product or service that you offer.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_391cb697ca293664dabcc4775926c3bb_800.jpg\" alt=\"Pr\u00e1ticas recomendadas de marketing por e-mail - solicite as informa\u00e7\u00f5es corretas\"><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Glenn Carstens-Peters<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bo54i\">4. Sempre confirme as assinaturas.<\/h2>\n<p class=\"translation-block\">Criar uma lista enorme de assinantes \u00e9 uma coisa, mas manter a sa\u00fade dessa lista \u00e9 outra. Se voc\u00ea n\u00e3o souber como <a href=\"https:\/\/www.emailmonday.com\/free-email-checker\/\">manter uma lista limpa e saud\u00e1vel<\/a>, poder\u00e1 acabar com uma lista repleta de assinantes n\u00e3o engajados - ou pior, inexistentes.<\/p>\n<p class=\"translation-block\">Quando se trata de proteger a sa\u00fade de sua lista, \u00e9 melhor prevenir do que remediar. Evite ter assinantes n\u00e3o engajados em sua lista usando o m\u00e9todo de confirma\u00e7\u00e3o double opt-in.<\/p>\n<p class=\"translation-block\">Com o double opt-in, voc\u00ea envia um e-mail para as pessoas que se inscreveram e pede que elas confirmem a assinatura clicando em um link em um e-mail de confirma\u00e7\u00e3o. Somente depois de conclu\u00edrem essa a\u00e7\u00e3o \u00e9 que elas ser\u00e3o adicionadas \u00e0 sua lista de assinantes.<\/p>\n<p class=\"translation-block\">Essa <a href=\"https:\/\/www.appmysite.com\/blog\/the-ultimate-guide-to-optimize-email-campaign-for-mobile-app-marketing\/\">pr\u00e1tica recomendada de marketing por e-mail<\/a> evita que e-mails inv\u00e1lidos sejam adicionados \u00e0 sua lista, ajudando-o, assim, a manter a integridade da sua lista. O uso do m\u00e9todo double opt-in tamb\u00e9m garante que voc\u00ea esteja em conformidade com o GDPR, que exige que as empresas <u><a href=\"https:\/\/gdpr-info.eu\/issues\/consent\/\">obtenham o consentimento dos clientes<\/a><\/u> antes de processar e armazenar suas informa\u00e7\u00f5es.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8589h\">5. A segmenta\u00e7\u00e3o \u00e9 fundamental.<\/h2>\n<p class=\"translation-block\">Use as informa\u00e7\u00f5es dos assinantes que j\u00e1 est\u00e3o \u00e0 sua disposi\u00e7\u00e3o para criar diferentes segmentos de assinantes. Voc\u00ea pode importar ou sincronizar os dados do cliente armazenados em seu CRM ou em qualquer outro software que esteja usando.<\/p>\n<p class=\"translation-block\">Aqui est\u00e3o alguns exemplos de pontos de dados de assinantes que voc\u00ea pode usar em seus esfor\u00e7os de segmenta\u00e7\u00e3o:<\/p>\n<ul>\n<li class=\"translation-block\">Localiza\u00e7\u00e3o geogr\u00e1fica<\/li>\n<li class=\"translation-block\">Cargo<\/li>\n<li class=\"translation-block\">N\u00edvel de senioridade (ex.: n\u00edvel de entrada, ger\u00eancia intermedi\u00e1ria, executivo, etc.)<\/li>\n<li class=\"translation-block\">Setor ou \u00e1rea de especializa\u00e7\u00e3o<\/li>\n<\/ul>\n<p class=\"translation-block\">Quando voc\u00ea segmenta sua lista em conjuntos menores de assinantes que t\u00eam denominadores comuns, o envio de conte\u00fado relevante para cada segmento ser\u00e1 muito mais f\u00e1cil. <a href=\"https:\/\/www.nutshell.com\/blog\/market-segmentation\/\">A segmenta\u00e7\u00e3o adequada<\/a> tamb\u00e9m facilita muito a reten\u00e7\u00e3o do interesse de seus assinantes e o envolvimento deles com sua marca.<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20personalize%20messages\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_7abfb8625a380db56b70de326e75afea_800.jpg\" alt=\"Esta manh\u00e3 (1\u00ba de janeiro de 2018) recebi uma mensagem doce e incomum da Siri no meu Apple Watch. Ela dizia: &quot;Feliz Ano Novo, Fikri!&quot;\"><\/a><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/unsplash.com\/@fikrirasyid\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Fikri Rasyid<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"86ggl\">6. Personalize suas mensagens.<\/h2>\n<p class=\"translation-block\">De acordo com os dados, <u><a href=\"https:\/\/www.edq.com\/globalassets\/white-papers\/email-data-quality-trends-report.pdf\">os e-mails personalizados geram taxas de transa\u00e7\u00e3o seis vezes mais altas<\/a><\/u> do que os e-mails n\u00e3o personalizados. Al\u00e9m disso, os profissionais de marketing afirmam que recebem <u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">760% mais receita se segmentarem e personalizarem suas campanhas<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Est\u00e1 claro que a <a href=\"https:\/\/www.thegratifiedblog.com\/email-personalization\/\">personaliza\u00e7\u00e3o de e-mail<\/a> traz muitos benef\u00edcios para sua empresa, portanto, n\u00e3o a considere como garantida.<\/p>\n<p class=\"translation-block\">At\u00e9 mesmo as estrat\u00e9gias mais b\u00e1sicas de personaliza\u00e7\u00e3o de e-mail podem produzir resultados surpreendentes. Por exemplo, voc\u00ea sabia que a simples <u><a href=\"https:\/\/www.experian.com\/small-business\/business-advice.jsp\">inclus\u00e3o do primeiro nome do assinante na linha de assunto pode aumentar as aberturas de e-mail em 26%<\/a><\/u>?<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"drnr\">7. Potencialize suas campanhas com automa\u00e7\u00e3o.<\/h2>\n<p class=\"translation-block\">Conforme mencionado anteriormente, \u00e9 melhor que sua <a href=\"https:\/\/www.clothingric.com\/blog\/email-marketing-coupons.html\">plataforma de e-mail tenha recursos de automa\u00e7\u00e3o<\/a>. Aproveite esses recursos e automatize o envio de v\u00e1rios e-mails.<\/p>\n<p class=\"translation-block\">Deixe sua plataforma fazer a maior parte do trabalho - afinal, \u00e9 para isso que servem as plataformas de e-mail. Tudo o que voc\u00ea precisa fazer \u00e9 configurar o fluxo de trabalho e determinar os acionadores apropriados, e sua plataforma cuidar\u00e1 do resto.<\/p>\n<p class=\"translation-block\">Voc\u00ea pode iniciar seus esfor\u00e7os de automa\u00e7\u00e3o com essas campanhas principais.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" class=\"translation-block\"><strong>S\u00e9rie de boas-vindas<\/strong><\/a> - Configure-o para ser enviado dentro de 24 horas ap\u00f3s o visitante se inscrever em sua lista.<\/li>\n<li><strong class=\"translation-block\">E-mails de feriados<\/strong> - Configure todos os seus e-mails de f\u00e9rias no in\u00edcio de cada ano e espere que as convers\u00f5es ocorram ao longo do ano.<\/li>\n<li><strong class=\"translation-block\">An\u00fancio<\/strong> - Atualize os assinantes em tempo h\u00e1bil sempre que houver an\u00fancios importantes, como a chegada de um novo produto.<\/li>\n<\/ul>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20automate\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_21668e867adedc7bfc543d3ee8e1fa97_800.jpg\" alt=\"Produzimos essa imagem no est\u00fadio da Digitized House para um recurso editorial em nosso site digitized.house.\"><\/a><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/unsplash.com\/@tkolnowski\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Thomas Kolnowski<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"6ism3\">8. Use as refer\u00eancias de marketing por e-mail a seu favor.<\/h2>\n<p class=\"translation-block\">Gaste o tempo e o esfor\u00e7o necess\u00e1rios para saber mais sobre os <u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\">marcos de refer\u00eancia de marketing por e-mail em diferentes setores<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Isso lhe d\u00e1 uma ideia do desempenho de sua marca em compara\u00e7\u00e3o com a concorr\u00eancia, bem como com marcas de outros setores.<\/p>\n<p class=\"translation-block\">Ele tamb\u00e9m permite que voc\u00ea determine quais \u00e1reas da sua estrat\u00e9gia de marketing por e-mail precisam ser aprimoradas, o que pode incluir o seguinte:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Taxa de abertura <\/strong>- Quantos destinat\u00e1rios est\u00e3o realmente abrindo seus e-mails?<\/li>\n<li><strong class=\"translation-block\">Taxa de cliques (CTR)<\/strong> - Quantos est\u00e3o clicando nos links inclu\u00eddos em seus e-mails?<\/li>\n<li><strong class=\"translation-block\">Taxa de cancelamento de inscri\u00e7\u00e3o <\/strong>- Quantos usu\u00e1rios cancelam a assinatura depois de receber um e-mail espec\u00edfico seu?<\/li>\n<li><strong class=\"translation-block\">Taxa de rejei\u00e7\u00e3o <\/strong>- Qual \u00e9 a porcentagem de e-mails que retornam para voc\u00ea?<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">N\u00e3o importa se voc\u00ea est\u00e1 apenas come\u00e7ando sua jornada de marketing por e-mail ou se \u00e9 um veterano experiente que deseja levar suas campanhas de marketing por e-mail a novos patamares, tenha em mente essas pr\u00e1ticas recomendadas.<\/p>\n<p class=\"translation-block\">Eles permitir\u00e3o que voc\u00ea aprimore sua estrat\u00e9gia em todos os aspectos e ajudar\u00e3o a garantir que voc\u00ea aproveite todos os benef\u00edcios do incr\u00edvel canal digital que \u00e9 o marketing por e-mail.<\/p>\n<p><em class=\"translation-block\"><strong>Um pouco sobre Faye:<br>\n<\/strong>Faye Napigkit \u00e9 coordenadora de gera\u00e7\u00e3o de demanda na Campaign Monitor. Se voc\u00ea est\u00e1 procurando uma plataforma de e-mail l\u00edder e cheia de automa\u00e7\u00e3o, d\u00ea uma olhada neles!<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/pt-br\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Experimente o CRM da Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 querendo se dar bem com o marketing por e-mail? Siga estas pr\u00e1ticas recomendadas de marketing por e-mail e aumente seu sucesso com o canal de marketing mais poderoso do mundo.<\/p>","protected":false},"author":1,"featured_media":57000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209],"tags":[208,125,124],"wl_entity_type":[122],"class_list":["post-56999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-templates","tag-emails","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Email Marketing Best Practices To Follow<\/title>\n<meta name=\"description\" content=\"Looking to do well with email marketing? 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