{"id":456,"date":"2017-02-09T00:00:00","date_gmt":"2017-02-08T22:00:00","guid":{"rendered":"http:\/\/doctuug235.235.axc.nl\/blog\/sales-heroes-conversation-starter-f8ef396723be\/"},"modified":"2025-04-10T17:21:26","modified_gmt":"2025-04-10T15:21:26","slug":"sales-heroes-conversation-starter-f8ef396723be","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pt\/iniciador-de-conversa-sobre-herois-de-vendas-f8ef396723be","title":{"rendered":"Her\u00f3is de vendas: In\u00edcio de conversa"},"content":{"rendered":"
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Her\u00f3is de vendas: In\u00edcio de conversa<\/h1>\n<\/header>\n
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\"Her\u00f3i<\/div>\n<\/figure>\n

Sozinho, segurando uma ta\u00e7a de vinho e sem ningu\u00e9m para conversar. Esse \u00e9 o meu caso em quase todas as confer\u00eancias de que participo. Vou para l\u00e1 com o objetivo espec\u00edfico de conhecer pessoas interessantes, mas, em vez disso, acabo conversando com pessoas que j\u00e1 conhe\u00e7o. Ou fico preso com a pessoa estranha ao meu lado, que provavelmente n\u00e3o ser\u00e1 o contato comercial valioso ou a pista preciosa que estou procurando. Claro, eu poderia me preparar melhor. Mas examinar as listas de presen\u00e7a, examinar os perfis do LinkedIn e marcar reuni\u00f5es leva dias. Dias que nem eu nem os outros convidados temos.<\/p>\n

A Conversation Starter quer garantir que voc\u00ea nunca mais tenha que passar por infernos como esse. Sua plataforma torna muito f\u00e1cil para os participantes de eventos conversarem com pessoas que eles querem<\/em> conhecer, sobre t\u00f3picos que querem<\/em> conversar. N\u00f3s nos reunimos com o her\u00f3i de vendas da Conversation Starters, Dries, para falar sobre como eles preenchem seu pipeline de vendas e como usam o Salesflare para fechar leads.<\/p>\n

Do que se trata o Conversation Starter?<\/strong><\/h3>\n

\"O Conversation Starter foi fundado por Rutger e Niels ap\u00f3s anos de organiza\u00e7\u00e3o de eventos TEDx na Universidade de Hasselt. Ano ap\u00f3s ano, eles ficavam cada vez mais frustrados com o fato de o trabalho em rede n\u00e3o ser bem-sucedido. Tinha que haver uma maneira melhor.<\/p>\n

O Conversation Starter \u00e9 uma plataforma digital em que os h\u00f3spedes podem criar um perfil com t\u00f3picos de seu interesse. Eles podem percorrer outros perfis e planejar reuni\u00f5es com pessoas com quem gostariam de conversar. Isso torna o networking mais natural, com os t\u00f3picos de conversa atuando como quebra-gelo eficaz.\"<\/p>\n

<\/figure>\n

\"N\u00e3o se trata apenas dos convidados. Voc\u00ea sozinho \u00e9 o pior pesadelo de networking do organizador do evento, assim como \u00e9 o seu. A maior parte do conte\u00fado agora est\u00e1 dispon\u00edvel digitalmente durante e ap\u00f3s os eventos, portanto, o networking se tornou mais importante. Com o Conversation Starter, os organizadores podem proporcionar uma melhor experi\u00eancia de networking. Eles tamb\u00e9m ficam sabendo quem est\u00e1 se encontrando com quem e o que est\u00e1 sendo falado. Isso os ajuda a alinhar o conte\u00fado e a criar eventos melhores e mais relevantes no futuro.\"<\/p>\n<\/div>\n<\/section>\n

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Como o Conversation Starter faz as vendas?<\/strong><\/h3>\n

\"Os melhores contatos que recebemos s\u00e3o do pr\u00f3prio Conversation Starter. As feiras e confer\u00eancias costumam estar repletas de outros organizadores de eventos que gostam da ferramenta e querem us\u00e1-la em seus pr\u00f3prios eventos. L\u00e1, acontece a mesma coisa. Cada evento nos traz novos contatos e feedbacks valiosos para aprimorar ainda mais nossa ferramenta.<\/p>\n

Esse efeito cascata vai al\u00e9m dos organizadores de eventos. Assim que as pessoas gostam de sua primeira experi\u00eancia com o Conversation Starter, elas querem continuar a us\u00e1-lo em outros eventos. Elas nos promover\u00e3o com influenciadores de eventos e, assim, se tornar\u00e3o embaixadores ativos da nossa marca.<\/p>\n

Para o outbound, procuramos eventos locais de pequeno e m\u00e9dio porte e tentamos obter uma apresenta\u00e7\u00e3o, usando uma abordagem pessoal e campanhas de gotejamento. Geralmente, \u00e9 muito f\u00e1cil encontrar os organizadores, pois eles querem estar dispon\u00edveis para seus participantes. Isso tamb\u00e9m significa que eles recebem muito spam, o que dificulta o contato com eles. H\u00e1 uma tonelada de construtores de tecnologia de eventos por a\u00ed e a maioria dos organizadores n\u00e3o acompanha ativamente quais s\u00e3o as melhores solu\u00e7\u00f5es.\"<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Como voc\u00ea usa o Salesflare?<\/h3>\n

\"Est\u00e1vamos usando o Close.io, mas estamos cansados de ter que inserir manualmente todos os dados. Para mim, ter que manter tudo atualizado por conta pr\u00f3pria \u00e9 a pior parte de um CRM. As pessoas n\u00e3o continuam fazendo isso, o que torna o CRM in\u00fatil. \u00c9 o mundo de cabe\u00e7a para baixo.<\/p>\n

No Salesflare, isso n\u00e3o acontece. Tudo est\u00e1 sempre pronto para que voc\u00ea possa se concentrar em qualificar os leads e conduzi-los ao seu pipeline de vendas. Gosto do fato de voc\u00ea poder acompanhar rapidamente uma oportunidade. Com um clique, sei tudo o que foi dito e feito at\u00e9 o momento. Isso facilita a colabora\u00e7\u00e3o dentro da equipe e permite uma responsabiliza\u00e7\u00e3o efetiva.<\/p>\n

Acho que a Salesflare faz um \u00f3timo trabalho ao ouvir seus clientes. \u00c9 poss\u00edvel perceber que h\u00e1 um roteiro de produtos, mas eles o ajustam e priorizam de acordo com o feedback dos clientes. Os novos insights s\u00e3o um \u00f3timo exemplo. No momento, estamos ansiosos pelo lan\u00e7amento dos campos personalizados. Ser\u00e1 perfeito para acompanhar como abordamos os leads e perdemos oportunidades.\"<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Gostaria de compartilhar algum truque ou dica de vendas?<\/strong><\/h3>\n

\"A qualifica\u00e7\u00e3o de leads<\/a> precoce \u00e9 importante. Desperdi\u00e7ar tempo e energia com leads ruins pode ser prejudicial aos seus neg\u00f3cios, portanto, voc\u00ea deve passar de um funil de vendas enorme para um funil menor e mais qualitativo o mais r\u00e1pido poss\u00edvel. Fazemos isso com base em par\u00e2metros como o tamanho do evento, o p\u00fablico-alvo e os recursos do organizador.<\/p>\n

Acredito muito em acompanhamentos assertivos. Na Conversation Starter, continuamos a fazer o acompanhamento at\u00e9 que eles digam sim<\/em> ou deixe-me em paz<\/em>. A maioria dos vendedores tende a se sentir desconfort\u00e1vel em avan\u00e7ar dessa forma, mas funciona. Para acompanhamento, tamb\u00e9m ligamos muito para os leads. As pessoas tendem a n\u00e3o ignor\u00e1-lo quando voc\u00ea as chama ao telefone.<\/p>\n

Nas campanhas de e-mail frias, mantemos o limite de envolvimento conosco o mais baixo poss\u00edvel. Usamos o Mixmax<\/a> para criar e-mails nos quais o cliente em potencial pode clicar yes<\/em> ou no <\/em> em uma enquete para dizer se est\u00e1 interessado ou n\u00e3o e selecionar intervalos de tempo para uma chamada r\u00e1pida. Dois cliques, \u00e9 isso. E um clique para adicionarmos o lead ao Salesflare. Pronto.\"<\/p>\n

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\"Equipe<\/div>
O Esquadr\u00e3o Iniciador de Conversas: Rutger, Niels e Dries (LTR)<\/figcaption><\/figure>\n

Saiba mais em <\/em>Facebook<\/em><\/a>, <\/em>Twitter<\/em><\/a> e <\/em>ConversationStarter.net<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n

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A cada m\u00eas, apresentamos um dos clientes do Salesflare para saber mais sobre seus neg\u00f3cios e como eles realizam as vendas.<\/em><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

Sozinho, segurando uma ta\u00e7a de vinho e sem ningu\u00e9m para conversar. Esse \u00e9 o meu caso em quase todas as confer\u00eancias de que participo. 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