{"id":63262,"date":"2024-03-01T14:33:23","date_gmt":"2024-03-01T13:33:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/?post_type=entity&#038;p=63262"},"modified":"2024-03-01T14:33:23","modified_gmt":"2024-03-01T13:33:23","slug":"lead-generation","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/pt\/entity\/geracao-de-leads","title":{"rendered":"Gera\u00e7\u00e3o de leads"},"content":{"rendered":"<p><span class=\"translation-block\">A gera\u00e7\u00e3o de leads \u00e9 um processo essencial nas estrat\u00e9gias de marketing e vendas, com o objetivo de identificar e cultivar clientes potenciais para os produtos ou servi\u00e7os de uma empresa. Ela serve como a primeira etapa do funil de vendas, criando um pipeline de clientes em potencial que podem ser estimulados a fazer uma compra. 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