{"id":62808,"date":"2023-09-06T11:35:13","date_gmt":"2023-09-06T09:35:13","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/solution-selling"},"modified":"2023-09-06T11:35:13","modified_gmt":"2023-09-06T09:35:13","slug":"solution-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/pt\/entity\/solution-selling","title":{"rendered":"Venda de solu\u00e7\u00f5es"},"content":{"rendered":"<p class=\"translation-block\">A venda de solu\u00e7\u00f5es \u00e9 uma metodologia de vendas. Em vez de apenas promover um produto existente, o vendedor se concentra na(s) dor(es) do cliente e resolve o problema com suas ofertas (produtos e servi\u00e7os). A resolu\u00e7\u00e3o da dor \u00e9 o que constitui uma \"solu\u00e7\u00e3o\". Keith M. Eades, autor de The New Solution Selling (A nova venda de solu\u00e7\u00f5es), define uma solu\u00e7\u00e3o como: \"Ent\u00e3o, qual \u00e9 a defini\u00e7\u00e3o da palavra solu\u00e7\u00e3o? A resposta t\u00edpica \u00e9: \"Uma resposta para um problema\". Concordo com essa resposta, mas acho que \u00e9 importante ampliar a defini\u00e7\u00e3o. N\u00e3o apenas o problema precisa ser reconhecido pelo comprador, mas tanto o comprador quanto o vendedor tamb\u00e9m precisam concordar com a resposta. Portanto, uma solu\u00e7\u00e3o \u00e9 uma resposta mutuamente acordada para um problema reconhecido. Al\u00e9m disso, uma solu\u00e7\u00e3o tamb\u00e9m deve proporcionar alguma melhoria mensur\u00e1vel. Por melhoria mensur\u00e1vel, quero dizer que h\u00e1 um antes e pode haver um depois. Agora temos uma defini\u00e7\u00e3o mais completa de uma solu\u00e7\u00e3o: \u00e9 uma resposta mutuamente compartilhada para um problema reconhecido, e a resposta proporciona uma melhoria mensur\u00e1vel.\"<\/p>","protected":false},"excerpt":{"rendered":"<p>Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer\u2019s pain(s) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62808","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solution selling | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solution selling | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Solution selling is a sales methodology. 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