{"id":62807,"date":"2023-09-06T11:35:07","date_gmt":"2023-09-06T09:35:07","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/social-selling"},"modified":"2023-09-06T11:35:07","modified_gmt":"2023-09-06T09:35:07","slug":"social-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/pt\/entity\/social-selling","title":{"rendered":"Venda social"},"content":{"rendered":"<p class=\"translation-block\">A venda social \u00e9 o processo de desenvolvimento de relacionamentos como parte do processo de vendas. Atualmente, isso ocorre com frequ\u00eancia por meio de redes sociais, como LinkedIn, Twitter, Facebook e Pinterest, mas pode ocorrer on-line ou off-line. Exemplos de t\u00e9cnicas de vendas sociais incluem o compartilhamento de conte\u00fado relevante, a intera\u00e7\u00e3o direta com poss\u00edveis compradores e clientes, a marca pessoal e a escuta social. A venda social est\u00e1 ganhando popularidade em v\u00e1rios setores, embora seja usada principalmente para vendas B2B (business-to-business) ou compras de consumidores altamente considerados (por exemplo, servi\u00e7os de consultoria financeira, automotivo, imobili\u00e1rio). As empresas C2C (geralmente chamadas de empresas de venda direta) t\u00eam usado t\u00e9cnicas de venda social (ou seja, constru\u00e7\u00e3o de relacionamentos) desde muito antes da exist\u00eancia da Internet. Os profissionais de marketing B2B e B2C agora est\u00e3o adotando muitas dessas t\u00e9cnicas \u00e0 medida que elas s\u00e3o traduzidas para as plataformas de m\u00eddia social. Embora a venda social \u00e0s vezes seja confundida com o marketing social, h\u00e1 duas diferen\u00e7as importantes. Em primeiro lugar, o foco da venda social s\u00e3o os profissionais de vendas, e n\u00e3o os profissionais de marketing. Em segundo lugar, a venda social tem como objetivo cultivar relacionamentos individuais, em vez de transmitir mensagens de um para muitos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social selling is the process of developing relationships as part of the sales process. Today this often takes place via [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62807","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social selling | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social selling | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Social selling is the process of developing relationships as part of the sales process. 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