{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/pt\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"<p class=\"translation-block\">Business-to-business (B2B) s\u00e3o transa\u00e7\u00f5es comerciais entre empresas, como entre um fabricante e um atacadista, ou entre um atacadista e um varejista.  Os termos contrastantes s\u00e3o business-to-consumer (B2C) e business-to-government (B2G). Branding B2B \u00e9 um termo usado em marketing. O volume geral de transa\u00e7\u00f5es B2B (Business-to-Business) \u00e9 muito maior do que o volume de transa\u00e7\u00f5es B2C. A principal raz\u00e3o para isso \u00e9 que, em uma cadeia de suprimentos t\u00edpica, haver\u00e1 muitas transa\u00e7\u00f5es B2B envolvendo subcomponentes ou mat\u00e9rias-primas e apenas uma transa\u00e7\u00e3o B2C, especificamente a venda do produto acabado ao cliente final.  Por exemplo, um fabricante de autom\u00f3veis faz v\u00e1rias transa\u00e7\u00f5es B2B, como a compra de pneus, vidros para para-brisas e mangueiras de borracha para seus ve\u00edculos.  A transa\u00e7\u00e3o final, um ve\u00edculo acabado vendido ao consumidor, \u00e9 uma transa\u00e7\u00e3o \u00fanica (B2C). O B2B tamb\u00e9m \u00e9 usado no contexto de comunica\u00e7\u00e3o e colabora\u00e7\u00e3o.  Muitas empresas est\u00e3o usando as m\u00eddias sociais para se conectar com seus consumidores (B2C); no entanto, agora est\u00e3o usando ferramentas semelhantes dentro da empresa para que os funcion\u00e1rios possam se conectar uns com os outros.  Quando a comunica\u00e7\u00e3o est\u00e1 ocorrendo entre os funcion\u00e1rios, isso pode ser chamado de comunica\u00e7\u00e3o \"B2B\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" 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