{"id":62984,"date":"2023-11-07T09:00:26","date_gmt":"2023-11-07T08:00:26","guid":{"rendered":"https:\/\/blog.salesflare.com\/lead-gen-for-agency"},"modified":"2026-01-12T15:39:50","modified_gmt":"2026-01-12T14:39:50","slug":"lead-gen-for-agency","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pl\/lead-gen-dla-agencji","title":{"rendered":"Jak generowa\u0107 leady jako agencja marketingowa: przewodnik krok po kroku"},"content":{"rendered":"<h1>Jak generowa\u0107 leady jako agencja marketingowa: przewodnik krok po kroku<\/h1>\n<h2 class=\"h2-subheader\">Go\u015bcinny blog Sophii Garcii (Copywriting &amp; Conversion Expert)<\/h2>\n<p class=\"translation-block\">Gdyby zapyta\u0107 100 w\u0142a\u015bcicieli agencji marketingowych, w jaki spos\u00f3b pozyskuj\u0105 potencjalnych klient\u00f3w, 90 z nich odpowiedzia\u0142oby: \"g\u0142\u00f3wnie z polecenia\".<\/p>\n<p class=\"translation-block\">Polecenia s\u0105 \u015bwietne. To jedni z naj\u0142atwiejszych do pozyskania klient\u00f3w, poniewa\u017c us\u0142yszeli o tobie od kogo\u015b, komu ufaj\u0105.<\/p>\n<p class=\"translation-block\">Ale jak cz\u0119sto naprawd\u0119 je otrzymujesz? Raz na tydzie\u0144? Na <em>miesi\u0105c<\/em>?<\/p>\n<p class=\"translation-block\">I jak cz\u0119sto s\u0105 to Twoi idealni klienci?<\/p>\n<p class=\"translation-block\">Przypadkowy wzrost nie jest skalowalny. Potrzebujesz kontroli nad strategi\u0105 generowania lead\u00f3w, je\u015bli chcesz utrzyma\u0107 zdrowy pipeline.<\/p>\n<hr>\n<h2 id=\"4qaaf\">Co wyr\u00f3\u017cnia lead gen dla agencji marketingowych?<\/h2>\n<p class=\"translation-block\">Sprzeda\u017c agencyjna jest wyj\u0105tkowa pod tym wzgl\u0119dem:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Jako\u015b\u0107 liczy si\u0119 bardziej ni\u017c ilo\u015b\u0107. <\/strong>Chcesz pracowa\u0107 tylko z klientami, kt\u00f3rzy zapewni\u0105 Ci najlepszy zwrot z inwestycji w Twoje us\u0142ugi. Je\u015bli nie pasuj\u0105 do twojego ICP, zwykle kosztuj\u0105 ci\u0119 wi\u0119cej ni\u017c s\u0105 warte.<\/li>\n<li><strong class=\"translation-block\">Nie mo\u017cna zagwarantowa\u0107 wynik\u00f3w ani struktury. <\/strong>SaaS i towary konsumpcyjne oferuj\u0105 jednolite do\u015bwiadczenia produktowe. Dla Ciebie ka\u017cdy klient i zakres projektu jest inny.<\/li>\n<li><strong class=\"translation-block\">Klienci musz\u0105 wezwa\u0107 si\u0119 do dzia\u0142ania.<\/strong> W 2026 roku wszyscy <em>wie<\/em> musz\u0105 promowa\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107. Nie masz mo\u017cliwo\u015bci dowiedzenia si\u0119, co chc\u0105 osi\u0105gn\u0105\u0107 (lub czy w og\u00f3le maj\u0105 na to bud\u017cet). Istnieje 99,9% szansy, \u017ce nie trafisz w cel w zimnym e-mailu.<\/li>\n<\/ul>\n<p class=\"translation-block\">Zasadniczo potrzebujesz bardziej praktycznego podej\u015bcia.<\/p>\n<p><strong class=\"translation-block\">Te cztery strategie generowania lead\u00f3w opieraj\u0105 si\u0119 na sobie nawzajem i ka\u017cdy odnosz\u0105cy sukcesy w\u0142a\u015bciciel agencji marketingowej z nich korzysta. <\/strong>\ud83d\udc47\ud83c\udffb<\/p>\n<hr>\n<h2 id=\"3jbsf\">1. Skup si\u0119 najpierw na SEO<\/h2>\n<p class=\"translation-block\">Dlaczego ktokolwiek mia\u0142by rejestrowa\u0107 si\u0119 u ciebie jako klient, je\u015bli nie potrafisz nawet pozycjonowa\u0107 w\u0142asnej witryny?<\/p>\n<p class=\"translation-block\">Opr\u00f3cz praktykowania tego, co g\u0142osisz, <a href=\"https:\/\/www.hellobar.com\/blog\/seo-lead-generation\/\">SEO jest fantastycznym miejscem<\/a> do rozpocz\u0119cia, poniewa\u017c k\u0142adzie podwaliny pod sta\u0142y ruch organiczny (a co za tym idzie, darmowych potencjalnych klient\u00f3w \ud83e\udd11).<\/p>\n<p class=\"translation-block\">Kiedy zaczynasz, istnieje kilka wa\u017cnych element\u00f3w uk\u0142adanki SEO:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Optymalizacja techniczna -<\/strong> Napraw usterki w kodzie, upewnij si\u0119, \u017ce witryna \u0142aduje si\u0119 w 3 sekundy lub mniej i u\u017cywaj danych strukturalnych do definiowania element\u00f3w na ka\u017cdej stronie.<\/li>\n<li><strong class=\"translation-block\">\ud83d\udcca <a href=\"https:\/\/aioseo.com\/seo-analyzer\/\">optymalizacja na stronie<\/a> -... <\/strong>Zoptymalizuj metadane i tre\u015b\u0107 pod k\u0105tem s\u0142\u00f3w kluczowych, upro\u015b\u0107 architektur\u0119 witryny i u\u0142atw znajdowanie najwa\u017cniejszych stron (np. cennika, us\u0142ug, tre\u015bci filarowych, bloga).<\/li>\n<li><strong class=\"translation-block\">\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb<a href=\"https:\/\/blog.salesflare.com\/pl\/co-musisz-wiedziec-o-google-aby-skutecznie-wyszukiwac-slowa-kluczowe-dla-seo-43d4fd3768ab-2\"> <u>Keyword research<\/u><\/a> -.<\/strong> Znajd\u017a odpowiednie terminy i frazy do kierowania na ka\u017cd\u0105 stron\u0119, w oparciu o intencje wyszukiwania.<\/li>\n<li><strong class=\"translation-block\">\ud83d\udcc8 Optymalizacja wsp\u00f3\u0142czynnika konwersji (CRO) -<\/strong> Wyr\u00f3\u017cnij swoje przyciski CTA, u\u017cyj map cieplnych, aby zrozumie\u0107 zachowanie u\u017cytkownik\u00f3w i, na lito\u015b\u0107 bosk\u0105, nie wype\u0142niaj swojej witryny \u015bmieciami ChatGPT.<\/li>\n<li><strong class=\"translation-block\">Opinie klient\u00f3w -<\/strong> Miej \u015bwietny produkt i buduj autorytet, zach\u0119caj\u0105c innych do m\u00f3wienia o nim.<\/li>\n<\/ul>\n<p class=\"translation-block\">Istnieje wiele zaawansowanych narz\u0119dzi, ale mo\u017cesz zacz\u0105\u0107 od Google Search Console. Jest bezp\u0142atne i pokazuje b\u0142\u0119dy techniczne i UX, kt\u00f3re mo\u017cna naprawi\u0107 w celu natychmiastowego zwi\u0119kszenia wydajno\u015bci.<\/p>\n<hr>\n<h2 id=\"dt46k\">2. Rozszerzenie SEO o marketing tre\u015bci<\/h2>\n<p><a href=\"https:\/\/blog.salesflare.com\/pl\/czym-jest-content-marketing-2\" class=\"translation-block\">Marketing tre\u015bci<\/a> dzia\u0142a w parze z SEO. Gdy ju\u017c po\u0142o\u017cysz podwaliny i naprawisz techniczne niedoci\u0105gni\u0119cia, mo\u017cesz powa\u017cnie zaj\u0105\u0107 si\u0119 tworzeniem tre\u015bci.<\/p>\n<p class=\"translation-block\">Nie oznacza to pisania post\u00f3w na blogu dla samego pisania. Potrzebujesz warto\u015bciowych tre\u015bci, kt\u00f3re naucz\u0105 czego\u015b Twoich klient\u00f3w lub rozwi\u0105\u017c\u0105 jaki\u015b problem.<\/p>\n<p class=\"translation-block\">Aby uzyska\u0107 natychmiastowy wzrost, zacznij od tre\u015bci typu bottom-of-funnel (BoFu):<\/p>\n<ul>\n<li class=\"translation-block\">Studia przypadk\u00f3w<\/li>\n<li class=\"translation-block\">Opinie i referencje klient\u00f3w<\/li>\n<li class=\"translation-block\">Strony us\u0142ug (dla wszystkich us\u0142ug agencji)<\/li>\n<li class=\"translation-block\">Strony z cenami<\/li>\n<li class=\"translation-block\">Strony por\u00f3wnawcze\/najlepsze (np. nasza strona \"<u><a href=\"https:\/\/blog.salesflare.com\/pl\/najlepszy-system-zarzadzania-sprzedaza\">najlepszy CRM sprzeda\u017cowy<\/a><\/u>\")<\/li>\n<li class=\"translation-block\">Przypadki u\u017cycia (dla bran\u017c, w kt\u00f3rych si\u0119 specjalizujesz)<\/li>\n<\/ul>\n<p class=\"translation-block\">To jest to, czego szukaj\u0105 decydenci, por\u00f3wnuj\u0105c r\u00f3\u017cne agencje, dowiaduj\u0105c si\u0119, co oferuje twoja i oceniaj\u0105c twoj\u0105 zdolno\u015b\u0107 do spe\u0142nienia ich wymaga\u0144.<\/p>\n<p class=\"translation-block\">Innymi s\u0142owy, sprawia, \u017ce ludzie, kt\u00f3rzy s\u0105 ju\u017c prawie gotowi do zakupu, kupuj\u0105. <em>Cha-ching. <\/em>\ud83d\udcb0<\/p>\n<p class=\"translation-block\">Podczas tworzenia tej zawarto\u015bci,<\/p>\n<ul>\n<li class=\"translation-block\">Podziel go na czytelne akapity (tak jak w tym artykule, maksymalnie 3-4 zdania).<\/li>\n<li class=\"translation-block\">U\u017cywaj wypunktowa\u0144 i wizualizacji.<\/li>\n<li><a href=\"https:\/\/backlinko.com\/generative-engine-optimization-geo\" class=\"translation-block\">Optymalizacja pod k\u0105tem odpowiednich s\u0142\u00f3w kluczowych<\/a> (ale zachowaj naturalno\u015b\u0107).<\/li>\n<li class=\"translation-block\">Linki do innych odpowiednich stron, zar\u00f3wno w Twojej witrynie, jak i w autorytatywnych witrynach zewn\u0119trznych (np. dla statystyk).<\/li>\n<\/ul>\n<p><strong>\ud83d\udca1<\/strong><em class=\"translation-block\"><strong>Prosta wskaz\u00f3wka: <\/strong>Mo\u017cesz<a href=\"https:\/\/blog.salesflare.com\/pl\/zmiana-przeznaczenia-tresci\"> <u>repurpose your content<\/u><\/a> into social media posts and newsletter send-outs.<\/em><\/p>\n<hr>\n<h2 id=\"7l093\">3. Zbuduj swoj\u0105 mark\u0119 osobist\u0105 (jako za\u0142o\u017cyciel)<\/h2>\n<p class=\"translation-block\"><u><a href=\"https:\/\/sproutsocial.com\/insights\/linkedin-statistics\/\">89% marketer\u00f3w B2B<\/a><\/u> u\u017cywa LinkedIn do generowania lead\u00f3w.<\/p>\n<p><em class=\"translation-block\">Dlaczego?<\/em><\/p>\n<p class=\"translation-block\">Poniewa\u017c jest zalany decydentami wysokiego szczebla.<\/p>\n<p class=\"translation-block\">Jako za\u0142o\u017cyciel, <a href=\"https:\/\/www.kontentino.com\/blog\/linkedin-scheduling-tools\/\">publikowanie tre\u015bci na LinkedIn<\/a> i Twitterze\/X pomo\u017ce ci zbudowa\u0107 grup\u0119 odbiorc\u00f3w:<\/p>\n<ul>\n<li class=\"translation-block\">podobnie my\u015bl\u0105ce osoby<\/li>\n<li class=\"translation-block\">aspiruj\u0105cych marketer\u00f3w, kt\u00f3rzy teraz patrz\u0105 na ciebie z podziwem<\/li>\n<li class=\"translation-block\">os\u00f3b zainteresowanych wsp\u00f3\u0142prac\u0105<\/li>\n<\/ul>\n<p class=\"translation-block\">Za\u0142\u00f3\u017cmy, \u017ce prowadzisz <a href=\"https:\/\/www.seohero.io\/\">agencj\u0119 marketingu tre\u015bci<\/a> i nie wiesz, jak znale\u017a\u0107 klient\u00f3w na copywriting. Mo\u017cesz wys\u0142a\u0107 setki <a href=\"https:\/\/blog.salesflare.com\/pl\/zimne-e-maile\">zimnych e-maili<\/a> do zupe\u0142nie przypadkowych os\u00f3b lub mo\u017cesz zrobi\u0107 to, co robi Joe Zappa. \ud83d\udc47\ud83c\udffb<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/image1_6a8dddffc44bb71854a8ab0b953b5253_800.jpg\" alt=\"Zoptymalizowany profil LinkedIn dla w\u0142a\u015bciciela agencji\"><\/figure>\n<p class=\"translation-block\">Strony profilowe LinkedIn s\u0105 zaprojektowane jak strony docelowe. Tak wi\u0119c, je\u015bli uzyskasz odpowiedni ruch na swoim profilu, od razu zach\u0119cisz ludzi do zapisania si\u0119 do newslettera lub zarezerwowania rozmowy sprzeda\u017cowej.<\/p>\n<p class=\"translation-block\">Aby jednak przyci\u0105gn\u0105\u0107 ruch do tego profilu, potrzebna jest tre\u015b\u0107. <em>Dobrej<\/em> tre\u015bci.<\/p>\n<p class=\"translation-block\">Je\u015bli ju\u017c prowadzisz bloga, zajmujesz si\u0119 SEO i prowadzisz agencj\u0119 <a href=\"https:\/\/elements.envato.com\/learn\/what-is-a-marketing-campaign\">marketingow\u0105<\/a>, jeste\u015b chodz\u0105c\u0105 <a href=\"https:\/\/blog.salesflare.com\/pl\/pomysly-na-tresc\">maszyn\u0105 pomys\u0142\u00f3w na tre\u015bci<\/a>.<\/p>\n<p class=\"translation-block\">Wszystko, co musisz zrobi\u0107, to:<\/p>\n<ul>\n<li class=\"translation-block\">\u015bledzi\u0107 tw\u00f3rc\u00f3w w swojej przestrzeni.<\/li>\n<li class=\"translation-block\">sprawd\u017a, co publikuj\u0105, jak uk\u0142adaj\u0105 tre\u015bci i gdzie mo\u017cesz si\u0119 wyr\u00f3\u017cni\u0107.<\/li>\n<li class=\"translation-block\">dodawa\u0107 warto\u015b\u0107 i budowa\u0107 relacje poprzez anga\u017cuj\u0105ce komentarze.<\/li>\n<li class=\"translation-block\">Publikuj codziennie tre\u015bci zawieraj\u0105ce Twoje unikalne podej\u015bcie do marketingu i prowadzenia firmy.<\/li>\n<li class=\"translation-block\">Podkre\u015blaj sukcesy klient\u00f3w, aby zwi\u0119kszy\u0107 zainteresowanie swoj\u0105 prac\u0105.<\/li>\n<\/ul>\n<p class=\"translation-block\">To dzia\u0142a. Niedawno pan Zappa od niechcenia wspomnia\u0142, \u017ce dzi\u0119ki temu jego pocz\u0105tkuj\u0105ca agencja uzyska\u0142a ponad $300 tys. przychod\u00f3w.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/image4_ea1cf772c4850a2e4f83318b2e80c6c2_800.png\" alt=\"Wpis na LinkedIn w\u0142a\u015bciciela agencji marketingowej do cel\u00f3w generowania lead\u00f3w\"><\/figure>\n<p class=\"translation-block\">SEO i <a href=\"https:\/\/bulldogdigitalmedia.co.uk\/blog\/content-marketing-benefits\/\">marketing tre\u015bci<\/a> przynosz\u0105 wiele potencjalnych klient\u00f3w. Jednak publiczno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych to \u015awi\u0119ty Graal <a href=\"https:\/\/vitaldesign.com\/inbound-marketing-lead-strategy\/\">generowania lead\u00f3w przychodz\u0105cych<\/a>.<\/p>\n<p class=\"translation-block\">Gdy ju\u017c j\u0105 posiadasz, Twoja agencja (i ka\u017cdy inny biznes, kt\u00f3ry b\u0119dziesz prowadzi\u0107 w przysz\u0142o\u015bci) jest<em> odporna na recesj\u0119<\/em>.<\/p>\n<p class=\"translation-block\">Podczas <a href=\"https:\/\/blog.salesflare.com\/pl\/generowanie-leadow-b2b\">generowania lead\u00f3w<\/a> i kontaktowania si\u0119 z potencjalnymi klientami, wa\u017cne jest, aby agencje marketingowe przestrzega\u0142y najlepszych praktyk w zakresie prywatno\u015bci danych, zamiast \u015blepo korzysta\u0107 z <a href=\"https:\/\/blog.salesflare.com\/pl\/narzedzia-do-generowania-leadow\">dost\u0119pnych narz\u0119dzi do generowania lead\u00f3w<\/a>. <u><a href=\"https:\/\/complydog.com\/blog\/7-essential-principles-of-gdpr-compliance\">GDPR zawiera 7 kluczowych zasad<\/a><\/u>, kt\u00f3rych firmy musz\u0105 przestrzega\u0107 podczas przetwarzania danych osobowych w UE. Przestrzegaj\u0105c przepis\u00f3w o ochronie danych, takich jak RODO, agencje mog\u0105 budowa\u0107 zaufanie i wiarygodno\u015b\u0107 w\u015br\u00f3d potencjalnych klient\u00f3w.<\/p>\n<hr>\n<h2 id=\"9tvdm\">4. Tworzenie biuletynu<\/h2>\n<p class=\"translation-block\">Gdy masz ju\u017c publiczno\u015b\u0107, rozszerzenie jej na inne kana\u0142y jest logicznym kolejnym krokiem. Nie ma potrzeby wymy\u015blania ko\u0142a na nowo. E-mail jest najlepszy. \ud83d\udce7<\/p>\n<p class=\"translation-block\">Raz w tygodniu mo\u017cesz wysy\u0142a\u0107 swojej <u><a href=\"https:\/\/www.optimonk.com\/how-to-build-an-email-list-from-scratch\/\">li\u015bcie mailingowej<\/a><\/u> szczeg\u00f3\u0142owy artyku\u0142 o tym, jak mog\u0105 lepiej prowadzi\u0107 sw\u00f3j marketing, co robisz, co dzia\u0142a, lub taktyki rozwoju dla ich bran\u017cy (Twojej niszy).<\/p>\n<p class=\"translation-block\">Zaoferujesz tak wiele darmowej warto\u015bci, \u017ce przynajmniej zyskasz mn\u00f3stwo szacunku.<\/p>\n<p class=\"translation-block\">A je\u015bli faktycznie pomo\u017cesz komu\u015b poprawi\u0107 jego wyniki, nie ma mo\u017cliwo\u015bci, aby zadzwoni\u0142 do kogo\u015b innego, gdy b\u0119dzie gotowy do outsourcingu marketingu.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/image3_b02bcfe0722b3b8b8c7f7c35cb638f08_800.jpg\" alt=\"Mailchimp do generowania lead\u00f3w\"><figcaption class=\"translation-block\">Zintegruj Salesflare z <a href=\"https:\/\/blog.salesflare.com\/pl\/ostateczny-przewodnik-mailchimp-2\">MailChimp<\/a>, aby zsynchronizowa\u0107 dane i spostrze\u017cenia.<\/figcaption><\/figure>\n<p class=\"translation-block\">Je\u015bli Salesflare jest <a href=\"https:\/\/blog.salesflare.com\/pl\/najlepszy-crm-dla-agencji-marketingowych\">twoj\u0105 agencj\u0105 CRM<\/a>, to dos\u0142ownie nie mo\u017ce by\u0107 \u0142atwiej. Wszystko, co musisz zrobi\u0107, to <a href=\"https:\/\/integrations.salesflare.com\/category\/email-newsletters\"> <u>zintegrowa\u0107 sw\u00f3j biuletyn e-mail<\/u><\/a>, a Twoje kontakty i spostrze\u017cenia zostan\u0105 zsynchronizowane automatycznie.<\/p>\n<hr>\n<h2 id=\"3oe9j\">BONUS: Popro\u015b o polecenia!<\/h2>\n<p class=\"translation-block\">Wcze\u015bniej powiedzia\u0142em, \u017ce polecenia nie skaluj\u0105 si\u0119. M\u00f3wi\u0119 o <em>pasywnych<\/em> poleceniach.<\/p>\n<p class=\"translation-block\">Najlepszym sposobem na wykorzystanie polece\u0144 jako cz\u0119\u015bci strategii jest okresowe ankietowanie klient\u00f3w. Skorzystaj z CRM, aby automatycznie wysy\u0142a\u0107 ankiety do klient\u00f3w, gdy osi\u0105gn\u0105 sze\u015bciomiesi\u0119czny lub roczny kamie\u0144 milowy.<\/p>\n<p class=\"translation-block\">Je\u015bli (gdy) wyniki b\u0119d\u0105 pozytywne, utw\u00f3rz kolejny przep\u0142yw pracy z pro\u015bb\u0105 o polecenie.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/image2_081df9be2c334aa5c91f4fe9cf52ac88_800.jpg\" alt=\"\u0141atwe ankietowanie potencjalnych klient\u00f3w agencji za pomoc\u0105 przep\u0142yw\u00f3w pracy e-mail Salesflare\"><figcaption class=\"translation-block\">\u0141atwa konfiguracja ankiet <a href=\"https:\/\/blog.salesflare.com\/pl\/wysylanie-masowych-wiadomosci-e-mail\">przep\u0142yw\u00f3w pracy e-mail<\/a> w Salesflare.<\/figcaption><\/figure>\n<p class=\"translation-block\">Dobrym pomys\u0142em jest r\u00f3wnie\u017c u\u0142atwienie klientom i partnerom wysy\u0142ania polece\u0144 poprzez umieszczenie linku do formularza polece\u0144 w wiadomo\u015bciach e-mail, fakturach i stopkach stron internetowych.<\/p>\n<p class=\"translation-block\">Od czasu do czasu nie b\u00f3j si\u0119 zapyta\u0107 wprost. Je\u015bli masz z nimi solidn\u0105, praktyczn\u0105 relacj\u0119, mog\u0105 od razu powiedzie\u0107 \"Tak!\".<\/p>\n<hr>\n<p><strong class=\"translation-block\"><em>Troch\u0119 o Sophii:<\/em><\/strong><\/p>\n<p class=\"translation-block\">Sophia Garcia jest copywriterem i ekspertem ds. konwersji z pasj\u0105 do przekszta\u0142cania pomys\u0142\u00f3w w fascynuj\u0105ce narracje. Zainspirowana swoj\u0105 mi\u0142o\u015bci\u0105 do stand-upu, Sophia szczyci si\u0119 dodawaniem autentyczno\u015bci i polotu do swoich tre\u015bci. Lubi wnosi\u0107 \u015bwie\u017c\u0105 perspektyw\u0119, b\u0119d\u0105c na bie\u017c\u0105co ze wszystkimi tematami zwi\u0105zanymi ze sprzeda\u017c\u0105 i marketingiem.<\/p>\n<hr>\n<p>\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Wypr\u00f3buj CRM Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Mamy nadziej\u0119, \u017ce spodoba\u0142 Ci si\u0119 ten post. Je\u015bli tak, rozpowszechnij go!<\/em><\/p>\n<p>\ud83d\udc49<em> Mo\u017cesz \u015bledzi\u0107 @salesflare na<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>i<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/www.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Te cztery strategie generowania lead\u00f3w dla agencji marketingowych opieraj\u0105 si\u0119 na sobie nawzajem i ka\u017cdy odnosz\u0105cy sukcesy w\u0142a\u015bciciel agencji z nich korzysta.<\/p>","protected":false},"author":1,"featured_media":62986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[61],"tags":[173,228,208,200,268,132,192,199,91],"wl_entity_type":[122],"class_list":["post-62984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-agency","tag-content-marketing","tag-email-marketing","tag-lead-generation","tag-lead-nurturing","tag-linkedin","tag-personal-brand","tag-referrals","tag-sales","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Generate Leads as a Marketing Agency: a Step-by-Step Guide<\/title>\n<meta name=\"description\" content=\"These four lead generation strategies for marketing agencies build on 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