{"id":56999,"date":"2019-06-18T10:35:24","date_gmt":"2019-06-18T08:35:24","guid":{"rendered":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"modified":"2025-09-22T18:33:37","modified_gmt":"2025-09-22T16:33:37","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pl\/najlepsze-praktyki-e-mail-marketingu","title":{"rendered":"8 najlepszych praktyk e-mail marketingu do na\u015bladowania"},"content":{"rendered":"<h1>8 najlepszych praktyk e-mail marketingu do na\u015bladowania<\/h1>\n<h2 class=\"h2-subheader\">Go\u015bcinny blog Faye Napigkit (koordynator ds. generowania popytu w Campaign Monitor)<\/h2>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20to%20do%20well%20in%20the%20inbox\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_800.jpg\" alt=\"Skrzynka odbiorcza Google Gmail (je\u015bli u\u017cywasz zdj\u0119cia w blogu\/artykule, prosimy o link do naszej strony internetowej hostsorter.com :D)\"><\/a><figcaption>Fotograf: <a href=\"https:\/\/hostreviews.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Recenzje host\u00f3w<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">E-mail jest zdecydowanie jednym z najskuteczniejszych cyfrowych <a href=\"https:\/\/thezeroed.com\/12-best-b2b-marketing-channels-to-try-in-2020\/\">kana\u0142\u00f3w marketingowych wykorzystywanych obecnie przez firmy<\/a>. \u017baden inny kana\u0142 nie by\u0142 w stanie przewy\u017cszy\u0107 lub nawet dor\u00f3wna\u0107 poziomowi zwrotu, jaki oferuje marketing e-mailowy.<\/p>\n<p class=\"translation-block\">Aby jednak generowa\u0107 takie przychody, jakie mo\u017ce zapewni\u0107 marketing e-mailowy, nale\u017cy przestrzega\u0107 wszystkich najlepszych praktyk.<\/p>\n<p class=\"translation-block\">Nie wiesz, czym one s\u0105? Bez obaw. Czytaj dalej, aby pozna\u0107 aktualne najlepsze praktyki marketingu e-mailowego.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"asfqp\">1. Korzystaj z w\u0142a\u015bciwej us\u0142ugi e-mail.<\/h2>\n<p><span style=\"font-weight: 400;\">Niezale\u017cnie od produktu lub us\u0142ugi czy wielko\u015bci organizacji, wyb\u00f3r odpowiedniego <a href=\"https:\/\/blog.flock.com\/best-emails-for-companies\">us\u0142uga poczty elektronicznej<\/a> lub platforma ma kluczowe znaczenie dla sukcesu marketingu e-mailowego. Posiadanie platformy z wieloma funkcjami nie oznacza, \u017ce wypali ona dziur\u0119 w kieszeni, poniewa\u017c istnieje wiele takich platform. <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\"><span style=\"font-weight: 400;\">Tanie i darmowe narz\u0119dzia do e-mail marketingu<\/span><\/a><span style=\"font-weight: 400;\" class=\"translation-block\"> kt\u00f3re oferuj\u0105 mn\u00f3stwo funkcji w niskiej cenie. Rozwa\u017c dok\u0142adnie sw\u00f3j bud\u017cet i wybierz platform\u0119 z wi\u0119kszo\u015bci\u0105, je\u015bli nie wszystkimi z tych funkcji.<\/span><\/p>\n<ul>\n<li><strong class=\"translation-block\">Integracje <\/strong>- Usprawnij ca\u0142y przep\u0142yw pracy dzi\u0119ki platformie, kt\u00f3ra pozwala zintegrowa\u0107 z ni\u0105 CRM, a tak\u017ce inne aplikacje innych firm.<\/li>\n<li><strong class=\"translation-block\">Analityka <\/strong>- Twoja platforma powinna mie\u0107 funkcje analityczne, kt\u00f3re pomog\u0105 Ci dok\u0142adnie zmierzy\u0107 wydajno\u015b\u0107 poczty e-mail.<\/li>\n<li><strong class=\"translation-block\">Skalowalno\u015b\u0107 <\/strong>- Unikaj k\u0142opot\u00f3w zwi\u0105zanych ze zmian\u0105 platformy co jaki\u015b czas, wybieraj\u0105c tak\u0105, kt\u00f3ra mo\u017ce by\u0107 skalowana wraz z rozwojem firmy.<\/li>\n<li><strong class=\"translation-block\">Automatyzacja <\/strong>- U\u017cyj platformy z <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/engagement\/email-marketing\/\">zaawansowane funkcje automatyzacji<\/a> dzi\u0119ki czemu nie trzeba r\u0119cznie wysy\u0142a\u0107 wiadomo\u015bci e-mail.<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"af11a\">2. U\u0142atw subskrypcj\u0119 swojej listy.<\/h2>\n<p class=\"translation-block\">Je\u015bli chcesz rozwija\u0107 list\u0119 zaanga\u017cowanych subskrybent\u00f3w, musisz u\u0142atwi\u0107 odwiedzaj\u0105cym Twoj\u0105 witryn\u0119 subskrypcj\u0119. Mo\u017cesz zach\u0119ci\u0107 do rejestracji za pomoc\u0105 tego rodzaju formularzy subskrypcji:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Strony docelowe <\/strong>- Miejsce <a href=\"https:\/\/blog.bluetuskr.com\/ecommerce-landing-page-best-practices\">strony docelowe<\/a> do pozyskiwania potencjalnych klient\u00f3w na stronach o du\u017cym nat\u0119\u017ceniu ruchu w witrynie, takich jak strona g\u0142\u00f3wna, strona kontaktowa i strona o nas.<\/li>\n<li><strong class=\"translation-block\">Przyciski<\/strong> - Umie\u015b\u0107 przyciski subskrypcji w ca\u0142ej witrynie (np. na stronie g\u0142\u00f3wnej, stronie bloga, w okre\u015blonych artyku\u0142ach na blogu itp.)<\/li>\n<li><strong class=\"translation-block\">Media spo\u0142eczno\u015bciowe <\/strong>- Skorzystaj z platformy, kt\u00f3ra umo\u017cliwia dodawanie formularzy subskrypcji bezpo\u015brednio ze strony na Facebooku.<\/li>\n<\/ul>\n<p>Daj\u0105c odwiedzaj\u0105cym wiele szans na subskrypcj\u0119, nie stracisz cennych potencjalnych klient\u00f3w, kt\u00f3rzy mog\u0105 potencjalnie przekszta\u0142ci\u0107 si\u0119 w p\u0142ac\u0105cych klient\u00f3w. <span class=\"translation-block\"> Mo\u017cesz r\u00f3wnie\u017c w\u0142\u0105czy\u0107 <a href=\"https:\/\/mailfloss.com\/email-verification-for-startups\">weryfikacj\u0119 adresu e-mail<\/a> do procesu subskrypcji, aby zapewni\u0107 dok\u0142adno\u015b\u0107 podanych adres\u00f3w e-mail i poprawi\u0107 jako\u015b\u0107 potencjalnych klient\u00f3w w celu uzyskania optymalnego potencja\u0142u konwersji.<\/span><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"dd1r1\">3. Popro\u015b o wystarczaj\u0105ce informacje.<\/h2>\n<p class=\"translation-block\">Nie wystarczy, \u017ce stworzysz przyci\u0105gaj\u0105ce wzrok przyciski rejestracji i umie\u015bcisz je na r\u00f3\u017cnych stronach swojej witryny. Musisz tak\u017ce upewni\u0107 si\u0119, \u017ce formularze s\u0105 zaprojektowane tak, aby przechwytywa\u0107 odpowiednie informacje od potencjalnych subskrybent\u00f3w.<\/p>\n<p class=\"translation-block\">Dzia\u0142ania zwi\u0105zane z segmentacj\u0105 (wi\u0119cej na ten temat p\u00f3\u017aniej) b\u0119d\u0105 znacznie \u0142atwiejsze, je\u015bli masz do dyspozycji skarbnic\u0119 danych.<\/p>\n<p class=\"translation-block\">In addition to asking for standard information like their age, gender, and geographical location, you can also ask for other information that might be specific to <a href=\"https:\/\/www.skubana.com\/blog\/branding?utm_campaign=Partner%20Marketing&amp;utm_source=Salesflare\">your brand<\/a> and the type of product or service that you offer.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_391cb697ca293664dabcc4775926c3bb_800.jpg\" alt=\"Najlepsze praktyki e-mail marketingu - pytaj o w\u0142a\u015bciwe informacje\"><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Glenn Carstens-Peters<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bo54i\">4. Zawsze potwierdzaj subskrypcje.<\/h2>\n<p class=\"translation-block\">Zbudowanie ogromnej listy subskrybent\u00f3w to jedno, ale utrzymanie jej w dobrej kondycji to zupe\u0142nie inna sprawa. Je\u015bli nie wiesz, jak <a href=\"https:\/\/www.emailmonday.com\/free-email-checker\/\">utrzyma\u0107 czyst\u0105 i zdrow\u0105 list\u0119<\/a>, mo\u017cesz sko\u0144czy\u0107 z list\u0105 wype\u0142nion\u0105 niezaanga\u017cowanymi - lub, co gorsza, nieistniej\u0105cymi - subskrybentami.<\/p>\n<p class=\"translation-block\">Je\u015bli chodzi o ochron\u0119 zdrowia listy subskrybent\u00f3w, lepiej zapobiega\u0107 ni\u017c leczy\u0107. Unikaj niezaanga\u017cowanych subskrybent\u00f3w na swojej li\u015bcie, korzystaj\u0105c z metody podw\u00f3jnego potwierdzenia.<\/p>\n<p class=\"translation-block\">Podw\u00f3jna zgoda polega na wys\u0142aniu wiadomo\u015bci e-mail do os\u00f3b, kt\u00f3re si\u0119 zarejestrowa\u0142y i poproszeniu ich o potwierdzenie subskrypcji poprzez klikni\u0119cie linku w wiadomo\u015bci e-mail z potwierdzeniem. Dopiero po wykonaniu tej czynno\u015bci zostan\u0105 one dodane do listy subskrybent\u00f3w.<\/p>\n<p class=\"translation-block\">Ta <a href=\"https:\/\/www.appmysite.com\/blog\/the-ultimate-guide-to-optimize-email-campaign-for-mobile-app-marketing\/\">najlepsza praktyka marketingu e-mailowego<\/a> zapobiega dodawaniu nieprawid\u0142owych wiadomo\u015bci e-mail do listy, pomagaj\u0105c w ten spos\u00f3b utrzyma\u0107 j\u0105 w dobrym stanie. Korzystanie z metody double opt-in zapewnia r\u00f3wnie\u017c zgodno\u015b\u0107 z RODO, kt\u00f3re wymaga od firm <u><a href=\"https:\/\/gdpr-info.eu\/issues\/consent\/\">uzyskania zgody klient\u00f3w<\/a><\/u> przed przetwarzaniem i przechowywaniem ich informacji.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8589h\">5. Segmentacja jest kluczowa.<\/h2>\n<p class=\"translation-block\">Wykorzystaj informacje o subskrybentach, kt\u00f3rymi ju\u017c dysponujesz, aby utworzy\u0107 r\u00f3\u017cne segmenty subskrybent\u00f3w. Mo\u017cesz zaimportowa\u0107 lub zsynchronizowa\u0107 dane klient\u00f3w przechowywane w CRM lub innym u\u017cywanym oprogramowaniu.<\/p>\n<p class=\"translation-block\">Oto przyk\u0142ady danych subskrybent\u00f3w, kt\u00f3re mo\u017cna wykorzysta\u0107 w dzia\u0142aniach segmentacyjnych:<\/p>\n<ul>\n<li class=\"translation-block\">Po\u0142o\u017cenie geograficzne<\/li>\n<li class=\"translation-block\">Nazwa stanowiska<\/li>\n<li class=\"translation-block\">Poziom sta\u017cu pracy (np. poziom podstawowy, kierownictwo \u015bredniego szczebla, kadra kierownicza itp.)<\/li>\n<li class=\"translation-block\">Bran\u017ca lub dziedzina specjalizacji<\/li>\n<\/ul>\n<p class=\"translation-block\">Gdy podzielisz swoj\u0105 list\u0119 na mniejsze zestawy subskrybent\u00f3w, kt\u00f3re maj\u0105 wsp\u00f3lne mianowniki, wysy\u0142anie odpowiednich tre\u015bci do ka\u017cdego segmentu b\u0119dzie znacznie \u0142atwiejsze. <a href=\"https:\/\/www.nutshell.com\/blog\/market-segmentation\/\">Prawid\u0142owa segmentacja<\/a> sprawia r\u00f3wnie\u017c, \u017ce o wiele \u0142atwiej jest utrzyma\u0107 zainteresowanie subskrybent\u00f3w i utrzyma\u0107 ich zaanga\u017cowanie w mark\u0119.<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20personalize%20messages\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_7abfb8625a380db56b70de326e75afea_800.jpg\" alt=\"Dzi\u015b rano (1 stycznia 2018 r.) otrzyma\u0142em s\u0142odk\u0105, niezwyk\u0142\u0105 wiadomo\u015b\u0107 od Siri na moim zegarku Apple Watch. Brzmia\u0142a ona: &quot;Szcz\u0119\u015bliwego Nowego Roku, Fikri!&quot;.\"><\/a><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@fikrirasyid\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Fikri Rasyid<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"86ggl\">6. Personalizacja wiadomo\u015bci.<\/h2>\n<p class=\"translation-block\">Wed\u0142ug danych, <u><a href=\"https:\/\/www.edq.com\/globalassets\/white-papers\/email-data-quality-trends-report.pdf\">spersonalizowane wiadomo\u015bci e-mail generuj\u0105 sze\u015bciokrotnie wy\u017csze wska\u017aniki transakcji<\/a><\/u> ni\u017c niespersonalizowane wiadomo\u015bci e-mail. Co wi\u0119cej, marketerzy twierdz\u0105, \u017ce otrzymuj\u0105 <u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">760% wi\u0119cej przychod\u00f3w, je\u015bli segmentuj\u0105 i personalizuj\u0105 swoje kampanie<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Oczywiste jest, \u017ce <a href=\"https:\/\/www.thegratifiedblog.com\/email-personalization\/\">personalizacja wiadomo\u015bci e-mail<\/a> niesie ze sob\u0105 wiele korzy\u015bci dla Twojej firmy, wi\u0119c nie bierz tego za pewnik.<\/p>\n<p class=\"translation-block\">Nawet najbardziej podstawowe strategie personalizacji wiadomo\u015bci e-mail mog\u0105 przynie\u015b\u0107 niesamowite rezultaty. Na przyk\u0142ad, czy wiesz, \u017ce zwyk\u0142e <u><a href=\"https:\/\/www.experian.com\/small-business\/business-advice.jsp\">zawarcie imienia subskrybenta w temacie wiadomo\u015bci mo\u017ce zwi\u0119kszy\u0107 liczb\u0119 otwar\u0107 wiadomo\u015bci e-mail o 26%<\/a><\/u>?<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"drnr\">7. Wzmocnij swoje kampanie dzi\u0119ki automatyzacji.<\/h2>\n<p class=\"translation-block\">Jak wspomniano wcze\u015bniej, najlepiej, aby Twoja <a href=\"https:\/\/www.clothingric.com\/blog\/email-marketing-coupons.html\">platforma e-mailowa posiada\u0142a funkcje automatyzacji<\/a>. Wykorzystaj te funkcje i zautomatyzuj wysy\u0142anie r\u00f3\u017cnych wiadomo\u015bci e-mail.<\/p>\n<p class=\"translation-block\">Pozw\u00f3l swojej platformie wykona\u0107 wi\u0119kszo\u015b\u0107 pracy - w ko\u0144cu do tego s\u0142u\u017c\u0105 platformy e-mailowe. Wszystko, co musisz zrobi\u0107, to skonfigurowa\u0107 przep\u0142yw pracy i okre\u015bli\u0107 odpowiednie wyzwalacze, a platforma zajmie si\u0119 reszt\u0105.<\/p>\n<p class=\"translation-block\">Automatyzacj\u0119 mo\u017cna rozpocz\u0105\u0107 od tych podstawowych kampanii.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" class=\"translation-block\"><strong>Seria powitalna<\/strong><\/a> - Ustaw wysy\u0142k\u0119 w ci\u0105gu 24 godzin od zapisania si\u0119 u\u017cytkownika na list\u0119.<\/li>\n<li><strong class=\"translation-block\">Wakacyjne wiadomo\u015bci e-mail<\/strong> - Skonfiguruj wszystkie \u015bwi\u0105teczne wiadomo\u015bci e-mail na pocz\u0105tku ka\u017cdego roku i po prostu czekaj na konwersje przez ca\u0142y rok.<\/li>\n<li><strong class=\"translation-block\">Og\u0142oszenie<\/strong> - Aktualizuj subskrybent\u00f3w w odpowiednim czasie, gdy masz wa\u017cne og\u0142oszenia, takie jak pojawienie si\u0119 nowego produktu.<\/li>\n<\/ul>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20automate\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_21668e867adedc7bfc543d3ee8e1fa97_800.jpg\" alt=\"Wyprodukowali\u015bmy ten obraz w studiu Digitized House na potrzeby artyku\u0142u redakcyjnego na naszej stronie digitized.house.\"><\/a><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@tkolnowski\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Thomas Kolnowski<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"6ism3\">8. Wykorzystaj benchmarki marketingu e-mailowego na swoj\u0105 korzy\u015b\u0107.<\/h2>\n<p class=\"translation-block\">Po\u015bwi\u0119\u0107 niezb\u0119dny czas i wysi\u0142ek, aby dowiedzie\u0107 si\u0119 wi\u0119cej na temat <u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\">mark\u00f3w por\u00f3wnawczych marketingu e-mailowego w r\u00f3\u017cnych bran\u017cach<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Dzi\u0119ki temu dowiesz si\u0119, jak Twoja marka radzi sobie w por\u00f3wnaniu z konkurencj\u0105, a tak\u017ce markami z innych bran\u017c.<\/p>\n<p class=\"translation-block\">Pozwala r\u00f3wnie\u017c okre\u015bli\u0107, kt\u00f3re obszary strategii e-mail marketingu nale\u017cy poprawi\u0107, co mo\u017ce obejmowa\u0107 nast\u0119puj\u0105ce elementy:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Wska\u017anik otwarcia <\/strong>- Ilu odbiorc\u00f3w faktycznie otwiera wiadomo\u015bci e-mail?<\/li>\n<li><strong class=\"translation-block\">Wsp\u00f3\u0142czynnik klikalno\u015bci (CTR)<\/strong> - Ile os\u00f3b klika linki zawarte w wiadomo\u015bciach e-mail?<\/li>\n<li><strong class=\"translation-block\">Wska\u017anik rezygnacji z subskrypcji <\/strong>- Ilu u\u017cytkownik\u00f3w rezygnuje z subskrypcji po otrzymaniu konkretnej wiadomo\u015bci e-mail?<\/li>\n<li><strong class=\"translation-block\">Wsp\u00f3\u0142czynnik odrzuce\u0144 <\/strong>- Jaki jest procent wiadomo\u015bci e-mail, kt\u00f3re odsy\u0142aj\u0105 do Ciebie?<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">Niezale\u017cnie od tego, czy dopiero zaczynasz swoj\u0105 przygod\u0119 z e-mail marketingiem, czy jeste\u015b do\u015bwiadczonym weteranem, kt\u00f3ry chce przenie\u015b\u0107 swoje kampanie e-mail marketingowe na nowy poziom, pami\u0119taj o tych najlepszych praktykach.<\/p>\n<p class=\"translation-block\">Umo\u017cliwi\u0105 ci one ulepszenie strategii we wszystkich obszarach i pomog\u0105 zapewni\u0107 pe\u0142ne korzy\u015bci z niesamowitego kana\u0142u cyfrowego, jakim jest marketing e-mailowy.<\/p>\n<p><em class=\"translation-block\"><strong>Kilka s\u0142\u00f3w o Faye:<br>\n<\/strong>Faye Napigkit jest koordynatorem ds. generowania popytu w Campaign Monitor. Je\u015bli szukasz wiod\u0105cej platformy e-mailowej pe\u0142nej automatyzacji, sprawd\u017a ich!<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Wypr\u00f3buj CRM Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chcesz dobrze radzi\u0107 sobie z marketingiem e-mailowym? Post\u0119puj zgodnie z tymi najlepszymi praktykami marketingu e-mailowego i zwi\u0119ksz sw\u00f3j sukces dzi\u0119ki najpot\u0119\u017cniejszemu kana\u0142owi marketingowemu na \u015bwiecie.<\/p>","protected":false},"author":1,"featured_media":57000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209],"tags":[208,125,124],"wl_entity_type":[122],"class_list":["post-56999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-templates","tag-emails","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Email Marketing Best Practices To Follow<\/title>\n<meta name=\"description\" content=\"Looking to do well with email marketing? 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