{"id":56859,"date":"2019-05-07T11:01:59","date_gmt":"2019-05-07T09:01:59","guid":{"rendered":"https:\/\/blog.salesflare.com\/word-of-mouth-marketing"},"modified":"2025-10-07T16:52:54","modified_gmt":"2025-10-07T14:52:54","slug":"word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pl\/marketing-szeptany-2","title":{"rendered":"7 wskaz\u00f3wek, jak zmaksymalizowa\u0107 marketing szeptany"},"content":{"rendered":"<h1>7 wskaz\u00f3wek, jak zmaksymalizowa\u0107 marketing szeptany<\/h1>\n<h2 class=\"h2-subheader\">Go\u015bcinny blog Deepti Jain (Senior Content Writer w Aeroleads)<\/h2>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_c363b09b9768460750f8594aefdabb6b_800.jpg\" alt=\"marketing szeptany\"><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@antenna\" target=\"_blank\" rel=\"noopener noreferrer\">Antena<\/a> | \u0179r\u00f3d\u0142o: <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Unsplash<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">Mo\u017ce ci si\u0119 to nie podoba\u0107 - ale dzisiejsi klienci sp\u0119dzaj\u0105 mniej czasu na s\u0142uchaniu tego, co m\u00f3wi przedstawiciel handlowy, a wi\u0119cej na czytaniu recenzji i s\u0142uchaniu siebie nawzajem.<\/p>\n<p class=\"translation-block\">W tym miejscu do gry wkracza marketing szeptany.<\/p>\n<p class=\"translation-block\">Poniewa\u017c sp\u00f3jrzmy prawdzie w oczy: min\u0119\u0142y czasy, kiedy mo\u017cna by\u0142o \u0142atwo przekona\u0107 potencjalnych klient\u00f3w. Teraz klienci s\u0105 znacznie m\u0105drzejsi ni\u017c my\u015blisz.<\/p>\n<p class=\"translation-block\">W rzeczywisto\u015bci ponad<u><a href=\"https:\/\/www.vividfish.co.uk\/blog\/89-of-customers-begin-their-buying-process-with-a-search-engine-source-fleishman-hillard\"> 89% klient\u00f3w rozpoczyna proces zakupu od wyszukiwarki.<\/a><\/u>.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/89customerbuyingprocesssearchengine_cac4133a43fb7ee5b803ee3174d20846_800.jpg\" alt=\"89% klient\u00f3w zaczyna od wyszukiwarki\"><\/figure>\n<p class=\"translation-block\">M\u00f3wi\u0105c pro\u015bciej, nikt nie dokonuje ostatecznego zakupu od razu bez pewnego rodzaju bada\u0144.<\/p>\n<p class=\"translation-block\">Co wi\u0119cej, statystyki dowodz\u0105, \u017ce<u><a href=\"https:\/\/www.journalism.org\/2013\/03\/17\/friends-and-family-important-drivers-of-news\/1-word-of-mouth-is-the-most-common-way-people-get-news-from-friends-and-family\/\"> marketing szeptany jest najcz\u0119stszym sposobem, w jaki ludzie otrzymuj\u0105 wiadomo\u015bci od znajomych i rodziny<\/a><\/u>.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Word-of-Mouth-Is-the-Most-Common-Way-People-Get-News-From-Friends-and-Family_2a0347719e405f89b764ff28b9f0abf3_800.png\" alt=\"poczt\u0105 pantoflow\u0105\"><\/figure>\n<p class=\"translation-block\">Teraz pytanie brzmi - w jaki spos\u00f3b sprawisz, \u017ce klienci b\u0119d\u0105 poleca\u0107 Twoje us\u0142ugi?<\/p>\n<p class=\"translation-block\">W tym artykule om\u00f3wimy <u>kilka najwa\u017cniejszych wskaz\u00f3wek, jak zmaksymalizowa\u0107 marketing szeptany.<\/u>.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"2pru2\">1. Influencer Marketing<\/h2>\n<p class=\"translation-block\">Obecnie wszyscy m\u00f3wi\u0105 o <a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-platforms\/\">marketingu influencer\u00f3w<\/a>. Mo\u017cna si\u0119 zastanawia\u0107... czy ca\u0142y ten szum jest tego wart?<\/p>\n<p class=\"translation-block\">Czy to w og\u00f3le dzia\u0142a?<\/p>\n<p class=\"translation-block\">Tak, to prawda!<\/p>\n<p class=\"translation-block\">Wystarczy wzi\u0105\u0107 pod uwag\u0119 na przyk\u0142ad <u><a href=\"https:\/\/www.facebook.com\/gary\/\">Gary'ego Vaynerchuka<\/a><\/u>.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image4_67029d0d463a5a036d165ee808ff3343_800.png\" alt=\"Strona gary&#039;ego vaynerchuka na Facebooku\"><\/figure>\n<p class=\"translation-block\">S\u0105 to influencerzy, od kt\u00f3rych nie da si\u0119 uciec na platformach spo\u0142eczno\u015bciowych, takich jak LinkedIn, Facebook itp.<\/p>\n<p class=\"translation-block\">Maj\u0105 mn\u00f3stwo obserwuj\u0105cych, a ich posty otrzymuj\u0105 tysi\u0105ce udost\u0119pnie\u0144, polubie\u0144 i komentarzy.<\/p>\n<p class=\"translation-block\">Og\u00f3lnie rzecz bior\u0105c, ludzie ich lubi\u0105 i traktuj\u0105 ich s\u0142owa powa\u017cnie.<\/p>\n<p class=\"translation-block\">Nale\u017cy pami\u0119ta\u0107, \u017ce s\u0105 oni influencerami w \u015bwiecie B2B i przedsi\u0119biorczo\u015bci.<\/p>\n<p class=\"translation-block\">Mo\u017cna znale\u017a\u0107 <a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-agencies\/\">podobnych influencer\u00f3w<\/a> w ka\u017cdym obszarze tematycznym, niszy i produkcie.<\/p>\n<p class=\"translation-block\">Ale je\u015bli dopiero zaczynasz swoj\u0105 dzia\u0142alno\u015b\u0107, trudno by\u0142oby zdoby\u0107 kogo\u015b tak znanego jak Gary Vaynerchuk.<\/p>\n<p class=\"translation-block\">Nie oznacza to, \u017ce nie mo\u017cna cieszy\u0107 si\u0119 <a href=\"https:\/\/influencity.com\/blog\/en\/benefits-of-influencer-marketing\">korzy\u015bciami p\u0142yn\u0105cymi z influencer marketingu<\/a>.<\/p>\n<p class=\"translation-block\">Kluczem jest nawi\u0105zanie kontaktu z influencerami, kt\u00f3rzy s\u0105 w Twoim zasi\u0119gu.<\/p>\n<p class=\"translation-block\">Na przyk\u0142ad, mo\u017cesz nie by\u0107 w stanie po\u0142\u0105czy\u0107 si\u0119 z kim\u015b takim jak Gary, ale nadal mo\u017cesz <a href=\"https:\/\/gethypedmedia.com\/micro-influencer-agency\/\">po\u0142\u0105czy\u0107 si\u0119 z influencerem<\/a>, kt\u00f3ry ma mniejsz\u0105 liczb\u0119 obserwuj\u0105cych.<\/p>\n<p class=\"translation-block\">W ko\u0144cu jeste\u015b tylko startupem, prawda? Trzeba gdzie\u015b zacz\u0105\u0107 i rosn\u0105\u0107 w si\u0142\u0119.<\/p>\n<p class=\"translation-block\">Wa\u017cne jest, aby <a href=\"https:\/\/billo.app\/blog\/types-of-influencers\/\">po\u0142\u0105czy\u0107 si\u0119 z w\u0142a\u015bciwym influencerem<\/a> - nie tylko z ra\u017c\u0105co popularnym. Wa\u017cne jest r\u00f3wnie\u017c, aby zrozumie\u0107 wyzwania zwi\u0105zane z marketingiem influencer\u00f3w <a href=\"https:\/\/clearcode.cc\/blog\/influencer-marketing-challenges-opportunities\/\">platformami<\/a>, kt\u00f3rych mo\u017cesz u\u017cywa\u0107 do \u0142\u0105czenia si\u0119 z tymi influencerami.<\/p>\n<p class=\"translation-block\">Nawet je\u015bli influencer ma du\u017c\u0105 publiczno\u015b\u0107, ale nie pasuje do wizerunku Twojego produktu, to nie odniesiesz \u017cadnych korzy\u015bci z jego wp\u0142ywu.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bl07c\">2. Wykorzystanie medi\u00f3w spo\u0142eczno\u015bciowych<\/h2>\n<p class=\"translation-block\">Je\u015bli prowadzisz kampani\u0119 marketingu szeptanego, po prostu nie mo\u017cesz ignorowa\u0107 <a href=\"https:\/\/runlikes.com\/\">medi\u00f3w spo\u0142eczno\u015bciowych<\/a>.<\/p>\n<p class=\"translation-block\">Musisz zaanga\u017cowa\u0107 swoich potencjalnych klient\u00f3w, aby udost\u0119pniali Twoje posty w du\u017cych ilo\u015bciach.<\/p>\n<p class=\"translation-block\">Twoim celem powinno by\u0107 wzbudzenie zainteresowania odbiorc\u00f3w.<\/p>\n<p><strong class=\"translation-block\">Aby to zrobi\u0107, musisz zrobi\u0107 kilka rzeczy, w tym:<\/strong><\/p>\n<ul>\n<li class=\"translation-block\">\u015aled\u017a wiadomo\u015bci, komentarze i wzmianki swoich odbiorc\u00f3w.<\/li>\n<li class=\"translation-block\">Kontaktuj si\u0119 z nimi regularnie<\/li>\n<li class=\"translation-block\">Odpowiedz na ich komentarze<\/li>\n<li class=\"translation-block\">Publikowanie <a href=\"https:\/\/blog.flipsnack.com\/flipbook-ideas-to-spark-creativity\/\">kreatywnych tre\u015bci<\/a> we wszystkich kana\u0142ach medi\u00f3w spo\u0142eczno\u015bciowych.<\/li>\n<\/ul>\n<p class=\"translation-block\">We\u017amy ten przyk\u0142ad z konta Wendy na Twitterze.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image5_5f2fad583a861d1f6cb163ca30beec5c_800.png\" alt=\"Wendy&#039;s Twitter\"><\/figure>\n<p class=\"translation-block\">S\u0105 tak aktywni na Twitterze, \u017ce gdy jeden z ich klient\u00f3w zapyta\u0142 na Twitterze, ile retweet\u00f3w potrzebuje, aby otrzyma\u0107 darmowe nuggetsy, natychmiast odpowiedzieli, prosz\u0105c o a\u017c 18 milion\u00f3w retweet\u00f3w.<\/p>\n<p class=\"translation-block\">Chocia\u017c nie uda\u0142o mu si\u0119 nawet zbli\u017cy\u0107 do 18 milion\u00f3w retweet\u00f3w, tweet i tak sta\u0142 si\u0119 wirusowy.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image8_9bbee7fd87622dccaf23daa862347a10_800.png\" alt=\"Wendy&#039;s twitter 2\"><\/figure>\n<p class=\"translation-block\">Wyobra\u017a sobie, \u017ce Wendy's nie by\u0142 tak aktywny na Twitterze. Nigdy nie otrzymaliby tak wielu retweet\u00f3w.<\/p>\n<p class=\"translation-block\">Tak si\u0119 z\u0142o\u017cy\u0142o, \u017ce Wendy's cieszy\u0142a si\u0119 ogromn\u0105 popularno\u015bci\u0105 w mediach spo\u0142eczno\u015bciowych - nie wydaj\u0105c przy tym ani grosza.<\/p>\n<p class=\"translation-block\">Warto wi\u0119c by\u0107 aktywnym w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p class=\"translation-block\">Wendy's nie jest w tym nowy. Ich strona w mediach spo\u0142eczno\u015bciowych jest ca\u0142kiem niez\u0142a i dlatego gromadzi wiele kampanii szeptanych od swoich odbiorc\u00f3w.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"epv19\">3. Wysy\u0142aj gratisy swoim lojalnym klientom<\/h2>\n<p class=\"translation-block\">Chcesz uzyska\u0107 gwarantowane polecenia ustne?<\/p>\n<p class=\"translation-block\">Nast\u0119pnie przyjmij darmowy format rozdawnictwa.<\/p>\n<p class=\"translation-block\">Ludzie uwielbiaj\u0105 darmowe rzeczy. Niekt\u00f3rzy nawet lubi\u0105 okazywa\u0107 swoj\u0105 wdzi\u0119czno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p class=\"translation-block\">Przekonaj si\u0119 sam, jak Sephora wykorzystuje t\u0119 koncepcj\u0119.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image1_2d79cf08a9824289f105363e61747fc3_800.png\" alt=\"Sephora na Twitterze o gratisach\"><\/figure>\n<p class=\"translation-block\">Teraz mo\u017cesz pomy\u015ble\u0107, \u017ce Sephora to ogromna firma, a ty dopiero zaczynasz.<\/p>\n<p class=\"translation-block\">Jak mo\u017cesz sobie pozwoli\u0107 na rozdawanie darmowych rzeczy?<\/p>\n<p class=\"translation-block\">Ale kiedy powiedzia\u0142em, \u017ce musisz oferowa\u0107 co\u015b drogiego?<\/p>\n<p class=\"translation-block\">Chodzi o to, \u017ce musisz uzyska\u0107 ekspozycj\u0119 i wszystko zale\u017cy od tego, jak podejdziesz do tego procesu rozdawania nagr\u00f3d.<\/p>\n<p class=\"translation-block\">Wystarczy zobaczy\u0107, jak robi to Gary Vaynerchuk.<\/p>\n<p class=\"translation-block\">Jego kampania #60secondclub nagradza ludzi za w\u0142\u0105czenie powiadomie\u0144 o jego tre\u015bciach.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image6_ac151e514832fc2f7ca8bfd218f3bca0_800.png\" alt=\"Gary Vaynerchuck #60secondclub\"><\/figure>\n<p class=\"translation-block\">Nie oferuje niczego ponadprzeci\u0119tnego - zamiast tego oferuje darmow\u0105 ksi\u0105\u017ck\u0119 lub koszulk\u0119 osobom, kt\u00f3re komentuj\u0105 jego posty.<\/p>\n<p class=\"translation-block\">Mo\u017cesz wypr\u00f3bowa\u0107 r\u00f3\u017cne sposoby oferowania gratis\u00f3w.<\/p>\n<p class=\"translation-block\">Mo\u017cna na przyk\u0142ad rozpocz\u0105\u0107 konkurs i zaoferowa\u0107 darmowe nagrody najlepszym uczestnikom.<\/p>\n<p class=\"translation-block\">Lub je\u015bli masz ochot\u0119 podzieli\u0107 si\u0119 jakim\u015b <a href=\"https:\/\/www.printful.com\/blog\/merch-ideas\">merchem<\/a>, istnieje wiele <a href=\"https:\/\/www.dropoff.com\/what-we-offer\/on-demand-delivery\/\">us\u0142ug dostawy na \u017c\u0105danie<\/a>, z kt\u00f3rych mo\u017cesz skorzysta\u0107!<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8n203\">4. Stw\u00f3rz program polece\u0144<\/h2>\n<p class=\"translation-block\">Polecenia i marketing szeptany s\u0105 cz\u0119\u015bci\u0105 tego samego diagramu Venna.<\/p>\n<p class=\"translation-block\">Im wi\u0119kszy program polece\u0144, tym wi\u0119kszy zasi\u0119g kampanii marketingu szeptanego.<\/p>\n<p class=\"translation-block\">Ale jak zdoby\u0107 <a href=\"https:\/\/referralrock.com\/blog\/customer-referrals\/\">referencje od swoich klient\u00f3w<\/a>?<\/p>\n<p class=\"translation-block\">Po pierwsze, wa\u017cne jest, aby klient by\u0142 zadowolony z produktu i obs\u0142ugi klienta. Bo je\u015bli sami klienci nie s\u0105 zadowoleni, dlaczego mieliby poleca\u0107 ci\u0119 swoim znajomym?<\/p>\n<p class=\"translation-block\">Po drugie, nale\u017cy skupi\u0107 si\u0119 na po\u0142\u0105czeniu dw\u00f3ch wa\u017cnych rzeczy: udzia\u0142u u\u017cytkownik\u00f3w i optymalizacji.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image3_2ea9c7a5adf9b2b8239e0efb6afac9d8_800.png\" alt=\"program polece\u0144 marketing szeptany\"><figcaption><a href=\"https:\/\/neilpatel.com\/blog\/five-companies-referral-customer-acquisition\/\" class=\"translation-block\">\u0179r\u00f3d\u0142o<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">Na przyk\u0142ad, mo\u017cesz zaoferowa\u0107 kupon rabatowy swojemu klientowi za ka\u017cde polecenie. Jeszcze lepszym rozwi\u0105zaniem jest zaoferowanie nagrody zar\u00f3wno osobie polecaj\u0105cej, jak i poleconej.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"3lg9i\">5. Wykorzystanie tre\u015bci generowanych przez u\u017cytkownik\u00f3w<\/h2>\n<p class=\"translation-block\">W miar\u0119 rozwoju marki u\u017cytkownicy zaczn\u0105 udost\u0119pnia\u0107 tre\u015bci generowane przez u\u017cytkownik\u00f3w.<\/p>\n<p class=\"translation-block\">\"Co to jest?\" - pytasz.<\/p>\n<p class=\"translation-block\">S\u0105 to tre\u015bci tworzone przez u\u017cytkownik\u00f3w. Mo\u017ce to by\u0107 prosty post zawieraj\u0105cy Tw\u00f3j produkt lub wpis na blogu m\u00f3wi\u0105cy o Twojej marce.<\/p>\n<p class=\"translation-block\">Ale co, je\u015bli jeste\u015b now\u0105 mark\u0105?<\/p>\n<p class=\"translation-block\">Niewiele os\u00f3b o tobie wie, a twoi obecni u\u017cytkownicy nie chc\u0105 si\u0119 o tobie dzieli\u0107?<\/p>\n<p class=\"translation-block\">W takim przypadku b\u0119dziesz musia\u0142 sam da\u0107 im kuksa\u0144ca.<\/p>\n<p class=\"translation-block\">Mo\u017cesz zach\u0119ci\u0107 ich do opublikowania czego\u015b, wprowadzaj\u0105c specjalny hashtag, a nast\u0119pnie ponownie publikuj\u0105c posty wygenerowane przez u\u017cytkownik\u00f3w na w\u0142asnej stronie.<\/p>\n<p class=\"translation-block\">Zobacz, jak Wayfair, internetowy sklep meblowy, przyspieszy\u0142 swoj\u0105 kampani\u0119 marketingow\u0105 wykorzystuj\u0105c\u0105 tre\u015bci generowane przez u\u017cytkownik\u00f3w.<\/p>\n<p class=\"translation-block\">U\u017cywaj\u0105c hashtagu<u><a href=\"https:\/\/www.instagram.com\/explore\/tags\/wayfairathome\/\"> #WayfairAtHome<\/a><\/u>, Wayfair zach\u0119ca\u0142 swoich u\u017cytkownik\u00f3w do publikowania swoich domowych wn\u0119trz z produktami Wayfair.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image9_ce5eb2e513573a597f0a7512ac828387_800.png\" alt=\"tre\u015bci generowane przez u\u017cytkownik\u00f3w Wayfair\"><\/figure>\n<p class=\"translation-block\">Wayfair upewni\u0142 si\u0119, \u017ce publikuje ka\u017cdy post wygenerowany przez u\u017cytkownika na w\u0142asnej stronie w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p class=\"translation-block\">Sp\u00f3jrz na ich stron\u0119 na Instagramie - zosta\u0142a zalana postami ich klient\u00f3w.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image10_8beb7a7b2c34ee7a12fedc8b350c5950_800.png\" alt=\"tre\u015bci generowane przez u\u017cytkownik\u00f3w Wayfair 2\"><\/figure>\n<p class=\"translation-block\">Opr\u00f3cz tego mo\u017cna r\u00f3wnie\u017c zach\u0119ca\u0107 klient\u00f3w do udost\u0119pniania tre\u015bci generowanych przez u\u017cytkownik\u00f3w, oferuj\u0105c zach\u0119ty, takie jak bezp\u0142atne pr\u00f3bki, <a href=\"https:\/\/www.mageplaza.com\/magento-2-gift-card-extension\/\">karty podarunkowe<\/a> i inne.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"45u5a\">6. Uzyskaj referencje i recenzje<\/h2>\n<p><a href=\"https:\/\/trustmary.com\/reviews\/reviews-that-matter-grow-your-business-with-reviews\/\" class=\"translation-block\">Referencje i recenzje<\/a> s\u0105 jedn\u0105 z najlepszych technik marketingu szeptanego. I s\u0105 zdecydowanie \u0142atwe do zdobycia.<\/p>\n<p class=\"translation-block\">Po prostu zaoferuj swoim klientom \u015bwietn\u0105 us\u0142ug\u0119 i grzecznie popro\u015b ich o recenzj\u0119 lub referencje. Nie b\u0119d\u0105 si\u0119 dwa razy zastanawia\u0107, zanim wystawi\u0105 ci spektakularn\u0105 recenzj\u0119. Tak\u0105 jak ta\ud83d\udc47<\/p>\n<blockquote><p class=\"translation-block\">\"Salesflare poprawi\u0142 moje wyniki finansowe, zapewniaj\u0105c przejrzysty system pracy z potencjalnymi klientami\".<\/p>\n<h6>Boris Agranovich, Global Risk Community<\/h6>\n<\/blockquote>\n<p class=\"translation-block\">Teraz kolejnym krokiem jest zintegrowanie tych recenzji i <a href=\"https:\/\/www.testimonialhero.com\/blog\/11-customer-testimonial-page-examples-for-inspiration\">recenzji na swojej stronie internetowej<\/a>.<\/p>\n<p class=\"translation-block\">Gdy potencjalni klienci przeczytaj\u0105 te recenzje i <a href=\"https:\/\/vocalvideo.com\/resources\/video-testimonial-questions\/\">recenzje<\/a>, b\u0119d\u0105 bardziej sk\u0142onni do zakupu twoich us\u0142ug.<\/p>\n<p class=\"translation-block\">Opr\u00f3cz tego, mo\u017cesz tak\u017ce zapisywa\u0107 studia przypadk\u00f3w m\u00f3wi\u0105ce o tym, jak pomog\u0142e\u015b konkretnej marce i jak skorzystali oni z twoich us\u0142ug.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"1he1b\">7. Korzystanie z sieci afiliacyjnych<\/h2>\n<p><a href=\"https:\/\/optinmonster.com\/get-started-with-affiliate-marketing\/\" class=\"translation-block\">Marketing afiliacyjny<\/a> mo\u017ce r\u00f3wnie\u017c zdzia\u0142a\u0107 cuda w kampanii marketingu szeptanego.<\/p>\n<p class=\"translation-block\">Wystarczy nawi\u0105za\u0107 kontakt z popularnym blogerem lub influencerem w swojej niszy i poprosi\u0107 go o zrecenzowanie produktu. Upewnij si\u0119, \u017ce oferujesz influencerowi sw\u00f3j produkt za darmo, aby potraktowa\u0142 to zadanie powa\u017cnie.<\/p>\n<p class=\"translation-block\">Teraz, po skontaktowaniu si\u0119 z nimi, b\u0119d\u0105 pisa\u0107 blogi i artyku\u0142y o Twoim produkcie i dodawa\u0107 link przekierowuj\u0105cy do Twojego produktu. Musisz zaoferowa\u0107 <a href=\"https:\/\/blog.goaffpro.com\/commissions-of-an-affiliate-program\/\">motywacj\u0119 za ka\u017cd\u0105 sprzeda\u017c<\/a>, kt\u00f3ra pochodzi z ich linku partnerskiego.<\/p>\n<p class=\"translation-block\">Najlepsz\u0105 cz\u0119\u015bci\u0105 tego jest niskie ryzyko, je\u015bli chodzi o oferowanie zach\u0119ty, poniewa\u017c jeste\u015b zobowi\u0105zany do zap\u0142aty zach\u0119ty tylko wtedy, gdy kto\u015b dokona ostatecznego zakupu z linku.<\/p>\n<p class=\"translation-block\">Ponadto, nawet je\u015bli nie uzyskasz wielu sprzeda\u017cy z link\u00f3w partnerskich, nadal b\u0119dziesz mie\u0107 du\u017c\u0105 ekspozycj\u0119, co jest wielk\u0105 zalet\u0105.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"ck2gl\">Podsumowuj\u0105c...<\/h2>\n<p class=\"translation-block\">Wymieni\u0142em i wyja\u015bni\u0142em niekt\u00f3re z najbardziej pomocnych i przetestowanych wskaz\u00f3wek dotycz\u0105cych marketingu szeptanego. Pod warunkiem, \u017ce wykorzystasz je na powa\u017cnie, wskaz\u00f3wki te mog\u0105 ci bardzo pom\u00f3c.<\/p>\n<p class=\"translation-block\">Pomo\u017ce to nie tylko zwi\u0119kszy\u0107 sprzeda\u017c, ale tak\u017ce przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorc\u00f3w. Pocz\u0105tkowo mo\u017ce by\u0107 konieczne zainwestowanie w kampani\u0119 marketingu szeptanego, ale wynik b\u0119dzie wart wysi\u0142ku i wydatk\u00f3w.<\/p>\n<p><em><strong>Troch\u0119 o Deepti:<\/strong><\/em><br>\n<em>Deepti Jain jest starszym autorem tre\u015bci w <a href=\"https:\/\/aeroleads.com\/\">Aeroleads<\/a>. Je\u015bli chcesz znale\u017a\u0107 adresy e-mail i numery telefon\u00f3w za pomoc\u0105 wtyczki Chrome, Aeroleads jest tym, czego potrzebujesz.<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Wypr\u00f3buj CRM Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Mamy nadziej\u0119, \u017ce spodoba\u0142 Ci si\u0119 ten post. Je\u015bli tak, rozpowszechnij go!<\/em><\/p>\n<p>\ud83d\udc49 <em>Mo\u017cesz \u015bledzi\u0107 @salesflare na<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>i<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/be.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Jaki jest najlepszy spos\u00f3b na pozyskanie klient\u00f3w? Zadowoleni klienci m\u00f3wi\u0105cy innym. Deepti z Aeroleads daje 7 wskaz\u00f3wek, jak zmaksymalizowa\u0107 t\u0119 szans\u0119 i zwi\u0119kszy\u0107 sprzeda\u017c w spos\u00f3b ustny.<\/p>","protected":false},"author":1,"featured_media":56860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[198],"tags":[196,90,223],"wl_entity_type":[122],"class_list":["post-56859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-influencer-marketing","tag-marketing","tag-social-media","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Tips To Maximize Your Word-of-mouth Marketing<\/title>\n<meta name=\"description\" content=\"Word-of-mouth marketing is the best marketing, as it&#039;s essentially happy customers telling others. 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