{"id":55949,"date":"2018-06-11T11:27:35","date_gmt":"2018-06-11T11:27:35","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55949"},"modified":"2024-06-12T11:06:16","modified_gmt":"2024-06-12T09:06:16","slug":"sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pl\/automatyzacja-sprzedazy-101-najwazniejsze-informacje-z-naszej-rozmowy-z-andriejem-zinkevichem-1f8249e443e2","title":{"rendered":"Sales Automation 101: Najwa\u017cniejsze informacje z naszej rozmowy z Andreiem Zinkevichem"},"content":{"rendered":"<article class=\"h-entry\">\n<header><\/header>\n<section class=\"e-content\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h1 id=\"d454\" class=\"graf graf--h3 graf--leading graf--title\">Sales Automation 101: Najwa\u017cniejsze informacje z naszej rozmowy z Andreiem Zinkevichem<\/h1>\n<p id=\"0e41\" class=\"graf graf--p graf-after--h3 translation-block\">Nasz wsp\u00f3\u0142za\u0142o\u017cyciel Jeroen Corthout do\u0142\u0105czy\u0142 niedawno do Andreia Zinkevicha, za\u0142o\u017cyciela <a href=\"https:\/\/getleado.com\/\">Getleado<\/a>, w sesji Facebook Live, aby porozmawia\u0107 o automatyzacji sprzeda\u017cy.<\/p>\n<p id=\"a5ce\" class=\"graf graf--p graf-after--p translation-block\">Dlaczego wi\u0119c automatyzacja sprzeda\u017cy jest tak wa\u017cnym tematem?<\/p>\n<p id=\"6604\" class=\"graf graf--p graf-after--p translation-block\">C\u00f3\u017c, wed\u0142ug InsideSales.com, prawie dwie trzecie (64,8%) czasu przedstawicieli handlowych po\u015bwi\u0119cane jest \u015brednio na dzia\u0142ania nie generuj\u0105ce przychod\u00f3w. Co w rzeczywisto\u015bci oznacza ogromne straty dla firm. \ud83d\udcc9<\/p>\n<p id=\"4f17\" class=\"graf graf--p graf-after--p translation-block\">Wystarczy powiedzie\u0107, \u017ce automatyzacja sprzeda\u017cy ma kluczowe znaczenie dla sukcesu firmy.<\/p>\n<p id=\"a605\" class=\"graf graf--p graf-after--p translation-block\">Zapoznajmy si\u0119 z najwa\u017cniejszymi punktami dyskusji!<\/p>\n<p id=\"3335\" class=\"graf graf--p graf-after--p graf--trailing\"><em class=\"markup--em markup--p-em translation-block\">Przegapi\u0142e\u015b wydarzenie na \u017cywo? Mo\u017cesz <\/em><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.facebook.com\/andzinkevich\/videos\/735344326590031\/\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--p-em\">Sprawd\u017a powt\u00f3rk\u0119 tutaj<\/em><\/a><em class=\"markup--em markup--p-em\">. <\/em>\ud83d\udcf9<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"839e\" class=\"graf graf--h4 graf--leading\">Jakie zadania sprzeda\u017cowe powinny zosta\u0107 zautomatyzowane i w jaki spos\u00f3b?<\/h4>\n<p id=\"23ae\" class=\"graf graf--p graf-after--h4 translation-block\">M\u00f3wi\u0105c pro\u015bciej: wszystko, co nie wi\u0105\u017ce si\u0119 z unikalnymi ludzkimi zdolno\u015bciami, powinno by\u0107 zautomatyzowane.<\/p>\n<figure id=\"ed05\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58545\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/conductor-1.gif\" alt=\"dyrygent\" width=\"500\" height=\"311\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Jest wiele rzeczy, w kt\u00f3rych roboty s\u0105 lepsze od nas, np:<\/p>\n<ul class=\"postList\">\n<li id=\"c43d\" class=\"graf graf--li graf-after--p translation-block\">\u0141\u0105czenie danych z poczty e-mail, kalendarzy, telefon\u00f3w itp.<\/li>\n<li id=\"d61f\" class=\"graf graf--li graf-after--li translation-block\">\u015aledzenie pe\u0142nych konwersacji<\/li>\n<li id=\"78d0\" class=\"graf graf--li graf-after--li translation-block\">\u015aledzenie wszystkich wymienianych plik\u00f3w<\/li>\n<li id=\"15c0\" class=\"graf graf--li graf-after--li translation-block\">Tworzenie widoczno\u015bci mi\u0119dzy cz\u0142onkami zespo\u0142u w rozmowach z klientami<\/li>\n<li id=\"7238\" class=\"graf graf--li graf-after--li translation-block\">Wzbogacanie ludzi i firm o publicznie dost\u0119pne dane<\/li>\n<li id=\"2669\" class=\"graf graf--li graf-after--li translation-block\">Importowanie podpis\u00f3w e-mail<\/li>\n<li id=\"d40e\" class=\"graf graf--li graf-after--li translation-block\">Sprawdzanie klient\u00f3w, kt\u00f3rzy s\u0105 cicho<\/li>\n<li id=\"9c39\" class=\"graf graf--li graf-after--li translation-block\">Widz\u0105c, \u017ce nie odpowiedzia\u0142e\u015b jeszcze na wa\u017cn\u0105 wiadomo\u015b\u0107 e-mail<\/li>\n<li id=\"313d\" class=\"graf graf--li graf-after--li translation-block\">Wykrywanie, \u017ce klient cz\u0119sto wchodzi z tob\u0105 w interakcje<\/li>\n<li id=\"566c\" class=\"graf graf--li graf-after--li translation-block\">Wycinanie danych<\/li>\n<li id=\"bdcb\" class=\"graf graf--li graf-after--li translation-block\">Przenoszenie danych mi\u0119dzy aplikacjami<\/li>\n<li id=\"c6a3\" class=\"graf graf--li graf-after--li translation-block\">I wiele, wiele innych zada\u0144, kt\u00f3re sprzedawcy wykonuj\u0105 regularnie!<\/li>\n<\/ul>\n<p id=\"d61d\" class=\"graf graf--p graf-after--li translation-block\">Wszystkie te rzeczy mog\u0105 zajmowa\u0107 sprzedawcom du\u017co czasu, a pytanie brzmi: \"dlaczego?\".<\/p>\n<figure id=\"f5ef\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px;max-height: 270px\"><\/div>\n<\/figure>\n<p id=\"6b18\" class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58341 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/fed-up.gif\" alt=\"fed up\" width=\"480\" height=\"270\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Nie chodzi o to, \u017ce te rzeczy nie musz\u0105 si\u0119 wydarzy\u0107. One r\u00f3wnie\u017c s\u0105 wa\u017cne, tylko z innych powod\u00f3w.<\/p>\n<p id=\"a4ce\" class=\"graf graf--p graf-after--p translation-block\">W niekt\u00f3rych przypadkach dzia\u0142ania nie generuj\u0105ce przychod\u00f3w mog\u0105 w rzeczywisto\u015bci po\u015brednio generowa\u0107 przychody.<\/p>\n<p id=\"a60d\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Po prostu nie s\u0105 to zadania, do kt\u00f3rych potrzebujesz swoich unikalnych ludzkich zdolno\u015bci. Twoja empatia, kreatywno\u015b\u0107 itp.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"3a3f\" class=\"graf graf--h4 graf--leading\">Jakie zadania nie powinny by\u0107 zautomatyzowane?<\/h4>\n<p id=\"983a\" class=\"graf graf--p graf-after--h4 translation-block\">Po zapoznaniu si\u0119 z mo\u017cliwo\u015bciami automatyzacji sprzeda\u017cy nasuwa si\u0119 pytanie: czego <em class=\"markup--em markup--p-em\">nie powiniene\u015b<\/em> automatyzowa\u0107?<\/p>\n<p id=\"1ad2\" class=\"graf graf--p graf-after--p translation-block\">Jednym ze sposob\u00f3w na zbadanie tego jest pytanie: \"Jaki jest unikalny zestaw umiej\u0119tno\u015bci sprzedawcy? Cz\u0142owieka?\"<\/p>\n<p id=\"ca20\" class=\"graf graf--p graf-after--p translation-block\">Z pewno\u015bci\u0105 nie jest to zarz\u0105dzanie danymi ani praca z komputerami.<\/p>\n<figure id=\"282f\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 450px;max-height: 326px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*ldMpbRmsxnNG0bfe_s-2dg.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"3d43\" class=\"graf graf--p graf-after--figure translation-block\">Rzecz\u0105, w kt\u00f3rej ludzie s\u0105 wyj\u0105tkowo dobrzy, jest radzenie sobie z innymi lud\u017ami. Rozumienie ich. Komunikowanie si\u0119 z nimi. Pomaganie im.<\/p>\n<p id=\"999d\" class=\"graf graf--p graf-after--p translation-block\">Kiedy automatyzacja posuwa si\u0119 za daleko i zawodzi, prawie zawsze dochodzi do naruszenia tej zasady.<\/p>\n<p id=\"1f32\" class=\"graf graf--p graf-after--p translation-block\">Kilka wsp\u00f3\u0142czesnych przyk\u0142ad\u00f3w -<\/p>\n<p id=\"9639\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Chatboty<\/strong>: Technologia dla <a href=\"https:\/\/www.iamdave.ai\/products\/ai-chatbot\/\">chatboty<\/a> a ich przysz\u0142e zastosowania i potencja\u0142 s\u0105 naprawd\u0119 interesuj\u0105ce, ale szum wok\u00f3\u0142 nich sprawia, \u017ce ludzie przypisuj\u0105 tym chatbotom mo\u017cliwo\u015bci, kt\u00f3rych jeszcze nie maj\u0105. \ud83d\udcac<\/p>\n<p id=\"a55f\" class=\"graf graf--p graf-after--p translation-block\">A to sprawia, \u017ce do\u015bwiadczenia s\u0105 naprawd\u0119 zepsute.<\/p>\n<p id=\"c694\" class=\"graf graf--p graf-after--p translation-block\">Jasne, <a href=\"https:\/\/botscrew.com\/blog\/knowledge-base-chatbot\/\">chatboty mog\u0105 zast\u0105pi\u0107 proste formularze<\/a>, ale nie mog\u0105 jeszcze osi\u0105gn\u0105\u0107 poziomu prawdziwej interakcji mi\u0119dzyludzkiej.<\/p>\n<figure id=\"4973\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 200px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*yIu0ht77sXyn4Xjm-F8rWw.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"3790\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong translation-block\">E-maile na du\u017c\u0105 skal\u0119, zautomatyzowane posty w mediach spo\u0142eczno\u015bciowych itp: <\/strong>Wysy\u0142anie tej samej niezr\u00f3\u017cnicowanej wiadomo\u015bci do setek lub tysi\u0119cy os\u00f3b przy u\u017cyciu automatyzacji oprogramowania jest znacznie mniejszym wysi\u0142kiem, ale je\u015bli pr\u00f3bujesz co\u015b sprzeda\u0107, zasada nadal brzmi: najpierw staraj si\u0119 zrozumie\u0107, a potem by\u0107 zrozumianym.<\/p>\n<p id=\"74ba\" class=\"graf graf--p graf-after--p translation-block\">Je\u015bli nadal my\u015blisz o rozpowszechnianiu czego\u015b w rodzaju wiadomo\u015bci e-mail lub innego rodzaju wiadomo\u015bci do du\u017cej grupy os\u00f3b jednocze\u015bnie, upewnij si\u0119, \u017ce nie jeste\u015b sprzedawc\u0105. Zamiast tego b\u0105d\u017a zabawny, wra\u017cliwy, niezwyk\u0142y - i zr\u00f3b dobre pierwsze wra\u017cenie. \ud83d\udc8c<\/p>\n<p id=\"0292\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">W pe\u0142ni zautomatyzowany CRM: <\/strong>Kiedy Salesflare rozpocz\u0105\u0142 dzia\u0142alno\u015b\u0107 w 2014 roku, odkryli\u015bmy, \u017ce niekt\u00f3re firmy pr\u00f3buj\u0105 w pe\u0142ni zautomatyzowa\u0107 dane CRM, bez konieczno\u015bci interwencji u\u017cytkownika. Szybko doszli\u015bmy do wniosku, \u017ce nie jest to mo\u017cliwe.<\/p>\n<p id=\"f7ee\" class=\"graf graf--p graf-after--p translation-block\">Nie mo\u017cna zautomatyzowa\u0107 wszystkiego. Niekt\u00f3re decyzje, takie jak \"Czy to jest klient? Czy jest tu szansa na sprzeda\u017c? Czy ten kontakt naprawd\u0119 powinien by\u0107 powi\u0105zany z kontem?\" s\u0105 najlepiej podejmowane przez cz\u0142owieka.<\/p>\n<p id=\"e590\" class=\"graf graf--p graf-after--p translation-block\">Ludzie lubi\u0105 automatyzacj\u0119, ale gdy tylko zaczyna ona pope\u0142nia\u0107 b\u0142\u0119dy, traci na warto\u015bci. \ud83d\udc4e<\/p>\n<p id=\"8ef0\" class=\"graf graf--p graf-after--p translation-block\">Ludzie nie chc\u0105 straci\u0107 tego ostatniego poziomu kontroli.<\/p>\n<p id=\"b7a8\" class=\"graf graf--p graf-after--p translation-block\">Dlatego Salesflare dzia\u0142a z sugestiami w miejscach, w kt\u00f3rych ludzie nadal chc\u0105 mie\u0107 kontrol\u0119, a w innych miejscach jest w pe\u0142ni zautomatyzowany.<\/p>\n<p id=\"80cf\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Automatyzacja ma u\u0142atwi\u0107 nam \u017cycie. Jest tutaj, aby zautomatyzowa\u0107 zadania robot\u00f3w. By uczyni\u0107 nas bardziej ludzkimi. Nie po to, by ludzie stali si\u0119 ca\u0142kowicie zb\u0119dni - przynajmniej nie w najbli\u017cszej przysz\u0142o\u015bci.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"d41a\" class=\"graf graf--h4 graf--leading\">Jak zautomatyzowa\u0107 poszukiwanie i wzbogacanie?<\/h4>\n<p id=\"1414\" class=\"graf graf--p graf-after--h4 translation-block\">Poza prac\u0105 administracyjn\u0105, dwa najbardziej czasoch\u0142onne zadania to poszukiwanie i wzbogacanie.<\/p>\n<p id=\"296d\" class=\"graf graf--p graf-after--p translation-block\">Jak mo\u017cna zautomatyzowa\u0107 te procesy?<\/p>\n<p id=\"f05a\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Poszukiwanie<\/strong> jest rzeczywi\u015bcie czasoch\u0142onnym zaj\u0119ciem, wi\u0119c spr\u00f3buj zautomatyzowa\u0107 zadania, kt\u00f3re wykonujesz rutynowo.<\/p>\n<p id=\"50e3\" class=\"graf graf--p graf-after--p translation-block\">Cz\u0119\u015bci twojej pracy, w kt\u00f3rych czujesz si\u0119 jak robot, by\u0107 mo\u017ce lepiej wykonywa\u0142by robot. \ud83e\udd16<\/p>\n<p id=\"2549\" class=\"graf graf--p graf-after--p translation-block\">Kilka przyk\u0142ad\u00f3w:<\/p>\n<p id=\"9e28\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Tworzenie list<\/strong>Je\u015bli r\u0119cznie wype\u0142niasz arkusz Excela, prawdopodobnie robisz co\u015b \u017ale.<\/p>\n<p id=\"d333\" class=\"graf graf--p graf-after--p translation-block\">Obecnie istnieje wiele sposob\u00f3w tworzenia list w oparciu o r\u00f3\u017cne parametry. Wielko\u015b\u0107 firmy, geografia, sygna\u0142y wzrostu, technologia u\u017cywana w ich witrynie itp. Zdecydowanie nale\u017cy to zrobi\u0107 za pomoc\u0105 dobrego narz\u0119dzia programistycznego. Na przyk\u0142ad, istnieje mn\u00f3stwo mo\u017cliwo\u015bci <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.salesflare.com\/pl\/narzedzia-do-generowania-leadow\/#outbound\" target=\"_blank\" rel=\"noopener\">generowania lead\u00f3w za pomoc\u0105 narz\u0119dzi na LinkedIn<\/a>.<\/p>\n<p id=\"5f82\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Pierwsze dotkni\u0119cie<\/strong>: Nie oznacza to, \u017ce powiniene\u015b zacz\u0105\u0107 losowo spamowa\u0107 ludzi niezr\u00f3\u017cnicowanymi wiadomo\u015bciami e-mail. Jak wspomniano wcze\u015bniej, to z\u0142y spos\u00f3b na automatyzacj\u0119.<\/p>\n<p id=\"bb11\" class=\"graf graf--p graf-after--p translation-block\">Zamiast tego wymy\u015bl bardziej przyjazne sposoby nawi\u0105zania pierwszego kontaktu. Spr\u00f3buj nawi\u0105za\u0107 kontakt z publiczno\u015bci\u0105.<\/p>\n<figure id=\"2772\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58317 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/how-do-you-do-fellow-kids-3.gif\" alt=\"jak si\u0119 macie, dzieciaki?\" width=\"500\" height=\"282\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Post na LinkedIn, fajny artyku\u0142 na blogu, zabawna historia... opublikuj to. Sprawd\u017a, czy ludzie to lubi\u0105. Wejd\u017a z nim w interakcj\u0119.<\/p>\n<p id=\"7c99\" class=\"graf graf--p graf-after--p translation-block\">Je\u015bli zamierzasz wysy\u0142a\u0107 e-maile do ludzi, w porz\u0105dku, ale upewnij si\u0119, \u017ce nie s\u0105 one podobne do innych e-maili, kt\u00f3re kiedykolwiek widzia\u0142e\u015b w swojej skrzynce odbiorczej. I \u017ce chcesz nawi\u0105za\u0107 relacj\u0119, a nie co\u015b sprzeda\u0107. \ud83e\udd1d<\/p>\n<p id=\"4fe0\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Tworzenie punkt\u00f3w styku<\/strong>: Jest tak wiele sposob\u00f3w, aby pozosta\u0107 w kontakcie, zanim kto\u015b z odbiorc\u00f3w stanie si\u0119 dobrym potencjalnym klientem.<\/p>\n<p id=\"8f3e\" class=\"graf graf--p graf-after--p translation-block\">Kontynuuj budowanie tej relacji poprzez reklamy na Facebooku, zaanga\u017cowanie w mediach spo\u0142eczno\u015bciowych, w grupach - dowiedz si\u0119, co dzia\u0142a najlepiej dla Twoich odbiorc\u00f3w i gdzie chc\u0105 si\u0119 anga\u017cowa\u0107. Nast\u0119pnie udaj si\u0119 tam. \ud83c\udfc3\u200d<\/p>\n<p id=\"0455\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Wzbogacenie<\/strong> powinno by\u0107 do\u015b\u0107 \u0142atwe do zautomatyzowania. Pobierz dane z FullContact lub Clearbit API. Porozmawiaj z innymi interfejsami API.<\/p>\n<p id=\"e9c2\" class=\"graf graf--p graf-after--p translation-block\">Na poziomie CRM wiele CRM m\u00f3wi: \"mo\u017cesz zintegrowa\u0107 si\u0119 z Clearbit, je\u015bli chcesz\".<\/p>\n<p id=\"1435\" class=\"graf graf--p graf-after--p translation-block\">Wchodzisz na stron\u0119 Clearbit, podajesz dane swojej karty kredytowej, konfigurujesz integracj\u0119. Po co to komplikowa\u0107? \ud83d\ude45\u200d<\/p>\n<p id=\"2a07\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Wbudowali\u015bmy to wszystko w Salesflare i w\u0142\u0105czyli\u015bmy do planu, poniewa\u017c uwa\u017camy, \u017ce jest to tak podstawowe i nie powiniene\u015b traci\u0107 czasu na samodzielne konfigurowanie tych rzeczy. U\u017cytkownicy zyskuj\u0105 r\u00f3wnie\u017c na \u015bci\u015blejszej i bardziej inteligentnej integracji.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"ef17\" class=\"graf graf--h4 graf--leading\">Najlepsze praktyki w zakresie lead scoringu<\/h4>\n<p id=\"5c0d\" class=\"graf graf--p graf-after--h4 translation-block\">Lead scoring jest tradycyjnie prowadzony w dw\u00f3ch kierunkach:<\/p>\n<ul class=\"postList\">\n<li id=\"53f5\" class=\"graf graf--li graf-after--p translation-block\">Jak interesuj\u0105cy jest dla nas ten trop?<\/li>\n<li id=\"af7c\" class=\"graf graf--li graf-after--li translation-block\">Jak bardzo o\u0142\u00f3w jest nami zainteresowany?<\/li>\n<\/ul>\n<p id=\"cbdb\" class=\"graf graf--p graf-after--li translation-block\">Oczywi\u015bcie mo\u017cna skonfigurowa\u0107 jaki\u015b og\u00f3lny system, kt\u00f3ry dokonuje oceny poziom\u00f3w zainteresowania w dw\u00f3ch r\u00f3\u017cnych kierunkach:<\/p>\n<ul class=\"postList\">\n<li id=\"b38e\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\">Jak interesuj\u0105cy jest dla nas ten trop?<\/strong>: Jak du\u017ca jest firma? Czy rozmawiam z osob\u0105 na w\u0142a\u015bciwym stanowisku? Czy firma si\u0119 rozwija?<\/li>\n<li id=\"8562\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\">Jak bardzo interesuje nas o\u0142\u00f3w?<\/strong>: Czy otwieraj\u0105 nasze e-maile? Klikaj\u0105 w r\u00f3\u017cne rzeczy? Odwiedzaj\u0105 nasz\u0105 stron\u0119? Ta druga cz\u0119\u015b\u0107 nazywana jest w Salesflare \"hotness\", a nawet ostrzega o najgor\u0119tszych potencjalnych klientach.<\/li>\n<\/ul>\n<figure id=\"a672\" class=\"graf graf--figure graf-after--li\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 362px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*l5k7Uw7ZQaLS0iEC5CIkdQ.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"4fcc\" class=\"graf graf--p graf-after--figure translation-block\">Ale je\u015bli spojrze\u0107 na to, co naprawd\u0119 przekszta\u0142ci lead w transakcj\u0119, w przypadku firm SaaS jest to najcz\u0119\u015bciej na zupe\u0142nie innym poziomie. Istniej\u0105 inne parametry, kt\u00f3re mog\u0105 znacznie lepiej przewidzie\u0107, czy b\u0119dzie to sprzeda\u017c i czy warto po\u015bwi\u0119ci\u0107 na ni\u0105 sw\u00f3j czas, czy nie. \u23f3<\/p>\n<p id=\"f17a\" class=\"graf graf--p graf-after--p translation-block\">To w\u0142a\u015bnie ten wska\u017anik Gwiazdy P\u00f3\u0142nocnej jest obecnie tak popularny. W przypadku Slacka jest to liczba wiadomo\u015bci wymienianych w zespole. Dla nas, w Salesflare, chodzi o liczb\u0119 utworzonych klient\u00f3w. Jego warto\u015b\u0107 predykcyjna jest oczywi\u015bcie znacznie wy\u017csza ni\u017c to, czy ludzie otwieraj\u0105 twoje e-maile. \ud83d\udcec<\/p>\n<p id=\"f58e\" class=\"graf graf--p graf-after--p translation-block\">To niekoniecznie oznacza, \u017ce jeden wska\u017anik mo\u017ce uchwyci\u0107 wszystko. Warto jednak zastanowi\u0107 si\u0119, co oznacza zaanga\u017cowanie potencjalnego klienta na tyle, by przekszta\u0142ci\u0107 go w transakcj\u0119. Zmierzy\u0107 to. Ulepszanie tego.<\/p>\n<p id=\"7e09\" class=\"graf graf--p graf-after--p translation-block\">Na tym w\u0142a\u015bnie polega prawdziwy lead scoring. \ud83d\udc4d<\/p>\n<p id=\"3b55\" class=\"graf graf--p graf-after--p translation-block\">I oczywi\u015bcie powiniene\u015b zsynchronizowa\u0107 go ze swoim CRM. Filtruj swoich klient\u00f3w na tej podstawie. Skoncentruj swoje wysi\u0142ki na w\u0142a\u015bciwych potencjalnych klientach.<\/p>\n<p id=\"53e5\" class=\"graf graf--p graf-after--p translation-block\">To nowy spos\u00f3b kwalifikowania potencjalnych klient\u00f3w.<\/p>\n<p id=\"0342\" class=\"graf graf--p graf-after--p translation-block\">Nie zast\u0119puje to w pe\u0142ni starego sposobu kwalifikacji, polegaj\u0105cego na decydowaniu, kt\u00f3re leady maj\u0105 du\u017ce szanse na przekszta\u0142cenie si\u0119 w transakcje, w oparciu o obecno\u015b\u0107 bud\u017cetu, czy rozmawiasz z odpowiednim autorytetem, czy s\u0105 w potrzebie i maj\u0105 okre\u015blone ramy czasowe, czy nie (w przeciwnym razie <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.vainu.io\/bant-qualify-sales-prospects\/\" target=\"_blank\" rel=\"noopener\">znana jako stara dobra kwalifikacja BANT<\/a>).<\/p>\n<p id=\"88aa\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Ale <em class=\"markup--em markup--p-em\">jest<\/em> bardziej przemy\u015blanym sposobem my\u015blenia o tym zwi\u0105zanym z produktem lub us\u0142ug\u0105 i cz\u0119\u015bciej koncentruje si\u0119 na sukcesie klienta ni\u017c na uog\u00f3lnionych kryteriach sprzeda\u017cy.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"bd0c\" class=\"graf graf--h4 graf--leading\">Zestaw narz\u0119dzi do automatyzacji sprzeda\u017cy<\/h4>\n<p id=\"4554\" class=\"graf graf--p graf-after--h4 translation-block\">Je\u015bli chodzi o znalezienie odpowiednich narz\u0119dzi dla swojej firmy, istnieje wiele fajnych narz\u0119dzi, ale bardziej chodzi o to, co pr\u00f3bujesz zrobi\u0107 i dlaczego.<\/p>\n<p id=\"d921\" class=\"graf graf--p graf-after--p translation-block\">Wa\u017cne jest, aby nie traci\u0107 z oczu czynnika ludzkiego. I zawsze najpierw \"robi\u0107 rzeczy, kt\u00f3re si\u0119 nie skaluj\u0105\". By\u0107 najpierw w pe\u0142ni cz\u0142owiekiem, a dopiero potem przekaza\u0107 cz\u0119\u015b\u0107 tej pracy robotom.<\/p>\n<figure id=\"4524\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 267px\">\n<div class=\"aspectRatioPlaceholder-fill\" style=\"padding-bottom: 53.400000000000006%\"><\/div>\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*DTJK5wKdk-gAzmX3wvh8kg.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"c75f\" class=\"graf graf--p graf-after--figure translation-block\">Je\u015bli oka\u017ce si\u0119, \u017ce Twoi odbiorcy s\u0105 na Facebooku, LinkedIn lub najlepiej dotrze\u0107 do nich za po\u015brednictwem poczty e-mail, mamy podr\u0119czniki dla wszystkich tych obszar\u00f3w na <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.salesflare.com\/pl\/growth-hacking\" target=\"_blank\" rel=\"noopener\">blogu Salesflare<\/a>.<\/p>\n<p id=\"ef07\" class=\"graf graf--p graf-after--p translation-block\">Przewodniki te omawiaj\u0105, w jaki spos\u00f3b mo\u017cna wykorzysta\u0107 dane i narz\u0119dzia, aby skuteczniej, a mo\u017ce nawet efektywniej \u0142\u0105czy\u0107 si\u0119 z odbiorcami. \ud83d\udcaa<\/p>\n<p id=\"5e76\" class=\"graf graf--p graf-after--p translation-block\">Ale najpierw naprawd\u0119 porozmawiaj ze swoimi odbiorcami. Po\u0142\u0105cz si\u0119 z nimi. Zrozum ich. Nie przeskakuj do automatyzacji lub narz\u0119dzi. R\u00f3b to wszystko najpierw, a\u017c si\u0119 tym zm\u0119czysz.<\/p>\n<p id=\"eca4\" class=\"graf graf--p graf-after--p translation-block\">Nast\u0119pnie mo\u017cesz zatrzyma\u0107 si\u0119 i pomy\u015ble\u0107: \"a co, je\u015bli zautomatyzuj\u0119 t\u0119 cz\u0119\u015b\u0107?\". \ud83e\udd14<\/p>\n<p id=\"8203\" class=\"graf graf--p graf-after--p translation-block\">I b\u0119dziesz dok\u0142adnie wiedzia\u0142, jak to zrobi\u0107 w spos\u00f3b, kt\u00f3ry nie zepsuje prawdziwego ludzkiego do\u015bwiadczenia.<\/p>\n<p id=\"138d\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Nie u\u017cywajmy automatyzacji do tworzenia wi\u0119kszej ilo\u015bci komunikacji z robotami i nie utoniemy w niej. Pracujmy nad bardziej ludzkim \u015bwiatem, w kt\u00f3rym mo\u017cemy skupi\u0107 si\u0119 i po\u015bwi\u0119ci\u0107 wi\u0119cej czasu naszemu cz\u0142owiecze\u0144stwu. \ud83d\udc6b<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"b2cd\" class=\"graf graf--p graf--leading graf--trailing translation-block\">Dzi\u0119kujemy Andreiowi Zinkevichowi za zaproszenie nas na sesj\u0119 Facebook Live! To by\u0142a wnikliwa i zabawna godzina pe\u0142na wspania\u0142ych dyskusji. \ud83d\ude0e<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"ff89\" class=\"graf graf--p graf--leading\"><em class=\"markup--em markup--p-em translation-block\">Mamy nadziej\u0119, \u017ce spodoba\u0142 Ci si\u0119 ten post. Je\u015bli tak, rozpowszechnij go!<\/em><\/p>\n<p id=\"9752\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">Wi\u0119cej informacji na temat startup\u00f3w, marketingu wzrostu i sprzeda\u017cy:<\/em><\/p>\n<p id=\"90d3\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">\ud83d\udc49 <\/em>.<\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/salesflare.typeform.com\/to\/Pi0dBQ\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">subskrybuj tutaj<\/em><\/strong><\/a><\/p>\n<p id=\"43f3\" class=\"graf graf--p graf-after--p graf--trailing\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">\u015aled\u017a @salesflare na <\/em><\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/salesflare\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Twitter<\/em><\/strong><\/a><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\"> lub <\/em><\/strong><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.facebook.com\/salesflare\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/em>.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Sales Automation 101: Highlights from our talk with Andrei Zinkevich Our co-founder Jeroen Corthout recently joined Andrei Zinkevich, founder of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":55951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[77],"tags":[],"wl_entity_type":[122],"class_list":["post-55949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-sales-automation","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Automation 101: Highlights from our talk with Andrei Zinkevich<\/title>\n<meta name=\"description\" content=\"Two-thirds of reps\u2019 time is spent on non-revenue tasks, which means huge losses for the companies - sales automation is crucial to a business\u2019s success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts\/55949\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Automation 101: Highlights from our talk with Andrei Zinkevich\" \/>\n<meta property=\"og:description\" content=\"Two-thirds of reps\u2019 time is spent on non-revenue tasks, which means huge losses for the companies - sales automation is crucial to a business\u2019s success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts\/55949\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/alicolwell\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-11T11:27:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-12T09:06:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/businesswoman-company-computer-7357.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ali Colwell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesflare\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ali Colwell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2\"},\"author\":{\"name\":\"Ali Colwell\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/162e391eb5b0da8439ccdbd050316387\"},\"headline\":\"Sales Automation 101: Highlights from our talk with Andrei Zinkevich\",\"datePublished\":\"2018-06-11T11:27:35+00:00\",\"dateModified\":\"2024-06-12T09:06:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2\"},\"wordCount\":1731,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/businesswoman-company-computer-7357.jpg\",\"articleSection\":[\"Sales Automation\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2\",\"name\":\"Sales Automation 101: Highlights from our talk with Andrei Zinkevich\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/businesswoman-company-computer-7357.jpg\",\"datePublished\":\"2018-06-11T11:27:35+00:00\",\"dateModified\":\"2024-06-12T09:06:16+00:00\",\"description\":\"Two-thirds of reps\u2019 time is spent on non-revenue tasks, which means huge losses for the companies - sales automation is crucial to a business\u2019s success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/businesswoman-company-computer-7357.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/businesswoman-company-computer-7357.jpg\",\"width\":3000,\"height\":2000,\"caption\":\"sales automation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Automation 101: Highlights from our talk with Andrei Zinkevich\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/162e391eb5b0da8439ccdbd050316387\",\"name\":\"Ali Colwell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91a69674dd8ea5f2c91e8af1351044e3d674dda82d3dd4a51f39c92b9f227eb7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91a69674dd8ea5f2c91e8af1351044e3d674dda82d3dd4a51f39c92b9f227eb7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/91a69674dd8ea5f2c91e8af1351044e3d674dda82d3dd4a51f39c92b9f227eb7?s=96&d=mm&r=g\",\"caption\":\"Ali Colwell\"},\"description\":\"I'm Ali, former Head of Marketing at Salesflare, the intelligent sales CRM for small and medium-sized business selling B2B. I'm passionate about design, automation, marketing, and all things digital.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/alicolwell\",\"https:\\\/\\\/www.instagram.com\\\/akcolwell\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/alicolwell\\\/\"],\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/pl\\\/author\\\/alicolwell\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Automation 101: Najwa\u017cniejsze informacje z naszej rozmowy z Andreiem Zinkevichem","description":"Dwie trzecie czasu przedstawicieli handlowych po\u015bwi\u0119cane jest na zadania niezwi\u0105zane z przychodami, co oznacza ogromne straty dla firm - automatyzacja sprzeda\u017cy ma kluczowe znaczenie dla sukcesu firmy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts\/55949","og_locale":"pl_PL","og_type":"article","og_title":"Sales Automation 101: Highlights from our talk with Andrei Zinkevich","og_description":"Two-thirds of reps\u2019 time is spent on non-revenue tasks, which means huge losses for the companies - sales automation is crucial to a business\u2019s success.","og_url":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts\/55949","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_author":"https:\/\/www.facebook.com\/alicolwell","article_published_time":"2018-06-11T11:27:35+00:00","article_modified_time":"2024-06-12T09:06:16+00:00","og_image":[{"width":3000,"height":2000,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/businesswoman-company-computer-7357.jpg","type":"image\/jpeg"}],"author":"Ali Colwell","twitter_card":"summary_large_image","twitter_creator":"@salesflare","twitter_site":"@salesflare","twitter_misc":{"Napisane przez":"Ali Colwell","Szacowany czas czytania":"10 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#article","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2"},"author":{"name":"Ali Colwell","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/162e391eb5b0da8439ccdbd050316387"},"headline":"Sales Automation 101: Highlights from our talk with Andrei Zinkevich","datePublished":"2018-06-11T11:27:35+00:00","dateModified":"2024-06-12T09:06:16+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2"},"wordCount":1731,"publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/businesswoman-company-computer-7357.jpg","articleSection":["Sales Automation"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2","url":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2","name":"Sales Automation 101: Najwa\u017cniejsze informacje z naszej rozmowy z Andreiem Zinkevichem","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage"},"image":{"@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/businesswoman-company-computer-7357.jpg","datePublished":"2018-06-11T11:27:35+00:00","dateModified":"2024-06-12T09:06:16+00:00","description":"Dwie trzecie czasu przedstawicieli handlowych po\u015bwi\u0119cane jest na zadania niezwi\u0105zane z przychodami, co oznacza ogromne straty dla firm - automatyzacja sprzeda\u017cy ma kluczowe znaczenie dla sukcesu firmy.","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#primaryimage","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/businesswoman-company-computer-7357.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/businesswoman-company-computer-7357.jpg","width":3000,"height":2000,"caption":"sales automation"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"Sales Automation 101: Highlights from our talk with Andrei Zinkevich"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Blog Salesflare","description":"Sprzeda\u017c, CRM i generowanie lead\u00f3w.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]},{"@type":"Person","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/162e391eb5b0da8439ccdbd050316387","name":"Ali Colwell","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/91a69674dd8ea5f2c91e8af1351044e3d674dda82d3dd4a51f39c92b9f227eb7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91a69674dd8ea5f2c91e8af1351044e3d674dda82d3dd4a51f39c92b9f227eb7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91a69674dd8ea5f2c91e8af1351044e3d674dda82d3dd4a51f39c92b9f227eb7?s=96&d=mm&r=g","caption":"Ali Colwell"},"description":"Jestem Ali, by\u0142y szef marketingu w Salesflare, inteligentnym CRM dla ma\u0142ych i \u015brednich firm sprzedaj\u0105cych B2B. Pasjonuj\u0119 si\u0119 projektowaniem, automatyzacj\u0105, marketingiem i wszystkim, co cyfrowe.","sameAs":["https:\/\/www.facebook.com\/alicolwell","https:\/\/www.instagram.com\/akcolwell\/","https:\/\/www.linkedin.com\/in\/alicolwell\/"],"url":"https:\/\/blog.salesflare.com\/pl\/author\/alicolwell"}]}},"_wl_alt_label":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/businesswoman-company-computer-7357.jpg","jetpack-related-posts":[{"id":56755,"url":"https:\/\/blog.salesflare.com\/pl\/zautomatyzuj-sledzenie-sprzedazy-2","url_meta":{"origin":55949,"position":0},"title":"Jak firmy B2B mog\u0105 zautomatyzowa\u0107 \u015bledzenie i zamykanie sprzeda\u017cy?","author":"Vanhishikha Bhargava","date":"4 kwietnia, 2019","format":false,"excerpt":"Monitorowanie i zamykanie sprzeda\u017cy to powtarzalne czynno\u015bci, co czyni je idealnymi kandydatami do automatyzacji. Post\u0119puj zgodnie z naszym przewodnikiem krok po kroku i dowiedz si\u0119, jak zautomatyzowa\u0107 monitorowanie sprzeda\u017cy!","rel":"","context":"W \u201eAutomation&quot;","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/pl\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56695,"url":"https:\/\/blog.salesflare.com\/pl\/automatyzacja-sprzedazy","url_meta":{"origin":55949,"position":1},"title":"Jak firmy B2B mog\u0105 zautomatyzowa\u0107 zasi\u0119g sprzeda\u017cy?","author":"Vanhishikha Bhargava","date":"28 marca, 2019","format":false,"excerpt":"Ca\u0142a praca zwi\u0105zana z zasi\u0119giem sprzeda\u017cy B2B mo\u017ce by\u0107 przyt\u0142aczaj\u0105ca. Ten przewodnik krok po kroku zawiera wszystkie hacki potrzebne do zautomatyzowania dzia\u0142a\u0144 sprzeda\u017cowych.","rel":"","context":"W \u201eAutomation&quot;","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/pl\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":64444,"url":"https:\/\/blog.salesflare.com\/pl\/automatyzacja-sprzedazy-2","url_meta":{"origin":55949,"position":2},"title":"Automatyzacja sprzeda\u017cy: Co to jest i jak robi\u0107 to dobrze","author":"Jeroen Corthout","date":"11 kwietnia, 2025","format":false,"excerpt":"Opanuj automatyzacj\u0119 sprzeda\u017cy. Uzyskaj praktyczne wskaz\u00f3wki, aby skutecznie zautomatyzowa\u0107 zadania, zaoszcz\u0119dzi\u0107 cenny czas i skupi\u0107 si\u0119 na zamykaniu wi\u0119kszej liczby transakcji. Ucz si\u0119 od ekspert\u00f3w sprzeda\u017cy.","rel":"","context":"W \u201eSales Automation&quot;","block_context":{"text":"Sales Automation","link":"https:\/\/blog.salesflare.com\/pl\/about-sales-automation"},"img":{"alt_text":"Sales Automation: What It Is & How to Do It Right cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":64400,"url":"https:\/\/blog.salesflare.com\/pl\/automatyzacja-crm","url_meta":{"origin":55949,"position":3},"title":"CRM Automation: How to Sell Smarter, Not Harder [Quick Guide]","author":"Jeroen Corthout","date":"10 kwietnia, 2025","format":false,"excerpt":"Zm\u0119czony administracj\u0105 sprzeda\u017cy? Odkryj, jak automatyzacja CRM pomaga zespo\u0142om B2B sprzedawa\u0107 m\u0105drzej. Zautomatyzuj wprowadzanie danych, dzia\u0142ania nast\u0119pcze i nie tylko, aby zwi\u0119kszy\u0107 wydajno\u015b\u0107.","rel":"","context":"W \u201eCRM&quot;","block_context":{"text":"CRM","link":"https:\/\/blog.salesflare.com\/pl\/crm"},"img":{"alt_text":"CRM automation","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-automation.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-automation.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-automation.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-automation.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-automation.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":56775,"url":"https:\/\/blog.salesflare.com\/pl\/automatyzacja-danych-klientow","url_meta":{"origin":55949,"position":4},"title":"Jak firmy B2B mog\u0105 zautomatyzowa\u0107 dane klient\u00f3w","author":"Vanhishikha Bhargava","date":"11 kwietnia, 2019","format":false,"excerpt":"W miar\u0119 zdobywania coraz wi\u0119kszej liczby klient\u00f3w i potencjalnych klient\u00f3w zarz\u0105dzanie wszystkimi tymi danymi staje si\u0119 coraz trudniejsze. Zautomatyzuj swoje dane klient\u00f3w i zobacz wi\u0119kszy obraz sytuacji!","rel":"","context":"W \u201eAutomation&quot;","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/pl\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":458,"url":"https:\/\/blog.salesflare.com\/pl\/automatyzacja-sprzedazy-przyszloscia-oprogramowania-crm-7e9abd83d8a","url_meta":{"origin":55949,"position":5},"title":"Automatyzacja sprzeda\u017cy: przysz\u0142o\u015b\u0107 oprogramowania CRM","author":"Team Salesflare","date":"31 stycznia, 2017","format":false,"excerpt":"Eksperci patrz\u0105 w przysz\u0142o\u015b\u0107: Joel Capperella","rel":"","context":"W \u201eThought Leaders&quot;","block_context":{"text":"Thought Leaders","link":"https:\/\/blog.salesflare.com\/pl\/thought-leaders"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/01\/sales-automation-Joel-Capperella.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/01\/sales-automation-Joel-Capperella.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/01\/sales-automation-Joel-Capperella.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/01\/sales-automation-Joel-Capperella.gif?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/01\/sales-automation-Joel-Capperella.gif?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/01\/sales-automation-Joel-Capperella.gif?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/post\/sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts\/55949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/comments?post=55949"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts\/55949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/media\/55951"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/media?parent=55949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/categories?post=55949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/tags?post=55949"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/wl_entity_type?post=55949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}