{"id":55944,"date":"2018-06-06T13:36:52","date_gmt":"2018-06-06T13:36:52","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55944"},"modified":"2023-06-29T16:05:09","modified_gmt":"2023-06-29T14:05:09","slug":"how-medium-became-a-leading-blogging-platform-9b4b08d9d3ac","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pl\/jak-medium-stalo-sie-wiodaca-platforma-blogowa-9b4b08d9d3ac","title":{"rendered":"Jak Medium sta\u0142o si\u0119 wiod\u0105c\u0105 platform\u0105 blogow\u0105"},"content":{"rendered":"
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Jak Medium sta\u0142o si\u0119 wiod\u0105c\u0105 platform\u0105 blogow\u0105<\/h1>\n
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Iconic Products odcinek 006<\/h2>\n

Blogowanie jest kamieniem w\u0119gielnym kultury internetowej - zasadniczo by\u0142y to media spo\u0142eczno\u015bciowe, zanim jeszcze pojawi\u0142o si\u0119 okre\u015blenie \"media spo\u0142eczno\u015bciowe\".<\/p>\n

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Z tego powodu na przestrzeni lat pojawi\u0142y si\u0119 (i znikn\u0119\u0142y) dziesi\u0105tki platform blogowych.<\/p>\n

Jednak\u017ce, podczas gdy platformy takie jak LiveJournal i Xanga przyci\u0105gn\u0119\u0142y nasz\u0105 uwag\u0119 na chwil\u0119 w przesz\u0142o\u015bci, po prostu nie ma platformy tak kultowej jak Medium.<\/p>\n

Medium, za\u0142o\u017cone w 2012 roku przez wsp\u00f3\u0142za\u0142o\u017cyciela Twittera i by\u0142ego dyrektora generalnego Evana \"Ev\" Williamsa, jest pi\u0119kn\u0105, \u0142atw\u0105 w u\u017cyciu platform\u0105 blogow\u0105, kt\u00f3ra pozwala u\u017cytkownikom publikowa\u0107 na dowolny temat, jaki mo\u017cna sobie wyobrazi\u0107 - a wszystko to b\u0119d\u0105c cz\u0119\u015bci\u0105 wi\u0119kszej spo\u0142eczno\u015bci. \ud83d\udc6b<\/p>\n

Ale co sprawia, \u017ce Medium wyr\u00f3\u017cnia si\u0119 na tle innych platform, kt\u00f3re pojawi\u0142y si\u0119 przed nim? Przyjrzyjmy si\u0119 bardziej szczeg\u00f3\u0142owo, aby zobaczy\u0107, jak sta\u0142 si\u0119 on kultowym produktem!<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Medium to nie tylko platforma, ale tak\u017ce spo\u0142eczno\u015b\u0107<\/h4>\n

Williams stworzy\u0142 Medium od podstaw z my\u015bl\u0105 o zach\u0119caniu u\u017cytkownik\u00f3w do tworzenia post\u00f3w d\u0142u\u017cszych ni\u017c 140-znakowy limit Twittera.<\/p>\n

To, a tak\u017ce spe\u0142nienie jego osobistej ambicji naprawienia tego, co postrzega\u0142 jako zepsuty \u015bwiat dziennikarstwa i stworzenia nowego modelu. \ud83d\udee0<\/p>\n

Medium nie jest po prostu<\/em> kolejn\u0105 platform\u0105 blogow\u0105, to aktywna spo\u0142eczno\u015b\u0107 bloger\u00f3w - strona g\u0142\u00f3wna jest zawsze wype\u0142niona postami, kt\u00f3re s\u0105 popularne w witrynie lub pasuj\u0105 do okre\u015blonego tematu, dla kt\u00f3rego zbieraj\u0105 tre\u015bci<\/a>. Zasadniczo ka\u017cdy ma mo\u017cliwo\u015b\u0107 pojawienia si\u0119 na stronie g\u0142\u00f3wnej.<\/p>\n

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\"ma\u0142a<\/p>\n

Podobnie jak w przypadku innych narz\u0119dzi do blogowania, istnieje mo\u017cliwo\u015b\u0107 obserwowania interesuj\u0105cych nas profili (i obserwowania ich przez nas), co daje dodatkow\u0105 korzy\u015b\u0107 w postaci posiadania w\u0142asnej sieci - oraz wyselekcjonowanych stron o szerokiej gamie temat\u00f3w.<\/p>\n

Interesujesz si\u0119 projektowaniem? Jest na to odpowiednia strona tematyczna. A co z polityk\u0105, mediami lub nauk\u0105? Tak, s\u0105 tu zar\u00f3wno znani, jak i mniej znani pisarze, kt\u00f3rzy tworz\u0105 warto\u015bciowe tre\u015bci na te tematy.<\/p>\n

Spo\u0142eczno\u015b\u0107 Medium bada r\u00f3wnie\u017c bardziej unikalne lub g\u0142\u0119bokie tematy, takie jak do\u015bwiadczenia zwi\u0105zane z narkotykami, przysz\u0142o\u015b\u0107 sztucznej inteligencji<\/a>, s\u0142owa roku i lekcje od przedsi\u0119biorc\u00f3w.<\/p>\n

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Aspekt kategoryzacji Medium nie ma sobie r\u00f3wnych. Fakt, \u017ce mo\u017cna tu znale\u017a\u0107 tre\u015bci na dowolny temat, tworzone przez ludzi z r\u00f3\u017cnych \u015brodowisk, jest niesamowity.<\/p>\n

Jest to r\u00f3wnie\u017c \u015bwietny spos\u00f3b dla firm, aby podnie\u015b\u0107 swoj\u0105 mark\u0119 i umie\u015bci\u0107 w\u0142asne tre\u015bci w spo\u0142eczno\u015bci podobnie my\u015bl\u0105cych czytelnik\u00f3w.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Poza tym, prawdopodobnie ma wi\u0119cej wy\u015bwietle\u0144 ni\u017c tw\u00f3j w\u0142asny blog<\/h4>\n

Poniewa\u017c Medium jest wysoko pozycjonowan\u0105 witryn\u0105, jest to \u015bwietny spos\u00f3b na udost\u0119pnianie tre\u015bci w przestrzeni zoptymalizowanej pod k\u0105tem SEO.<\/p>\n

Z tego powodu szybciej jest r\u00f3wnie\u017c zbudowa\u0107 grono obserwuj\u0105cych i ruch, kt\u00f3ry \"trzyma si\u0119\" na Medium w por\u00f3wnaniu z blogiem, kt\u00f3ry w\u0142a\u015bnie utworzy\u0142e\u015b na swojej stronie internetowej.<\/p>\n

Medium odwiedza oko\u0142o 180 milion\u00f3w u\u017cytkownik\u00f3w miesi\u0119cznie, a ka\u017cdy z nich jest potencjalnym czytelnikiem Twojego bloga - co daje ca\u0142kiem ekscytuj\u0105ce mo\u017cliwo\u015bci.<\/p>\n

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\"podekscytowany<\/p>\n

Ponadto, poniewa\u017c Medium koncentruje si\u0119 bardziej na informacjach i pomys\u0142ach, kt\u00f3re udost\u0119pniasz, ni\u017c na tym, kim konkretnie jeste\u015b, jest to zaufany zas\u00f3b, kt\u00f3ry zajmuje niewiarygodnie wysok\u0105 pozycj\u0119 w wynikach wyszukiwania.<\/p>\n

Oznacza to, \u017ce je\u015bli piszesz bloga, kt\u00f3ry jest warto\u015bciowy i przyci\u0105ga odpowiedni\u0105 uwag\u0119, mo\u017ce on szybko dotrze\u0107 do pierwszej strony wynik\u00f3w wyszukiwania i jeszcze bardziej zwi\u0119kszy\u0107 Twoj\u0105 ekspozycj\u0119. \ud83d\ude80<\/p>\n

Nie musisz si\u0119 jednak martwi\u0107, je\u015bli ju\u017c kr\u0119ci ci si\u0119 w g\u0142owie na my\u015bl o przeniesieniu swoich tre\u015bci do Medium: u\u0142atwiaj\u0105 one importowanie blog\u00f3w bezpo\u015brednio na ich platform\u0119, zamiast konieczno\u015bci ponownego przesy\u0142ania post\u00f3w, kt\u00f3re zosta\u0142y ju\u017c opublikowane gdzie indziej.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Proste i pi\u0119kne do\u015bwiadczenie czytania<\/h4>\n

Projekt Medium wygl\u0105da na prosty w wykonaniu, ale drobne szczeg\u00f3\u0142y pokazuj\u0105, \u017ce jest dobrze przemy\u015blany zar\u00f3wno dla czytelnik\u00f3w, jak i autor\u00f3w.<\/p>\n

I nie wynika to z faktu, \u017ce stworzenie estetyki Medium jest prawie niemo\u017cliwe, ale raczej z kolekcji kluczowych decyzji, kt\u00f3re ostatecznie tworz\u0105 co\u015b wi\u0119kszego ni\u017c suma jego cz\u0119\u015bci.<\/p>\n

Wybory te, takie jak fakt, \u017ce informuje o tym, ile czasu zajmie przeczytanie postu i jego jednolito\u015b\u0107, sprawiaj\u0105, \u017ce Medium zapewnia \u015bwietne wra\u017cenia z czytania bez wzgl\u0119du na to, gdzie wyl\u0105dujesz na stronie.<\/p>\n

Opr\u00f3cz pi\u0119knego interfejsu i czytelnego uk\u0142adu, Medium pokazuje r\u00f3wnie\u017c, jak du\u017ce zaanga\u017cowanie otrzymuje post poprzez \"klaskanie\" - w ten spos\u00f3b Medium mo\u017ce by\u0107 bardziej precyzyjne w wy\u015bwietlaniu odpowiednich post\u00f3w czytelnikom. \ud83d\udc4f<\/p>\n

Klaskanie mo\u017ce r\u00f3wnie\u017c oceni\u0107, jak bardzo dany post spodoba\u0142 si\u0119 konkretnemu czytelnikowi, poniewa\u017c mo\u017ce on klaska\u0107 raz lub 50 razy (wywo\u0142uj\u0105c swego rodzaju \"aplauz\"), a nie tylko bezmy\u015blnie g\u0142osowa\u0107 w g\u00f3r\u0119 lub polubi\u0107 co\u015b.<\/p>\n

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\"drake<\/p>\n

Jedn\u0105 z rzeczy, kt\u00f3ra jest podobna do funkcji klaskania, jest fakt, \u017ce u\u017cytkownicy mog\u0105 podkre\u015bla\u0107 i komentowa\u0107 fragmenty tekstu, kt\u00f3re ich zdaniem wyr\u00f3\u017cniaj\u0105 si\u0119 w po\u015bcie. S\u0105 one nast\u0119pnie archiwizowane w profilu u\u017cytkownika, dzi\u0119ki czemu obserwuj\u0105cy mog\u0105 zobaczy\u0107 tre\u015bci, kt\u00f3re uwa\u017caj\u0105 za szczeg\u00f3lnie interesuj\u0105ce lub g\u0142\u0119bokie.<\/p>\n

To dodatkowo dodaje kontekst do tre\u015bci u\u017cytkownik\u00f3w i pozwala czytelnikom jeszcze bardziej zaanga\u017cowa\u0107 si\u0119 w to, co czytaj\u0105.<\/p>\n

To w\u0142a\u015bnie takie decyzje dotycz\u0105ce projektu i funkcjonalno\u015bci sprawiaj\u0105, \u017ce Medium jest prost\u0105 i pi\u0119kn\u0105 platform\u0105 dla czytelnik\u00f3w. \ud83d\udcd6<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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To w\u0142a\u015bnie te ma\u0142e rzeczy sprawiaj\u0105, \u017ce jest to pot\u0119\u017cna platforma do pisania<\/h4>\n

Medium my\u015bli o wszystkim, co u\u0142atwia pisanie - a przynajmniej tak si\u0119 wydaje. \ud83e\udd14<\/p>\n

Ma\u0142e, przydatne funkcje, takie jak ustawianie wyr\u00f3\u017cnionych obraz\u00f3w, s\u0105 dziecinnie proste. Ale to nie wszystko.<\/p>\n

Linki, kt\u00f3re zosta\u0142y przekierowane do nowych publikacji, pozostaj\u0105 nienaruszone. Je\u015bli wi\u0119c udost\u0119pnisz link do postu, kt\u00f3ry zostanie p\u00f3\u017aniej dodany do innych publikacji, Medium zapisze oba linki i po prostu automatycznie przekieruje oryginalny link do nowej publikacji - wszystko bez konieczno\u015bci wykonywania jakichkolwiek czynno\u015bci przez u\u017cytkownika. \ud83d\udd17<\/p>\n

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\"millie<\/p>\n

Wdra\u017canie i logowanie jest r\u00f3wnie\u017c niezwykle proste. Wszystko, co musisz zrobi\u0107, to pod\u0142\u0105czy\u0107 istniej\u0105ce konto (Google, Facebook, Twitter lub e-mail) i jeste\u015b gotowy do rozpocz\u0119cia publikowania.<\/p>\n

A poniewa\u017c platforma Medium jest jednolita pod wzgl\u0119dem projektu, nie musisz martwi\u0107 si\u0119 o mniejsze szczeg\u00f3\u0142y projektu lub wybory estetyczne.<\/p>\n

Maj\u0105c na uwadze Intercom's explanation<\/a> of tool time vs. goal time, Medium minimalizuje \"czas narz\u0119dziowy\" potrzebny do wykonania tego, co chcesz osi\u0105gn\u0105\u0107 na platformie (uk\u0142ad, administrator itp.), ustawiaj\u0105c wszystko za Ciebie - dzi\u0119ki czemu mo\u017cesz skupi\u0107 si\u0119 bezpo\u015brednio na \"czasie docelowym\", czyli tworzeniu \u015bwietnych tre\u015bci, kt\u00f3re anga\u017cuj\u0105 odbiorc\u00f3w. \ud83e\udd45<\/p>\n

Twoja praca jest automatycznie zapisywana co kilka sekund, wi\u0119c nigdy nie musisz si\u0119 martwi\u0107 o utrat\u0119 czegokolwiek, opcje wprowadzania multimedi\u00f3w s\u0105 \u0142atwe i dzia\u0142aj\u0105 niesamowicie (a je\u015bli nie mo\u017cesz samodzielnie znale\u017a\u0107 obrazu, dost\u0119pne jest archiwum zdj\u0119\u0107 stockowych bez tantiem), a przed publikacj\u0105 mo\u017cesz \u0142atwo oznacza\u0107 tematy i wybiera\u0107 wyr\u00f3\u017cniony obraz.<\/p>\n

Fajnie, prawda? \ud83d\ude0e<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Cz\u0142onkostwo, a nie reklamy<\/h4>\n

Jak dok\u0142adnie Medium zarabia pieni\u0105dze? \ud83d\udcb5<\/p>\n

Nieco ponad rok temu Medium uruchomi\u0142o program p\u0142atnego cz\u0142onkostwa, kt\u00f3ry wed\u0142ug Williamsa poprawi\u0142 wzrost firmy.<\/p>\n

Jak sam to opisuje,<\/p>\n

\"Po mocnym pocz\u0105tku (kiedy ludzie naprawd\u0119 subskrybowali, poniewa\u017c wierzyli i chcieli wspiera\u0107 misj\u0119 Medium - \ud83d\ude4f) i przeci\u0119tnym \u015brodku (kiedy to rozgryzali\u015bmy), teraz widzimy nie tylko wi\u0119cej subskrybent\u00f3w, ale tak\u017ce wy\u017csze zyski procentowe ka\u017cdego miesi\u0105ca w tym roku (przyspieszenie wzrostu)\".<\/p><\/blockquote>\n

On wyja\u015bnia dalej<\/a>, \u017ce kluczowymi czynnikami wp\u0142ywaj\u0105cymi na to jest fakt, \u017ce umieszczaj\u0105 \u015bwietne historie za p\u0142atn\u0105 zapor\u0105 i pomagaj\u0105 ludziom znale\u017a\u0107 \u015bwietne historie, na kt\u00f3rych im zale\u017cy.<\/p>\n

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\"paul<\/p>\n

Op\u0142ata cz\u0142onkowska w wysoko\u015bci $5\/miesi\u0105c sprawia, \u017ce Medium r\u00f3\u017cni si\u0119 od prawie wszystkich innych firm zajmuj\u0105cych si\u0119 subskrypcj\u0105 medi\u00f3w cyfrowych.<\/p>\n

Chocia\u017c maj\u0105 \"paywall\" jak wiele innych firm medialnych, r\u00f3\u017cnica polega na tym, \u017ce polegaj\u0105 wy\u0142\u0105cznie na tych subskrypcjach, a nie na reklamach<\/strong>. I maj\u0105 mieszank\u0119 oryginalnych i nieoryginalnych tre\u015bci.<\/p>\n

Chc\u0105, aby Medium pozosta\u0142o pi\u0119knym miejscem. Aby to zrobi\u0107, musz\u0105 powstrzyma\u0107 reklamy. \ud83d\ude45\u200d<\/p>\n

Medium zatrudnia obecnie zero pisarzy w swoim zespole i nie planuje zatrudnia\u0107 \u017cadnych w przysz\u0142o\u015bci. Maj\u0105 jednak zesp\u00f3\u0142 redakcyjny, kt\u00f3ry zleca pisanie profesjonalistom - dziennikarzom, autorom i liderom my\u015bli na r\u00f3\u017cne tematy. \ud83d\udde3<\/p>\n

A poniewa\u017c odkryli, \u017ce wielu \u015bwietnych pisarzy i ekspert\u00f3w ju\u017c pisze na Medium, maj\u0105 szans\u0119 podnie\u015b\u0107 te g\u0142osy i zdoby\u0107 odbiorc\u00f3w, na kt\u00f3rych zas\u0142uguj\u0105.<\/p>\n

Umo\u017cliwia to Medium ci\u0105g\u0142e dostarczanie wysokiej jako\u015bci tre\u015bci, kt\u00f3re ludzie chc\u0105 czyta\u0107 - a kiedy my\u015blisz o tym w ten spos\u00f3b, wymaganie niewielkiej miesi\u0119cznej op\u0142aty za to wydaje si\u0119 kradzie\u017c\u0105.<\/p>\n

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\"baby<\/p>\n

Niekt\u00f3rzy autorzy nazwali to nawet \"najlepsz\u0105 transakcj\u0105 finansow\u0105 w historii medi\u00f3w.<\/a>\".<\/p>\n

Do\u015b\u0107 odwa\u017cne stwierdzenie - daj nam zna\u0107 w komentarzach, czy si\u0119 z nim zgadzasz, czy nie! \ud83e\udd37\u200d<\/p>\n

Najlepiej podsumowa\u0142 to jednak sam Williams:<\/p>\n

\"Istnieje - i prawdopodobnie zawsze b\u0119dzie istnie\u0107 - nadwy\u017cka darmowych tre\u015bci. Ale to tak, jakby powiedzie\u0107, \u017ce w \u015bmietniku za alejk\u0105 jest nadmiar darmowego jedzenia. Niekt\u00f3re z nich mog\u0105 by\u0107 doskonale dobre, ale wi\u0119kszo\u015b\u0107 z nas wola\u0142aby zap\u0142aci\u0107 za co\u015b bardziej niezawodnego i wygodnego, je\u015bli mamy tak\u0105 mo\u017cliwo\u015b\u0107. I wiele os\u00f3b zap\u0142aci du\u017co<\/em> za co\u015b lepszego\".<\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/section>\n

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Ciekawie b\u0119dzie zobaczy\u0107, jak Medium b\u0119dzie si\u0119 rozwija\u0107 w nadchodz\u0105cych latach i czy rzeczywi\u015bcie b\u0119dzie trzyma\u0107 si\u0119 swojego modelu subskrypcji.<\/p>\n

W mi\u0119dzyczasie mamy por\u0119czny Arkusz skr\u00f3t\u00f3w klawiaturowych Medium dost\u0119pny do pobrania za darmo tutaj<\/strong><\/a>. \u2328<\/strong><\/p>\n

Tak trzymaj, Medium (i tak trzymaj, tw\u00f3rcy Medium)! \ud83e\udd18<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Chcesz sprawdzi\u0107 wi\u0119cej produkt\u00f3w Iconic? <\/em>Przeczytaj ca\u0142\u0105 seri\u0119 tutaj!<\/em><\/a> \ud83d\udcf2<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Mamy nadziej\u0119, \u017ce spodoba\u0142 Ci si\u0119 ten post. Je\u015bli tak, rozpowszechnij go!<\/em><\/p>\n

Wi\u0119cej informacji na temat startup\u00f3w, marketingu wzrostu i sprzeda\u017cy:<\/em><\/p>\n

\ud83d\udc49 <\/em>.<\/strong>subskrybuj tutaj<\/em><\/strong><\/a><\/p>\n

\ud83d\udc49 follow @salesflare on <\/em>.<\/strong>Twitter<\/em><\/strong><\/a> lub <\/em><\/strong>Facebook<\/em><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

How Medium became a leading blogging\u00a0platform Iconic Products episode\u00a0006 Blogging is a cornerstone of internet culture \u2014 it was essentially […]<\/p>\n","protected":false},"author":10,"featured_media":57111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[76],"tags":[],"wl_entity_type":[122],"class_list":["post-55944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-products","wl_entity_type-article"],"yoast_head":"\nHow Medium became a leading blogging platform | Salesflare Blog<\/title>\n<meta name=\"description\" content=\"What makes Medium stand out versus the other platforms that came before it? 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