{"id":55901,"date":"2018-05-22T09:03:04","date_gmt":"2018-05-22T09:03:04","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55901"},"modified":"2025-06-12T09:30:12","modified_gmt":"2025-06-12T07:30:12","slug":"the-keys-to-whatsapps-whirlwind-success-c523e9d5d7bd","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pl\/klucze-do-sukcesu-whatsapp-c523e9d5d7bd-2","title":{"rendered":"Klucze do b\u0142yskawicznego sukcesu WhatsApp"},"content":{"rendered":"<article class=\"h-entry\">\n<header><\/header>\n<h1 class=\"p-name\">Klucze do b\u0142yskawicznego sukcesu WhatsApp<\/h1>\n<h2 class=\"h2-subheader\">Iconic Products odcinek 005<\/h2>\n<section class=\"e-content\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"c7e4\" class=\"graf graf--p graf-after--h4 translation-block\">WhatsApp mia\u0142 wyj\u0105tkowy i nieco nieprawdopodobny wzrost s\u0142awy mobilnego komunikatora. \ud83d\ude80<\/p>\n<p id=\"26f3\" class=\"graf graf--p graf-after--p translation-block\">Za\u0142o\u017cona w 2009 roku i przej\u0119ta przez Facebooka w 2014 roku za $19 miliard\u00f3w, WhatsApp mo\u017ce pochwali\u0107 si\u0119 ponad 1,5 miliarda aktywnych u\u017cytkownik\u00f3w miesi\u0119cznie na ca\u0142ym \u015bwiecie (stan na grudzie\u0144 2017 roku) - co czyni j\u0105 najcz\u0119\u015bciej u\u017cywan\u0105 aplikacj\u0105 mobiln\u0105 na \u015bwiecie.<\/p>\n<p id=\"de14\" class=\"graf graf--p graf-after--p translation-block\">Nawet dyrektor generalny Facebooka Mark Zuckerberg powiedzia\u0142 kiedy\u015b podczas telekonferencji w odniesieniu do wzrostu WhatsApp: \"Nikt w historii \u015bwiata nie dokona\u0142 czego\u015b takiego\".<\/p>\n<p id=\"3e34\" class=\"graf graf--p graf-after--p translation-block\">Co wi\u0119c sprawia, \u017ce WhatsApp jest tak wyj\u0105tkowy? Co takiego jest w tym produkcie, co przyczyni\u0142o si\u0119 do jego powszechnej popularno\u015bci?<\/p>\n<p id=\"ab0e\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Dowiedzmy si\u0119 wi\u0119cej! \ud83d\udd75\u200d<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"71b0\" class=\"graf graf--h4 graf--leading\"><strong class=\"markup--strong markup--h4-strong\">WhatsApp tworzy produkt, a nie firm\u0119<\/strong><\/h4>\n<p id=\"3391\" class=\"graf graf--p graf-after--h4 translation-block\">Pomys\u0142 na WhatsApp zrodzi\u0142 si\u0119 z irytacji wsp\u00f3\u0142za\u0142o\u017cyciela Jana Kouma z powodu nieodebranych po\u0142\u0105cze\u0144 telefonicznych na si\u0142owni. Z tego powodu on i wsp\u00f3\u0142za\u0142o\u017cyciel Brian Acton postanowili stworzy\u0107 aplikacj\u0119, kt\u00f3ra mog\u0142aby informowa\u0107 znajomych o ich \"statusie\", gdy byli niedost\u0119pni.<\/p>\n<p id=\"bd4c\" class=\"graf graf--p graf-after--p translation-block\">Jak wyja\u015bni\u0142 to kiedy\u015b Koum: \"Nie zamierzali\u015bmy budowa\u0107 firmy. Chcieli\u015bmy po prostu stworzy\u0107 produkt, z kt\u00f3rego ludzie b\u0119d\u0105 korzysta\u0107\".<\/p>\n<p id=\"f0a4\" class=\"graf graf--p graf-after--p translation-block\">Pi\u0119kno WhatsApp polega na skupieniu si\u0119 na jednym produkcie. Jest to prosta platforma, kt\u00f3ra jest dobrze zbudowana i niezawodna, a wszystko to przy jednoczesnym zachowaniu prywatno\u015bci u\u017cytkownik\u00f3w. \ud83d\udd10<\/p>\n<p id=\"da98\" class=\"graf graf--p graf-after--p translation-block\">Priorytetem WhatsApp od samego pocz\u0105tku by\u0142o stworzenie czystej, b\u0142yskawicznej us\u0142ugi komunikacyjnej, kt\u00f3ra dzia\u0142a bezb\u0142\u0119dnie.<\/p>\n<p id=\"2cb3\" class=\"graf graf--p graf-after--p translation-block\">Chocia\u017c aplikacja nie od razu si\u0119 przyj\u0119\u0142a, p\u00f3\u017aniej dodali aspekt przesy\u0142ania wiadomo\u015bci do produktu i zacz\u0105\u0142 on zyskiwa\u0107 na popularno\u015bci.<\/p>\n<p id=\"8409\" class=\"graf graf--p graf-after--p translation-block\">I zyska\u0142 popularno\u015b\u0107: szacuje si\u0119, \u017ce ponad 1 milion nowych u\u017cytkownik\u00f3w do\u0142\u0105cza do WhatsApp, a 55 miliard\u00f3w wiadomo\u015bci jest wysy\u0142anych na platformie <em class=\"markup--em markup--p-em\">ka\u017cdego dnia<\/em>. \ud83d\ude31<\/p>\n<p id=\"054e\" class=\"graf graf--p graf-after--p translation-block\">Co wi\u0119cej, u\u017cytkownicy udost\u0119pniaj\u0105 r\u00f3wnie\u017c 4,5 miliarda zdj\u0119\u0107 i miliard film\u00f3w dziennie.<\/p>\n<figure id=\"4603\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 250px;max-height: 267px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*xSMg-idcLdEUuOGECW5Nww.gif\"><\/p>\n<\/div><figcaption class=\"imageCaption translation-block\">To du\u017co wiadomo\u015bci<\/figcaption><\/figure>\n<p id=\"f749\" class=\"graf graf--p graf-after--figure translation-block\">W przeciwie\u0144stwie do wi\u0119kszo\u015bci startup\u00f3w, wzrost ten zosta\u0142 osi\u0105gni\u0119ty bez \u017cadnego marketingu. I pomimo tych szalonych liczb, WhatsApp nadal dzia\u0142a z mniej ni\u017c 100 pracownikami (z wyj\u0105tkiem zasob\u00f3w, kt\u00f3re Facebook teraz im przydziela).<\/p>\n<p id=\"0946\" class=\"graf graf--p graf-after--p translation-block\">Od samego pocz\u0105tku WhatsApp koncentrowa\u0142 si\u0119 na stworzeniu najlepszej mo\u017cliwej aplikacji do przesy\u0142ania wiadomo\u015bci - ka\u017cda funkcja i ulepszenie, kt\u00f3re nast\u0105pi\u0142o, mia\u0142o na uwadze ten cel.<\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58596\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/05\/we-the-best-dj-khalid-1.gif\" alt='dj khalid saying \"we the best\"' width=\"800\" height=\"450\">.<\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Jak zauwa\u017cy\u0142 kiedy\u015b Koum, \"niezwykle wysokie zaanga\u017cowanie u\u017cytkownik\u00f3w WhatsApp i szybki wzrost s\u0105 nap\u0119dzane przez proste, pot\u0119\u017cne i natychmiastowe mo\u017cliwo\u015bci przesy\u0142ania wiadomo\u015bci, kt\u00f3re zapewniamy\".<\/p>\n<p id=\"246b\" class=\"graf graf--p graf-after--p translation-block\">Wsp\u00f3\u0142za\u0142o\u017cyciele r\u00f3wnie\u017c nie byli tymi, kt\u00f3rzy szukali s\u0142awy i uwagi. Koum i Acton od pocz\u0105tku chcieli mie\u0107 inn\u0105 firm\u0119 - nie mieli nawet szyldu przed drzwiami swojego biura.<\/p>\n<p id=\"4b4c\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">W wywiadzie dla Wired, Acton powiedzia\u0142: \"Jeste\u015bmy najbardziej nietypow\u0105 firm\u0105 z Doliny Krzemowej, na jak\u0105 mo\u017cna si\u0119 natkn\u0105\u0107. Zostali\u015bmy za\u0142o\u017ceni przez trzydziestokilkulatk\u00f3w; skupili\u015bmy si\u0119 na zr\u00f3wnowa\u017conym rozwoju biznesu i przychodach, a nie na szybkim osi\u0105ganiu du\u017cych zysk\u00f3w; byli\u015bmy incognito prawie przez ca\u0142y czas; jeste\u015bmy przede wszystkim mobilni; i jeste\u015bmy przede wszystkim globalni \". \ud83c\udf0e<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"32a3\" class=\"graf graf--h4 graf--leading\"><strong class=\"markup--strong markup--h4-strong\">Do\u015bwiadczenie bez reklam<\/strong><\/h4>\n<p id=\"58b5\" class=\"graf graf--p graf-after--h4 translation-block\">Poniewa\u017c WhatsApp nie przechowuje wiadomo\u015bci u\u017cytkownik\u00f3w i wykorzystuje szyfrowanie end-to-end, nigdy nie umieszcza\u0142 reklam w interfejsie.<\/p>\n<p id=\"c318\" class=\"graf graf--p graf-after--p translation-block\">Jest ku temu kilka powod\u00f3w.<\/p>\n<p id=\"ad5d\" class=\"graf graf--p graf-after--p translation-block\">Po pierwsze, nie chcieli, aby u\u017cytkownik by\u0142 produktem. Chcieli stworzy\u0107 us\u0142ug\u0119, z kt\u00f3rej ludzie chcieliby korzysta\u0107, poniewa\u017c dzia\u0142a\u0142a. Nie chcieli pobiera\u0107 danych u\u017cytkownik\u00f3w i przekszta\u0142ca\u0107 ich w ukierunkowane reklamy.<\/p>\n<p id=\"cedf\" class=\"graf graf--p graf-after--p translation-block\">Poniewa\u017c nie przechowuj\u0105 wiadomo\u015bci w celu zachowania prywatno\u015bci u\u017cytkownika, neguj\u0105 mo\u017cliwo\u015b\u0107 p\u0142acenia przez firmy za ukierunkowane reklamy na platformie (jest to prawd\u0105 i odwrotnie).<\/p>\n<p id=\"4aec\" class=\"graf graf--p graf-after--p translation-block\">Po drugie, uznali, \u017ce nie chc\u0105, aby ludzie pr\u00f3bowali unika\u0107 reklam w aplikacji.<\/p>\n<figure id=\"2cb8\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px;max-height: 362px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*r-GWoX9_8V_9cPmBFldpLQ.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"9081\" class=\"graf graf--p graf-after--figure translation-block\">Jak wyja\u015bni\u0142 WhatsApp, \"reklamy s\u0105 do bani, a reklamy s\u0105 jeszcze bardziej do bani na ma\u0142ym ekranie urz\u0105dzenia mobilnego. Chcemy zapewni\u0107 jak najlepsze wra\u017cenia u\u017cytkownika, a reklamy tylko przeszkadzaj\u0105 w utrzymaniu czystego interfejsu u\u017cytkownika\".<\/p>\n<p id=\"9f81\" class=\"graf graf--p graf-after--p translation-block\">Powiedzieli r\u00f3wnie\u017c na swoim blogu: \"Nikt nie budzi si\u0119 podekscytowany, aby zobaczy\u0107 wi\u0119cej reklam, nikt nie idzie spa\u0107, my\u015bl\u0105c o reklamach, kt\u00f3re zobacz\u0105 jutro. Wiemy, \u017ce ludzie k\u0142ad\u0105 si\u0119 spa\u0107 podekscytowani tym, z kim rozmawiali tego dnia... Chcemy, aby WhatsApp by\u0142 produktem, kt\u00f3ry nie pozwala zasn\u0105\u0107... i po kt\u00f3ry si\u0119gasz rano. Nikt nie wstaje z drzemki i nie biegnie zobaczy\u0107 reklamy\".<\/p>\n<p id=\"db33\" class=\"graf graf--p graf-after--p translation-block\">Dzi\u0119ki temu WhatsApp utrzymuje cel dostarczania niezawodnego, pozbawionego sztuczek i tar\u0107 do\u015bwiadczenia u\u017cytkownika.<\/p>\n<p id=\"a360\" class=\"graf graf--p graf-after--p translation-block\">W ko\u0144cu doszli do wniosku, \u017ce mog\u0105 pobiera\u0107 niewielk\u0105 op\u0142at\u0119 bezpo\u015brednio. Co te\u017c zrobili - przynajmniej przez jaki\u015b czas. \ud83d\udcb5<\/p>\n<p id=\"b7fd\" class=\"graf graf--p graf-after--p translation-block\">WhatsApp mia\u0142 kiedy\u015b roczn\u0105 op\u0142at\u0119 w wysoko\u015bci 99 cent\u00f3w, ale zosta\u0142a ona p\u00f3\u017aniej zniesiona, poniewa\u017c firma chcia\u0142a dotrze\u0107 do wi\u0119kszej liczby u\u017cytkownik\u00f3w w miejscach takich jak Indie i Brazylia, poniewa\u017c ci u\u017cytkownicy niekoniecznie maj\u0105 kart\u0119 kredytow\u0105 lub infrastruktur\u0119 umo\u017cliwiaj\u0105c\u0105 dokonywanie p\u0142atno\u015bci.<\/p>\n<p id=\"5476\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Chocia\u017c nie jest do ko\u0144ca jasne, w jaki spos\u00f3b WhatsApp zarabia na braku modelu subskrypcji, wydaje si\u0119, \u017ce zmiana w kierunku wi\u0119kszej liczby zastosowa\u0144 korporacyjnych b\u0119dzie mia\u0142a z tym co\u015b wsp\u00f3lnego (wi\u0119cej na ten temat za chwil\u0119).<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"e74f\" class=\"graf graf--h4 graf--leading\"><strong class=\"markup--strong markup--h4-strong\">Skup si\u0119 na produkcie, a nie na technologii dla samej technologii<\/strong><\/h4>\n<p id=\"f6aa\" class=\"graf graf--p graf-after--h4 translation-block\">Nie oznacza to, \u017ce technologia WhatsApp nie jest \u015bwietna - ale zdecydowanie nie by\u0142 to moment \"aha!\" ani jaki\u015b osza\u0142amiaj\u0105cy prze\u0142om technologiczny, kt\u00f3ry stworzy\u0142 firm\u0119 wart\u0105 wiele miliard\u00f3w dolar\u00f3w.<\/p>\n<p id=\"76a3\" class=\"graf graf--p graf-after--p translation-block\">WhatsApp zasadniczo <a href=\"https:\/\/cleanmymac.com\/blog\/google-chrome-helper-eating-cpu\">rozwi\u0105za\u0142<\/a> problemy, korzystaj\u0105c z narz\u0119dzi i technologii, kt\u00f3re by\u0142y ju\u017c dost\u0119pne - a nie wymy\u015blaj\u0105c ko\u0142o na nowo.<\/p>\n<p id=\"143a\" class=\"graf graf--p graf-after--p translation-block\">Tak wi\u0119c, w skr\u00f3cie, sukces produktu jest definiowany g\u0142\u00f3wnie przez sam produkt, a nie technologi\u0119 - zbadajmy kilka atrybut\u00f3w, kt\u00f3re sprawiaj\u0105, \u017ce produkt jest wyj\u0105tkowy.<\/p>\n<p id=\"7f19\" class=\"graf graf--p graf-after--p translation-block\">Po pierwsze, g\u0142\u00f3wnym aspektem produktu, kt\u00f3ry wydaje si\u0119 teraz prosty, jest fakt, \u017ce zbudowali komunikator, kt\u00f3ry \u0142\u0105czy si\u0119 z kontaktami z ksi\u0105\u017cki telefonicznej. \ud83d\udcf2<\/p>\n<p id=\"1eeb\" class=\"graf graf--p graf-after--p translation-block\">Wiele innych platform do przesy\u0142ania wiadomo\u015bci wymaga osobnych numer\u00f3w lub nazw u\u017cytkownik\u00f3w, co utrudnia korzystanie z nich. Spos\u00f3b, w jaki WhatsApp zdecydowa\u0142 si\u0119 dzia\u0142a\u0107, by\u0142 w\u00f3wczas prze\u0142omowy.<\/p>\n<p id=\"2e7f\" class=\"graf graf--p graf-after--p translation-block\">Po drugie, przed WhatsApp ludzie nie wiedzieli, czy kto\u015b otrzyma\u0142 ich wiadomo\u015b\u0107. \ud83e\udd37\u200d<\/p>\n<figure id=\"1dfd\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 281px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*07be1j6D_ZJ9Z66JzKjGnA.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"a890\" class=\"graf graf--p graf-after--figure translation-block\">SMS-y mog\u0105 by\u0107 kapry\u015bne, a nie ka\u017cdy jest przed swoim komputerem przez ca\u0142y czas, aby odebra\u0107 wiadomo\u015b\u0107 <a href=\"https:\/\/www.cloudtalk.io\/blog\/skype-number-porting\/\">Skype<\/a>, wi\u0119c posiadanie platformy wsp\u00f3\u0142pracuj\u0105cej z telefonem by\u0142o wgl\u0105dem w WhatsApp, kt\u00f3ry pom\u00f3g\u0142 zespo\u0142owi zbudowa\u0107 co\u015b nowego, u\u017cytecznego i niezawodnego.<\/p>\n<p id=\"e4a9\" class=\"graf graf--p graf-after--p translation-block\">Po trzecie, WhatsApp wcze\u015bnie zda\u0142 sobie spraw\u0119, \u017ce <em class=\"markup--em markup--p-em\">skoncentrowanie<\/em> produktu uczyni\u0142o go o wiele pot\u0119\u017cniejszym. WhatsApp wiedzia\u0142, czego chc\u0105 jego klienci i trzyma\u0142 si\u0119 tego.<\/p>\n<p id=\"8de4\" class=\"graf graf--p graf-after--p translation-block\">Pozwoli\u0142o to unikn\u0105\u0107 pokusy robienia wielu rzeczy na raz i utraty z oczu podstawowej oferty.<\/p>\n<p id=\"e421\" class=\"graf graf--p graf-after--p translation-block\">Wreszcie zrozumieli, jak wa\u017cne jest natychmiastowe skonfigurowanie wszystkiego w skalowalny spos\u00f3b. Ich spos\u00f3b pracy pozosta\u0142 praktycznie taki sam od samego pocz\u0105tku.<\/p>\n<p id=\"a41b\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Po\u0142\u0105cz te aspekty z faktem, \u017ce wcze\u015bnie zlokalizowali si\u0119 na r\u00f3\u017cne j\u0119zyki - rozumiej\u0105c w ten spos\u00f3b potrzeb\u0119 \u0142\u0105czenia si\u0119 z klientami na ca\u0142ym \u015bwiecie - i masz przepis na sukces. \ud83d\udc69\u200d\ud83c\udf73<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"963e\" class=\"graf graf--h4 graf--leading\"><strong class=\"markup--strong markup--h4-strong\">WhatsApp zdemokratyzowa\u0142 wiadomo\u015bci, po\u0142\u0105czenia i czat wideo<\/strong><\/h4>\n<p id=\"118a\" class=\"graf graf--p graf-after--h4 translation-block\">Jeszcze zanim WhatsApp zni\u00f3s\u0142 op\u0142at\u0119 abonamentow\u0105 w wysoko\u015bci 99 cent\u00f3w, firma zapewni\u0142a swoim u\u017cytkownikom mobilne wiadomo\u015bci w najni\u017cszej cenie w historii, dzi\u0119ki czemu sta\u0142a si\u0119 popularnym wyborem dla <a href=\"https:\/\/gallabox.com\/whatsapp-broadcast\">zbiorczych rozwi\u0105za\u0144 nadawcy WhatsApp<\/a>.<\/p>\n<p id=\"189e\" class=\"graf graf--p graf-after--p translation-block\">Poniewa\u017c istnieje wiele miejsc na ca\u0142ym \u015bwiecie, kt\u00f3re pobieraj\u0105 od u\u017cytkownik\u00f3w op\u0142aty za wys\u0142ane wiadomo\u015bci SMS lub MMS, WhatsApp by\u0142 (i nadal jest) oczywist\u0105 alternatyw\u0105, je\u015bli chodzi o wysy\u0142anie wiadomo\u015bci.<\/p>\n<p id=\"aaca\" class=\"graf graf--p graf-after--p translation-block\">P\u00f3\u017aniej zesp\u00f3\u0142 stworzy\u0142 nowe funkcje na istniej\u0105cej platformie komunikacyjnej, takie jak czaty grupowe, udost\u0119pnianie lokalizacji i wiadomo\u015bci g\u0142osowe.<\/p>\n<p id=\"abc3\" class=\"graf graf--p graf-after--p translation-block\">Oznacza to, \u017ce mo\u017cesz dzwoni\u0107, wysy\u0142a\u0107 wiadomo\u015bci tekstowe lub prowadzi\u0107 rozmowy wideo z dowolnym u\u017cytkownikiem na \u015bwiecie - za darmo. \ud83d\udcde<\/p>\n<figure id=\"attachment_58026\" aria-describedby=\"caption-attachment-58026\" style=\"width: 406px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-58026\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2021-03-02-at-2.25.27-PM.png\" alt=\"\" width=\"406\" height=\"280\" srcset=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2021-03-02-at-2.25.27-PM.png 898w, https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2021-03-02-at-2.25.27-PM-300x207.png 300w, https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/05\/Screen-Shot-2021-03-02-at-2.25.27-PM-768x530.png 768w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><figcaption id=\"caption-attachment-58026\" class=\"wp-caption-text\">Czy to mnie szukasz?<\/figcaption><\/figure>\n<p id=\"9d73\" class=\"graf graf--p graf-after--figure graf--trailing translation-block\">I nie trzeba by\u0142o nawet po\u015bwi\u0119ca\u0107 swoich danych osobowych dla tej bezp\u0142atnej us\u0142ugi!<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"141c\" class=\"graf graf--h4 graf--leading\"><strong class=\"markup--strong markup--h4-strong\">Niezawodny, szybki, bezpieczny<\/strong><\/h4>\n<p id=\"6fd3\" class=\"graf graf--p graf-after--h4 translation-block\">Mo\u017cna \u015bmia\u0142o powiedzie\u0107, \u017ce WhatsApp jest zoptymalizowany pod k\u0105tem niezawodno\u015bci - jak wspomnieli\u015bmy wcze\u015bniej, kiedy wysy\u0142asz wiadomo\u015b\u0107 na WhatsApp, <em class=\"markup--em markup--p-em\">wiesz<\/em>, \u017ce ona tam dotrze.<\/p>\n<p id=\"9dfc\" class=\"graf graf--p graf-after--p translation-block\">A wspomniane szyfrowanie end-to-end wszystkich wysy\u0142anych wiadomo\u015bci dodatkowo \u015bwiadczy o jego bezpiecze\u0144stwie.<\/p>\n<p id=\"9462\" class=\"graf graf--p graf-after--p translation-block\">WhatsApp r\u00f3wnie\u017c <em class=\"markup--em markup--p-em\">wydaje si\u0119<\/em> szybszy ni\u017c, powiedzmy, iMessage.<\/p>\n<p id=\"700d\" class=\"graf graf--p graf-after--p translation-block\">Szary znacznik wyboru, kt\u00f3ry pojawia si\u0119 po wys\u0142aniu wiadomo\u015bci w WhatsApp, jest natychmiastowy - daj\u0105c u\u017cytkownikom poczucie szybko\u015bci w por\u00f3wnaniu do <em class=\"markup--em markup--p-em\">d\u017awi\u0119ku whoosh<\/em> lub paska \u0142adowania, kt\u00f3ry jest cz\u0119\u015bci\u0105 do\u015bwiadczenia iMessage... po prostu wydaje si\u0119 wolniejszy, nawet je\u015bli w rzeczywisto\u015bci tak nie jest. \u2705<\/p>\n<figure id=\"d8b2\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 300px;max-height: 170px\"><\/div>\n<\/figure>\n<p id=\"2144\" class=\"graf graf--p graf-after--figure graf--trailing translation-block\"><img class=\"size-full wp-image-58244 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/05\/animals-running.gif\" alt=\"mascots running on the track\" width=\"300\" height=\"170\"><\/p>\n<p class=\"graf graf--p graf-after--figure graf--trailing translation-block\">M\u00f3wi\u0105c najpro\u015bciej: mocne strony WhatsApp to prostota, wydajno\u015b\u0107 i niezawodno\u015b\u0107 us\u0142ug.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"c71a\" class=\"graf graf--h4 graf--leading\"><strong class=\"markup--strong markup--h4-strong\">Nowe przypadki u\u017cycia, niesko\u0144czone mo\u017cliwo\u015bci<\/strong><\/h4>\n<p id=\"eb9e\" class=\"graf graf--p graf-after--h4 translation-block\">WhatsApp znalaz\u0142 ostatnio nowe zastosowania dla swojego produktu - nawet w kontek\u015bcie korporacyjnym.<\/p>\n<p id=\"82cd\" class=\"graf graf--p graf-after--p translation-block\">We wrze\u015bniu firma og\u0142osi\u0142a, \u017ce tworzy i testuje nowe narz\u0119dzia dla produktu WhatsApp Business, zar\u00f3wno dla ma\u0142ych firm, jak i rozwi\u0105zania korporacyjnego dla du\u017cych firm.<\/p>\n<figure id=\"3c81\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px;max-height: 270px\"><\/div>\n<\/figure>\n<p id=\"e6be\" class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58246 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/05\/im-working-on-a-business-enterprise.gif\" width=\"480\" height=\"270\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Jednym z przyk\u0142ad\u00f3w takiego dzia\u0142ania jest <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/news.klm.com\/klm-first-airline-with-verified-whatsapp-business-account\/\" target=\"_blank\" rel=\"noopener\">linii lotniczej KLM<\/a>, kt\u00f3ra obecnie wykorzystuje WhatsApp jako spos\u00f3b na \u0142\u0105czenie si\u0119 z klientami w sprawie godzin lot\u00f3w, zmian w rozk\u0142adzie lot\u00f3w i nie tylko. \u2708<\/p>\n<p id=\"5880\" class=\"graf graf--p graf-after--p translation-block\">Narz\u0119dzie to jest do\u015b\u0107 podobne do us\u0142ug Messengera oferowanych przez Facebooka - wi\u0119c ciekawie b\u0119dzie zobaczy\u0107, czy WhatsApp wystartuje w podobny spos\u00f3b (zw\u0142aszcza, \u017ce prawdopodobnie b\u0119dzie to droga, kt\u00f3r\u0105 obior\u0105, aby zbudowa\u0107 sw\u00f3j model przychod\u00f3w).<\/p>\n<p id=\"0aba\" class=\"graf graf--p graf-after--p translation-block\">U\u017cytkownicy WhatsApp zacz\u0119li r\u00f3wnie\u017c znajdowa\u0107 nowe sposoby wykorzystania aplikacji. Kilka przyk\u0142ad\u00f3w: firmy korzystaj\u0105ce z funkcji grupowej do wewn\u0119trznej komunikacji zespo\u0142owej, lokalne restauracje wykorzystuj\u0105ce j\u0105 jako spos\u00f3b zamawiania przez klient\u00f3w dostawy jedzenia, a nawet firmy takie jak Ace &amp; Tate zarz\u0105dzaj\u0105ce obs\u0142ug\u0105 klienta na platformie.<\/p>\n<p id=\"2cd3\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">WhatsApp pokazuje, \u017ce nawet w przypadku prostego produktu zastosowania i mo\u017cliwo\u015bci mog\u0105 by\u0107 nieograniczone. \ud83c\udf89<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"6f53\" class=\"graf graf--p graf--leading translation-block\">Poniewa\u017c WhatsApp stale si\u0119 rozwija i \u0142\u0105czy ludzi na ca\u0142ym \u015bwiecie, nie mo\u017cemy si\u0119 doczeka\u0107, aby zobaczy\u0107, dok\u0105d zmierza dalej!<\/p>\n<p id=\"5d6e\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Co najbardziej lubisz (lub czego najbardziej nie lubisz) w WhatsApp? Daj nam zna\u0107 w komentarzach! \u2728<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"ce4c\" class=\"graf graf--p graf--leading graf--trailing\">Chcesz sprawdzi\u0107 wi\u0119cej produkt\u00f3w Iconic? <a class=\"markup--anchor markup--p-anchor translation-block\" href=\"https:\/\/blog.salesflare.com\/pl\/iconic-products\" target=\"_blank\" rel=\"noopener\">Przeczytaj ca\u0142\u0105 seri\u0119 tutaj!<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"3db1\" class=\"graf graf--p graf--leading\"><em class=\"markup--em markup--p-em translation-block\">Mamy nadziej\u0119, \u017ce spodoba\u0142 Ci si\u0119 ten post. Je\u015bli tak, rozpowszechnij go!<\/em><\/p>\n<p id=\"1ddd\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">Wi\u0119cej informacji na temat startup\u00f3w, marketingu wzrostu i sprzeda\u017cy:<\/em><\/p>\n<p id=\"4f1e\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">\ud83d\udc49 <\/em>.<\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/salesflare.typeform.com\/to\/Pi0dBQ\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">subskrybuj tutaj<\/em><\/strong><\/a><\/p>\n<p id=\"f241\" class=\"graf graf--p graf-after--p graf--trailing\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">\ud83d\udc49 follow @salesflare on <\/em>.<\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/salesflare\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Twitter<\/em><\/strong><\/a><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\"> lub <\/em><\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.facebook.com\/salesflare\/\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Facebook<\/em><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>The Keys to WhatsApp\u2019s Whirlwind Success Iconic Products episode 005 WhatsApp has had a unique, and somewhat unlikely, rise to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":55903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[76],"tags":[],"wl_entity_type":[122],"class_list":["post-55901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-products","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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