{"id":456,"date":"2017-02-09T00:00:00","date_gmt":"2017-02-08T22:00:00","guid":{"rendered":"http:\/\/doctuug235.235.axc.nl\/blog\/sales-heroes-conversation-starter-f8ef396723be\/"},"modified":"2025-04-10T17:21:26","modified_gmt":"2025-04-10T15:21:26","slug":"sales-heroes-conversation-starter-f8ef396723be","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/pl\/bohaterowie-sprzedazy-poczatek-rozmowy-f8ef396723be","title":{"rendered":"Bohaterowie sprzeda\u017cy: Pocz\u0105tek rozmowy"},"content":{"rendered":"
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Bohaterowie sprzeda\u017cy: Pocz\u0105tek rozmowy<\/h1>\n<\/header>\n
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\"Sprzeda\u017cowy<\/div>\n<\/figure>\n

Stoj\u0105c samotnie z kieliszkiem wina i nie maj\u0105c z kim porozmawia\u0107. Tak jest na prawie ka\u017cdej konferencji, w kt\u00f3rej bior\u0119 udzia\u0142. Id\u0119 tam z konkretnym celem poznania interesuj\u0105cych ludzi, ale zamiast tego rozmawiam z lud\u017ami, kt\u00f3rych ju\u017c znam. Albo utkn\u0105\u0142em z niezr\u0119czn\u0105 dusz\u0105 tu\u017c obok mnie, kt\u00f3ra prawdopodobnie nie b\u0119dzie cennym kontaktem biznesowym lub cennym tropem, kt\u00f3rego szukam. Jasne, m\u00f3g\u0142bym si\u0119 lepiej przygotowa\u0107. Ale sprawdzanie list obecno\u015bci, przegl\u0105danie profili LinkedIn i umawianie spotka\u0144 zajmuje ca\u0142e dnie. Dni, kt\u00f3rych nie mam ani ja, ani inni go\u015bcie.<\/p>\n

Conversation Starter chce mie\u0107 pewno\u015b\u0107, \u017ce ju\u017c nigdy nie b\u0119dziesz musia\u0142 przechodzi\u0107 przez takie piek\u0142o. Ich platforma sprawia, \u017ce uczestnicy wydarze\u0144 mog\u0105 z \u0142atwo\u015bci\u0105 rozmawia\u0107 z lud\u017ami, kt\u00f3rych chc\u0105<\/em> spotka\u0107, na tematy, o kt\u00f3rych chc\u0105<\/em> rozmawia\u0107. Spotkali\u015bmy si\u0119 z bohaterem sprzeda\u017cy Conversation Starters, Driesem, aby porozmawia\u0107 o tym, jak wype\u0142niaj\u0105 sw\u00f3j pipeline sprzeda\u017cy i jak u\u017cywaj\u0105 Salesflare do zamykania lead\u00f3w.<\/p>\n

O co chodzi w Conversation Starter?<\/strong><\/h3>\n

\"Conversation Starter zosta\u0142 za\u0142o\u017cony przez Rutgera i Nielsa po latach organizowania wydarze\u0144 TEDx na Uniwersytecie w Hasselt. Z roku na rok byli coraz bardziej sfrustrowani tym, \u017ce nawi\u0105zywanie kontakt\u00f3w nie sz\u0142o g\u0142adko. Musia\u0142 istnie\u0107 lepszy spos\u00f3b.<\/p>\n

Conversation Starter to cyfrowa platforma, na kt\u00f3rej go\u015bcie mog\u0105 utworzy\u0107 profil z interesuj\u0105cymi ich tematami. Mog\u0105 przegl\u0105da\u0107 inne profile i planowa\u0107 spotkania z osobami, z kt\u00f3rymi chcieliby porozmawia\u0107. Sprawia to, \u017ce nawi\u0105zywanie kontakt\u00f3w staje si\u0119 bardziej naturalne, a tematy rozm\u00f3w dzia\u0142aj\u0105 jak skuteczne prze\u0142amywacze lod\u00f3w\".<\/p>\n

<\/figure>\n

\"Nie chodzi tylko o go\u015bci. Samotne stanie na scenie jest najgorszym koszmarem organizatora wydarzenia. Wi\u0119kszo\u015b\u0107 tre\u015bci jest teraz dost\u0119pna cyfrowo zar\u00f3wno w trakcie, jak i po wydarzeniach, wi\u0119c networking sta\u0142 si\u0119 wa\u017cniejszy. Dzi\u0119ki Conversation Starter organizatorzy mog\u0105 zapewni\u0107 lepsze do\u015bwiadczenie networkingowe. Dowiaduj\u0105 si\u0119 r\u00f3wnie\u017c, kto spotyka si\u0119 z kim i o czym si\u0119 m\u00f3wi. Pomaga im to w dostosowaniu tre\u015bci i tworzeniu lepszych, bardziej odpowiednich wydarze\u0144 w przysz\u0142o\u015bci\".<\/p>\n<\/div>\n<\/section>\n

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Jak Conversation Starter radzi sobie ze sprzeda\u017c\u0105?<\/strong><\/h3>\n

\"Najlepsze leady otrzymujemy od samego Conversation Starter. Targi i konferencje s\u0105 cz\u0119sto wype\u0142nione innymi organizatorami wydarze\u0144, kt\u00f3rzy lubi\u0105 to narz\u0119dzie i chc\u0105 go u\u017cywa\u0107 na w\u0142asnych wydarzeniach. Tam dzieje si\u0119 to samo. Ka\u017cde wydarzenie dostarcza nam nowych lead\u00f3w i cennych informacji zwrotnych, kt\u00f3re pozwalaj\u0105 nam dalej ulepsza\u0107 nasze narz\u0119dzie.<\/p>\n

Ten efekt falowania wykracza poza organizator\u00f3w wydarze\u0144. Gdy tylko ludziom spodoba si\u0119 pierwsze do\u015bwiadczenie z Conversation Starter, chc\u0105 nadal korzysta\u0107 z niego podczas innych wydarze\u0144. B\u0119d\u0105 nas promowa\u0107 w\u015br\u00f3d influencer\u00f3w i w ten spos\u00f3b stan\u0105 si\u0119 aktywnymi ambasadorami naszej marki.<\/p>\n

W przypadku dzia\u0142a\u0144 wychodz\u0105cych, szukamy lokalnych ma\u0142ych i \u015brednich wydarze\u0144 i staramy si\u0119 je przedstawi\u0107, wykorzystuj\u0105c osobiste podej\u015bcie i kampanie drip. Organizatorzy s\u0105 zazwyczaj do\u015b\u0107 \u0142atwi do znalezienia, poniewa\u017c chc\u0105 by\u0107 dost\u0119pni dla swoich uczestnik\u00f3w. Oznacza to r\u00f3wnie\u017c, \u017ce otrzymuj\u0105 du\u017co spamu, co utrudnia nam dotarcie do nich. Istnieje mn\u00f3stwo producent\u00f3w technologii eventowych, a wi\u0119kszo\u015b\u0107 organizator\u00f3w nie \u015bledzi aktywnie najlepszych rozwi\u0105za\u0144\".<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Jak u\u017cywa\u0107 Salesflare?<\/h3>\n

\"Korzystali\u015bmy z Close.io, ale mamy ju\u017c do\u015b\u0107 konieczno\u015bci r\u0119cznego wprowadzania wszystkich danych. Dla mnie konieczno\u015b\u0107 samodzielnego aktualizowania wszystkich danych jest absolutnie najgorsz\u0105 cz\u0119\u015bci\u0105 CRM. Ludzie nie robi\u0105 tego na bie\u017c\u0105co, przez co CRM staje si\u0119 bezu\u017cyteczny. To \u015bwiat wywr\u00f3cony do g\u00f3ry nogami.<\/p>\n

W Salesflare takie rzeczy si\u0119 nie zdarzaj\u0105. Wszystko jest zawsze na swoim miejscu, dzi\u0119ki czemu mo\u017cna skupi\u0107 si\u0119 na kwalifikowaniu potencjalnych klient\u00f3w i kierowaniu ich do procesu sprzeda\u017cy. Podoba mi si\u0119 to, \u017ce mo\u017cna szybko nadrobi\u0107 zaleg\u0142o\u015bci. Jedno klikni\u0119cie i wiem wszystko, co zosta\u0142o powiedziane i zrobione do tej pory. U\u0142atwia to wsp\u00f3\u0142prac\u0119 w zespole i pozwala na skuteczn\u0105 odpowiedzialno\u015b\u0107.<\/p>\n

My\u015bl\u0119, \u017ce Salesflare wykonuje \u015bwietn\u0105 robot\u0119, s\u0142uchaj\u0105c swoich klient\u00f3w. Mo\u017cna powiedzie\u0107, \u017ce istnieje mapa drogowa produktu, ale dostosowuj\u0105 j\u0105 i ustalaj\u0105 priorytety zgodnie z opiniami klient\u00f3w. \u015awietnym przyk\u0142adem s\u0105 nowatorskie spostrze\u017cenia. W tej chwili z niecierpliwo\u015bci\u0105 czekamy na wydanie p\u00f3l niestandardowych. B\u0119dzie to idealne rozwi\u0105zanie do \u015bledzenia, w jaki spos\u00f3b podchodzimy do potencjalnych klient\u00f3w i tracimy szanse\".<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Jakie\u015b wskaz\u00f3wki dotycz\u0105ce sprzeda\u017cy, kt\u00f3rymi chcia\u0142by\u015b si\u0119 podzieli\u0107?<\/strong><\/h3>\n

\"Wczesna kwalifikacja lead\u00f3w<\/a> jest bardzo wa\u017cna. Marnowanie czasu i energii na z\u0142ych potencjalnych klient\u00f3w mo\u017ce by\u0107 szkodliwe dla firmy, dlatego warto jak najszybciej przej\u015b\u0107 z ogromnego lejka sprzeda\u017cy do mniejszego, bardziej jako\u015bciowego. Robimy to w oparciu o parametry takie jak rozmiar wydarzenia, grupa docelowa i zasoby organizatora.<\/p>\n

Jestem wielkim zwolennikiem asertywnych dzia\u0142a\u0144 nast\u0119pczych. W Conversation Starter kontynuujemy dzia\u0142ania, dop\u00f3ki nie powiedz\u0105 tak<\/em> lub zostaw mnie w spokoju<\/em>. Wi\u0119kszo\u015b\u0107 sprzedawc\u00f3w czuje si\u0119 niekomfortowo przepychaj\u0105c si\u0119 w ten spos\u00f3b, ale to dzia\u0142a. W przypadku dzia\u0142a\u0144 nast\u0119pczych cz\u0119sto dzwonimy do potencjalnych klient\u00f3w. Ludzie maj\u0105 tendencj\u0119 do ignorowania rozm\u00f3w telefonicznych.<\/p>\n

W zimnych kampaniach e-mailowych utrzymujemy pr\u00f3g zaanga\u017cowania si\u0119 z nami tak nisko, jak to tylko mo\u017cliwe. U\u017cywamy Mixmax<\/a> do tworzenia wiadomo\u015bci e-mail, w kt\u00f3rych potencjalny klient mo\u017ce klikn\u0105\u0107 tak<\/em> lub nie <\/em> w ankiecie, aby powiedzie\u0107, czy jest zainteresowany, czy nie i wybra\u0107 przedzia\u0142y czasowe na szybk\u0105 rozmow\u0119 telefoniczn\u0105. Dwa klikni\u0119cia, to wszystko. I jedno klikni\u0119cie, aby doda\u0107 potencjalnego klienta do Salesflare. Gotowe.\"<\/p>\n

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\"Zesp\u00f3\u0142<\/div>
The Conversation Starter Squad: Rutger, Niels i Dries (LTR)<\/figcaption><\/figure>\n

Wi\u0119cej informacji na stronie <\/em>Facebook<\/em><\/a>, <\/em>Twitter<\/em><\/a> i <\/em>ConversationStarter.net<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Co miesi\u0105c prezentujemy jednego z klient\u00f3w Salesflare, aby dowiedzie\u0107 si\u0119 wi\u0119cej o jego dzia\u0142alno\u015bci i sposobie sprzeda\u017cy.<\/em><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

Stoj\u0105c samotnie z kieliszkiem wina i nie maj\u0105c z kim porozmawia\u0107. To ja na prawie ka\u017cdej konferencji, w kt\u00f3rej bior\u0119 udzia\u0142. Jad\u0119 tam z konkretnym...<\/p>","protected":false},"author":1,"featured_media":54657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[65],"tags":[],"wl_entity_type":[122],"class_list":["post-456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-heroes","wl_entity_type-article"],"yoast_head":"\nSales Heroes: Conversation Starter | Salesflare Blog<\/title>\n<meta name=\"description\" content=\"Find out the what Conversation Starter is all about and how they are making use of Salesflare platform to achieve more sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/pl\/wp-json\/wp\/v2\/posts\/456\" \/>\n<meta property=\"og:locale\" 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