{"id":62808,"date":"2023-09-06T11:35:13","date_gmt":"2023-09-06T09:35:13","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/solution-selling"},"modified":"2023-09-06T11:35:13","modified_gmt":"2023-09-06T09:35:13","slug":"solution-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/pl\/entity\/sprzedaz-rozwiazan","title":{"rendered":"Sprzeda\u017c rozwi\u0105za\u0144"},"content":{"rendered":"<p class=\"translation-block\">Sprzeda\u017c rozwi\u0105za\u0144 to metodologia sprzeda\u017cy. Zamiast po prostu promowa\u0107 istniej\u0105cy produkt, sprzedawca koncentruje si\u0119 na b\u00f3lu (b\u00f3lach) klienta i rozwi\u0105zuje ten problem za pomoc\u0105 swojej oferty (produktu i us\u0142ug). Rozwi\u0105zanie b\u00f3lu jest tym, co stanowi \"rozwi\u0105zanie\". Keith M. Eades, autor ksi\u0105\u017cki The New Solution Selling, definiuje rozwi\u0105zanie jako: \"Jaka jest wi\u0119c definicja s\u0142owa rozwi\u0105zanie? Typowa odpowied\u017a brzmi: \"Odpowied\u017a na problem\". Zgadzam si\u0119 z t\u0105 odpowiedzi\u0105, ale uwa\u017cam, \u017ce wa\u017cne jest, aby rozszerzy\u0107 definicj\u0119. Nie tylko problem musi by\u0107 uznany przez kupuj\u0105cego, ale zar\u00f3wno kupuj\u0105cy, jak i sprzedawca musz\u0105 r\u00f3wnie\u017c zgodzi\u0107 si\u0119 na odpowied\u017a. Rozwi\u0105zanie jest wi\u0119c wsp\u00f3lnie uzgodnion\u0105 odpowiedzi\u0105 na rozpoznany problem. Ponadto, rozwi\u0105zanie musi r\u00f3wnie\u017c zapewnia\u0107 wymiern\u0105 popraw\u0119. M\u00f3wi\u0105c o wymiernej poprawie, mam na my\u015bli to, \u017ce jest przed i mo\u017ce by\u0107 po. Teraz mamy pe\u0142niejsz\u0105 definicj\u0119 rozwi\u0105zania: jest to wsp\u00f3lnie uzgodniona odpowied\u017a na rozpoznany problem, kt\u00f3ra zapewnia wymiern\u0105 popraw\u0119\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer\u2019s pain(s) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62808","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solution selling | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solution selling | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Solution selling is a sales methodology. 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