{"id":62807,"date":"2023-09-06T11:35:07","date_gmt":"2023-09-06T09:35:07","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/social-selling"},"modified":"2023-09-06T11:35:07","modified_gmt":"2023-09-06T09:35:07","slug":"social-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/pl\/entity\/sprzedaz-spolecznosciowa-2","title":{"rendered":"Sprzeda\u017c spo\u0142eczno\u015bciowa"},"content":{"rendered":"<p class=\"translation-block\">Sprzeda\u017c spo\u0142eczno\u015bciowa to proces rozwijania relacji w ramach procesu sprzeda\u017cy. Obecnie cz\u0119sto odbywa si\u0119 to za po\u015brednictwem sieci spo\u0142eczno\u015bciowych, takich jak LinkedIn, Twitter, Facebook i Pinterest, ale mo\u017ce odbywa\u0107 si\u0119 zar\u00f3wno online, jak i offline. Przyk\u0142ady technik sprzeda\u017cy spo\u0142eczno\u015bciowej obejmuj\u0105 udost\u0119pnianie odpowiednich tre\u015bci, bezpo\u015bredni\u0105 interakcj\u0119 z potencjalnymi nabywcami i klientami, budowanie marki osobistej i s\u0142uchanie spo\u0142eczno\u015bciowe. Sprzeda\u017c spo\u0142eczno\u015bciowa zyskuje na popularno\u015bci w r\u00f3\u017cnych bran\u017cach, cho\u0107 jest wykorzystywana g\u0142\u00f3wnie do sprzeda\u017cy B2B (business-to-business) lub wysoce przemy\u015blanych zakup\u00f3w konsumenckich (np. us\u0142ugi doradztwa finansowego, motoryzacja, nieruchomo\u015bci). Firmy C2C (cz\u0119sto okre\u015blane jako firmy zajmuj\u0105ce si\u0119 sprzeda\u017c\u0105 bezpo\u015bredni\u0105) stosuj\u0105 techniki sprzeda\u017cy spo\u0142eczno\u015bciowej (tj. budowania relacji) na d\u0142ugo przed powstaniem Internetu. Marketerzy B2B i B2C przyjmuj\u0105 obecnie wiele z tych technik, poniewa\u017c s\u0105 one t\u0142umaczone na platformy medi\u00f3w spo\u0142eczno\u015bciowych. Chocia\u017c sprzeda\u017c spo\u0142eczno\u015bciowa jest czasami mylona z marketingiem spo\u0142eczno\u015bciowym, istniej\u0105 dwie kluczowe r\u00f3\u017cnice. Po pierwsze, sprzeda\u017c spo\u0142eczno\u015bciowa koncentruje si\u0119 na specjalistach ds. sprzeda\u017cy, a nie na specjalistach ds. marketingu. Po drugie, sprzeda\u017c spo\u0142eczno\u015bciowa ma na celu kultywowanie relacji jeden na jeden, a nie nadawanie komunikat\u00f3w jeden do wielu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social selling is the process of developing relationships as part of the sales process. Today this often takes place via [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62807","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social selling | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social selling | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Social selling is the process of developing relationships as part of the sales process. 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