{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/pl\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"<p class=\"translation-block\">Business-to-business (B2B) to transakcje handlowe mi\u0119dzy firmami, takie jak mi\u0119dzy producentem a hurtownikiem lub mi\u0119dzy hurtownikiem a detalist\u0105.  Przeciwstawne terminy to business-to-consumer (B2C) i business-to-government (B2G). Branding B2B to termin u\u017cywany w marketingu. Og\u00f3lny wolumen transakcji B2B (Business-to-Business) jest znacznie wy\u017cszy ni\u017c wolumen transakcji B2C. G\u0142\u00f3wnym tego powodem jest fakt, \u017ce w typowym \u0142a\u0144cuchu dostaw wyst\u0119puje wiele transakcji B2B obejmuj\u0105cych podzespo\u0142y lub surowce i tylko jedna transakcja B2C, a konkretnie sprzeda\u017c gotowego produktu klientowi ko\u0144cowemu.  Na przyk\u0142ad producent samochod\u00f3w dokonuje kilku transakcji B2B, takich jak zakup opon, szk\u0142a do szyb przednich i gumowych w\u0119\u017cy do swoich pojazd\u00f3w.  Ostateczna transakcja, gotowy pojazd sprzedany konsumentowi, jest pojedyncz\u0105 transakcj\u0105 (B2C). B2B jest r\u00f3wnie\u017c u\u017cywane w kontek\u015bcie komunikacji i wsp\u00f3\u0142pracy.  Wiele firm korzysta obecnie z medi\u00f3w spo\u0142eczno\u015bciowych, aby \u0142\u0105czy\u0107 si\u0119 ze swoimi konsumentami (B2C); jednak teraz u\u017cywaj\u0105 podobnych narz\u0119dzi w firmie, aby pracownicy mogli si\u0119 ze sob\u0105 \u0142\u0105czy\u0107.  Gdy komunikacja odbywa si\u0119 mi\u0119dzy pracownikami, mo\u017cna to okre\u015bli\u0107 jako komunikacj\u0119 \"B2B\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" 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