{"id":458,"date":"2017-01-31T00:00:00","date_gmt":"2017-01-31T00:00:00","guid":{"rendered":"http:\/\/doctuug235.235.axc.nl\/blog\/sales-automation-the-future-of-crm-software-7e9abd83d8a\/"},"modified":"2025-02-13T18:07:04","modified_gmt":"2025-02-13T17:07:04","slug":"sales-automation-the-future-of-crm-software-7e9abd83d8a","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/nl\/verkoopautomatisering-de-toekomst-van-crm-software-7e9abd83d8a","title":{"rendered":"Verkoopautomatisering: de toekomst van CRM-software"},"content":{"rendered":"
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Verkoopautomatisering: de toekomst van CRM-software<\/h1>\n

Experts kijken vooruit: Joel Capperella<\/h2>\n<\/header>\n
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Joel 'Cap' Capperella is een solo-preneur die kleine bedrijven helpt om hun marketing en sales te verbeteren. Hij heeft meer dan 20 jaar ervaring in de marketing van software en SaaS, waarbij hij zowel met grote bedrijven zoals Oracle als met kleinere startups heeft gewerkt. Hij levert actieve bijdragen aan enkele van de meest invloedrijke zakelijke publicaties, zoals The Huffington Post, Entrepreneur.com en FastCompany. We hebben met Joel gesproken over zijn idee\u00ebn over de toekomst van verkoopautomatisering.<\/em><\/p>\n<\/div>\n

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\"Verkoopautomatisering<\/div>\n<\/figure>\n<\/div>\n
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Wat betekent verkoopautomatisering voor jou?<\/strong><\/h3>\n

Dat is een goede vraag. Voor mij gaat het er vooral om het verkoopmanagement minder belastend te maken, qua tijd en energie. Verkoopautomatisering is alles wat het voor de verkoper gemakkelijker maakt om in contact te komen met potenti\u00eble klanten, ze in de pijplijn te krijgen en vervolgens het traject door de pijplijn te versnellen. Het komt allemaal neer op het wegnemen van barri\u00e8res om contact te maken, te binden, te luisteren en relaties op te bouwen.<\/p>\n

Wat is uw visie op verkoopautomatisering?<\/strong><\/h3>\n

Het moet passen in het bredere idee dat gegevens mensen in een organisatie dienen en niet andersom.<\/p>\n

In het begin was CRM vooral gericht op verkoopmanagement, waarbij veel tijd en middelen werden ge\u00efnvesteerd in gegevens in plaats van mensen. Die logica wordt omgedraaid nu gegevens en algoritmen steeds meer voor mensen gaan werken, in plaats van andersom.<\/p>\n

Dit is de richting die de verkoopautomatisering op zou moeten gaan: software moet niet alleen snel en gericht verkoopmanagement mogelijk maken, maar nog belangrijker is dat CRM ook verschuift zodat het meer gericht is op het menselijke element van verkopen. Het nieuwe CRM gaat over verkopen alsof mensen belangrijk zijn.<\/p>\n

We zien dezelfde tendensen in HR. HR-managementtools<\/a> draaiden vroeger om administratieve taken die nodig waren om een personeelsbestand te beheren<\/a>. Maar vandaag de dag wordt HR-software<\/a> steeds meer gericht op mensen. Het houdt werknemers betrokken<\/a>, verbonden en productief. Het helpt hen hun werk effectiever te doen en hun loopbaanontwikkeling persoonlijker te beheren.<\/p>\n

Voor mij zijn verkoop en mensen (HR) met elkaar verbonden als twee zijden van een cirkel. Het lijkt alsof ze tegenover elkaar staan, maar toch zijn ze nauw met elkaar verbonden. Je kunt geen verkoop doen zonder werknemers en je kunt geen mensen aannemen zonder verkoop. Software die beide kanten helpt, om mensen centraal te stellen en gegevens ten dienste van hen te stellen, zal de relatie tussen mensen en verkoop in organisaties nog cirkelvormiger maken, zoals het hoort.<\/p>\n

Wat zijn jouw beste tips\/richtlijnen voor verkoopautomatisering?<\/strong><\/h3>\n

Er is zoveel informatie beschikbaar. En het wordt elke dag meer en meer. Ergens in die stapel gegevens zit precies de informatie, vaak een combinatie van stukjes informatie, die je nodig hebt.<\/p>\n

Gebruik software die het doodeenvoudig maakt om telkens weer bij dat ene stukje informatie te komen. De echte magie is dat meerdere tools samenkomen op \u00e9\u00e9n plaats, zodat je de informatie onmiddellijk kunt gebruiken om resultaten te boeken.<\/p>\n

Welke verkoopautomatiseringstools gebruik je?<\/strong><\/h3>\n

Ik gebruik momenteel HubSpot CRM, niet Salesflare, vooral omdat ik er een heel goede deal voor heb gekregen. Ik heb het ge\u00efntegreerd met ActiveCampaign, mijn marketingautomatiseringsplatform<\/a>. Ik gebruik Zapier om taken te automatiseren tussen Evernote, Google Sheets en mijn CRM. Voor extra handen om me te helpen met wat ontwerpwerk, het vinden van e-mailadressen of iets dergelijks, wend ik me tot Upwork.<\/p>\n

Zijn er tactieken die je wilt delen?<\/strong><\/h3>\n

Ik geloof erg in content. Content is een geweldige manier om contact te leggen en mensen aan je te binden, en je kunt het gebruiken in alle verschillende fasen van het verkoopproces. De sleutel is om zorgvuldig te meten welk type content het beste werkt in de verschillende fasen.<\/p>\n

Ik stel bijvoorbeeld automatische reeksen e-mails in na een specifieke aanbieding. Voor elke e-mail houd ik bij hoe de ontvanger erop reageert; hoe lang het duurt voordat hij of zij reageert, hoe vaak hij of zij de e-mail heeft geopend, of hij of zij mijn website bezoekt en hoe lang enz.<\/p>\n

Deze metriek van betrokkenheid bepaalt hoeveel tijd ik moet besteden aan een persoon voor conversie.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Wat betekent verkoopautomatisering voor jou? <\/em>Tweet ons op (@salesflare), met #salesautomation!<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

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