{"id":62807,"date":"2023-09-06T11:35:07","date_gmt":"2023-09-06T09:35:07","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/social-selling"},"modified":"2023-09-06T11:35:07","modified_gmt":"2023-09-06T09:35:07","slug":"social-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/nl\/entity\/social-selling","title":{"rendered":"Sociaal verkopen"},"content":{"rendered":"<p class=\"translation-block\">Social selling is het ontwikkelen van relaties als onderdeel van het verkoopproces. Tegenwoordig vindt dit vaak plaats via sociale netwerken zoals LinkedIn, Twitter, Facebook en Pinterest, maar het kan zowel online als offline plaatsvinden. Voorbeelden van sociale verkooptechnieken zijn het delen van relevante inhoud, directe interactie met potenti\u00eble kopers en klanten, personal branding en social listening. Social Selling wint aan populariteit in verschillende bedrijfstakken, hoewel het vooral wordt gebruikt voor B2B (business-to-business) verkoop of weloverwogen consumentenaankopen (bijv. financi\u00eble adviesdiensten, auto's, onroerend goed). C2C-bedrijven (vaak directe verkoopbedrijven genoemd) gebruiken sociale verkooptechnieken (d.w.z. het opbouwen van relaties) al lang voordat het internet bestond. B2B- en B2C-marketeers passen nu veel van deze technieken toe op sociale mediaplatforms. Hoewel social selling soms wordt verward met social marketing, zijn er twee belangrijke verschillen. Ten eerste is social selling gericht op verkoopprofessionals in plaats van marketingprofessionals. Ten tweede is social selling gericht op het cultiveren van \u00e9\u00e9n-op-\u00e9\u00e9n relaties, in plaats van het uitzenden van \u00e9\u00e9n-op-veel berichten.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social selling is the process of developing relationships as part of the sales process. 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