{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/nl\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"

Business-to-business (B2B) is handelstransactie tussen bedrijven, bijvoorbeeld tussen een fabrikant en een groothandelaar, of tussen een groothandelaar en een detailhandelaar. Contrasterende termen zijn business-to-consumer (B2C) en business-to-government (B2G). B2B branding is een term die in marketing wordt gebruikt. Het totale volume van B2B-transacties (Business-to-Business) is veel groter dan het volume van B2C-transacties. De belangrijkste reden hiervoor is dat er in een typische toeleveringsketen veel B2B-transacties zijn met betrekking tot subcomponenten of grondstoffen, en slechts \u00e9\u00e9n B2C-transactie, namelijk de verkoop van het eindproduct aan de eindklant. Een autofabrikant doet bijvoorbeeld verschillende B2B-transacties, zoals het kopen van banden, glas voor autoruiten en rubberen slangen voor zijn voertuigen. De uiteindelijke transactie, een afgewerkt voertuig dat aan de consument wordt verkocht, is \u00e9\u00e9n enkele (B2C) transactie. B2B wordt ook gebruikt in de context van communicatie en samenwerking. Veel bedrijven gebruiken nu sociale media om in contact te komen met hun consumenten (B2C), maar ze gebruiken nu ook soortgelijke tools binnen het bedrijf zodat werknemers met elkaar in contact kunnen komen. Wanneer er communicatie plaatsvindt tussen werknemers onderling, kan dit \"B2B\"-communicatie worden genoemd.<\/p>","protected":false},"excerpt":{"rendered":"

Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"\nB2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]\" \/>\n<meta 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