{"id":57664,"date":"2024-10-01T09:30:13","date_gmt":"2024-10-01T07:30:13","guid":{"rendered":"https:\/\/blog.salesflare.com\/send-mass-email"},"modified":"2025-08-20T13:51:42","modified_gmt":"2025-08-20T11:51:42","slug":"send-mass-email","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/ja\/\u5927\u91cf\u30e1\u30fc\u30eb\u9001\u4fe1","title":{"rendered":"Gmail\u3068Outlook\u3067\u500b\u4eba\u7684\u306a\u30e1\u30fc\u30eb\u3092\u5927\u91cf\u306b\u9001\u4fe1\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"

How To Send Mass Emails In Gmail & Outlook That Seem Personal<\/h1>\n

5 Steps to Looking Awesome Instead of Awkward<\/h2>\n

Want to send mass emails from your Gmail or Outlook inbox\u2026 and look awesome in front of the audience receiving the emails? \ud83d\ude0e<\/p>\n

No need to search on. This is the right guide for you.<\/p>\n

I\u2019ll cover:<\/p>\n

    \n
  1. What a mass email is<\/a><\/li>\n
  2. Three different ways you can send mass emails and which one to choose<\/a><\/li>\n
  3. The steps you need to take to send mass emails from Gmail or Outlook<\/a><\/li>\n
  4. How to follow up at scale beyond the mass email<\/a><\/li>\n
  5. How to avoid spam filters<\/a><\/li>\n
  6. How to stay GDPR compliant<\/a><\/li>\n<\/ol>\n
    \n

    What is a mass email?<\/h2>\n

    A mass email, also known as a bulk email or email blast, is a message sent to a large group of people at once. It\u2019s commonly used in email marketing campaigns to reach leads, customers, or subscribers for purposes like promoting a product or communicating important information. Whether it\u2019s part of a promotional email campaign or just sharing updates, mass emails help businesses efficiently connect with their audience.<\/p>\n

    \n

    3 different ways to send mass emails (+ what the pros do)<\/h2>\n

    Googling around and reading different suggestions?<\/p>\n

    Here are the 3 most common ways to send mass emails:<\/p>\n

      \n
    1. Use the BCC field<\/a><\/li>\n
    2. Use an email service provider for bulk emails<\/a><\/li>\n
    3. Automate personal emails from your inbox<\/a><\/li>\n
    4. + What the pros do: send a sequence<\/a><\/li>\n<\/ol>\n

      Let me summarize their pros and cons, and point you to the option that\u2019s right for you. \ud83d\ude04<\/p>\n

      1. The blind BCC option that everyone hates<\/h3>\n

      We all know this way of sending mass emails. It\u2019s quick and simple, but often has awkward results. And it doesn\u2019t look very professional.<\/p>\n

      Additionally, you need to mess around with copying a list of recipients in a BCC field in the right way, and this amount of recipients is always limited.<\/p>\n

      In short: this is almost never the right option. Unless you have no time or don\u2019t care that you will unavoidably look unprofessional. \ud83d\ude1f<\/p>\n

      2. Send mass emails that don\u2019t look personal, using an email service provider like Mailchimp<\/h3>\n

      Need to send a bulk email to more than 2000 people today (and it really needs to be today and today only)? Then this is probably your option of choice. If not, skip to option 3!<\/p>\n

      The upside of this method is that you can email thousands of people at once, fast.<\/p>\n

      The downsides of this method are that:<\/p>\n

        \n
      1. Your email won\u2019t look personal. The trained eye (and people are trained nowadays at detecting mass email) will always see it\u2019s a mass email.<\/li>\n
      2. It won\u2019t land in your audience\u2019s priority inbox. Mailboxes like Gmail<\/a> and Outlook<\/a> nowadays sort emails sent with an email service provider in a tab called \u201cPromotions\u201d or \u201cOther\u201d.<\/li>\n
      3. This also results in lower open rates (and hence less clicks and replies too).<\/li>\n
      4. And as many email service providers are misused (by a small but sizeable group of people), this can also cause your email to be more likely to be caught in a spam folder.<\/li>\n<\/ol>\n

        If all that\u2019s okay with you, have a look at our guide on how to use Mailchimp<\/a><\/u> (that\u2019s what we use for our email newsletter).<\/p>\n

        If you want to send mass emails that seem personal and are more likely to get read, I\u2019ll get to that now. \ud83d\udc47<\/p>\n

        3. Send mass emails that seem personal, straight from your Gmail or Outlook mailbox<\/h3>\n

        Need to send a bulk email that seems personal to hundreds or thousands of people at once? Then this is your preferred option for sure.<\/p>\n

        Use a platform (like Salesflare<\/a><\/u>) that connects to your mailbox and sends personalized emails at scale, which are indistinguishable from emails you\u2019ve sent manually one by one (if you can\u2019t wait: the 5 easy steps to do this are below!).<\/p>\n

        The advantages of this are:<\/p>\n

          \n
        1. Your emails will look 100% personal.<\/li>\n
        2. It will land in your audience\u2019s priority inbox.<\/li>\n
        3. This results in great open rates (choose a good subject line!) and result rates.<\/li>\n
        4. It\u2019s more within your own control whether your emails appear in spam folders, as the emails are not sent from a central email server of an email service provider used by many others, but from your own email inbox and your own email domain.<\/li>\n<\/ol>\n

          One limitation that comes with all this power: with services like Google Workspace<\/a> (professional Gmail<\/a>) or Microsoft \/ Office 365<\/a> (Microsoft\u2019s competing email service) you can send up to 2000 emails per day. If you have to send more emails than that, the platform will (in most cases) spread out the emails over multiple days.<\/p>\n

          If that\u2019s not working for you, go back to option 2.<\/p>\n

          If it does work, read on! I\u2019ll show you how to do this straight away. \ud83e\udd29<\/p>\n

          What the professionals do: send a sequence of personal mass emails<\/h3>\n

          What if you want to make sure people reply (or open or click) and you want to email them a few times until they do this?<\/p>\n

          No problem, that\u2019s also possible. Most platforms (like Salesflare<\/a><\/u>) nowadays allow you to do this.<\/p>\n

          Here\u2019s a few common reasons why our customers choose to do this (click below to see a YouTube walkthrough):<\/p>\n