{"id":57181,"date":"2019-08-15T11:35:23","date_gmt":"2019-08-15T09:35:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/what-is-content-marketing"},"modified":"2025-10-15T13:50:34","modified_gmt":"2025-10-15T11:50:34","slug":"what-is-content-marketing","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/ja\/\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f"},"content":{"rendered":"<h1>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h1>\n<h2 class=\"h2-subheader\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30b9\u30bf\u30fc\u30af\u30e9\u30b9\u524d\u7de8<\/h2>\n<p 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class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3001\u53ce\u76ca\u306e\u5897\u52a0\u306a\u3069\u3092\u5b9f\u73fe\u3057\u306a\u304c\u3089\u3001\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong class=\"translation-block\">\u3057\u304b\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4e00\u4f53\u4f55\u306a\u306e\u304b\uff1f\u305d\u3057\u3066\u3001\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u304b\uff1f\ud83e\udd14<\/strong><\/p>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3001\u77e5\u308a\u305f\u3044\u65b9\u306f\u8aad\u307f\u9032\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u5305\u62ec\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u306e\u30ac\u30a4\u30c9\u3067\u3001\u5b66\u3076\u3079\u304d\u3053\u3068\u304c\u3059\u3079\u3066\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p><em class=\"translation-block\">\u3053\u306e\u6295\u7a3f\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u5168\u304f\u65b0\u3057\u3044<strong>\u30de\u30b9\u30bf\u30fc\u30af\u30e9\u30b9\u30fb\u30b7\u30ea\u30fc\u30ba<\/strong>\u306e\u30d1\u30fc\u30c81\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u975e\u5e38\u306b\u91cd\u8981\u306a\u30c8\u30d4\u30c3\u30af\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u56f0\u3063\u305f\u3053\u3068\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e16\u306e\u4e2d\u306b\u6ea2\u308c\u3066\u304a\u308a\uff08\u30e1\u30bf\u306a\u8a71\uff09\u3001\u305d\u306e\u591a\u304f\u306f\u77db\u76fe\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n<p class=\"translation-block\">\u3053\u306e\u30de\u30b9\u30bf\u30fc\u30af\u30e9\u30b9\u306f\u3001<u><a href=\"http:\/\/www.ampersandcopy.com\/conversion-copywriter\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30f3\u30d1\u30b5\u30f3\u30c9<\/a><\/u>\u306e\u30c1\u30fc\u30d5\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u3001\u30a2\u30cc\u30fc\u30af\u30fb\u30de\u30a4\u30e4\u30fc\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3067\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\u30a2\u30cc\u30fc\u30af\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3067\u3042\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5bb6\u3068\u3057\u3066\u3001\u5927\u5c0f\u3092\u554f\u308f\u305a\u6570\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u5354\u529b\u3057\u3001\u6226\u7565\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u3092\u652f\u63f4\u3057\u3066\u304d\u305f\u3002\u5305\u62ec\u7684\u306a\u30ac\u30a4\u30c9\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u8a71\u3092\u4e00\u5ea6\u6574\u7406\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u98db\u3073\u8fbc\u3080\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<\/p><\/blockquote>\n<p><em class=\"translation-block\">- \u5c0f\u898f\u6a21B2B\u4f01\u696d\u5411\u3051\u306e\u4f7f\u3044\u3084\u3059\u3044\u55b6\u696dCRM\u3001<u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>\u306e\u5171\u540c\u5275\u8a2d\u8005\u3001Jeroen Corthout\u6c0f\u3002<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Salesflare\u306eCRM\u3092\u8a66\u3059\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"ba8iq\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u81ea\u4f53\u306f\u4f55\u4e16\u7d00\u306b\u3082\u308f\u305f\u3063\u3066\u5b58\u5728\u3057\u3066\u304d\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\uff08\u6587\u5b57\u901a\u308a\u3001<u><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/05\/content-monetize-audience\/\">1672\u5e74\u306e\u3053\u306e\u4f8b<\/a><\/u>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff09\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5177\u4f53\u7684\u306b\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u3044\u307e\u3060\u306b\u591a\u304f\u306e\u6df7\u4e71\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p class=\"translation-block\">\u5e74\u672b\u5e74\u59cb\u306b\u306a\u308b\u3068\u3001\u5bb6\u65cf\u304b\u3089\u4ed5\u4e8b\u306e\u8fd1\u6cc1\u3092\u805e\u304b\u308c\u308b\u3002\u79c1\u306e\u8fd4\u4e8b\u306f\u3044\u3064\u3082\u8a1d\u3057\u3052\u306a\u9854\u3067\u53d7\u3051\u6b62\u3081\u3089\u308c\u308b\u3002\u300c\u79c1\u306e\u53d4\u7236\u306f\u3001\u79c1\u304c\u751f\u8a08\u306e\u305f\u3081\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8aac\u660e\u3057\u305f\u5f8c\u3001\u300c\u305d\u308c\u3067\u3001\u541b\u306f\u4e00\u4f53\u4f55\u3092\u3057\u3066\u3044\u308b\u3093\u3060\u3044\uff1f<\/p>\n<p class=\"translation-block\">\u5f7c\u304c\u3088\u304f\u77e5\u3063\u3066\u3044\u308b<strong>\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5bfe\u6bd4\u3055\u305b\u308b\u3053\u3068\u3060\u3002<\/p>\n<p><a href=\"https:\/\/rocketdigit.com\/traditional-marketing\/\" class=\"translation-block\">\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u5370\u5237\u7269\u3001\u30e9\u30b8\u30aa\u3001\u30c6\u30ec\u30d3\u306a\u3069\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u5ba3\u4f1d\u30e1\u30c3\u30bb\u30fc\u30b8\uff08\u300cBUY.ME.NOW.\uff08\u4eca\u3059\u3050\u79c1\u3092\u8cb7\u3063\u3066\uff09\u300d\uff09\u3092\u6d74\u3073\u305b\u304b\u3051\u308b\u306e\u3060\u3002\u7279\u5b9a\u306e\u8074\u8846\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u308a\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u305f\u3081\u3001\u30d0\u30ba\u30fc\u30ab\u7832\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3088\u3046\u306a\u3082\u306e\u3060\uff08\u3053\u308c\u306b\u306f\u9ad8\u984d\u306a\u5024\u672d\u3082\u3064\u3044\u3066\u3044\u308b\uff09\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-14om07_50_26_c7f507409c535d055fe1dd5b6b672ee8_800.png\" alt=\"\u4f1d\u7d71\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u4f1d\u7d71\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"><figcaption class=\"translation-block\">\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u898b\u305a\u77e5\u3089\u305a\u306e\u4eba\u3092\u4e00\u6b69\u8e0f\u307f\u51fa\u305b\u3070\u3001\u304a\u91d1\u3092\u6255\u3063\u3066\u304f\u308c\u308b\u9867\u5ba2\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/figcaption><\/figure>\n<p class=\"translation-block\">\u89b3\u5ba2\u306f\u3088\u308a\u8b66\u6212\u5fc3\u3092\u5f37\u3081\u3001\u6279\u5224\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u3002\ud83e\uddd0<\/p>\n<p class=\"translation-block\">\u4eba\u3005\u306f\u3082\u3046\u5e83\u544a\u306b\u305d\u308c\u307b\u3069<em>into<\/em>\u3057\u3066\u3044\u306a\u3044\u306e\u3060\u3002<u><a href=\"https:\/\/www.outbrain.com\/blog\/your-consumers-trust-you-more-than-you-think\/\">Nielsen's Global Trust In Advertising report<\/a><\/u> \u306b\u3088\u308b\u3068\u3001\u4eba\u3005\u306f\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3092\u3001\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u306b\u304a\u3044\u3066\u3001\u4ed6\u306e\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5a92\u4f53\u3088\u308a\u3082\u4fe1\u983c\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n<p class=\"translation-block\">\u3057\u304b\u3082\u3001\u30c9\u30f3\u30fb\u30c9\u30ec\u30a4\u30d1\u30fc\u306e\u5168\u76db\u671f\u304b\u3089\u6bd4\u3079\u308b\u3068\u3001\u30ce\u30a4\u30ba\u306f\u5287\u7684\u306b\u5897\u3048\u3066\u304a\u308a\u3001\u3042\u306a\u305f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u805e\u304b\u305b\u308b\u306e\u306f\u3055\u3089\u306b\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u9867\u5ba2\u8ee2\u63db\u306f\u304a\u308d\u304b\u3002<\/p>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53c2\u5165\u2728<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"ejg4c\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9<\/h2>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8\uff08Content Marketing Institute\uff09\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\uff1a<\/p>\n<p 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class=\"translation-block\">\u3064\u307e\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u8fbc\u3080\u306e\u3067\u306f\u306a\u304f\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u304c\u62b1\u3048\u308b\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001<strong>\u95a2\u9023\u6027\u306e\u3042\u308b\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\u3092\u63d0\u4f9b\u3059\u308b\u306e\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u9577\u671f\u7684\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n<p class=\"translation-block\">\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306e\u6c7a\u65ad\u3092\u3059\u308b\u3068\u304d\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e<strong>\u5fe0\u8aa0\u5fc3<\/strong>\u306f\u3059\u3067\u306b\u3042\u306a\u305f\u306b\u3042\u308b\u3002\u3042\u306a\u305f\u306f\u3059\u3067\u306b\u3001a)\u3042\u306a\u305f\u304c\u95a2\u9023\u3059\u308b\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3001b)\u305d\u306e\u77e5\u8b58\u3092\u5f7c\u3089\u3068\u5171\u6709\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u6c17\u9063\u3044\u304c\u3042\u308b\u3053\u3068\u3092\u3001\u5f7c\u3089\u306b\u793a\u3057\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n<p class=\"translation-block\">\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u9867\u5ba2\u306b\u7121\u7406\u5f37\u3044\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u300c\u77e5\u308b\u300d\u2192\u300c\u4fe1\u983c\u3059\u308b\u300d\uff08\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u300c\u8cfc\u5165\u3059\u308b\u300d\uff09\u307e\u3067\u306e\u9053\u306e\u308a\u3092\u6b69\u307e\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p class=\"translation-block\">\u30c7\u30fc\u30c8\u306b\u4f8b\u3048\u3066\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u521d\u30c7\u30fc\u30c8\u3067\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u3088\u3046\u306a\u3082\u306e\u3060\u3068\u3059\u308c\u3070\uff08\u5e78\u904b\u3092\u7948\u308b\uff01\uff09\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u304c\u819d\u3092\u5f31\u304f\u611f\u3058\u308b\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u624b\u6bb5\u3092\u5c3d\u304f\u3057\u3066\u3001\u6b32\u671b\u306e\u5bfe\u8c61\u3067\u3042\u308b\u9867\u5ba2\u3092\u5c11\u3057\u305a\u3064\u53e3\u8aac\u3044\u3066\u3044\u304f\u3088\u3046\u306a\u3082\u306e\u3060\u3002\ud83e\udd70<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/traditional%20marketing%20vs%20content%20marketing:%20table\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-14om21_02_36_c2adc7d75eddc1c23dcb316cbb51fb98_800.png\" alt=\"\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" width=\"800\" height=\"449\"><\/a><figcaption class=\"translation-block\">\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6bd4\u8f03\uff1a\u9055\u3044\u3092\u898b\u5206\u3051\u3089\u308c\u308b\u304b\uff1f<\/figcaption><\/figure>\n<p class=\"translation-block\">\u524d\u306b\u3082\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u307b\u3068\u3093\u3069\u65b0\u3057\u3044\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u306f\u306a\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4f55\u4e16\u7d00\u3082\u524d\u306b\u3059\u3067\u306b\u96d1\u8a8c\u3084\u65b0\u805e\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u8868\u3057\u3066\u3044\u305f\u3002\u5f53\u6642\u3082\u4eca\u3082\u3001\u305d\u306e\u76ee\u7684\u306f\u3001\u9069\u5207\u3067\u9b45\u529b\u7684\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u9867\u5ba2\u7372\u5f97\u3001<a href=\"https:\/\/www.cience.com\/blog\/increase-brand-awareness-with-outbound\/\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5<\/a>\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3060\u3063\u305f\u3002<\/p>\n<p class=\"translation-block\">\u3082\u3061\u308d\u3093\u3001\u8fd1\u5e74\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7206\u767a\u7684\u306b\u666e\u53ca\u3057\u3066\u3044\u308b\u3002\u7406\u7531\u306f\u660e\u767d\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001\u305d\u3057\u3066\u9593\u9055\u3044\u306a\u304f\u305d\u308c\u4ee5\u4e0a\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u3042\u308b\u3002\u4eca\u3067\u306f\u3001<a href=\"https:\/\/growthbarseo.com\/blog\/the-best-content-generators-for-every-business-need\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a>\u304c\u3042\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5927\u898f\u6a21\u306b\u5236\u4f5c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"translation-block\"><a href=\"https:\/\/www.rb.com.au\/blog\/7-steps-to-create-a-perfect-digital-marketing-strategy\/\">\u30c7\u30b8\u30bf\u30eb\u306e\u53f0\u982d<\/a>\u3068\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u5bb6\u306e\u4e2d\u3067\u6700\u3082\u72ed\u3044\u90e8\u5c4b\u3067\u904e\u3054\u3057\u3066\u3044\u308b\u3068\u304d\u3067\u3055\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u898b\u8fbc\u307f\u5ba2\u306b\u8a71\u3057\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u96c6\u3081\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u4e0b\u3063\u3066\u3044\u304f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u80b2\u307f\u3001\u6709\u6599\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u305f\u3081\u306e\u9ad8\u5ea6\u306a\u624b\u6cd5\u3068\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-14om07_52_11_5165c31ed08ac775e43ea400fc85a1f5_800.png\" alt=\"\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"><figcaption class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306e\u305f\u3081\u306b\u3042\u308b\u3002<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"1f896\">\u306a\u305c\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n<p class=\"translation-block\">\u9867\u5ba2\u306b\u6559\u3048\u3001\u3042\u306a\u305f\u3092\u77e5\u308a\u3001\u597d\u304d\u306b\u306a\u308a\u3001\u4fe1\u983c\u3059\u308b\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3001\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002\u4fe1\u983c\u3067\u304d\u308b\u5a92\u4f53\u306e\u30ea\u30b9\u30c8\u3067\u306f\u3001\u7de8\u96c6\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u3001\u770b\u677f\u3001\u65b0\u805e\u3001\u96d1\u8a8c\u306a\u3069\u3001\u5f93\u6765\u306e\u3042\u3089\u3086\u308b\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u5e83\u544a\u3092\u4e0a\u56de\u3063\u3066\u3044\u308b\u3002<\/p>\n<p class=\"translation-block\">\u4e00\u6d41\u30d6\u30e9\u30f3\u30c9\u306f\u7686\u305d\u3046\u3057\u3066\u3044\u308b\u3002\u7af6\u5408\u4ed6\u793e\u3082\u540c\u69d8\u3067\u3059\u3002\u5b9f\u969b\u3001<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">B2B\u4f01\u696d\u306e91%\u4ee5\u4e0a<\/a><\/u>\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001<u><a href=\"https:\/\/contentmarketinginstitute.com\/2008\/01\/seth-godin-cont\/\">\u9ec4\u8272\u3044\u30e1\u30ac\u30cd\u3092\u304b\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7b2c\u4e00\u4eba\u8005\u305f\u3061<\/a><\/u>\u306f\u3001\u3082\u304610\u5e74\u4ee5\u4e0a\u3082\u524d\u304b\u3089\u3001\u305d\u308c\u304c\u672c\u5f53\u306b\u6b8b\u3055\u308c\u305f\u552f\u4e00\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3068\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002\ud83d\ude0e<\/p>\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u30af\u30fc\u30eb\u306a\u5b50\u4f9b\u305f\u3061\u304c\u3084\u3063\u3066\u3044\u308b\u304b\u3089\u3068\u3044\u3046\u7406\u7531\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5c0e\u5165\u3092\u8003\u3048\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u70b9\u306f\u3001\u3042\u306a\u305f\u306e\u30bd\u30c3\u30af\u30b9\u3092\u6253\u3061\u306e\u3081\u3059\u3060\u308d\u3046\u304b\u3089\u3060\u3002<\/p>\n<p class=\"translation-block\">\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u8a73\u3057\u304f\u898b\u3066\u3044\u3053\u3046\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"dchrv\">1.\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u8996\u8074\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\uff08\u8996\u8074\u8005\u3092\u7b2c\u4e00\u306b\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\uff09<\/h3>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u696d\u754c\u3092\u8d85\u3048\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3002\u6d88\u8cbb\u8005\u304c\u5909\u308f\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u7570\u306a\u308b\u6226\u7565\u3092\u9069\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5b9a\u7740\u3055\u305b\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3002\ud83d\ude0f<\/p>\n<p class=\"translation-block\">\u3042\u308b\u3044\u306f\u3001\u30f4\u30a1\u30fc\u30b8\u30f3\u30fb\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3001\u30b8\u30eb\u30fb\u30a6\u30a9\u30fc\u30d3\u30fc\u306e\u8a00\u8449\u3082\u3042\u308b\uff1a<\/p>\n<p><em class=\"translation-block\">\u300c\u4ee5\u524d\u306f\u81ea\u5206\u305f\u3061\u304c\u4f55\u3092\u8a71\u3057\u305f\u3044\u304b\u3092\u5e38\u306b\u8003\u3048\u3066\u3044\u305f\u304c\u3001<strong>\u4eca\u306f\u8996\u8074\u8005\u304c\u4f55\u3092\u8a71\u3057\u3066\u307b\u3057\u3044\u304b\u3092\u8a71\u3059\u3002<\/strong>\u3053\u308c\u306f\u3001\u4eba\u3005\u304c\u6bce\u65e5\u6bce\u5206\u3001\u6559\u80b2\u3055\u308c\u3001\u697d\u3057\u307e\u305b\u3089\u308c\u3001\u523a\u6fc0\u3055\u308c\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u80cc\u666f\u306b\u3057\u3066\u304a\u308a\u3001\u4eba\u3005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u3053\u3068\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3002\"<\/em> (\u51fa\u5178 <u><a href=\"https:\/\/insights.newscred.com\/virgin-media-executive-buy-in-for-content-marketing\/\">\u30f4\u30a1\u30fc\u30b8\u30f3\u30fb\u30e1\u30c7\u30a3\u30a2\u306f\u3044\u304b\u306b\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3057\u305f\u304b<\/a><\/u>)<\/p>\n<p class=\"translation-block\">\u4e3b\u306a\u7d71\u8a08\u3092\u898b\u3066\u307f\u3088\u3046\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u4eba\u3005\u306f\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c42\u3081\u3066\u3044\u308b\u3002<\/strong>\u00a0\u30cf\u30f4\u30a1\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u306e\u300cMeaningful Brands\u300d\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u00a0<u><a href=\"https:\/\/www.havasgroup.com\/press_release\/meaningful-brands-2017-reap-greater-financial-rewards-as-they-outperform-the-stock-market-by-206\/\">84\uff05\u306e\u4eba\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u671f\u5f85\u3057\u3066\u3044\u308b<\/a><\/u>.<\/li>\n<li class=\"translation-block\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e70%\u306f\u3001<strong>\u5f93\u6765\u306e\u5e83\u544a\u3088\u308a\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3057\u3066<\/strong>\u5546\u54c1\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u304c\u3063\u3066\u3044\u308b\u3002(<u><a href=\"https:\/\/www.mdgadvertising.com\/marketing-insights\/infographics\/the-shift-to-native-advertising-in-marketing-infographic\/\">MDG\u5e83\u544a<\/a><\/u>)<\/li>\n<li><strong class=\"translation-block\">\u6d88\u8cbb\u8005\u306f\u58f2\u308a\u8fbc\u307f\u306e\u81ed\u3044\u30921\u30de\u30a4\u30eb\u5148\u3067\u3082\u55c5\u304e\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u00a0<\/strong>\u305d\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3002 <em>\u601d\u3046<\/em> \u3057\u304b\u3057\u3001\u8aad\u8005\u306e71\u30d1\u30fc\u30bb\u30f3\u30c8\u306f\u3001\u58f2\u308a\u8fbc\u307f\u306b\u3057\u304b\u611f\u3058\u3089\u308c\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u8208\u5473\u3092\u305d\u305d\u3089\u308c\u306a\u3044\u3068\u7b54\u3048\u3066\u3044\u308b\u3002(<u><a href=\"http:\/\/www.missingthemark.ads.economist.com\/\">\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u30fb\u30b0\u30eb\u30fc\u30d7\u306e \"Missing the Mark \"\u30ec\u30dd\u30fc\u30c8<\/a>)<\/u><\/li>\n<li class=\"translation-block\">B2B\u30d0\u30a4\u30e4\u30fc\u306e96%\u306f\u3001\u3088\u308a\u591a\u304f\u306e<strong>\u696d\u754c\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u304b\u3089\u306e\u30a4\u30f3\u30d7\u30c3\u30c8\u304c\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c42\u3081\u3066\u3044\u308b<\/strong>\uff08Demand Gen Report, 2016\uff09\u3002<\/li>\n<li class=\"translation-block\">\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308bB2B\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30bf\u30fc(92%)\u306e\u307b\u307c\u5168\u54e1\u304c\u3001<strong>\u5ba3\u4f1d\u30e1\u30c3\u30bb\u30fc\u30b8\u3088\u308a\u3082\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u60c5\u5831\u30cb\u30fc\u30ba<\/strong>\u3092\u512a\u5148\u3057\u3066\u3044\u308b\u3002(<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2018\/10\/2019_B2B_Research_Final-10_10_18.pdf\">Content Marketing Institute, 2018<\/a><\/u>)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"5jpju\">2.\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4fc3\u9032\u3059\u308b<\/h3>\n<p class=\"translation-block\">\u305d\u3053\u3067\u3001\u3042\u306a\u305f\u304c\u30ce\u30a4\u30ba\u30ad\u30e3\u30f3\u30bb\u30ea\u30f3\u30b0\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\u3092\u8cb7\u3044\u306b\u6765\u305f\u3068\u60f3\u50cf\u3057\u3066\u307f\u3066\u307b\u3057\u3044\uff08\u3044\u3044\u5224\u65ad\u3060\u3002\uff09<\/p>\n<p class=\"translation-block\">\u3055\u3066\u3001\u3042\u306a\u305f\u304c\u6700\u521d\u306b\u3059\u308b\u3053\u3068\u306f\u4f55\u3060\u308d\u3046\uff1f\u79c1\u306e\u63a8\u6e2c\u3067\u306f\u3001\u30b0\u30fc\u30b0\u30eb\u306b\u5411\u304b\u3044\u3001\u4f55\u3089\u304b\u306e\u30af\u30a8\u30ea\u3092\u5165\u529b\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\uff1a\u300c\u6700\u9ad8\u306e\u30ce\u30a4\u30ba\u30ad\u30e3\u30f3\u30bb\u30ea\u30f3\u30b0\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\"\u3001\u3042\u308b\u3044\u306f \"\u30ce\u30a4\u30ba\u30ad\u30e3\u30f3\u30bb\u30ea\u30f3\u30b0\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\u306e\u6bd4\u8f03\"\u3001\u3042\u308b\u3044\u306f \"\u30aa\u30d5\u30a3\u30b9\u306e\u30d2\u30c3\u30d7\u30b9\u30bf\u30fc\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u3093\u306a\u30ce\u30a4\u30ba\u30ad\u30e3\u30f3\u30bb\u30ea\u30f3\u30b0\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\u3092\u8cb7\u3048\u3070\u3044\u3044\u306e\u304b\"\u3002<\/p>\n<p>\u3082\u3057\u305d\u308c\u304c\u3042\u306a\u305f\u306e\u6226\u7565\u306a\u3089\u3001\u3042\u306a\u305f\u3060\u3051\u3067\u306f\u306a\u3044\u3002\u6b21\u306e\u3088\u3046\u306a\u8abf\u67fb\u7d50\u679c\u304c\u3042\u308b\u3002\u00a0<u><a href=\"https:\/\/www.slideshare.net\/sales-summit\/how-sales-can-help-generate-more-leads-than-ever-before-quinn-whissen-vertical-measures\">\u30b0\u30eb\u30fc\u30d7M<\/a><\/u>\u306a\u3093\u306886\uff05\u306e\u30d0\u30a4\u30e4\u30fc\u304c <strong>\u3092\u958b\u59cb\u3059\u308b\u3002 <a href=\"https:\/\/www.nextiva.com\/blog\/digital-customer-journey.html\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a><\/strong> <strong class=\"translation-block\">\u30d6\u30e9\u30f3\u30c9\u4ee5\u5916\u306e\u691c\u7d22\u30af\u30a8\u30ea\u3067\ud83d\uddb1\ufe0f<\/strong><\/p>\n<p class=\"translation-block\">\u3055\u3089\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306e\u904e\u7a0b\u3067\u51fa\u4f1a\u3046\uff08\u975e\u5ba3\u4f1d\u7684\u306a\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4fe1\u983c\u3092\u7f6e\u3044\u3066\u3044\u308b\u3002\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u3068\u304d\u3001<u><a href=\"https:\/\/www.imforza.com\/blog\/8-seo-stats-that-are-hard-to-ignore\/\">85%\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u6709\u6599\u5e83\u544a\u3092\u7121\u8996\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u306b\u6ce8\u76ee\u3057\u307e\u3059<\/a><\/u>\u3002<\/p>\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u524d\u306b\u8aad\u3080\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f<a href=\"https:\/\/getvoip.com\/blog\/2019\/05\/22\/roi-customer-experience\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/a>\u306e\u5f62\u6210\u306b\u3082\u5f79\u7acb\u3064\u3002<\/strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u308c\u306f\u3053\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u6d88\u8cbb\u8005\u304c\u671f\u5f85\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3060\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"177im\">3.\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3001\u4fe1\u983c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/h3>\n<p class=\"translation-block\">\u8abf\u67fb\u7d50\u679c\u306f\u3001<strong>\u9867\u5ba2\u7b2c\u4e00\u4e3b\u7fa9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u3092\u5f37\u304f\u88cf\u4ed8\u3051\u3066\u3044\u308b\uff1a<\/strong>\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u3092\u6559\u80b2\u3057\u3001\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u3001\u6d88\u8cbb\u8005\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u53cc\u65b9\u306b\u3068\u3063\u3066Win-Win\u306e\u72b6\u6cc1\u3067\u3059\u3002<\/p>\n<p><strong class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4eba\u3005\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u3069\u3046\u611f\u3058\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/strong>\u00a0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f37\u3055\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u300c\u500b\u4eba\u7684\u306a\u5e78\u798f\u3092\u5411\u4e0a\u3055\u305b\u308b\u300d\u3068\u3044\u3046\u9805\u76ee\u306e71\uff05\u3092\u5360\u3081\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u9867\u5ba2\u306f\u6709\u610f\u7fa9\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u304a\u91d1\u3092\u6255\u3046\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u308b\u3002\u6b21\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u00a0<u><a href=\"https:\/\/insights.newscred.com\/meaningful-brands-2017-content-revenue-loyalty\/\">\u30cf\u30f4\u30a1\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/a><\/u>\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b \"\u610f\u5473\u6df1\u3055 \"\u306f\u3001\u8ca1\u5e03\u306e\u30b7\u30a7\u30a2\u3092\u6700\u59279\u500d\u306b\u3059\u308b\u3002\ud83d\udcb8<\/p>\n<p class=\"translation-block\">\u6700\u5f8c\u306b\u3001<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\u3059\u308b\u3053\u3068\u3067\u3001\u89aa\u8fd1\u611f\u3068\u4fe1\u983c\u304c\u5927\u304d\u304f\u9ad8\u307e\u308a<\/strong>\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u597d\u610f\u7684\u306a\u611f\u60c5\u306f\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u5b9f\u969b\u306b\u9ad8\u307e\u3063\u3066\u3044\u304f\u3002(\u51fa\u5178<u><a href=\"http:\/\/ww2.conductor.com\/rs\/149-ZMU-763\/images\/Power_of_Content_Conductor_Research.pdf\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u529b\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u3001\u30d6\u30e9\u30f3\u30c9\u89aa\u548c\u6027\u3001\u4fe1\u983c\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/a><\/u>)<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"933tr\">4.\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3057\u305f\u3044\u3067\u3059\u304b\uff1f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u305d\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\uff01<\/h3>\n<p class=\"translation-block\">\u6d88\u8cbb\u8005\u304c\u898b\u305f\u3044\u3068\u601d\u3046\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u914d\u4fe1\u3055\u308c\u308b\u5e83\u544a\u306f\u3001\u62bc\u3057\u4ed8\u3051\u304c\u307e\u3057\u304f\u3001\u90aa\u9b54\u3067\u3001\u62bc\u3057\u3064\u3051\u304c\u307e\u3057\u3044\u3068\u6d88\u8cbb\u8005\u306b\u53d7\u3051\u6b62\u3081\u3089\u308c\u308b\u3002<\/p>\n<p class=\"translation-block\">\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001<strong>\u73fe\u4ee3\u4eba\u306f\u4e00\u822c\u7684\u306b\u3053\u306e\u7a2e\u306e\u5546\u54c1\u306e\u62bc\u3057\u58f2\u308a\u306b\u306f\u53cd\u5fdc\u3057\u306a\u3044<\/strong>\u3068\u3044\u3046\u3053\u3068\u3060\u3002\ud83d\ude29<\/p>\n<p class=\"translation-block\">\u305d\u308c\u3068\u3082\u3001\u597d\u304d\u306a\u30c6\u30ec\u30d3\u756a\u7d44\u306e\u9014\u4e2d\u3067\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u304c\u6d41\u308c\u3066\u3082\u3001\u65e9\u9001\u308a\u30dc\u30bf\u30f3\u3092\u62bc\u3055\u306a\u3044\u6570\u5c11\u306a\u3044\u4eba\u306e\u4e00\u4eba\u306a\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p class=\"translation-block\">\u826f\u8cea\u306a\u30ea\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5\u306f\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u79c1\u305f\u3061\u3060\u3051\u304c\u8a00\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3092\u88cf\u4ed8\u3051\u308b\u8abf\u67fb\u7d50\u679c\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u3088\u3046\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">74%\u306e\u4f01\u696d\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3002<\/strong> \u8ca9\u58f2\u306b\u3064\u306a\u304c\u308b\u30ea\u30fc\u30c9\u3092\u6c42\u3081\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u306b\u57fa\u3065\u3044\u305f\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u52dd\u308b\u3082\u306e\u306f\u306a\u3044\u3002<\/li>\n<\/ul>\n<p><em class=\"translation-block\">\u30bd\u30fc\u30b9<\/em> (<u><a href=\"http:\/\/www.curata.com\/resources\/ebooks\/business-blogging-secrets-revealed\">\u30ad\u30e5\u30e9\u30fc\u30bf<\/a><\/u>)<\/p>\n<ul>\n<li class=\"translation-block\">\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8\u306b\u3088\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e<strong>3\u500d\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3066\u3044\u308b<\/strong>\uff08\u51fa\u5178\uff1aHubspot\uff09\uff1a<u><a href=\"http:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">http:\/\/www.demandmetric.com\/content\/content-marketing-infographic<\/a><\/u>)<\/li>\n<li class=\"translation-block\">\u3055\u3089\u306b\u3001<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">82%<\/a><\/u>\u306e\u9867\u5ba2\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u3093\u3060\u5f8c\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066<strong>\u3088\u308a\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u898b\u901a\u3057\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a<\/strong>\u300170%\u306e\u9867\u5ba2\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u4e0e\u3057\u305f\u5f8c\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066<strong>\u3088\u308a\u89aa\u8fd1\u611f\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u305f<\/strong>\u3002\u305d\u306e\u7d50\u679c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5c0e\u5165\u5f8c\u306f\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3068\u91cf\u304c\u5411\u4e0a\u3059\u308b\u3002(\u51fa\u5178<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">https:\/\/www.demandmetric.com\/content\/content-marketing-infographic<\/a><\/u>)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u6700\u5f8c\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u6709\u6599\u5e83\u544a\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3082\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002\u305d\u308c\u3068\u3082\u3001\u62bc\u3057\u58f2\u308a\u306e\u3088\u3046\u306a\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u306e\u5e83\u544a\u304c\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u3067\u3046\u307e\u304f\u3044\u304f\u3068\u601d\u3044\u307e\u3057\u305f\u304b\uff1f<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"crcn3\">5.\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8ca9\u58f2\u529b\u3068\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b<\/h3>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3001<u><a href=\"http:\/\/contentmarketinginstitute.com\/2015\/06\/content-marketing-program-missing\/\">\u5fcd\u8010<\/a><\/u>\u3001\u305d\u3057\u3066\u9577\u671f\u306b\u308f\u305f\u308b\u52aa\u529b\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u306e\u898b\u8fd4\u308a\u306f\u306f\u308b\u304b\u306b\u5927\u304d\u3044\u306e\u3067\u3059\u3002\u8cfc\u8cb7\u6c7a\u5b9a\u3084\u58f2\u4e0a\u3078\u306e\u5f71\u97ff\u3092\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3088\u308a\u9ad8\u3044<u><a href=\"http:\/\/contentmarketinginstitute.com\/2016\/02\/increase-conversions-journey\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/a><\/u>\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u5b9f\u969b\u3001\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<u><strong><a href=\"http:\/\/contentmarketinginstitute.com\/2015\/03\/buy-in-conversation-content-marketing\/\">6\u500d\u306e\u529b<\/a><\/strong><\/u><strong>\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u306e<\/strong><a href=\"https:\/\/www.marketingmedian.com\/turn-leads-into-customers\/\">\u30ea\u30fc\u30c9\u3092\u9867\u5ba2<\/a>\u306b\u5909\u3048\u308b\u529b\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li class=\"translation-block\">47%\u306e\u30d0\u30a4\u30e4\u30fc\u304c\u3001\u55b6\u696d\u62c5\u5f53\u8005\u3068\u95a2\u308f\u308b\u524d\u306b3\uff5e5\u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\uff1a<u><a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis\">\u30c7\u30de\u30f3\u30c9\u30fb\u30b8\u30a7\u30f3\u30fb\u30ec\u30dd\u30fc\u30c8<\/a><\/u>)<\/li>\n<li><strong class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002<\/strong>\u00a0\u30d0\u30a4\u30e4\u30fc\u306e4\u5206\u306e3\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u5019\u88dc\u306e\u5185\u5bb9\u304c\u3001\u3069\u306e\u30d9\u30f3\u30c0\u30fc\u3092\u9078\u3076\u304b\u306b\u300c\u5927\u304d\u306a\u5f71\u97ff\u300d\u3092\u4e0e\u3048\u305f\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3002\u3055\u3089\u306b\u00a0<u><a href=\"http:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com\/DGR_DG061_SURV_B2BBuyers_Jun_2017_Final.pdf\">\u56de\u7b54\u8005\u306e89<\/a><\/u>\u00a0\u53d7\u8cde\u3057\u305f\u30d9\u30f3\u30c0\u30fc\u306f\u300cROI\u3092\u793a\u3057\u3084\u3059\u304f\u3001\u304b\u3064\uff0f\u307e\u305f\u306fROI\u3092\u69cb\u7bc9\u3057\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u305f\u300d\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002 <a href=\"https:\/\/visme.co\/blog\/business-case-template\">\u30d3\u30b8\u30cd\u30b9\u30b1\u30fc\u30b9<\/a> \u8cfc\u5165\u306e\u305f\u3081\u306b\"<\/li>\n<li><strong class=\"translation-block\">\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d88\u8cbb\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u5287\u7684\u306b\u9ad8\u307e\u308b<\/strong>.\u305d\u306e\u52b9\u679c\u306f\u76f4\u5f8c\u304c\u6700\u3082\u5f37\u304f\u30011\u9031\u9593\u5f8c\u306b\u306f\u3084\u3084\u6e1b\u5c11\u3059\u308b\u3002(<u><a href=\"http:\/\/ww2.conductor.com\/rs\/149-ZMU-763\/images\/Power_of_Content_Conductor_Research.pdf\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u529b\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u8cfc\u8cb7\u6c7a\u5b9a\u3001\u30d6\u30e9\u30f3\u30c9\u89aa\u548c\u6027\u3001\u4fe1\u983c\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/a><\/u>)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"dhone\">6.\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u304a\u91d1\u3092\u7bc0\u7d04\u3059\u308b<\/h3>\n<p class=\"translation-block\">\u5370\u5237\u7269\u3001\u30e9\u30b8\u30aa\u3001\u653e\u9001\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3063\u305f\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u59cb\u3081\u308b\u306b\u306f\u304b\u306a\u308a\u9ad8\u4fa1\u306a\u3082\u306e\u3060\u3002\u305d\u3057\u3066\u3001\u73fe\u5b9f\u3092\u76f4\u8996\u3057\u3088\u3046\uff1a\u79c1\u305f\u3061\u306e\u4e00\u90e8\u306b\u3068\u3063\u3066\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u4e00\u7b49\u5730\u306e\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u306f\u6c7a\u3057\u3066\u5b9f\u73fe\u53ef\u80fd\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u306a\u3044\u3002<\/p>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u306f\u308b\u304b\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3002\u3055\u3089\u306b\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u3082\u7c21\u5358\u3060\u3002\ud83c\udfaf (\u51fa\u5178: <u><a href=\"\">DemandMetric<\/a><\/u>)<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">\u30c7\u30de\u30f3\u30c9\u30e1\u30c8\u30ea\u30c3\u30af<\/a><\/u>)<\/p>\n<p class=\"translation-block\"><a href=\"https:\/\/www.reportingninja.com\/blog\/paid-search-analytics\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/a>\u304c\u5bfe\u7acb\u3057\u3066\u3044\u308b\u5834\u5408\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001<strong>\u521d\u671f\u30b3\u30b9\u30c8\u306e\u4f4e\u3055\u3068\u9577\u671f\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306e\u6df1\u3055\u306e\u4e21\u65b9\u3092\u6301\u3063\u3066\u3044\u307e\u3059<\/strong>\uff08\u51fa\u5178\uff1aKapost\u306b\u3088\u308b\u6700\u8fd1\u306e<u><a href=\"http:\/\/www.oracle.com\/webfolder\/mediaeloqua\/documents\/Content+Marketing+Kapost+Eloqua+ebook.pdf\">\u7814\u7a76<\/a><\/u>\uff09\u3002<\/li>\n<li class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f<strong>\u5f93\u6765\u306e\u30c1\u30e3\u30cd\u30eb\u3088\u308a\u308262%\u5b89\u304f<\/strong>\u3001<strong>3\u500d\u306e\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3057\u307e\u3059<\/strong>\uff08<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">\u30c7\u30de\u30f3\u30c9\u30e1\u30c8\u30ea\u30c3\u30af<\/a><\/u>\uff09\u3002<\/li>\n<li class=\"translation-block\">\u6700\u8fd1\u306e<u><a href=\"http:\/\/www.oracle.com\/webfolder\/mediaeloqua\/documents\/Content+Marketing+Kapost+Eloqua+ebook.pdf\">\u7814\u7a76<\/a><\/u>\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3092\u96c7\u3046\u30b3\u30b9\u30c8\u3068\u691c\u7d22\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u30b3\u30b9\u30c8\u3092\u8003\u616e\u3057\u307e\u3057\u305f\u3002\u4e2d\u30fb\u5927\u4f01\u696d\u306e\u5834\u5408\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f<u><a href=\"http:\/\/www.oracle.com\/webfolder\/mediaeloqua\/documents\/Content+Marketing+Kapost+Eloqua+ebook.pdf\">41%<\/a><\/u> \u30ea\u30fc\u30c91\u4ef6\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u304c<\/strong>\u691c\u7d22\u5e83\u544a\u3088\u308a\u3082\u4f4e\u3044<\/strong>\u3002<\/li>\n<li><strong class=\"translation-block\">\u6700\u3082\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u4e88\u7b97\u306e42%\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8cbb\u3084\u3057\u3066\u3044\u308b\u3002\u00a0<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u91d1\u3092\u304b\u3051\u308c\u3070\u304b\u3051\u308b\u307b\u3069\u3001\u30ea\u30bf\u30fc\u30f3\u306f\u826f\u304f\u306a\u308b\u3002 <em>\u30bd\u30fc\u30b9<\/em> (<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a4\u30f3\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8<\/a><\/u>)<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"ftaru\">\u3053\u308c\u304c\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u691c\u8a0e\u3059\u308b\u306a<\/h2>\n<p class=\"translation-block\">\u9867\u5ba2\u306b\u3088\u308a\u826f\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u8a8d\u77e5\u5ea6\u3084\u53ce\u76ca\u306b\u3082\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7d76\u597d\u306e\u30c1\u30e3\u30f3\u30b9\u3060\u3002<\/p>\n<p class=\"translation-block\">\u5b9f\u969b\u3001\u3053\u308c\u307b\u3069\u591a\u304f\u306e\u76ee\u306b\u898b\u3048\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u306b\u3001\u306a\u305c<em>\u8ab0\u3082\u304c<\/em>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e57\u3089\u306a\u3044\u306e\u3060\u308d\u3046\uff1f\ud83e\udd14<\/p>\n<p class=\"translation-block\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5927\u5909\u306a\u4ed5\u4e8b\u3060\u3002\u7d99\u7d9a\u7684\u306a\u52aa\u529b\u304c\u5fc5\u8981\u306a\u306e\u3060\uff08\u79c1\u306e\u8a00\u3044\u305f\u3044\u3053\u3068\u304c\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u308b\u3060\u308d\u3046\u304b\uff1f\uff09\u3057\u304b\u3082\u3001\u52b4\u50cd\u306e\u6210\u679c\u306f\u9577\u3044\u76ee\u3067\u898b\u3066\u521d\u3081\u3066\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3059\u3050\u306b\u6e80\u8db3\u3057\u305f\u308a\u3001\u30c9\u30fc\u30d1\u30df\u30f3\u304c\u51fa\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u306e\u3060\u3002\ud83d\ude14<\/p>\n<p class=\"translation-block\">\u305d\u3057\u3066\u6700\u5f8c\u306b\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52aa\u529b\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u306f\u3001<strong>\u78ba\u56fa\u305f\u308b\u6226\u7565<\/strong>\u3092\u6301\u3064\u4f01\u696d\u3060\u3051\u3067\u3059\u3002\u4e0b\u8abf\u3079\u3082\u305b\u305a\u3001\u660e\u78ba\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3082\u7acb\u3066\u305a\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d77\u306b\u8db3\u3092\u7a81\u3063\u8fbc\u3080\u306e\u306f\u3084\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"translation-block\">\u305d\u3057\u3066\u4f55\u3060\u3068\u601d\u3044\u307e\u3059\u304b\uff1f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306f\u3001\u307e\u3055\u306b\u3053\u306e\u30b7\u30ea\u30fc\u30ba\u306e\u6b21\u306e\u56de\u3067\u3054\u7d39\u4ecb\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u9867\u5ba2\u3092\u7b2c\u4e00\u306b\u8003\u3048\u308b......\uff08\u4f55\u3092\u3057\u305f\u304b\u308f\u304b\u308a\u307e\u3059\u304b\uff1f\uff09\ud83d\ude0f<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p><em class=\"translation-block\">\u3059\u3067\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u3066\u3044\u307e\u3059\u304b\uff1f\u30b3\u30e1\u30f3\u30c8\u3067\u304a\u77e5\u3089\u305b\u304f\u3060\u3055\u3044\uff01<\/em><\/p>\n<p><em>\u305d\u3057\u3066\u3001\u6765\u9031\u3082\u304a\u5fd8\u308c\u306a\u304f\u3002 <a href=\"https:\/\/blog.salesflare.com\/ja\/\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30b9\u30bf\u30fc\u30af\u30e9\u30b9\u306e\u30d1\u30fc\u30c82\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u69cb\u7bc9<\/a>!\u00a0<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n        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href=\"https:\/\/www.facebook.com\/salesflare\/\">\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af<\/a><\/u><\/em> <em>\u305d\u3057\u3066<\/em> <em class=\"translation-block\"><u><a 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