{"id":56999,"date":"2019-06-18T10:35:24","date_gmt":"2019-06-18T08:35:24","guid":{"rendered":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"modified":"2025-09-22T18:33:37","modified_gmt":"2025-09-22T16:33:37","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/ja\/\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b98\u9078"},"content":{"rendered":"<h1>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b98\u9078<\/h1>\n<h2 class=\"h2-subheader\">\u30d5\u30a7\u30a4\u30fb\u30ca\u30d4\u30b0\u30ad\u30c3\u30c8\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u30e2\u30cb\u30bf\u30fc\u306e\u30c7\u30de\u30f3\u30c9\u30fb\u30b8\u30a7\u30f3\u30fb\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30bf\u30fc\uff09\u306b\u3088\u308b\u30b2\u30b9\u30c8\u30fb\u30d6\u30ed\u30b0<\/h2>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20to%20do%20well%20in%20the%20inbox\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_800.jpg\" alt=\"Google Gmail\u306e\u53d7\u4fe1\u7bb1\uff08\u30d6\u30ed\u30b0\/\u8a18\u4e8b\u3067\u5199\u771f\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u5f53\u793e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8hostsorter.com\u306b\u30ea\u30f3\u30af\u3057\u3066\u304f\u3060\u3055\u3044:D)\"><\/a><figcaption>\u30ab\u30e1\u30e9\u30de\u30f3 <a href=\"https:\/\/hostreviews.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u30db\u30b9\u30c8\u30fb\u30ec\u30d3\u30e5\u30fc<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">E\u30e1\u30fc\u30eb\u306f\u9593\u9055\u3044\u306a\u304f\u3001\u4eca\u65e5\u30d3\u30b8\u30cd\u30b9\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u30c7\u30b8\u30bf\u30eb<a href=\"https:\/\/thezeroed.com\/12-best-b2b-marketing-channels-to-try-in-2020\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb<\/a>\u306e1\u3064\u3067\u3059\u3002\u4ed6\u306e\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3082\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u63d0\u4f9b\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u306e\u30ec\u30d9\u30eb\u3092\u4e0a\u56de\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u305d\u308c\u306b\u5339\u6575\u3059\u308b\u3053\u3068\u3055\u3048\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p class=\"translation-block\">\u3057\u304b\u3057\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"translation-block\">\u3069\u3093\u306a\u3082\u306e\u304b\u3088\u304f\u77e5\u3089\u306a\u3044\uff1f\u3054\u5fc3\u914d\u306a\u304f\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"asfqp\">1.\u9069\u5207\u306a\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3002<\/h2>\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u7d44\u7e54\u306e\u898f\u6a21\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u9069\u5207\u306a\u3082\u306e\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <a href=\"https:\/\/blog.flock.com\/best-emails-for-companies\">\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9<\/a> \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u91cd\u8981\u3067\u3059\u3002\u591a\u304f\u306e\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3042\u308b\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u61d0\u306b\u7a74\u304c\u958b\u304f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\"><span style=\"font-weight: 400;\">\u683c\u5b89\u30fb\u7121\u6599\u306eE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb<\/span><\/a><span style=\"font-weight: 400;\" class=\"translation-block\"> \u4f4e\u4fa1\u683c\u3067\u5927\u91cf\u306e\u6a5f\u80fd\u3092\u63d0\u4f9b\u3059\u308b\u3002\u4e88\u7b97\u3092\u3088\u304f\u691c\u8a0e\u3057\u3001\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u3059\u3079\u3066\u3068\u306f\u8a00\u308f\u306a\u3044\u307e\u3067\u3082\u3001\u307b\u3068\u3093\u3069\u3092\u5099\u3048\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<ul>\n<li><strong class=\"translation-block\">\u7d71\u5408 <\/strong>- CRM\u3084\u305d\u306e\u4ed6\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7d71\u5408\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u5168\u4f53\u3092\u5408\u7406\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong class=\"translation-block\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 <\/strong>- \u304a\u4f7f\u3044\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u3001\u30e1\u30fc\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong class=\"translation-block\">\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3 <\/strong>- \u6210\u9577\u306b\u5408\u308f\u305b\u3066\u62e1\u5f35\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u983b\u7e41\u306b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5207\u308a\u66ff\u3048\u308b\u624b\u9593\u3092\u7701\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<li><strong class=\"translation-block\">\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3 <\/strong>- \u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3059\u308b\u3002 <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/engagement\/email-marketing\/\">\u5f37\u529b\u306a\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd<\/a> \u305d\u306e\u305f\u3081\u3001\u624b\u52d5\u3067\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"af11a\">2.\u30ea\u30b9\u30c8\u3078\u306e\u767b\u9332\u3092\u7c21\u5358\u306b\u3059\u308b\u3002<\/h2>\n<p class=\"translation-block\">\u71b1\u5fc3\u306a\u8cfc\u8aad\u8005\u306e\u30ea\u30b9\u30c8\u3092\u5897\u3084\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u304c\u7c21\u5358\u306b\u8cfc\u8aad\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8cfc\u8aad\u30d5\u30a9\u30fc\u30e0\u3067\u8cfc\u8aad\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8 <\/strong>- \u5834\u6240 <a href=\"https:\/\/blog.bluetuskr.com\/ecommerce-landing-page-best-practices\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/a> \u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u30da\u30fc\u30b8\u3001\u4f1a\u793e\u6982\u8981\u30da\u30fc\u30b8\u306a\u3069\u3001\u30a2\u30af\u30bb\u30b9\u6570\u306e\u591a\u3044\u30da\u30fc\u30b8\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong class=\"translation-block\">\u30dc\u30bf\u30f3<\/strong> - \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u8cfc\u8aad\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\uff08\u4f8b\uff1a\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u30d6\u30ed\u30b0\u30da\u30fc\u30b8\u3001\u7279\u5b9a\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306a\u3069\uff09\u3002<\/li>\n<li><strong class=\"translation-block\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2 <\/strong>- Facebook\u30da\u30fc\u30b8\u304b\u3089\u76f4\u63a5\u8cfc\u8aad\u30d5\u30a9\u30fc\u30e0\u3092\u8ffd\u52a0\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p>\u8a2a\u554f\u8005\u306b\u8cfc\u8aad\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u305f\u304f\u3055\u3093\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u6709\u6599\u9867\u5ba2\u306b\u5909\u308f\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8cb4\u91cd\u306a\u30ea\u30fc\u30c9\u3092\u9003\u3057\u307e\u305b\u3093\u3002 <span class=\"translation-block\"> \u307e\u305f\u3001<a href=\"https:\/\/mailfloss.com\/email-verification-for-startups\">\u30e1\u30fc\u30eb\u691c\u8a3c\u6a5f\u80fd<\/a>\u3092\u8cfc\u8aad\u30d7\u30ed\u30bb\u30b9\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u63d0\u4f9b\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6b63\u78ba\u6027\u3092\u78ba\u4fdd\u3057\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u9ad8\u3081\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"dd1r1\">3.\u5341\u5206\u306a\u60c5\u5831\u3092\u6c42\u3081\u308b\u3002<\/h2>\n<p class=\"translation-block\">\u76ee\u3092\u5f15\u304f\u767b\u9332\u30dc\u30bf\u30f3\u3092\u4f5c\u6210\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u306e\u69d8\u3005\u306a\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3059\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8cfc\u8aad\u8005\u5019\u88dc\u304b\u3089\u9069\u5207\u306a\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u308b\u3088\u3046\u306a\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"translation-block\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u4f5c\u696d\uff08\u8a73\u3057\u304f\u306f\u5f8c\u8ff0\uff09\u306f\u3001\u6271\u3046\u3079\u304d\u30c7\u30fc\u30bf\u306e\u5b9d\u5eab\u304c\u3042\u308c\u3070\u3001\u306f\u308b\u304b\u306b\u5bb9\u6613\u306b\u306a\u308b\u3002<\/p>\n<p class=\"translation-block\">In addition to asking for standard information like their age, gender, and geographical location, you can also ask for other information that might be specific to <a href=\"https:\/\/www.skubana.com\/blog\/branding?utm_campaign=Partner%20Marketing&amp;utm_source=Salesflare\">your brand<\/a> and the type of product or service that you offer.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_391cb697ca293664dabcc4775926c3bb_800.jpg\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9 - \u6b63\u3057\u3044\u60c5\u5831\u3092\u6c42\u3081\u308b\"><figcaption>\u30ab\u30e1\u30e9\u30de\u30f3 <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u30b0\u30ec\u30f3\u30fb\u30ab\u30fc\u30b9\u30c6\u30f3\u30b9\uff1d\u30d4\u30fc\u30bf\u30fc\u30ba<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bo54i\">4.\u5e38\u306b\u8cfc\u8aad\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3002<\/h2>\n<p class=\"translation-block\">\u5927\u91cf\u306e\u8cfc\u8aad\u8005\u30ea\u30b9\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3068\u3001\u305d\u306e\u30ea\u30b9\u30c8\u306e\u5065\u5168\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u5225\u306e\u3053\u3068\u3067\u3059\u3002<a href=\"https:\/\/www.emailmonday.com\/free-email-checker\/\">\u30af\u30ea\u30fc\u30f3\u3067\u5065\u5eb7\u7684\u306a\u30ea\u30b9\u30c8\u3092\u7dad\u6301\u3059\u308b\u65b9\u6cd5<\/a>\u3092\u77e5\u3089\u306a\u3051\u308c\u3070\u3001\u95a2\u4e0e\u3057\u3066\u3044\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u3082\u3063\u3068\u60aa\u3044\u3053\u3068\u306b\u5b58\u5728\u3057\u306a\u3044\u8cfc\u8aad\u8005\u3067\u3044\u3063\u3071\u3044\u306e\u30ea\u30b9\u30c8\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p class=\"translation-block\">\u30ea\u30b9\u30c8\u306e\u5065\u5eb7\u3092\u5b88\u308b\u305f\u3081\u306b\u306f\u3001\u65e9\u3081\u306e\u4e88\u9632\u304c\u809d\u5fc3\u3067\u3059\u3002\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u3068\u3044\u3046\u78ba\u8a8d\u65b9\u6cd5\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u30ea\u30b9\u30c8\u306b\u95a2\u4e0e\u3057\u3066\u3044\u306a\u3044\u8cfc\u8aad\u8005\u3092\u5897\u3084\u3055\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"translation-block\">\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u3067\u306f\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u4eba\u306b\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3001\u78ba\u8a8d\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8cfc\u8aad\u3092\u78ba\u5b9a\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u5f7c\u3089\u304c\u3053\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b8c\u4e86\u3057\u305f\u5f8c\u306b\u306e\u307f\u3001\u3042\u306a\u305f\u306e\u8cfc\u8aad\u8005\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3059\u3002<\/p>\n<p class=\"translation-block\">\u3053\u306e<a href=\"https:\/\/www.appmysite.com\/blog\/the-ultimate-guide-to-optimize-email-campaign-for-mobile-app-marketing\/\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a>\u306f\u3001\u7121\u52b9\u306a\u30e1\u30fc\u30eb\u304c\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u308b\u306e\u3092\u9632\u304e\u3001\u30ea\u30b9\u30c8\u306e\u5065\u5168\u6027\u3092\u7dad\u6301\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u65b9\u5f0f\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u306e\u51e6\u7406\u3084\u4fdd\u5b58\u306e\u524d\u306b<u><a href=\"https:\/\/gdpr-info.eu\/issues\/consent\/\">\u9867\u5ba2\u306e\u540c\u610f\u3092\u5f97\u308b\u3053\u3068<\/a><\/u>\u3092\u4f01\u696d\u306b\u7fa9\u52d9\u4ed8\u3051\u308bGDPR\u3092\u78ba\u5b9f\u306b\u9075\u5b88\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8589h\">5.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9375\u3002<\/h2>\n<p class=\"translation-block\">\u3059\u3067\u306b\u624b\u5143\u306b\u3042\u308b\u8cfc\u8aad\u8005\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u8cfc\u8aad\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002CRM\u3084\u305d\u306e\u4ed6\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30a4\u30f3\u30dd\u30fc\u30c8\u307e\u305f\u306f\u540c\u671f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"translation-block\">\u4ee5\u4e0b\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u7528\u3067\u304d\u308b\u8cfc\u8aad\u8005\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u306e\u4f8b\u3067\u3059\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u5730\u7406\u7684\u4f4d\u7f6e<\/li>\n<li class=\"translation-block\">\u5f79\u8077\u540d<\/li>\n<li class=\"translation-block\">\u5e74\u529f\u5e8f\u5217\u30ec\u30d9\u30eb\uff08\u4f8b\uff1a\u30a8\u30f3\u30c8\u30ea\u30fc\u30ec\u30d9\u30eb\u3001\u4e2d\u9593\u7ba1\u7406\u8077\u3001\u91cd\u5f79\u306a\u3069\uff09<\/li>\n<li class=\"translation-block\">\u696d\u754c\u307e\u305f\u306f\u5c02\u9580\u5206\u91ce<\/li>\n<\/ul>\n<p class=\"translation-block\">\u30ea\u30b9\u30c8\u3092\u5171\u901a\u9805\u3092\u6301\u3064\u5c0f\u3055\u306a\u8cfc\u8aad\u8005\u30bb\u30c3\u30c8\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3068\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u306f\u308b\u304b\u306b\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.nutshell.com\/blog\/market-segmentation\/\">\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u307e\u305f\u3001\u8cfc\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304d\u3064\u3051\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u308f\u308a\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3092\u3088\u308a\u7c21\u5358\u306b\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20personalize%20messages\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_7abfb8625a380db56b70de326e75afea_800.jpg\" alt=\"\u4eca\u671d\uff082018\u5e741\u67081\u65e5\uff09\u3001\u79c1\u306fApple Watch\u306eSiri\u304b\u3089\u7518\u3044\u5909\u308f\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u53d7\u3051\u53d6\u3063\u305f\u3002\u65b0\u5e74\u304a\u3081\u3067\u3068\u3046\u3001\u30d5\u30a3\u30af\u30ea\uff01\u300d\u3002\"><\/a><figcaption>\u30ab\u30e1\u30e9\u30de\u30f3 <a href=\"https:\/\/unsplash.com\/@fikrirasyid\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u30d5\u30a3\u30af\u30ea\u30fb\u30e9\u30b7\u30fc\u30c9<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"86ggl\">6.\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3002<\/h2>\n<p class=\"translation-block\">\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001<u><a href=\"https:\/\/www.edq.com\/globalassets\/white-papers\/email-data-quality-trends-report.pdf\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fE\u30e1\u30fc\u30eb\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u306a\u3044E\u30e1\u30fc\u30eb\u3088\u308a\u30826\u500d\u9ad8\u3044\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u7387<\/a><\/u>\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001<u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u5834\u5408<\/a><\/u>\u3001<u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">760%\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u53d7\u3051\u53d6\u308b<\/a><\/u>\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"translation-block\"><a href=\"https:\/\/www.thegratifiedblog.com\/email-personalization\/\">E\u30e1\u30fc\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/a>\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n<p class=\"translation-block\">\u6700\u3082\u57fa\u672c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6226\u7565\u3067\u3055\u3048\u3001\u9a5a\u304f\u3088\u3046\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001<u><a href=\"https:\/\/www.experian.com\/small-business\/business-advice.jsp\">\u4ef6\u540d\u306b\u8cfc\u8aad\u8005\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30cd\u30fc\u30e0\u3092\u5165\u308c\u308b\u3060\u3051\u3067\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u6570\u304c26%<\/a><\/u>\u3082\u5897\u3048\u308b\u3053\u3068\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"drnr\">7.\u81ea\u52d5\u5316\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30d1\u30ef\u30fc\u30a2\u30c3\u30d7<\/h2>\n<p class=\"translation-block\">\u524d\u8ff0\u306e\u901a\u308a\u3001<a href=\"https:\/\/www.clothingric.com\/blog\/email-marketing-coupons.html\">\u30e1\u30fc\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u81ea\u52d5\u5316\u6a5f\u80fd<\/a>\u304c\u3042\u308b\u306e\u304c\u30d9\u30b9\u30c8\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u69d8\u3005\u306a\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u3092\u81ea\u52d5\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"translation-block\">E\u30e1\u30fc\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u4efb\u305b\u304f\u3060\u3055\u3044\u3002\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u8a2d\u5b9a\u3057\u3001\u9069\u5207\u306a\u30c8\u30ea\u30ac\u30fc\u3092\u6c7a\u3081\u308b\u3060\u3051\u3067\u3059\u3002<\/p>\n<p class=\"translation-block\">\u81ea\u52d5\u5316\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u3053\u308c\u3089\u306e\u30b3\u30a2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" class=\"translation-block\"><strong>\u3088\u3046\u3053\u305d\u30b7\u30ea\u30fc\u30ba<\/strong><\/a> - \u8a2a\u554f\u8005\u304c\u30ea\u30b9\u30c8\u306b\u767b\u9332\u3057\u3066\u304b\u308924\u6642\u9593\u4ee5\u5185\u306b\u9001\u4fe1\u3059\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong class=\"translation-block\">\u30db\u30ea\u30c7\u30fc\u30fb\u30e1\u30fc\u30eb<\/strong> - \u3059\u3079\u3066\u306e\u30db\u30ea\u30c7\u30fc\u30e1\u30fc\u30eb\u3092\u5e74\u521d\u306b\u8a2d\u5b9a\u3057\u3001\u5e74\u9593\u3092\u901a\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5897\u3048\u308b\u306e\u3092\u5f85\u3061\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong class=\"translation-block\">\u767a\u8868<\/strong> - \u65b0\u5546\u54c1\u306e\u5165\u8377\u306a\u3069\u3001\u91cd\u8981\u306a\u304a\u77e5\u3089\u305b\u304c\u3042\u308b\u3068\u304d\u306f\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u8cfc\u8aad\u8005\u3092\u66f4\u65b0\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20automate\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_21668e867adedc7bfc543d3ee8e1fa97_800.jpg\" alt=\"\u3053\u306e\u753b\u50cf\u306f\u3001\u30c7\u30b8\u30bf\u30a4\u30ba\u30c9\u30fb\u30cf\u30a6\u30b9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u300cdigitized.house\u300d\u306e\u7de8\u96c6\u7279\u96c6\u7528\u306b\u3001\u30c7\u30b8\u30bf\u30a4\u30ba\u30c9\u30fb\u30cf\u30a6\u30b9\u306e\u30b9\u30bf\u30b8\u30aa\u3067\u5236\u4f5c\u3057\u305f\u3082\u306e\u3067\u3059\u3002\"><\/a><figcaption>\u30ab\u30e1\u30e9\u30de\u30f3 <a href=\"https:\/\/unsplash.com\/@tkolnowski\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u30c8\u30fc\u30de\u30b9\u30fb\u30b3\u30eb\u30ce\u30d5\u30b9\u30ad\u30fc<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"6ism3\">8.\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3088\u3046<\/h2>\n<p class=\"translation-block\">\u5fc5\u8981\u306a\u6642\u9593\u3068\u52b4\u529b\u3092\u8cbb\u3084\u3057\u3066\u3001<u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\">\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/a><\/u>\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"translation-block\">\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3084\u4ed6\u696d\u7a2e\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u306e\u3088\u3046\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u898b\u305b\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p 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\u7279\u5b9a\u306e\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u5f8c\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u8aad\u3092\u89e3\u9664\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n<li><strong class=\"translation-block\">\u76f4\u5e30\u7387 <\/strong>- \u30d0\u30a6\u30f3\u30b9\u30d0\u30c3\u30af\u3057\u3066\u304f\u308b\u30e1\u30fc\u30eb\u306e\u5272\u5408\u306f\uff1f<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">\u3053\u308c\u304b\u3089\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u65b9\u3082\u3001\u30d9\u30c6\u30e9\u30f3\u306e\u65b9\u3082\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p class=\"translation-block\">E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3042\u306a\u305f\u306e\u6226\u7565\u3092\u5168\u9762\u7684\u306b\u6539\u5584\u3057\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u7d20\u6674\u3089\u3057\u3044\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u9650\u306b\u4eab\u53d7\u3059\u308b\u304a\u624b\u4f1d\u3044\u3092\u3057\u307e\u3059\u3002<\/p>\n<p><em class=\"translation-block\"><strong>\u30d5\u30a7\u30a4\u306b\u3064\u3044\u3066\uff1a&lt;br\n<\/strong>Faye Napigkit\u306fCampaign Monitor\u306eDemand Gen Coordinator\u3067\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u4e3b\u8981\u306aE\u30e1\u30fc\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u304a\u63a2\u3057\u306a\u3089\u3001\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            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