{"id":54796,"date":"2017-05-11T00:00:00","date_gmt":"2017-05-10T22:00:00","guid":{"rendered":"http:\/\/doctuug235.235.axc.nl\/blog\/2017-05-11_the-startup-s-playbook-to-finding-b2b-customers-on-linkedin-88d95eac58f3\/"},"modified":"2025-11-05T09:26:46","modified_gmt":"2025-11-05T08:26:46","slug":"the-startups-playbook-to-finding-b2b-customers-on-linkedin-88d95eac58f3","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/ja\/\u30ea\u30f3\u30af\u30c8\u30a4\u30f3\u3067b2b\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3","title":{"rendered":"LinkedIn\u3067B2B\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af"},"content":{"rendered":"<article class=\"h-entry\">\n<header><\/header>\n<section class=\"e-content\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h1 id=\"61f1\" class=\"graf graf--h3 graf--leading graf--title\">The Startup\u2019s Playbook to Finding B2B Customers on\u00a0LinkedIn<\/h1>\n<h2 class=\"h2-subheader\">The secrets to turning LinkedIn into a lead generation machine\u00a0\ud83d\ude80.<\/h2>\n<figure id=\"0154\" class=\"graf graf--figure graf-after--h4\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 375px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1_0i8Xs7Ne2Ax2Z7Akomj3g.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"465f\" class=\"graf graf--p graf-after--figure\"><em class=\"markup--em markup--p-em translation-block\">I\u2019d like to add you to my professional network on LinkedIn.<\/em><\/p>\n<p id=\"da09\" class=\"graf graf--p graf-after--p translation-block\">I sometimes startle awake in the dark night, bathing in cold sweat and shivering uncontrollably because I dreamt that I had sent someone that horribly generic line in a connection invite.<\/p>\n<p id=\"f8df\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">Worst opening line ever?<\/em><\/p>\n<p id=\"5e85\" class=\"graf graf--p graf-after--p translation-block\">LinkedIn actually ditched it in their newest version. No more random having to specify how you know each other by ticking some random boxes and no more <em class=\"markup--em markup--p-em\">default <\/em>connection invites that make you want to kill yourself.<\/p>\n<p id=\"8cc2\" class=\"graf graf--p graf-after--p translation-block\">Looks like they finally figured out that the power of LinkedIn lies in building real social relations that allow for 1 and 1 to be more than 2.<\/p>\n<p id=\"942b\" class=\"graf graf--p graf-after--p translation-block\">As a marketing dude, I spend a fair amount of my time on LinkedIn. I\u2019ve found it a powerful platform to extend reach, build influence and <a href=\"https:\/\/blog.salesflare.com\/b2b-lead-generation\">generate leads<\/a>.<\/p>\n<p id=\"920e\" class=\"graf graf--p graf-after--p translation-block\">I do this by listening, talking, helping, sharing, engaging and writing.<\/p>\n<p id=\"eb4e\" class=\"graf graf--p graf-after--p translation-block\">I use automation so I can focus on the art of building human relations.<\/p>\n<p id=\"d270\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">This Playbook will teach you how to:<\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"1a88\" class=\"graf graf--li graf-after--p\">build an <a href=\"https:\/\/blog.salesflare.com\/lead-generation-tools#inbound\" class=\"translation-block\">inbound lead generation machine<\/a><\/li>\n<li id=\"010e\" class=\"graf graf--li graf-after--li translation-block\">grow your network using little-known tactics and automation<\/li>\n<li id=\"d5f3\" class=\"graf graf--li graf-after--li translation-block\">use automation to build powerful human relations that will get you sales<\/li>\n<li id=\"d66c\" class=\"graf graf--li graf-after--li translation-block\">turn your connections into a fanbase<\/li>\n<li id=\"3adc\" class=\"graf graf--li graf-after--li translation-block\">write epic content that will skyrocket your influence<\/li>\n<li id=\"55c7\" class=\"graf graf--li graf-after--li translation-block\">sell on LinkedIn<\/li>\n<\/ul>\n<p id=\"2547\" class=\"graf graf--p graf-after--li translation-block\">Here\u2019s the thing: LinkedIn is an ocean of B2B leads.<\/p>\n<p id=\"0f4f\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">You just need to know how to fish.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"d104\" class=\"graf graf--p graf--leading graf--trailing\"><strong class=\"markup--strong markup--p-strong translation-block\">I\u2019ve included TL;DRs (Too Long; Didn\u2019t Read) at the end of every section so you can get a quick recap before you move on.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"d54d\" class=\"graf graf--h3 graf--leading\">Play #1: Stand Out\u00a0\ud83d\udd74\ufe0f<\/h3>\n<p id=\"3f7f\" class=\"graf graf--p graf-after--h3 translation-block\">Ever noticed what happens when you visit someone\u2019s LinkedIn profile?<\/p>\n<p id=\"74d2\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">They visit you back.<\/em> Not all of them, but a lot.<\/p>\n<figure id=\"b54f\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 502px; max-height: 503px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1wjPq8Z57rNdvqAgqpnYKWQ.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"b380\" class=\"graf graf--p graf-after--figure translation-block\">We\u2019ll talk about how to automate targeted profile visiting in Play #5.<\/p>\n<p id=\"1cfd\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">For now we\u2019ll focus on how to make a good impression.<\/strong><\/p>\n<p id=\"ec34\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 Anyone visiting your profile can be a new lead or business partner.<\/p>\n<p id=\"2306\" class=\"graf graf--p graf-after--p translation-block\">Make sure your LinkedIn profile is <em class=\"markup--em markup--p-em\">on fleek <\/em>for the occasion \ud83d\ude0e.<\/p>\n<p id=\"f359\" class=\"graf graf--p graf-after--p translation-block\">There\u2019s been so much writing about optimising LinkedIn that it\u2019s hard to still make a difference there.<\/p>\n<p id=\"95fc\" class=\"graf graf--p graf-after--p translation-block\">I mean, you <em class=\"markup--em markup--p-em\">know<\/em> your picture should look professional. You <em class=\"markup--em markup--p-em\">know<\/em> you <em class=\"markup--em markup--p-em\">should<\/em> incorporate some kind of branding in your background. You <em class=\"markup--em markup--p-em\">know <\/em>you <em class=\"markup--em markup--p-em\">should <\/em>use keywords in your tag line. You <em class=\"markup--em markup--p-em\">know<\/em> you <em class=\"markup--em markup--p-em\">should<\/em> add skills, experience and education. You <em class=\"markup--em markup--p-em\">know<\/em> you <em class=\"markup--em markup--p-em\">should<\/em> tell your story in your summary.<\/p>\n<p id=\"d7f6\" class=\"graf graf--p graf-after--p translation-block\">You know all of that already. <em class=\"markup--em markup--p-em\">Everyone knows that<\/em>. Which is what makes these tactics useless if you\u2019re looking to stand out.<\/p>\n<p id=\"4415\" class=\"graf graf--p graf-after--p translation-block\">Here\u2019s <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/contentmarketinginstitute.com\/2016\/08\/linkedin-profile-tips\/\" target=\"_blank\" rel=\"noopener\">a checklist<\/a> if you want to make sure you\u2019re not missing anything.<\/p>\n<h4 id=\"1cff\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">Do whatever the hell you want with your LinkedIn\u00a0profile<\/strong><\/h4>\n<p id=\"bb76\" class=\"graf graf--p graf-after--h4 translation-block\">That\u2019s my advice.<\/p>\n<p id=\"284c\" class=\"graf graf--p graf-after--p translation-block\">For the sake of network and influence network, your LinkedIn profile should:<\/p>\n<ul class=\"postList\">\n<li id=\"ee81\" class=\"graf graf--li graf-after--p translation-block\">reflect who you are<\/li>\n<li id=\"74da\" class=\"graf graf--li graf-after--li translation-block\">give off positive vibes towards visitors<\/li>\n<li id=\"407c\" class=\"graf graf--li graf-after--li translation-block\">trigger curiosity<\/li>\n<\/ul>\n<p id=\"09ce\" class=\"graf graf--p graf-after--li translation-block\">Basically you want people to feel like you\u2019d be an interesting addition to their network when they check out your profile.<\/p>\n<p id=\"a010\" class=\"graf graf--p graf-after--p translation-block\">You want your profile to seriously improve the odds of people going <em class=\"markup--em markup--p-em\">Sure thing! <\/em>whenever you send them a connection invite.<\/p>\n<figure id=\"ed2a\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 400px; max-height: 457px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/16jBlIQQwkkZBDS5XiBxkKA.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"198a\" class=\"graf graf--p graf-after--figure translation-block\">Still, with most people knowing what makes a good profile, you\u2019ll need other ways to show the money than just your profile.<\/p>\n<p id=\"17d1\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 That\u2019s what this Playbook is for.<\/p>\n<p id=\"6230\" class=\"graf graf--p graf-after--p translation-block\">For the sake of maximum business exposure, you can however highlight the value you have to offer in your tagline \ud83d\udc47.<\/p>\n<figure id=\"a85b\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 424px; max-height: 221px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1fhEGbyMdb9RKTHq2VgkNzw.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"0da4\" class=\"graf graf--p graf-after--figure translation-block\">Other users will see your tagline when you pop up in their notifications and everywhere else they\u2019ll see your profile: <a href=\"https:\/\/evaboot.com\/blog\/export-linkedin-search-results\">search results<\/a>, their news feed, the <em class=\"markup--em markup--p-em\">People You May Know <\/em>\u2014 section etc. Your tagline is like a signature that travels wherever your profile shows.<\/p>\n<p id=\"757f\" class=\"graf graf--p graf-after--p translation-block\">It\u2019s an effective way to immediately make an impression and trigger curiosity about your startup.<\/p>\n<p id=\"0743\" class=\"graf graf--p graf-after--p translation-block\">This may conflict with your ambition to be <em class=\"markup--em markup--p-em\">likeable <\/em>because however you spin it: promoting your business that way is not something everyone will appreciate.<\/p>\n<p id=\"f873\" class=\"graf graf--p graf-after--p translation-block\">But that doesn\u2019t change the fact that <em class=\"markup--em markup--p-em\">a lot <\/em>of people will have seen it.<\/p>\n<p id=\"4613\" class=\"graf graf--p graf-after--p translation-block\">If they do give in to that curiosity, make sure you give them their time\u2019s worth by making your current value proposition crystal clear \ud83d\udc47.<\/p>\n<figure id=\"2c68\" class=\"graf graf--figure graf-after--p graf--trailing\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 606px; max-height: 476px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1dwwSfUNn_JFUzfWImvoz7A.png\"><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"c4be\" class=\"graf graf--p graf--leading\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">TL;DR<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"9b38\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">LinkedIn is an ocean of B2B leads<\/em><\/strong><\/li>\n<li id=\"3c1d\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">make a good impression<\/em><\/strong><\/li>\n<li id=\"42b9\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">but don\u2019t forget to just be your lovely unique self<\/em><\/strong><\/li>\n<li id=\"3776\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">give off a positive vibe and trigger curiosity<\/em><\/strong><\/li>\n<li id=\"feb8\" class=\"graf graf--li graf-after--li graf--trailing\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">highlight value in your tagline and on your profile<\/em><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"ce7c\" class=\"graf graf--h3 graf--leading\">Play #2: Get Yourself Some Friends\u00a0\ud83d\udc6b<\/h3>\n<p id=\"16ae\" class=\"graf graf--p graf-after--h3 translation-block\">Chances are you\u2019re still low on LinkedIn connections.<\/p>\n<p id=\"2cc8\" class=\"graf graf--p graf-after--p translation-block\">No worries.<\/p>\n<p id=\"68ec\" class=\"graf graf--p graf-after--p translation-block\">There\u2019s a quick win to get yourself up and flying in no-time \ud83d\ude80.<\/p>\n<figure id=\"f7ce\" class=\"graf graf--figure graf--layoutOutsetLeft graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 337px; max-height: 364px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1nlydt_plaJh9AwQdJ3CJZQ.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"5c5d\" class=\"graf graf--p graf-after--figure translation-block\">Go ahead and click <em class=\"markup--em markup--p-em\">My Network <\/em>from the top bar.<\/p>\n<p id=\"2e37\" class=\"graf graf--p graf-after--p translation-block\">On the left of the page, you\u2019ll be able to connect your email address \u2014 <em class=\"markup--em markup--p-em\">how many do you have?<\/em> \ud83d\ude0e \u2014 and source contacts to connect with.<\/p>\n<p id=\"44d4\" class=\"graf graf--p graf-after--p translation-block\">Just hit <em class=\"markup--em markup--p-em\">Add Connections <\/em>and see who likes you enough to say yes.<\/p>\n<p id=\"3944\" class=\"graf graf--p graf-after--p translation-block\">Next, click <em class=\"markup--em markup--p-em\">More options<\/em> and you\u2019ll be able to upload a\u00a0.CSV \u2014 list with emails to connect with. LinkedIn will find profiles for these emails.<\/p>\n<figure id=\"4ad3\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 239px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/10SeTqIDt0tRcQR5ZVswHOQ.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"4d26\" class=\"graf graf--p graf-after--figure translation-block\">Don\u2019t hold back from connecting with existing customers, trial users and even email list subscribers.<\/p>\n<p id=\"317a\" class=\"graf graf--p graf-after--p translation-block\">LinkedIn is a great place to get in front of prospects and build your know, like and trust factor. Engage with your connections, share and create epic content to claim thought leadership on your topic and help out where you can.<\/p>\n<p id=\"a820\" class=\"graf graf--p graf-after--p translation-block\">If you help people advance in whatever they care about, they\u2019ll respect you, they\u2019ll trust you, they\u2019ll engage with you, they\u2019ll want your help, they\u2019ll seek your opinion, they\u2019ll share your content.<\/p>\n<p id=\"cb4f\" class=\"graf graf--p graf-after--p graf--trailing\"><strong class=\"markup--strong markup--p-strong\">And they\u2019ll buy from you <\/strong>\ud83e\udd1d<strong class=\"markup--strong markup--p-strong translation-block\">.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"1804\" class=\"graf graf--p graf--leading\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">TL;DR<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"9ac4\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">get a head-start by connecting your email accounts (multiple)<\/em><\/strong><\/li>\n<li id=\"70e7\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">connect with customers, trial users and email list subscribers<\/em><\/strong><\/li>\n<li id=\"b80f\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">engage with your audience to build your know, like and trust factor<\/em><\/strong><\/li>\n<li id=\"6982\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">build thought leadership by helping out and creating epic content<\/em><\/strong><\/li>\n<li id=\"c22b\" class=\"graf graf--li graf-after--li graf--trailing\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">help people advance in what they care about and they\u2019ll buy from you<\/em><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"fa5e\" class=\"graf graf--h3 graf--leading\">Play #3: Get Yourself Some More Friends\u00a0\ud83d\udc6b\ud83d\udc6b\ud83d\udc6b<\/h3>\n<p id=\"68c7\" class=\"graf graf--p graf-after--h3 translation-block\">LinkedIn is all about building reach and influence. You want people and prospects to know and recognise you as a leader on your topic. Whatever that topic might be.<\/p>\n<p id=\"8d41\" class=\"graf graf--p graf-after--p translation-block\">LinkedIn is basically a search engine, only showing you updates from first \u2014 second and third \u2014 degree connections.<\/p>\n<p id=\"837e\" class=\"graf graf--p graf-after--p translation-block\">In the very beginning, every single one of your first-degree connections has a <em class=\"markup--em markup--p-em\">fu*kton<\/em> of second-degree connections \u2014 all people you\u2019re not connected with yet.<\/p>\n<p id=\"9b83\" class=\"graf graf--p graf-after--p translation-block\">The more first-degree connections you have, the more second- and third-degree connections you\u2019ll have. Your face and content will start showing up in their feeds \u2014 if only you have valuable stuff to give out.<\/p>\n<p id=\"eade\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">It\u2019s like a snowball <\/strong>\ud83e\udd14<strong class=\"markup--strong markup--p-strong translation-block\">.<\/strong><\/p>\n<p id=\"cd3f\" class=\"graf graf--p graf-after--p translation-block\">You\u2019re literally just a few connections away from coming onto the radar of <em class=\"markup--em markup--p-em\">millions of new people<\/em>. Every new connection is a gateway to a new pool of potential leads, partnerships and business introductions.<\/p>\n<p id=\"75fc\" class=\"graf graf--p graf-after--p translation-block\">Reach comes before influence. Don\u2019t waste your time on creating great value if only your own cute little local network will get to read it.<\/p>\n<figure id=\"8eb4\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 375px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1O2MFl3ul9BH0Lsg-1GAn3Q.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"aca8\" class=\"graf graf--p graf-after--figure translation-block\">Of course, sharing great content will help to increase both reach <em class=\"markup--em markup--p-em\">and<\/em> influence because it will draw people to your profile.<\/p>\n<p id=\"4313\" class=\"graf graf--p graf-after--p translation-block\">The two go kind of hand in hand.<\/p>\n<p id=\"eb70\" class=\"graf graf--p graf-after--p translation-block\">Still, building influence will go more smoothly if you already have an extensive reach and engaged audience in place before doubling-down on it.<\/p>\n<h4 id=\"79c2\" class=\"graf graf--h4 graf-after--p\">A network is no\u00a0audience<\/h4>\n<p id=\"e3a0\" class=\"graf graf--p graf-after--h4\"><em class=\"markup--em markup--p-em translation-block\">So I should just connect with as many people as possible? <\/em>\ud83e\udd14<\/p>\n<p id=\"a51c\" class=\"graf graf--p graf-after--p translation-block\">Hold your horses, son.<\/p>\n<p id=\"2745\" class=\"graf graf--p graf-after--p translation-block\">So, <strong class=\"markup--strong markup--p-strong\">no. <\/strong>Not exactly.<\/p>\n<p id=\"35e2\" class=\"graf graf--p graf-after--p translation-block\">When building your reach, beware to not dilute your network. Don\u2019t go randomly adding people who have nothing to do with what you do and the stuff you share.<\/p>\n<p id=\"3dc0\" class=\"graf graf--p graf-after--p translation-block\">100 likes mean a lot more if you have 1k connections than if you have 10k.<\/p>\n<p id=\"403d\" class=\"graf graf--p graf-after--p translation-block\">You can assume your ass LinkedIn\u2019s algorithm cares about this ratio too. The more engagement on your content, the more relevance it will be given.<\/p>\n<p id=\"4337\" class=\"graf graf--p graf-after--p translation-block\">Building thought leadership implies building an audience. A network is no audience. An audience engages and comes back for more.<\/p>\n<p id=\"57bb\" class=\"graf graf--p graf-after--p translation-block\">Does your network do that?<\/p>\n<p id=\"2a52\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">\u26a0\ufe0f This is where LinkedIn\u2019s snowball effect can <em class=\"markup--em markup--p-em\">hurt<\/em> you.<\/strong><\/p>\n<p id=\"6828\" class=\"graf graf--p graf-after--p translation-block\">Irrelevant connections carry irrelevant second-degree connections who in turn are also not likely to engage with your content.<\/p>\n<figure id=\"fa2d\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 500px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1k4cRykXjtZJ_Q3nXWexhRg.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"8148\" class=\"graf graf--p graf-after--figure translation-block\">Not setting high standards on who you add to your network can severely punish your ambitions to build influence, in spite of a large \u2018network\u2019.<\/p>\n<p id=\"0711\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Rule of thumb for adding people to your LinkedIn network \ud83d\udc4d:<\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"b0c1\" class=\"graf graf--li graf-after--p translation-block\">People you\u2019ve worked with or interacted with professionally \ud83e\udd1d<\/li>\n<li id=\"fe57\" class=\"graf graf--li graf-after--li translation-block\">People you\u2019d <em class=\"markup--em markup--li-em\">like <\/em>to work with or interact with professionally \ud83d\ude0d<\/li>\n<li id=\"0bc8\" class=\"graf graf--li graf-after--li translation-block\">People you consider interesting for your business \u2014 i.e. leads, possible partnerships, business introductions \ud83d\ude0f<\/li>\n<\/ul>\n<p id=\"168b\" class=\"graf graf--p graf-after--li\"><strong class=\"markup--strong markup--p-strong translation-block\">Enough with the lecture, time to get down to the good stuff.<\/strong><\/p>\n<p id=\"4224\" class=\"graf graf--p graf-after--p translation-block\">Here\u2019s a few tactics you can try to <em class=\"markup--em markup--p-em\">strategically<\/em> grow your network \ud83d\udc47.<\/p>\n<h4 id=\"da35\" class=\"graf graf--h4 graf-after--p\">1. Personalise <em class=\"markup--em markup--h4-em\">each <\/em>connection invite\u00a0\ud83d\udce8<\/h4>\n<p id=\"29f4\" class=\"graf graf--p graf-after--h4 translation-block\">You\u2019re at a networking event and some guy you\u2019ve never met in your life comes up to.<\/p>\n<p id=\"9600\" class=\"graf graf--p graf-after--p translation-block\">He introduces himself, speaks some nice words showing he knows who you are and reaches out his hand.<\/p>\n<p id=\"4541\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Do you shake his hand?<\/strong><\/p>\n<p id=\"7513\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em\">Of course you do <\/em>\ud83e\udd1d<em class=\"markup--em markup--p-em translation-block\">.<\/em><\/p>\n<p id=\"3ada\" class=\"graf graf--p graf-after--p translation-block\">Don\u2019t treat LinkedIn any differently.<\/p>\n<p id=\"d536\" class=\"graf graf--p graf-after--p translation-block\">Think of connection invites as you going up to someone you would like to get acquainted with.<\/p>\n<p id=\"a80c\" class=\"graf graf--p graf-after--p translation-block\">If you\u2019re looking to build a relationship with someone, start off on the right foot.<\/p>\n<figure id=\"4fb2\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 400px; max-height: 400px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1KCkJjNjeBftviYFr7dVApQ.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"bfe4\" class=\"graf graf--p graf-after--figure translation-block\">Introduce yourself and specify <em class=\"markup--em markup--p-em\">why<\/em> you want to connect.<\/p>\n<p id=\"e686\" class=\"graf graf--p graf-after--p translation-block\">People will be way more inclined to accept your invite and, once they do, you can immediately get a conversation going. This is crucial to building meaningful relationships both parties can later benefit from.<\/p>\n<p id=\"ad90\" class=\"graf graf--p graf-after--p translation-block\">Needless to say: \u2018<em class=\"markup--em markup--p-em\">I\u2019d like to add you to my professional network on LinkedIn\u2019 <\/em>is worse than not writing anything.<\/p>\n<h4 id=\"12d6\" class=\"graf graf--h4 graf-after--p\">2. Add a link to your LinkedIn profile in your email signature \ud83d\udd8b\ufe0f<\/h4>\n<p id=\"f1c1\" class=\"graf graf--p graf-after--h4 translation-block\">Old but gold. This is a dead easy way of ensuring a steady influx of connection requests.<\/p>\n<p id=\"8f8d\" class=\"graf graf--p graf-after--p translation-block\">Putting your profile in your <a href=\"https:\/\/www.usebouncer.com\/email-signature-examples\/\">email signature<\/a> leaves the initiative of sending a connection request into the hands of the other party.<\/p>\n<p id=\"8109\" class=\"graf graf--p graf-after--p translation-block\">Not only does this save you time, you can also rest assured that these are quality connections that <em class=\"markup--em markup--p-em\">want<\/em> to engage with you.<\/p>\n<h4 id=\"c66d\" class=\"graf graf--h4 graf-after--p\">3. Source connections from engaged communities \ud83d\udc65<\/h4>\n<p id=\"6c8d\" class=\"graf graf--p graf-after--h4 translation-block\">The internet is more social than ever.<\/p>\n<p id=\"dfdc\" class=\"graf graf--p graf-after--p translation-block\">We gather ourselves in highly-specific communities with like-minded people. For business these are mostly LinkedIn and (more and more) Facebook Groups.<\/p>\n<p id=\"a7c1\" class=\"graf graf--p graf-after--p translation-block\">A lot of the people in these groups qualify as <em class=\"markup--em markup--p-em\">people you\u2019d like to work with or interact professionally<\/em>. These often make great additions for your network.<\/p>\n<p id=\"e521\" class=\"graf graf--p graf-after--p translation-block\">They\u2019re like you. You already know what these people care about and what kind of value they\u2019re looking for. They\u2019re not just likely to engage with the content you share, they\u2019ll also probably bring with them a lot of connections that share the same interests.<\/p>\n<p id=\"a218\" class=\"graf graf--p graf-after--p\">\ud83d\udc49 <strong class=\"markup--strong markup--p-strong translation-block\">All of them are now within your reach.<\/strong><\/p>\n<figure id=\"18b5\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 513px; max-height: 495px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1VYVMUcgjyG0nL67LdlGeuA.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/joshuafechter\/\" target=\"_blank\" rel=\"noopener\">Josh Fechter<\/a> \u2014 Master Growth Hacker and Founder Badass Marketers &amp; Founders Facebook\u00a0Group<\/figcaption><\/figure>\n<p id=\"9b2a\" class=\"graf graf--p graf-after--figure translation-block\">I\u2019ve gotten a huge amount of new, relevant connections from Facebook Groups on startups, SaaS and growth marketing. These groups often have dedicated threads where people can post their LinkedIn profiles in.<\/p>\n<p id=\"17fb\" class=\"graf graf--p graf-after--p translation-block\">If there isn\u2019t one of those threads yet, you\u2019ve got yourself a great opportunity to start one and gain influence \ud83d\udcaa.<\/p>\n<h4 id=\"b8a5\" class=\"graf graf--h4 graf-after--p\">4. The \u2018People You May Know\u2019 \u2014 Hack\u00a0\ud83d\ude0e<\/h4>\n<figure id=\"b7d9\" class=\"graf graf--figure graf-after--h4\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 624px; max-height: 174px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/14lrMgDZLnpzbpW2rYpznkg.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"6de1\" class=\"graf graf--p graf-after--figure translation-block\">Another great place to look for new, relevant connections is the <em class=\"markup--em markup--p-em\">People You May Know <\/em>\u2014 section.<\/p>\n<p id=\"f8b3\" class=\"graf graf--p graf-after--p translation-block\">These are people from your 2nd-degree network LinkedIn thinks may be of interest to you. You can check out suggestions by hitting the <em class=\"markup--em markup--p-em\">My Network <\/em>tab from your top toolbar.<\/p>\n<p id=\"4bff\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Now, let\u2019s take our first steps into the wonderful world of automation.<\/strong><\/p>\n<p id=\"bf10\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 You can in fact send all of these people an invite with a single click.<\/p>\n<p id=\"aaa8\" class=\"graf graf--p graf-after--p translation-block\">No, you don\u2019t have to be able to code. Copy-Paste will do the trick.<\/p>\n<figure id=\"f841\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 400px; max-height: 526px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1Oe1PPxhikZhCgfS953plow.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"347f\" class=\"graf graf--p graf-after--figure translation-block\">Open up Chrome\u2019s JavaScript Developer Console.<\/p>\n<p id=\"63af\" class=\"graf graf--p graf-after--p translation-block\">On Mac:<\/p>\n<ul class=\"postList\">\n<li id=\"8e69\" class=\"graf graf--li graf-after--p translation-block\">Go to [View] \u2014 [Developer] \u2014 [JavaScript Console].<\/li>\n<li id=\"f92a\" class=\"graf graf--li graf-after--li translation-block\">Or right-click somewhere on the page and clicking [Inspect].<\/li>\n<li id=\"029b\" class=\"graf graf--li graf-after--li translation-block\">Or use the short-keys CMD+OPTION+J<\/li>\n<\/ul>\n<p id=\"b367\" class=\"graf graf--p graf-after--li translation-block\">On Windows:<\/p>\n<ul class=\"postList\">\n<li id=\"e86f\" class=\"graf graf--li graf-after--p translation-block\">Go to [More Tools] \u2014 [Developer Tools]<\/li>\n<li id=\"b07d\" class=\"graf graf--li graf-after--li translation-block\">Or right-click somewhere on the page and clicking [Inspect].<\/li>\n<li id=\"f30e\" class=\"graf graf--li graf-after--li translation-block\">Or use the short-key F12.<\/li>\n<\/ul>\n<p id=\"3977\" class=\"graf graf--p graf-after--li translation-block\">Now, some users recently got a new UI for <em class=\"markup--em markup--p-em\">People You May Know,<\/em> all nice and pretty with tiles. I\u2019ll share two codes, one for the old UI and one for the new one.<\/p>\n<p id=\"9d48\" class=\"graf graf--p graf-after--p translation-block\">Paste the following code into the console:<\/p>\n<p id=\"55bc\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">(OLD)<\/strong><\/p>\n<pre id=\"0569\" class=\"graf graf--pre graf-after--p\">var connections=0;\r\nvar rejections=0;\r\nfunction connect(){\r\nvar e=document.getElementsByClassName('mn-person-card');\r\nfor(i=0;i&lt;e.length;i++){\r\nvar addMember=false;\r\nvar headline=e[i].getElementsByClassName('mn-person-info__occupation')[0];\r\nvar des=headline.innerHTML;\r\nfor(j=0;j&lt;keyWords.length;j++){\r\n  var reg = new RegExp(keyWords[j], 'i');\r\n  var checker = des.match(reg);\r\n  if (checker){addMember=true; break;}\r\n}\r\nif(addMember){\r\ne[i].getElementsByClassName('button-secondary-medium')[0].click();\r\nconsole.log(des);\r\nconnections++;\r\n}else{\r\ne[i].getElementsByClassName('button-tertiary-medium-muted')[0].click();\r\nrejections++;\r\n}}\r\nconsole.log(\"Invitations Sent:\");\r\nconsole.log(connections);\r\nconsole.log(\"People Dismissed:\");\r\nconsole.log(rejections);\r\nscroll(0,100000);\r\nscroll(0,0);\r\nscroll(0,100000);\r\n}<\/pre>\n<p id=\"8368\" class=\"graf graf--p graf-after--pre\"><strong class=\"markup--strong markup--p-strong translation-block\">(NEW)<\/strong><\/p>\n<pre id=\"7803\" class=\"graf graf--pre graf-after--p\">var connections = 0;\r\nvar rejections = 0;\r\nfunction connect() {\r\n    var e = document.getElementsByClassName('mn-pymk-list__card');\r\n    for (i = 0; i &lt; e.length; i++) {\r\n        var addMember = false;\r\n        var headline = e[i].getElementsByClassName('mn-person-info__occupation')[0];\r\n        var des = headline.innerHTML;\r\n        for (j = 0; j &lt; keyWords.length; j++) {\r\n            var reg = new RegExp(keyWords[j], 'i');\r\n            var checker = des.match(reg);\r\n            if (checker) {\r\n                addMember = true;\r\n                break;\r\n            }\r\n        }\r\n        if (addMember) {\r\n            e[i].getElementsByClassName('button-secondary-small')[0].click();\r\n            console.log(des);\r\n            connections++;\r\n        } else {\r\n            e[i].getElementsByClassName('mn-pymk-list__close-btn')[0].click();\r\n            rejections++;\r\n        }\r\n    }\r\n    console.log(\"Invitations Sent:\");\r\n    console.log(connections);\r\n    console.log(\"People Dismissed:\");\r\n    console.log(rejections);\r\n    scroll(0, 100000);\r\n    scroll(0, 0);\r\n    scroll(0, 100000);\r\n}<\/pre>\n<p id=\"29c8\" class=\"graf graf--p graf-after--pre translation-block\">\ud83d\udc49 Hit Enter<\/p>\n<p id=\"771e\" class=\"graf graf--p graf-after--p translation-block\">Now. Remember how we said to not just <em class=\"markup--em markup--p-em\">randomly<\/em> add people?<\/p>\n<p id=\"4cbe\" class=\"graf graf--p graf-after--p translation-block\">If you would hit <em class=\"markup--em markup--p-em\">connect <\/em>right now, that\u2019s exactly what would happen.<\/p>\n<p id=\"ba9c\" class=\"graf graf--p graf-after--p translation-block\">You don\u2019t want that. You want to make sure the people you invite to your network are interesting to you and likely to engage with the value you have to share.<\/p>\n<p id=\"845b\" class=\"graf graf--p graf-after--p translation-block\">That\u2019s why we\u2019ll be filtering the people we add based on keywords in their names and tag lines.<\/p>\n<pre id=\"4e4b\" class=\"graf graf--pre graf-after--p\">var keyWords = [\"CEO\", \"Founder\", \"Founder\", \"Growth\", \"Sales Director\", \"Sales Manager\"];<\/pre>\n<p id=\"11ae\" class=\"graf graf--p graf-after--pre translation-block\">(Keywords are <strong class=\"markup--strong markup--p-strong\">not <\/strong>case-sensitive)<\/p>\n<p id=\"7587\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 Adjust keywords to connect with profiles you want to target and hit Enter.<\/p>\n<p id=\"554f\" class=\"graf graf--p graf-after--p translation-block\">Note that a keyword like \u2018growth\u2019 will connect with all profiles highlighting <em class=\"markup--em markup--p-em\">growth<\/em> on their profile, like <em class=\"markup--em markup--p-em\">growth hacker<\/em>, <em class=\"markup--em markup--p-em\">growth marketer<\/em>, <em class=\"markup--em markup--p-em\">growth strategist<\/em> and <em class=\"markup--em markup--p-em\">head of growth<\/em>.<\/p>\n<p id=\"bd72\" class=\"graf graf--p graf-after--p translation-block\">Almost there. One thing left to copy-paste:<\/p>\n<pre id=\"183b\" class=\"graf graf--pre graf-after--p\">connect();<\/pre>\n<p id=\"07be\" class=\"graf graf--p graf-after--pre translation-block\">\ud83d\udc49 One last Enter and see the magic unfold.<\/p>\n<p id=\"d82f\" class=\"graf graf--p graf-after--p translation-block\">You\u2019ll see something like:<\/p>\n<figure id=\"d021\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 109px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1zN4VZg-W_95KrkzW1YX9eA.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"2c70\" class=\"graf graf--p graf-after--figure translation-block\">These are the numbers of people that matched the keywords versus the ones that didn\u2019t.<\/p>\n<p id=\"51f0\" class=\"graf graf--p graf-after--p translation-block\">When you\u2019re done, the feed with connection suggestions will refresh. You can now just retype <em class=\"markup--em markup--p-em\">connect (); <\/em>and it will just start over again.<\/p>\n<p id=\"61ef\" class=\"graf graf--p graf-after--p translation-block\">Every time you go in to connect, you\u2019ll see a ton of notification boxes pop up, confirming your invite was sent.<\/p>\n<p id=\"e2a2\" class=\"graf graf--p graf-after--p translation-block\">To dismiss all of these notifications at once, use this code:<\/p>\n<pre id=\"2a31\" class=\"graf graf--pre graf-after--p\">while(1){document.getElementsByClassName('notification-item')[0].getElementsByClassName('close')[0].click();}<\/pre>\n<\/div>\n<div class=\"section-inner sectionLayout--outsetColumn\">\n<figure id=\"84ed\" class=\"graf graf--figure graf--layoutOutsetCenter graf-after--pre\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 1000px; max-height: 571px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1RzESgmA-QQmZbq-Z-UabHA.png\"><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"4f61\" class=\"graf graf--p graf-after--figure translation-block\">Yes, I\u2019m aware of the fact that this way of connecting with people doesn\u2019t allow for personalised invites.<\/p>\n<p id=\"33d9\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Don\u2019t let that stop you from engaging with your new connections.<\/strong><\/p>\n<p id=\"75a5\" class=\"graf graf--p graf-after--p translation-block\">Just keep track of the people accepting your invites and strike up a chat <em class=\"markup--em markup--p-em\">regardless<\/em> of the <em class=\"markup--em markup--p-em\">out-of-the-blue<\/em> invitation to connect.<\/p>\n<figure id=\"12c1\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px; max-height: 312px;\"><\/div>\n<\/figure>\n<p id=\"7e99\" class=\"graf graf--p graf-after--figure translation-block\"><img decoding=\"async\" class=\"size-full wp-image-58414 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2017\/05\/how-you-doin.gif\" alt=\"joey tribbiani asking, 'how you doin?'\" width=\"480\" height=\"312\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">In fact, <em class=\"markup--em markup--p-em\">why not<\/em> kick off the conversation by saying you\u2019re sorry for not specifying why you wanted to connect?<\/p>\n<p id=\"3cd1\" class=\"graf graf--p graf-after--p translation-block\">The point is this:<\/p>\n<p id=\"d126\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">You should be talking to <em class=\"markup--em markup--p-em\">every single one <\/em>of your connections.<\/strong><\/p>\n<p id=\"5bef\" class=\"graf graf--p graf-after--p graf--trailing\"><em class=\"markup--em markup--p-em translation-block\">Ain\u2019t nobody got time for that? <\/em>Well, that\u2019s where automation comes in \ud83d\ude0f.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"dfa2\" class=\"graf graf--p graf--leading\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">TL;DR<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"59ba\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">get yourself a head-start by connecting your email accounts (multiple)<\/em><\/strong><\/li>\n<li id=\"0713\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">connect with customers, trial users and email list subscribers<\/em><\/strong><\/li>\n<li id=\"5b9e\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">engage with your audience to build your know, like and trust factor<\/em><\/strong><\/li>\n<li id=\"480a\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">build thought leadership by helping out and creating epic content<\/em><\/strong><\/li>\n<li id=\"f569\" class=\"graf graf--li graf-after--li graf--trailing\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">if you help people advance in what they care about, they\u2019ll buy from you<\/em><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"5fec\" class=\"graf graf--h3 graf--leading\">Play #4: Automate &amp; Build Real Human Relations \ud83e\udd16<\/h3>\n<figure id=\"fc63\" class=\"graf graf--figure graf--layoutOutsetLeft graf-after--h3\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 394px; max-height: 548px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/14Z-urKFHI_W0SUQKrt22rg.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"ca30\" class=\"graf graf--p graf-after--figure translation-block\">Yesterday this guy \u2014 let\u2019s call him Marcus \u2014 sent me a message on LinkedIn following our fresh connection.<\/p>\n<p id=\"7e34\" class=\"graf graf--p graf-after--p translation-block\">I never met Marcus in my life. I have no idea what he\u2019s good at or if he\u2019s a trustworthy person or whatever.<\/p>\n<p id=\"9bdd\" class=\"graf graf--p graf-after--p translation-block\">Still, Marcus thinks its a good idea to just send me a bunch of eBooks. Totally out of the blue.<\/p>\n<p id=\"1070\" class=\"graf graf--p graf-after--p translation-block\">Well, not <em class=\"markup--em markup--p-em\">totally <\/em>out of the blue. He claims to have <em class=\"markup--em markup--p-em\">chosen <\/em>me to receive these eBooks.<\/p>\n<p id=\"a127\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">Thanks so much, Marcus.<\/em><\/p>\n<p id=\"e967\" class=\"graf graf--p graf-after--p translation-block\">Needless to say, he just has his eyes set on my precious email address.<\/p>\n<p id=\"8f0d\" class=\"graf graf--p graf-after--p translation-block\">Why\u2019d you have to ruin it, Marcus? We could have had such a beautiful future together \ud83d\ude22.<\/p>\n<p id=\"6144\" class=\"graf graf--p graf-after--p translation-block\">All jokes aside \ud83d\udc49 this is the absolute <em class=\"markup--em markup--p-em\">worst way ever <\/em>to start off a new connection on LinkedIn. There\u2019s no coming back from this.<\/p>\n<p id=\"ca9c\" class=\"graf graf--p graf-after--p translation-block\">I kick people like Marcus back out of my network so fast they\u2019ll probably never know they were ever <em class=\"markup--em markup--p-em\">connected <\/em>to me in the first place.<\/p>\n<figure id=\"576d\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px; max-height: 270px;\"><\/div>\n<\/figure>\n<p id=\"0da5\" class=\"graf graf--p graf-after--figure translation-block\"><img decoding=\"async\" class=\"size-full wp-image-58298 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2017\/05\/pushing-away.gif\" alt=\"pushing face away\" width=\"480\" height=\"270\"><\/p>\n<p class=\"graf graf--p graf-after--figure\">Winning on LinkedIn is not about having the most connections. It\u2019s about having the most <em class=\"markup--em markup--p-em\">meaningful <\/em>connections. Connections you\u2019ve never talked to are <em class=\"markup--em markup--p-em translation-block\">meaningless.<\/em><\/p>\n<p id=\"a6d7\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">When you chat with people, make it about them. Not about you.<\/strong><\/p>\n<p id=\"bf1a\" class=\"graf graf--p graf-after--p translation-block\">It\u2019s not the size of your network that matters, it\u2019s how engaged they are.<\/p>\n<p id=\"abdc\" class=\"graf graf--p graf-after--p translation-block\">People won\u2019t buy from you because you happen to be <em class=\"markup--em markup--p-em\">connected<\/em> on LinkedIn.<\/p>\n<p id=\"e01c\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">People buy from and refer to people they know, like and trust.<\/strong><\/p>\n<p id=\"a9e5\" class=\"graf graf--p graf-after--p translation-block\">This is a universal truth.<\/p>\n<p id=\"bd29\" class=\"graf graf--p graf-after--p translation-block\">It was true when Dale Carnegie first wrote it in <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.amazon.com\/How-Win-Friends-Influence-People\/dp\/0671027034\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--p-em\">How To Win Friends and Influence People<\/em><\/a> and it\u2019s true today.<\/p>\n<figure id=\"501a\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 322px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1YZpb-OgUwmqNdoqniRmTng.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"2f0b\" class=\"graf graf--p graf-after--figure\">Getting connections is just the start. <strong class=\"markup--strong markup--p-strong\">Don\u2019t stop there <\/strong>\ud83d\udc4a<strong class=\"markup--strong markup--p-strong translation-block\">.<\/strong><\/p>\n<p id=\"c2ef\" class=\"graf graf--p graf-after--p translation-block\">If you\u2019re looking to <a href=\"\/?p=59565\">get leads out of LinkedIn<\/a>, you\u2019ll have to go beyond hitting connect and invest in building real human relations.<\/p>\n<p id=\"07ee\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">How?<\/strong><\/p>\n<p id=\"cf66\" class=\"graf graf--p graf-after--p translation-block\">By not being like Marcus.<\/p>\n<p id=\"bbfa\" class=\"graf graf--p graf-after--p translation-block\">By pulling instead of pushing.<br>\nBy putting your connection\u2019s interest above your own.<br>\nBy being selfless instead of selfish.<br>\nBy giving value instead of taking it.<\/p>\n<p id=\"376c\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">By being a human being.<\/strong><\/p>\n<p id=\"6897\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 The very best thing you can do as a startup founder is to earn a reputation for helping others.<\/p>\n<h4 id=\"ea70\" class=\"graf graf--h4 graf-after--p\">1. Chat is king\u00a0\ud83d\udc51<\/h4>\n<p id=\"438d\" class=\"graf graf--p graf-after--h4 translation-block\">We already talked about personalising your invites and aiming to talk to every single one of your connections.<\/p>\n<p id=\"fcd5\" class=\"graf graf--p graf-after--p translation-block\">By now you probably got that \u2018talking\u2019 doesn\u2019t equal firing off ebooks nobody cares about. Like Marcus.<\/p>\n<p id=\"98a1\" class=\"graf graf--p graf-after--p translation-block\">By \u2018talking\u2019 I really mean <em class=\"markup--em markup--p-em\">talking<\/em>.<\/p>\n<p id=\"e453\" class=\"graf graf--p graf-after--p translation-block\">Ask about projects, be curious, listen, help out where you can and throw in a couple of jokes while you\u2019re at it.<\/p>\n<p id=\"973c\" class=\"graf graf--p graf-after--p translation-block\">Don\u2019t connect with people because you want to sell to them.<\/p>\n<p id=\"486b\" class=\"graf graf--p graf-after--p translation-block\">Connect with people because you <em class=\"markup--em markup--p-em\">genuinely <\/em>want to get to know them.<\/p>\n<p id=\"a06f\" class=\"graf graf--p graf-after--p translation-block\">You can\u2019t fake this.<\/p>\n<figure id=\"3fa4\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 610px; max-height: 330px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1SJRxk9gPWGiYEv8t6piVzw.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"b6ad\" class=\"graf graf--p graf-after--figure translation-block\">People can smell a phony from miles away. Even over broadband.<\/p>\n<p id=\"9c86\" class=\"graf graf--p graf-after--p translation-block\">If you show <em class=\"markup--em markup--p-em\">genuine<\/em> interest in people, they\u2019ll show interest in you too.<\/p>\n<p id=\"ed1c\" class=\"graf graf--p graf-after--p translation-block\">If you ask what they\u2019re working on, they\u2019ll ask what you\u2019re working on.<br>\nIf you ask if you can help them out, they\u2019ll ask if they can help you out.<br>\nIf people know, like and trust you, they\u2019ll choose you over someone they don\u2019t.<\/p>\n<p id=\"841c\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">You get what you give. On LinkedIn, in business and in life. Always.<\/strong><\/p>\n<h4 id=\"870f\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">So how do you chat with every single one of your connections if you\u2019re batch-adding them like I just showed\u00a0you?<\/strong><\/h4>\n<p id=\"8cd4\" class=\"graf graf--p graf-after--h4 translation-block\">\ud83d\udc49 The answer to automation is <em class=\"markup--em markup--p-em\">more automation<\/em>.<\/p>\n<p id=\"9a6f\" class=\"graf graf--p graf-after--p translation-block\">With <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/gpzweb.com\/\" target=\"_blank\" rel=\"noopener\">GPZ LinkedIn Tools<\/a> you can mass-message your LinkedIn connections.<br>\n(Another option would be <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/linkedhelper.com\/\" target=\"_blank\" rel=\"noopener\">LinkedInHelper<\/a>. Whatever floats your boat)<\/p>\n<p id=\"35b9\" class=\"graf graf--p graf-after--p\">I know, it sounds a little backwards after getting all dramatic about genuinely showing interest in people and building deeply meaningful relations. <strong class=\"markup--strong markup--p-strong translation-block\">But\u2026<\/strong><\/p>\n<figure id=\"d553\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 371px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1WeDShIVjriQkeQ_ezv1v-g.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"7ce9\" class=\"graf graf--p graf-after--figure translation-block\">Think about these two things:<\/p>\n<ul class=\"postList\">\n<li id=\"6aaf\" class=\"graf graf--li graf-after--p translation-block\">How different are your 1000 <em class=\"markup--em markup--li-em\">hellos<\/em> going to be?<\/li>\n<li id=\"3d58\" class=\"graf graf--li graf-after--li translation-block\">Count on having about a 60% response rate<\/li>\n<\/ul>\n<p id=\"50f5\" class=\"graf graf--p graf-after--li translation-block\">\ud83e\udd14 Why the fu*k would you type <em class=\"markup--em markup--p-em\">hello<\/em> 1000 times if it\u2019s only going to get you 600 <em class=\"markup--em markup--p-em\">hellos<\/em> back?<\/p>\n<p id=\"b328\" class=\"graf graf--p graf-after--p translation-block\">It makes <em class=\"markup--em markup--p-em\">way<\/em> more sense to send 1000 hellos with one click and spend your energy where it really matters \ud83d\udc49 talking to people that say hello back.<\/p>\n<p id=\"9047\" class=\"graf graf--p graf-after--p translation-block\">\ud83e\udd16 Use automation in a way that enables you to be more human. Automate the mindless tasks and focus your mental energy on building real relations.<\/p>\n<figure id=\"5fe0\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 355px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/11q6UU775BbNewAhSIKRRNg.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"8d40\" class=\"graf graf--p graf-after--figure\">You can automate openers, but <strong class=\"markup--strong markup--p-strong translation-block\">anything beyond that is too much.<\/strong><\/p>\n<p id=\"9a90\" class=\"graf graf--p graf-after--p\">As soon as the <em class=\"markup--em markup--p-em\">Hey, nice to meet you too! <\/em>hits, it has to be <em class=\"markup--em markup--p-em translation-block\">all you.<\/em><\/p>\n<p id=\"7cf0\" class=\"graf graf--p graf-after--p translation-block\">Automation can scale your reach, but not your relationship building.<\/p>\n<p id=\"5e16\" class=\"graf graf--p graf-after--p translation-block\">At Salesflare we believe in automation of mind-numbing tasks so people can focus heart and mind on things that truly matter. Like human relationships.<\/p>\n<p id=\"d2ea\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 Here\u2019s what my opener usually looks like:<\/p>\n<blockquote id=\"58fb\" class=\"graf graf--blockquote graf-after--p\"><p class=\"translation-block\">Hi [FirstName], great to connect! What are you currently working on?<\/p><\/blockquote>\n<blockquote id=\"4dcd\" class=\"graf graf--blockquote graf-after--blockquote\"><p class=\"translation-block\">P.S. Are there any skills you would like me to endorse you for?\u00a0\ud83d\ude09<\/p><\/blockquote>\n<p id=\"7e94\" class=\"graf graf--p graf-after--blockquote\">Of course, <em class=\"markup--em markup--p-em\">[FirstName]<\/em> will be replaced by the recipient\u2019s first name \u2014 giving it a personal touch. <em class=\"markup--em markup--p-em translation-block\">Yes, LinkedIn automation tools can do that.<\/em><\/p>\n<h4 id=\"51c6\" class=\"graf graf--h4 graf-after--p\">2. Endorse people\u00a0\ud83d\udc4d<\/h4>\n<p id=\"683f\" class=\"graf graf--p graf-after--h4 translation-block\">Offering to endorse people for their skills in your opening line is an excellent way of showing you\u2019re in it to help out.<\/p>\n<p id=\"d096\" class=\"graf graf--p graf-after--p translation-block\">They\u2019ll immediately feel sympathetic towards you if you start off by offering them a small act of kindness. As much as endorsements on LinkedIn mean close to nothing when it comes to real skill, it\u2019s safe to say everybody kind of likes getting them.<\/p>\n<figure id=\"aaf3\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 625px; max-height: 468px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1DXaiXXdpYJipwhWWtaecUg.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"20b9\" class=\"graf graf--p graf-after--figure translation-block\">If you endorse people, they\u2019ll endorse you back.<\/p>\n<p id=\"99eb\" class=\"graf graf--p graf-after--p translation-block\">In fact, a shitload of endorsements on your skills don\u2019t prove that you\u2019re amazing at those skills. They prove that you have an engaged network that is willing to give to you and is thus a sign that they value you.<\/p>\n<p id=\"3c1b\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">If anything, they\u2019re a sign of influence.<\/strong><\/p>\n<p id=\"ce20\" class=\"graf graf--p graf-after--p translation-block\">For a while, I used to endorse people <em class=\"markup--em markup--p-em\">before<\/em> I started talking to them.<\/p>\n<p id=\"0db0\" class=\"graf graf--p graf-after--p translation-block\">I turned it around because I realised it made me look like I was already expecting something in return from them before the relationship even had a chance to take off. It makes you come off sleazy and untrue.<\/p>\n<h4 id=\"0584\" class=\"graf graf--h4 graf-after--p\">3. Giving is your Superpower \ud83d\udc81<\/h4>\n<blockquote id=\"18b3\" class=\"graf graf--pullquote graf-after--h4\"><p class=\"translation-block\">Most people just laugh when they hear that the secret to success is giving\u00a0.\u00a0.\u00a0. Then again, most people are nowhere near as successful as they wish they\u00a0were.<\/p><\/blockquote>\n<blockquote id=\"8053\" class=\"graf graf--pullquote graf-after--pullquote\"><p class=\"translation-block\">\ud83d\udcac <a class=\"markup--user markup--pullquote-user\" href=\"https:\/\/medium.com\/u\/99c91b8d59af\" target=\"_blank\" rel=\"noopener\">Bob Burg<\/a> and <code class=\"markup--code markup--pullquote-code\">John David\u00a0Mann<\/code><\/p><\/blockquote>\n<blockquote id=\"12ed\" class=\"graf graf--pullquote graf--startsWithSingleQuote graf-after--pullquote\"><p><a class=\"markup--anchor markup--pullquote-anchor translation-block\" href=\"https:\/\/www.amazon.co.uk\/Go-Giver-Little-Story-Powerful-Business\/dp\/0241976278\/\" target=\"_blank\" rel=\"noopener\">\u2018The Go Giver: A Little Story About a Powerful Business\u00a0Idea\u2019<\/a><\/p><\/blockquote>\n<p id=\"94b1\" class=\"graf graf--p graf-after--pullquote\">Whatever you\u2019re doing on LinkedIn, whether it\u2019s chatting with people, sharing updates, writing articles, engaging in comments or giving out endorsement \ud83d\udc49 <strong class=\"markup--strong markup--p-strong translation-block\">Aim to build a reputation as a giver rather than a taker.<\/strong><\/p>\n<p id=\"8db3\" class=\"graf graf--p graf-after--p\">Aim to give away value so good you could have charged money for it. To show that you\u2019re in the business of helping people rather than helping yourself. <strong class=\"markup--strong markup--p-strong translation-block\">This will make you stand out.<\/strong><\/p>\n<p id=\"6d4a\" class=\"graf graf--p graf-after--p translation-block\">Giving builds your <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Ethos\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--p-em\">ethos<\/em><\/a><em class=\"markup--em markup--p-em\"> \u2014 <\/em>the authority, credibility and honesty that comes with your message and is essential for persuasion.<\/p>\n<p id=\"7f98\" class=\"graf graf--p graf-after--p translation-block\">Giving builds your know, like and trust \u2014 factor.<\/p>\n<p id=\"9f6c\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Giving builds your ability to influence and <em class=\"markup--em markup--p-em\">thus to sell.<\/em><\/strong><\/p>\n<p id=\"8f9c\" class=\"graf graf--p graf-after--p translation-block\">People aren\u2019t looking for sales pitches. They\u2019re looking for ways to reach their goals. If you\u2019re looking to turn connections into leads and customers, giving is the name of your game.<\/p>\n<figure id=\"4eeb\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 324px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1NwFHf733-nUMyTcBBRd3ww.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"6ed5\" class=\"graf graf--p graf-after--figure translation-block\">Giving out high-value is a low-threshold way of helping your target group while learning where you can make a difference. It\u2019ll help you build a loyal audience that trusts you to solve their problems.<\/p>\n<p id=\"3c4b\" class=\"graf graf--p graf-after--p translation-block\">If you give people exceptional value regardless of whether they ever pay you a dime, you\u2019ll be the first one that comes to mind if they\u2019re ever in need of the kind of value you\u2019re creating: your product and everything that revolves around it.<\/p>\n<ul class=\"postList\">\n<li id=\"df3b\" class=\"graf graf--li graf-after--p translation-block\">\ud83d\udd90\ufe0f Giving allows you to connect with leads without pitching. They\u2019ll lower their walls because they\u2019ll know, like and trust you.<\/li>\n<li id=\"2fa3\" class=\"graf graf--li graf-after--li translation-block\">\ud83d\udd90\ufe0f Giving pulls people towards you. No desperate cries for attention needed, just magnetic superpowers.<\/li>\n<li id=\"1440\" class=\"graf graf--li graf-after--li translation-block\">\ud83d\udd90\ufe0f Giving will make you a trusted authority in your field.<\/li>\n<\/ul>\n<figure id=\"24b6\" class=\"graf graf--figure graf-after--li graf--trailing\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 405px; max-height: 405px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1IfTbFk34ztoTwyPNC5WTOQ.png\"><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"193f\" class=\"graf graf--p graf--leading\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">TL;DR<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"35d9\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">don\u2019t be like Marcus<\/em><\/strong><\/li>\n<li id=\"e2c5\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">don\u2019t sell, don\u2019t offer ebooks, don\u2019t try to fish for anything<\/em><\/strong><\/li>\n<li id=\"e4c7\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">especially not as an opener<\/em><\/strong><\/li>\n<li id=\"4302\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">make it about them, not about you<\/em><\/strong><\/li>\n<li id=\"4d72\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">chat is king<\/em><\/strong><\/li>\n<li id=\"0b1b\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">talk, give value, show genuine interest = be a human being<\/em><\/strong><\/li>\n<li id=\"9d17\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">don\u2019t fake \u2014 it won\u2019t work anyway<\/em><\/strong><\/li>\n<li id=\"c58d\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">you get what you give<\/em><\/strong><\/li>\n<li id=\"3d9e\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">automate your openers to scale your reach<\/em><\/strong><\/li>\n<li id=\"8cf8\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">but beyond openers it has to be all you<\/em><\/strong><\/li>\n<li id=\"20b8\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">endorse people<\/em><\/strong><\/li>\n<li id=\"6ee6\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">endorsements are not a sign of skill, but of influence<\/em><\/strong><\/li>\n<li id=\"678e\" class=\"graf graf--li graf-after--li graf--trailing\"><strong class=\"markup--strong markup--li-strong translation-block\">giving builds your ability to influence and <em class=\"markup--em markup--li-em\">thus to sell<\/em><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"f23d\" class=\"graf graf--h3 graf--leading\">Play #5: Deploy the Dux\u00a0\ud83e\udd86<\/h3>\n<p id=\"e5c5\" class=\"graf graf--p graf-after--h3 translation-block\">Before you set sail on the prospect ocean, you need to know what kind of fish takes your bait.<\/p>\n<p id=\"d88c\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor translation-block\" href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\">Figure out your customer persona<\/strong><\/a> \ud83d\udc66\ud83d\udc67 \u2014 a fictional, generalised personification of your ideal customer you can boil down to a couple of key searchable parameters.<\/p>\n<figure id=\"80fa\" class=\"graf graf--figure graf--layoutOutsetLeft graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 525px; max-height: 447px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1QYr7-f8VP8FzNKGDACXHcA.png\"><\/p>\n<\/div><figcaption class=\"imageCaption translation-block\">\ud83e\udd86\ud83e\udd86\ud83e\udd86\ud83e\udd86\ud83e\udd86<\/figcaption><\/figure>\n<p id=\"f1df\" class=\"graf graf--p graf-after--figure translation-block\">Once you know who you\u2019re looking for, track \u2018m down on LinkedIn by setting criteria like industry, company size, geographical area, seniority level etc.<\/p>\n<p id=\"d864\" class=\"graf graf--p graf-after--p translation-block\">You can make this work with a regular LinkedIn account, but if you have some cash to spare it\u2019s probably worth upgrading to <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/business.linkedin.com\/sales-solutions\" target=\"_blank\" rel=\"noopener\">Sales Navigator<\/a>. It has more powerful filters that will get you better leads.<\/p>\n<p id=\"8098\" class=\"graf graf--p graf-after--p translation-block\">Here\u2019s a search query for founders, co-founders and CEOs of Berlin startups.<\/p>\n<p id=\"15d1\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 Open-minded, tech-savvy, entrepreneurial decision-makers who are likely interested in automated solutions for sales pipeline management. Textbook Salesflare customers.<\/p>\n<h4 id=\"5aa2\" class=\"graf graf--h4 graf-after--p\">Now it\u2019s time to get the Dux in on the action\u00a0\ud83e\udd86<\/h4>\n<figure id=\"1d56\" class=\"graf graf--figure graf--layoutOutsetLeft graf-after--h4\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 525px; max-height: 369px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/14JNl6c6AmLPOzVkj3QlxAg.png\"><\/p>\n<\/div><figcaption class=\"imageCaption translation-block\">\ud83e\udd86\ud83e\udd86\ud83e\udd86\ud83e\udd86\ud83e\udd86<\/figcaption><\/figure>\n<p id=\"f5f0\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor translation-block\" href=\"http:\/\/dux-soup.com\" target=\"_blank\" rel=\"noopener\">Dux-Soup<\/a> is a little Chrome extension you can use to automatically visit all of the LinkedIn profiles on a search result page.<\/p>\n<p id=\"6435\" class=\"graf graf--p graf-after--p translation-block\">These people will be notified of you visiting them. A lot of them will visit you back.<\/p>\n<p id=\"b918\" class=\"graf graf--p graf-after--p translation-block\">You\u2019ll be getting new connections, introductions and leads without lifting a finger.<\/p>\n<p id=\"3e37\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Not just that.<\/strong><\/p>\n<p id=\"1df6\" class=\"graf graf--p graf-after--p translation-block\">You\u2019ll also have their names, industries, roles, company domains and whatever else they have filled in on their LinkedIn profiles. Exportable as a\u00a0.CSV \u2014 file.<\/p>\n<figure id=\"e819\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 355px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1mMiJwJOzuAw7cfbaPH6YWg.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"b8f4\" class=\"graf graf--p graf-after--figure translation-block\">You can now reach out to these people using InMail messages or with a cold email.<\/p>\n<p id=\"c582\" class=\"graf graf--p graf-after--p translation-block\">As of recently, Dux-Soup can help you to <a href=\"https:\/\/blog.salesflare.com\/linkedin-email-finder-extension\">find email addresses paired to LinkedIn profiles<\/a>. It\u2019ll ask you up front if you want it to. Found email addresses are traded in for points. You can buy points or acquire them by trading in email addresses of your own.<\/p>\n<figure id=\"7b82\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 606px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/11buEfNBGP6oGGJ9HsO4-Yg.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"d067\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong translation-block\">The old ways still work like a charm too\ud83d\udc47.<\/strong><\/p>\n<p id=\"48c5\" class=\"graf graf--p graf-after--p translation-block\">Export the data from Dux-Soup and hook it up with tools like <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/findthatlead.com\" target=\"_blank\" rel=\"noopener\">FindThatLead<\/a>, <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/toofr.com\" target=\"_blank\" rel=\"noopener\">Toofr<\/a> or <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/voilanobert.com\" target=\"_blank\" rel=\"noopener\">VoilaNorbert<\/a>. To find your email finding knight in shining armor, check out this <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.whoisvisiting.com\/find-any-email-address\/\" target=\"_blank\" rel=\"noopener\">excellent research article from WhoIsVisiting<\/a>.<\/p>\n<p id=\"6c37\" class=\"graf graf--p graf-after--p translation-block\">You can also go with <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/getelucify.com\" target=\"_blank\" rel=\"noopener\">Elucify<\/a>, a crowdsourced and <strong class=\"markup--strong markup--p-strong\">free<\/strong> database that has over 100,000 company profiles and business contact emails. All you need is first names, last names and domains.<\/p>\n<p id=\"69c0\" class=\"graf graf--p graf-after--p graf--trailing\"><strong class=\"markup--strong markup--p-strong translation-block\">Note:<\/strong> to get Dux-Soup to work with Sales Navigator, you\u2019ll need to go Pro. This will set you back $15 a month, but it\u2019s well worth it. It comes with an extra bunch of cool automation features such as limiting Daily Visits and adjusting Visiting Speed.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"5b73\" class=\"graf graf--p graf--leading\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">TL;DR<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"1432\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">figure out your customer persona<\/em><\/strong><\/li>\n<li id=\"f18c\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">Sales Navigator may be worth the money<\/em><\/strong><\/li>\n<li id=\"d010\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">Dux Soup is a ducky robot that auto-visits profiles<\/em><\/strong><\/li>\n<li id=\"f65e\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">people will visit you back<\/em><\/strong><\/li>\n<li id=\"1dd3\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">and you\u2019ll have their data<\/em><\/strong><\/li>\n<li id=\"43b7\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">Dux Soup can even get their email addresses \u2014 if you pay (of course)<\/em><\/strong><\/li>\n<li id=\"86a2\" class=\"graf graf--li graf-after--li graf--trailing\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">there\u2019s other ways to get emails too<\/em><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"a03d\" class=\"graf graf--h3 graf--leading\">Play #6: Show Up In Newsfeeds Every Day\u00a0\ud83d\ude0e<\/h3>\n<p id=\"60a4\" class=\"graf graf--p graf-after--h3 translation-block\">Now that you\u2019ve built up a large audience, it\u2019s time to start rolling out updates and articles (more on articles in Play #7).<\/p>\n<p id=\"f2a3\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">Why, <\/em>you ask?<\/strong><\/p>\n<h4 id=\"6465\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">1. Post regularly to stay top of mind\u00a0<\/strong>\ud83d\ude4b<\/h4>\n<p id=\"acf5\" class=\"graf graf--p graf-after--h4 translation-block\">Most people on LinkedIn just lurk and follow.<\/p>\n<p id=\"1293\" class=\"graf graf--p graf-after--p translation-block\">That\u2019s your opportunity to stand out and claim thought leadership.<\/p>\n<p id=\"4ce4\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Be omnipresent with epic content.<\/strong><\/p>\n<p id=\"db13\" class=\"graf graf--p graf-after--p translation-block\">This is where carefully building an engaged audience pays off.<\/p>\n<p id=\"933f\" class=\"graf graf--p graf-after--p translation-block\">Up to you to turn the audience into a fanbase.<\/p>\n<figure id=\"70e5\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px; max-height: 480px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1ZXhZXx8dhqxKhVw0AFTw3Q.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<h4 id=\"3b4d\" class=\"graf graf--h4 graf-after--figure\"><strong class=\"markup--strong markup--h4-strong\">2. Post regularly to drive traffic\u00a0<\/strong>\ud83d\udea6<\/h4>\n<p id=\"8a07\" class=\"graf graf--p graf-after--h4 translation-block\">You know what happens if your face pops up <em class=\"markup--em markup--p-em\">all the time <\/em>in other people\u2019s feeds and <em class=\"markup--em markup--p-em\">every time <\/em>it\u2019s something high-quality?<\/p>\n<p id=\"74a1\" class=\"graf graf--p graf-after--p translation-block\">People will like, comment and share. Spectacularly increasing the reach of your post across first, second \u2014 and \u2014 if it\u2019s truly <em class=\"markup--em markup--p-em\">epic<\/em> \u2014 third-degree connections.<\/p>\n<p id=\"f87f\" class=\"graf graf--p graf-after--p translation-block\">People will want to know more about you.<\/p>\n<p id=\"6f58\" class=\"graf graf--p graf-after--p\">They\u2019ll check out your profile, your blog and your product. They\u2019ll land on your email list. And maybe, just maybe, they\u2019ll become <em class=\"markup--em markup--p-em translation-block\">your customer.<\/em><\/p>\n<h4 id=\"8925\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">3. Post regularly so you can engage\u00a0<\/strong>\ud83d\ude18<\/h4>\n<p id=\"635b\" class=\"graf graf--p graf-after--h4 translation-block\">Engagement is the number one key to killing it on LinkedIn.<\/p>\n<p id=\"2bac\" class=\"graf graf--p graf-after--p translation-block\">As a rule of thumb, aim to spend just <strong class=\"markup--strong markup--p-strong\">20%<\/strong> of your time on creating content and <strong class=\"markup--strong markup--p-strong\">80%<\/strong> on engaging with your connections.<\/p>\n<p id=\"f02a\" class=\"graf graf--p graf-after--p translation-block\">Reply to as many people as humanly possible. Like comments on your posts. Try to answer to everyone asking for your opinion, feedback or help.<\/p>\n<p id=\"1ccb\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udc49 You\u2019ll get back what you give them.<\/p>\n<p id=\"ac82\" class=\"graf graf--p graf-after--p translation-block\">A lot of these interactions will lead to private chatting and evolve into deep, meaningful relations. Relations that will get you sales.<\/p>\n<p id=\"92c0\" class=\"graf graf--p graf-after--p translation-block\">People buy products with a familiar face attached to it.<\/p>\n<h4 id=\"7ece\" class=\"graf graf--h4 graf-after--p\">What the hell does \u2018regularly\u2019 mean anyway?\u00a0\ud83d\ude44<\/h4>\n<p id=\"1db5\" class=\"graf graf--p graf-after--h4 translation-block\">LinkedIn claims <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2017\/pdfs\/sophisticated-marketers-guide-to-linkedin.pdf\" target=\"_blank\" rel=\"noopener\">20 posts per month will get you to reach about 60% of your total audience<\/a> \u2014 equal to about one post per work day.<\/p>\n<p id=\"a390\" class=\"graf graf--p graf-after--p translation-block\">This is a significant upgrade from the <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/marketing.linkedin.com\/sites\/default\/files\/attachment\/LinkedIn_TargetedStatusUpdates_BestPractices.pdf\" target=\"_blank\" rel=\"noopener\">20% you usually reach with one single status update<\/a>.<\/p>\n<p id=\"c2ba\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Key takeaway:<\/strong> you\u2019ll reach more people and extend your influence as you post more often.<\/p>\n<h4 id=\"be70\" class=\"graf graf--h4 graf-after--p\">What should you post?\u00a0\ud83d\udcdd<\/h4>\n<p id=\"6281\" class=\"graf graf--p graf-after--h4 translation-block\">For the last couple of weeks I\u2019ve been spying on some of the most influential people on LinkedIn, trying to crack their code.<\/p>\n<p id=\"5104\" class=\"graf graf--p graf-after--p translation-block\">What is it that makes posts on LinkedIn magnetic?<\/p>\n<p id=\"fef8\" class=\"graf graf--p graf-after--p translation-block\">Here\u2019s 4 types of posts you can try out to build engagement and influence.<\/p>\n<p id=\"ed19\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Post #1: The Thought-Provoking Influencer <\/strong>\ud83e\udd14\ud83d\udca5<\/p>\n<p id=\"9d0b\" class=\"graf graf--p graf-after--p translation-block\">These are personal opinions that are (slightly) controversial and serve as food for discussion.<\/p>\n<figure id=\"d96d\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 157px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1b_2A5UjvoeV8EUzAIdKB7Q.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/gabevillamizar\/\" target=\"_blank\" rel=\"noopener\">Gabe Villamizar<\/a> \u2014 Head of B2B Marketing at <a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/www.lucidchart.com\/\" target=\"_blank\" rel=\"noopener\">Lucidchart<\/a> (Cloud-based visualisation apps)<\/figcaption><\/figure>\n<p id=\"1d67\" class=\"graf graf--p graf-after--figure translation-block\">Not a lot of people have the balls to come out and challenge the status-quo. The ones that do tend to get appreciation and following quickly.<\/p>\n<p id=\"498c\" class=\"graf graf--p graf-after--p translation-block\">They blow the whistle on trends that need to be talked about.<\/p>\n<p id=\"f442\" class=\"graf graf--p graf-after--p translation-block\">This is a powerful way to becoming an influencer in your space.<\/p>\n<figure id=\"1bd0\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 647px; max-height: 147px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1ueKHCroG-aUIIPURMBkR6A.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/alfie-bektas-a052ba37\/\" target=\"_blank\" rel=\"noopener\">Alfie Bektas<\/a> \u2014 Affiliate Marketing Director at <a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/www.blueowl.net\/\" target=\"_blank\" rel=\"noopener\">Blue Owl<\/a> (Patent-pending affiliate marketing technology)<\/figcaption><\/figure>\n<p id=\"716b\" class=\"graf graf--p graf-after--figure translation-block\">Start off with powerful one-liners to grab attention. Use blunt language and don\u2019t be shy to use capitals for emphasis. Avoid adverbs and adjectives. End your post with a powerful question or call-to-action to drive discussion and engagement.<\/p>\n<figure id=\"7651\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 646px; max-height: 190px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1HAeTRJWOQqdMPhAbhBLBPA.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/brandonredlinger\/\" target=\"_blank\" rel=\"noopener\">Brandon Redlinger<\/a> \u2014 Director of Growth at <a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/www.engagio.com\/\" target=\"_blank\" rel=\"noopener\">Engag<\/a>io (Account-Based Sales and Marketing platform)<\/figcaption><\/figure>\n<p id=\"2830\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/brandonredlinger\/\" target=\"_blank\" rel=\"noopener\">Brandon Redlinger<\/a> totally nailed it in this post as he grills sales spammers. (Brandon was mentioned as a pioneer in <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/blog.autopilothq.com\/linkedin-publishing-guide\/\" target=\"_blank\" rel=\"noopener\">this excellent Autopilot blog post on LinkedIn Publishing<\/a>)<\/p>\n<p id=\"350c\" class=\"graf graf--p graf-after--p translation-block\">Last one \ud83d\udc47.<\/p>\n<figure id=\"90fc\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 209px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1IXh6L5wTycxYkGX0hJXabg.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/scottingram\/\" target=\"_blank\" rel=\"noopener\">Scott Ingram<\/a> \u2014 Strategic Account Manager at <a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/www.relationshipone.com\/\" target=\"_blank\" rel=\"noopener\">Relationship One<\/a> (Marketing &amp; Sales Consultancy)<\/figcaption><\/figure>\n<p id=\"6939\" class=\"graf graf--p graf-after--figure translation-block\">Scott knows what\u2019s what \ud83d\udc4f.<\/p>\n<p id=\"adea\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Post #2: The Universal Wisdom <\/strong>\ud83e\udd89<\/p>\n<p id=\"62ac\" class=\"graf graf--p graf-after--p translation-block\">Beautifully phrased wisdom bombs that inspire and empower.<\/p>\n<p id=\"3cee\" class=\"graf graf--p graf-after--p translation-block\">It\u2019s the kind of stuff that flips your world upside-down as you read it.<\/p>\n<p id=\"c601\" class=\"graf graf--p graf-after--p translation-block\">It hits you hard because you know its true.<\/p>\n<figure id=\"6c86\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 400px; max-height: 400px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1B_OH2fcuzoBQBKQUuwt5KA.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"853b\" class=\"graf graf--p graf-after--figure translation-block\">Gary Vee is an absolute badass at this.<\/p>\n<p id=\"f419\" class=\"graf graf--p graf-after--p translation-block\">I can just randomly pick a post from his LinkedIn feed. Every single one of them would prove my point.<\/p>\n<figure id=\"e7bf\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 182px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1b_gkxQv6E2TxG94waKRDIA.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/garyvaynerchuk\/\" target=\"_blank\" rel=\"noopener\">Gary Vaynerchuk<\/a> \u2014 Universal Guru<\/figcaption><\/figure>\n<p id=\"4a96\" class=\"graf graf--p graf-after--figure translation-block\">You don\u2019t need to be Gary Vee to pull this off though.<\/p>\n<p id=\"438c\" class=\"graf graf--p graf-after--p translation-block\">One guy that\u2019s really rocking LinkedIn lately is <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.linkedin.com\/in\/tmasapphire\/\" target=\"_blank\" rel=\"noopener\">Thomas Ma<\/a>.<\/p>\n<p id=\"5a50\" class=\"graf graf--p graf-after--p translation-block\">His posts are a blend of his personal, hard-fought journey as he tries to make it as an entrepreneur and powerful lessons he learned along the way.<\/p>\n<figure id=\"b662\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 272px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1692xP_rGoIjkGnvGZAfGdg.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/tmasapphire\/\" target=\"_blank\" rel=\"noopener\">Thomas Ma <\/a>\u2014 Co-Founder <a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/www.sapphireapps.com\/\" target=\"_blank\" rel=\"noopener\">Sapphire Apps<\/a> (Brand Amplifying Apps)<\/figcaption><\/figure>\n<p id=\"4e31\" class=\"graf graf--p graf-after--figure translation-block\">These are the type of posts that lift you up out of everyday confusion and fill you with heavenly inspiration.<\/p>\n<p id=\"e3ce\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Post #3: Episodes Of Personal Growth <\/strong>\u270c\ufe0f<\/p>\n<p id=\"fa4f\" class=\"graf graf--p graf-after--p translation-block\">Thomas has reported being inspired by <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.garyvaynerchuk.com\/creating-content-that-builds-your-personal-brand\/\" target=\"_blank\" rel=\"noopener\">Gary Vee\u2019s idea of documenting rather than creating when it comes to connecting with content<\/a>.<\/p>\n<p id=\"6442\" class=\"graf graf--p graf-after--p translation-block\">People love stories about other people because it\u2019s easier for them to connect with. Document your personal journey in a way that it inspires people.<\/p>\n<p id=\"4565\" class=\"graf graf--p graf-after--p translation-block\">Here\u2019s another one of Thomas\u2019 updates:<\/p>\n<figure id=\"e798\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 702px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1HoQmvXAiAHNA7b0jMdDZOw.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/tmasapphire\/\" target=\"_blank\" rel=\"noopener\">Thomas Ma <\/a>\u2014 Co-Founder <a class=\"markup--anchor markup--figure-anchor\" href=\"http:\/\/www.sapphireapps.com\/\" target=\"_blank\" rel=\"noopener\">Sapphire Apps<\/a> (Brand Amplifying Apps)<\/figcaption><\/figure>\n<p id=\"4d02\" class=\"graf graf--p graf-after--figure translation-block\">\ud83d\udc46 Note how the picture makes the share even more easy to empathise with.<\/p>\n<p id=\"59d7\" class=\"graf graf--p graf-after--p translation-block\">The takeaway here is to share your journey by sharing everyday stories about personal, yet professional wins your audience can easily relate to and learn from.<\/p>\n<p id=\"401d\" class=\"graf graf--p graf-after--p translation-block\">\ud83d\udcad Stories always connect<em class=\"markup--em markup--p-em\">.<\/em><br>\nEspecially stories about common heroes working their way up to the top.<\/p>\n<p id=\"a838\" class=\"graf graf--p graf-after--p translation-block\">You can treat your status updates as a tear-off calendar: teeny-tiny episodes in the larger story of your personal growth that work as daily inspiration for your audience.<\/p>\n<p id=\"fa6f\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Post #4: The Heart-Warmer <\/strong>\ud83d\ude0d<\/p>\n<p id=\"6561\" class=\"graf graf--p graf-after--p translation-block\">These are the kind of posts that restore your faith in humanity.<\/p>\n<figure id=\"41d9\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 338px; max-height: 450px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1mGa7I1VSLefZuY6YsdcKlA.jpeg\"><\/p>\n<\/div><figcaption class=\"imageCaption translation-block\">(Caution: faith in humanity tends to fade away quickly again. Enjoy it while it\u00a0lasts)<\/figcaption><\/figure>\n<p id=\"80c4\" class=\"graf graf--p graf-after--figure translation-block\">They make you feel all warm and optimistic.<\/p>\n<p id=\"500f\" class=\"graf graf--p graf-after--p translation-block\">Take this post for example \ud83d\udc47.<\/p>\n<figure id=\"e7be\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 644px; max-height: 307px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1QGRpZZ0nhVqz-AmPizzFuA.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/kennygoldman\/\" target=\"_blank\" rel=\"noopener\">Kenny Goldman<\/a> \u2014 Sales &amp; Customer Success <a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/www.helpful.com\/\" target=\"_blank\" rel=\"noopener\">Helpful.com<\/a> (Video Messenger for\u00a0Work)<\/figcaption><\/figure>\n<p id=\"9ade\" class=\"graf graf--p graf-after--figure translation-block\">You know what I mean? \ud83d\ude0c\ud83d\udc47<\/p>\n<figure id=\"5089\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 461px; max-height: 352px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/19UGJJBWhVaeYxT_j57Clkg.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"9ad5\" class=\"graf graf--p graf-after--figure translation-block\">They\u2019re stories that warm your heart to an extent that it almost feels like the poster <em class=\"markup--em markup--p-em\">had<\/em> to share them, as a service to the rest of mankind.<\/p>\n<p id=\"4ea3\" class=\"graf graf--p graf-after--p translation-block\">It\u2019s hard to do these kind of post on command \u2014 stories like these happen to you or they don\u2019t.<\/p>\n<p id=\"534f\" class=\"graf graf--p graf-after--p translation-block\">The key takeaway \u2014 also from other post types \u2014 comes down to not holding back on sharing stuff from your personal experience.<\/p>\n<p id=\"d30c\" class=\"graf graf--p graf-after--p translation-block\">You\u2019ll be amazed by how many people you can inspire by stuff you encounter in your daily life, especially if they come with inspiring lessons.<\/p>\n<figure id=\"7e5d\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 646px; max-height: 306px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1-xXns6Q3VfPF9puKzTYuPA.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/www.linkedin.com\/in\/punitsoni\/\" target=\"_blank\" rel=\"noopener\">Punit Soni <\/a>\u2014 CEO &amp; Founder <a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"http:\/\/www.learningmotors.com\/\" target=\"_blank\" rel=\"noopener\">Learning\u00a0Motors<\/a><\/figcaption><\/figure>\n<p id=\"cc5f\" class=\"graf graf--p graf-after--figure translation-block\">Here Punit combines a heart-warming story with a Universal Wisdom.<\/p>\n<p id=\"974c\" class=\"graf graf--p graf-after--p graf--trailing\">Just look how many people appreciated him sharing ex-colleagues reaching out to him and wishing him good luck. <strong class=\"markup--strong markup--p-strong translation-block\">Mankind at its best.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"1190\" class=\"graf graf--p graf--leading\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">TL;DR<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"91f4\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\">post regularly to stay top of mind and build influence<\/strong><\/li>\n<li id=\"b5b8\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">post regularly to drive traffic<\/em><\/strong><\/li>\n<li id=\"ad67\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">post regularly so you can engage<\/em><\/strong><\/li>\n<li id=\"61ec\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">regularly means every work day<\/em><\/strong><\/li>\n<li id=\"8fd6\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">post thought-provoking statements<\/em><\/strong><\/li>\n<li id=\"d0fd\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">post universal wisdoms<\/em><\/strong><\/li>\n<li id=\"580b\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">post to share your personal journey of growth<\/em><\/strong><\/li>\n<li id=\"b40f\" class=\"graf graf--li graf-after--li graf--trailing\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">post heart-warming stories<\/em><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"6340\" class=\"graf graf--h3 graf--leading\">Play #7: Write Epic\u00a0Content<\/h3>\n<p id=\"fe9b\" class=\"graf graf--p graf-after--h3 translation-block\">In the land of online marketing, content is king. LinkedIn is no different.<\/p>\n<p id=\"262f\" class=\"graf graf--p graf-after--p translation-block\">With more than 450 million highly professional people looking for better ways to do business, you have yourself one hell of an audience to showcase your know-how to.<\/p>\n<p id=\"1238\" class=\"graf graf--p graf-after--p translation-block\">Even more so than status updates, putting your stuff on LinkedIn can be a quick way to become an influencer in your space.<\/p>\n<p id=\"3eab\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Think of writing as a way to scale your leadership.<\/strong><\/p>\n<p id=\"028c\" class=\"graf graf--p graf-after--p\">\u261d\ufe0f <em class=\"markup--em markup--p-em translation-block\">Not just that.<\/em><\/p>\n<p id=\"aa9b\" class=\"graf graf--p graf-after--p translation-block\">LinkedIn also sends <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.bufferapp.com\/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy\" target=\"_blank\" rel=\"noopener\">nearly four times as much traffic to your website as Twitter and Facebook<\/a>.<\/p>\n<p id=\"9e49\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">This makes it the #1 platform to repurpose your B2B content on.<\/strong><\/p>\n<p id=\"0b9a\" class=\"graf graf--p graf-after--p\">That\u2019s just staggering. I mean \ud83d\udc49 <em class=\"markup--em markup--p-em translation-block\">What are you waiting for?<\/em><\/p>\n<p id=\"9493\" class=\"graf graf--p graf-after--p translation-block\">How-tos? Do\u2019s &amp; dont\u2019s? Best practices? Quick wins? Deadly sins?<\/p>\n<figure id=\"4e89\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 281px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1cPUzZSOKzLUxLA9mbxogOw.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"adfd\" class=\"graf graf--p graf-after--figure translation-block\">Say no more, brother\/sister.<\/p>\n<h4 id=\"8a60\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">The Secret Sauce to Crushing Content on LinkedIn\u00a0\ud83d\udc68\u200d\ud83c\udf73<\/strong><\/h4>\n<p id=\"77a5\" class=\"graf graf--p graf-after--h4\">First off \u2014 <em class=\"markup--em markup--p-em translation-block\">What should you write about on LinkedIn?<\/em><\/p>\n<p id=\"7250\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor translation-block\" href=\"http:\/\/contentmarketinginstitute.com\/2017\/03\/linkedin-publishing-sharing-trends\/#.WMbOz4pDsOs.linkedin\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a> found the top shared articles on LinkedIn to share these <strong class=\"markup--strong markup--p-strong\">five P\u2019s<\/strong>:<\/p>\n<ul class=\"postList\">\n<li id=\"3c4e\" class=\"graf graf--li graf-after--p translation-block\">Practical<\/li>\n<li id=\"2789\" class=\"graf graf--li graf-after--li translation-block\">Professional<\/li>\n<li id=\"8ffe\" class=\"graf graf--li graf-after--li translation-block\">Personal<\/li>\n<li id=\"1959\" class=\"graf graf--li graf-after--li translation-block\">Portray a path for change<\/li>\n<li id=\"ae15\" class=\"graf graf--li graf-after--li translation-block\">Point toward peak experiences<\/li>\n<\/ul>\n<figure id=\"f7ff\" class=\"graf graf--figure graf-after--li\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 669px; max-height: 645px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/133qdMe59ZYh1PR6fz62Mzw.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\"><a class=\"markup--anchor markup--figure-anchor\" href=\"https:\/\/www.linkedin.com\/in\/rypaugh\/\" target=\"_blank\" rel=\"noopener\">Ryan Paugh<\/a> \u2014 <a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/pulse\/i-didnt-speak-10-days-heres-what-learned-ryan-paugh\" target=\"_blank\" rel=\"noopener\">I Didn\u2019t Speak For 10 Days. Here\u2019s What I\u00a0Learned\u2026<\/a><\/figcaption><\/figure>\n<p id=\"0b85\" class=\"graf graf--p graf-after--figure translation-block\">Turns out the ingredients to successful LinkedIn articles are not that different from the ones that make up great status updates.<\/p>\n<p id=\"b624\" class=\"graf graf--p graf-after--p translation-block\">Tell a personal story and connect it to lessons your readers get value from.<\/p>\n<p id=\"3e6b\" class=\"graf graf--p graf-after--p translation-block\">Whether you\u2019re a hungry wolf set out to conquer the world or a seasoned professional with an established reputation \u2014 what unites us is that we will all learn and grow until the day we draw our last breaths.<\/p>\n<p id=\"a4f6\" class=\"graf graf--p graf-after--p translation-block\">We\u2019re social creatures that thrive most when we can build upon one another. Sharing your journey of personal growth empowers that feeling of community and inspires your audience to kick ass too.<\/p>\n<p id=\"440f\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Magic Formula = Personal Story + Valuable Lessons<\/strong><\/p>\n<p id=\"a668\" class=\"graf graf--p graf-after--p translation-block\">Stories are the most powerful way to make your message stick.<\/p>\n<p id=\"7229\" class=\"graf graf--p graf-after--p translation-block\">In fact, our brains are more triggered by stories than by anything else.<\/p>\n<blockquote id=\"6370\" class=\"graf graf--pullquote graf-after--p\"><p><em class=\"markup--em markup--pullquote-em translation-block\">Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories. A story is a journey that moves the listener, and when the listener goes on that journey they feel different. The result is persuasion and sometimes action.<br>\n\ud83d\udcac <\/em><a class=\"markup--anchor markup--pullquote-anchor\" href=\"http:\/\/www.theguardian.com\/media-network\/media-network-blog\/2014\/aug\/28\/science-storytelling-digital-marketing\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--pullquote-em\">Jennifer Aaker\u200a\u2014\u200aStanford\u2019s Graduate School of\u00a0Business<\/em><\/a><\/p><\/blockquote>\n<p id=\"8d1e\" class=\"graf graf--p graf-after--pullquote translation-block\">Stories are the best way to engage an audience. Remember how in history class you always get the events right and the dates wrong?<\/p>\n<p id=\"acff\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">\ud83d\udc49 Great stories stick, boring facts don\u2019t.<\/strong><\/p>\n<p id=\"4c22\" class=\"graf graf--p graf-after--p translation-block\">So write from your experience in a way it brings value to your readers. You\u2019d be amazed by how many <em class=\"markup--em markup--p-em\">want<\/em> to hear your story.<\/p>\n<p id=\"00bf\" class=\"graf graf--p graf-after--p translation-block\">Include pictures of your own (more than one) and use inspirational quotes that appeal to a large audience. Don\u2019t shy away from using personal pronouns \u2014 they make it easier to connect with your reader.<\/p>\n<figure id=\"8435\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px; max-height: 375px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1WXSY3vs6aoarSWO9NiiuTA.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"bfb0\" class=\"graf graf--p graf-after--figure translation-block\">Of course you can also score big with stuff that doesn\u2019t make you want to rethink your whole life.<\/p>\n<p id=\"7b2a\" class=\"graf graf--p graf-after--p translation-block\">Think of your LinkedIn profile as your stage. It\u2019s like your blog so you can also just try to write about whatever you care about and learn from your audience\u2019s engagement to get to content-audience fit.<\/p>\n<p id=\"ff02\" class=\"graf graf--p graf-after--p translation-block\">If you\u2019re looking for content inspiration tactics, <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/okdork.com\/how-you-can-create-content-that-generates-40000-targeted-visitors\/\" target=\"_blank\" rel=\"noopener\">start here<\/a>.<\/p>\n<h4 id=\"4703\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">(Aim for) one article per week\u00a0<\/strong>\u270d\ufe0f<\/h4>\n<p id=\"af9b\" class=\"graf graf--p graf-after--h4 translation-block\">One great post may get you a lot of likes, but they won\u2019t get you a following.<\/p>\n<p id=\"1050\" class=\"graf graf--p graf-after--p translation-block\">Create <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Fear_of_missing_out\" target=\"_blank\" rel=\"noopener\">FOMO<\/a> by feeding your readers high-quality content on a regular basis.<\/p>\n<h4 id=\"761b\" class=\"graf graf--h4 graf-after--p\">\u26a0\ufe0f <strong class=\"markup--strong markup--h4-strong\">But: quality trumps quantity, always<\/strong><\/h4>\n<p id=\"bf2b\" class=\"graf graf--p graf-after--h4 translation-block\">Don\u2019t write an article a week when you feel like you can\u2019t keep up the quality.<\/p>\n<p id=\"71ce\" class=\"graf graf--p graf-after--p translation-block\">If you put up trash, you\u2019re pretty much telling LinkedIn that your stuff isn\u2019t worth spreading. Once you\u2019re in that shit, good luck getting out.<\/p>\n<h4 id=\"2742\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">Long-reads work\u00a0<\/strong>\u261d\ufe0f<\/h4>\n<p id=\"0ab9\" class=\"graf graf--p graf-after--h4\"><a class=\"markup--anchor markup--p-anchor translation-block\" href=\"http:\/\/www.esquire.com\/news-politics\/news\/a23711\/we-broke-the-internet\/?src=spr_FBPAGE&amp;spr_id=1456_36858863\" target=\"_blank\" rel=\"noopener\">Buzzfeedification<\/a> of the Internet, anyone? \ud83d\ude11<\/p>\n<p id=\"f5c4\" class=\"graf graf--p graf-after--p translation-block\">For a while the Internet seemed to have given up on people having attention spans. Content was turning into a steady stream of churn-and-burn listicles, vines and tweets.<\/p>\n<p id=\"1d51\" class=\"graf graf--p graf-after--p\">\ud83d\udc49 <strong class=\"markup--strong markup--p-strong translation-block\">Anything a goldfish couldn\u2019t process was out of question.<\/strong><\/p>\n<p id=\"f13b\" class=\"graf graf--p graf-after--p translation-block\">Long reads? They\u2019re nice, but\u2026<\/p>\n<figure id=\"76bf\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 600px; max-height: 315px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1hP3MoV2TRN5Vggbw6n2sqA.jpeg\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"a1e6\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong translation-block\">Right?<\/strong><\/p>\n<p id=\"483e\" class=\"graf graf--p graf-after--p translation-block\">Well, the numbers are in.<\/p>\n<p id=\"56b3\" class=\"graf graf--p graf-after--p translation-block\">LinkedIn is disproving the idea that longer, more thoughtful reads and <em class=\"markup--em markup--p-em\">shareability<\/em> can\u2019t go hand in hand\ud83d\udc47.<\/p>\n<figure id=\"1bbd\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 627px; max-height: 600px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/10tumBN6g6X7DjEdC1ZYBag.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\">Source: <a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"http:\/\/okdork.com\" target=\"_blank\" rel=\"noopener\">OkDork<\/a><\/figcaption><\/figure>\n<p id=\"bad3\" class=\"graf graf--p graf-after--figure\">\ud83d\udc49 <em class=\"markup--em markup--p-em translation-block\">The longer your post, the better.<\/em><\/p>\n<p id=\"5ae5\" class=\"graf graf--p graf-after--p\">Do give your audience their time\u2019s worth though. <strong class=\"markup--strong markup--p-strong translation-block\">Make every word count.<\/strong><\/p>\n<h4 id=\"fbb4\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">Content without network will get you nowhere\u00a0<\/strong>\ud83d\ude45<\/h4>\n<p id=\"c2e5\" class=\"graf graf--p graf-after--h4 translation-block\">As great as your content may be, LinkedIn is still about networking and building relationships.<\/p>\n<p id=\"c825\" class=\"graf graf--p graf-after--p translation-block\">That\u2019s why this Playbook started off with tactics to grow your reach and influence.<\/p>\n<p id=\"63aa\" class=\"graf graf--p graf-after--p translation-block\">And that\u2019s why you should put no less than 80% of your time engaging with your connections by liking, commenting and endorsing.<\/p>\n<figure id=\"9aac\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 400px; max-height: 400px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1171OQ6dA32cFue3L4yJyeg.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"9424\" class=\"graf graf--p graf-after--figure translation-block\">If this starts taking too much time, do look into LinkedIn automation as we talked about before. Stuff like GPZ LinkedIn Tools will help you automate your interactions without them knowing about it.<\/p>\n<h4 id=\"98d3\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">Write for mobile\u00a0<\/strong>\ud83d\udcf1<\/h4>\n<p id=\"01cc\" class=\"graf graf--p graf-after--h4 translation-block\">Assume people are reading your content on their phones during quick coffee breaks.<\/p>\n<p id=\"0a43\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">\ud83d\udc49 Don\u2019t kill \u2018m with long paragraphs.<\/strong><\/p>\n<p id=\"8063\" class=\"graf graf--p graf-after--p translation-block\">Also: use the different available headings (H1, H2, H3) to divide your post in sections that are easy to skim through.<\/p>\n<h4 id=\"354b\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">Make your headlines and images stand out\u00a0<\/strong>\ud83d\ude2e<\/h4>\n<p id=\"d8b8\" class=\"graf graf--p graf-after--h4 translation-block\">This can be crucial to a piece of content either falling flat or taking off.<\/p>\n<p id=\"5a74\" class=\"graf graf--p graf-after--p\">If you\u2019re starting from the bottom, your primary concern will be to get your content read. Image and headline are the only two things showing in the sidebar and on content navigation pages. <strong class=\"markup--strong markup--p-strong translation-block\">Make \u2018m count.<\/strong><\/p>\n<p id=\"195a\" class=\"graf graf--p graf-after--p translation-block\">LinkedIn\u2019s audience digs content that helps them to be successful at what they do \ud83d\udc49 personal growth, habits to maintain and mistakes to learn from\u2026<\/p>\n<p id=\"b409\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">You get it by now, don\u2019t you? <\/em>\ud83d\ude0f<\/p>\n<figure id=\"efc1\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 672px; max-height: 530px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1lNyihXh2OZZHypGmXmrZlg.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"0b22\" class=\"graf graf--p graf-after--figure translation-block\">Here\u2019s a couple of guys\/girls who nailed it:<\/p>\n<ul class=\"postList\">\n<li id=\"cc1d\" class=\"graf graf--li graf-after--p\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.linkedin.com\/pulse\/7-extremely-common-mistakes-can-damage-your-reputation-betty-liu\" target=\"_blank\" rel=\"noopener\">7 Extremely Common <strong class=\"markup--strong markup--li-strong\">Mistakes<\/strong> That Can Damage Your Reputation<\/a><br>\n<em class=\"markup--em markup--li-em\">by <\/em><a class=\"markup--anchor markup--li-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/bettywliu\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--li-em\">Betty Liu<\/em><\/a><\/li>\n<li id=\"c51a\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.linkedin.com\/pulse\/why-you-should-have-least-1-hour-thinking-time-every-von-der-heydt\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--li-em\">Why <\/em><strong class=\"markup--strong markup--li-strong\"><em class=\"markup--em markup--li-em\">You Should Have<\/em><\/strong><em class=\"markup--em markup--li-em\"> At Least 1 Hour THINKING Time Every Day<\/em><\/a><em class=\"markup--em markup--li-em\"><br>\nby<\/em><a class=\"markup--anchor markup--li-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/avonderheydt\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--li-em\">Andreas von der Heydt<\/em><\/a><\/li>\n<li id=\"ba55\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.linkedin.com\/pulse\/how-leader-when-youre-boss-ilya-pozin\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--li-strong\">How To<\/strong> Be A <strong class=\"markup--strong markup--li-strong\">Leader<\/strong> When You\u2019re Not The Boss<\/a><br>\n<em class=\"markup--em markup--li-em\">by <\/em><a class=\"markup--anchor markup--li-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/pulse\/how-leader-when-youre-boss-ilya-pozin\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--li-em\">Ilya Pozin<\/em><\/a><\/li>\n<li id=\"4cfd\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/pulse\/how-start-over-40-james-altucher\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--li-strong\">How To <\/strong>Start Over At 40<\/a><br>\nby <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.linkedin.com\/in\/jamesaltucher\/\" target=\"_blank\" rel=\"noopener\">James Altucher<\/a> (one of my favorites)<\/li>\n<li id=\"61ab\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.linkedin.com\/pulse\/20140915121120-17850276-the-top-5-things-you-should-never-do-at-work?trk=tod-posts-postall-ptlt\" target=\"_blank\" rel=\"noopener\">The Top 5 Things <strong class=\"markup--strong markup--li-strong\">You Should<\/strong> Never Do At Work<\/a><br>\nby <a class=\"markup--anchor markup--li-anchor translation-block\" href=\"https:\/\/www.linkedin.com\/in\/kathycaprino\" target=\"_blank\" rel=\"noopener\">Kathy Caprino<\/a><\/li>\n<\/ul>\n<p id=\"6abd\" class=\"graf graf--p graf-after--li\"><strong class=\"markup--strong markup--p-strong translation-block\">Pro tip:<\/strong> A\/B test your headlines. Publish your post under one headline, but then tweet it under different headlines and use unique <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/bit.ly\/\" target=\"_blank\" rel=\"noopener\">bit.ly links<\/a> for each headline. Edit the original headline to the one with the most click-throughs.<\/p>\n<h4 id=\"8a18\" class=\"graf graf--h4 graf-after--p\">Repurpose your content on LinkedIn\u00a0\ud83d\udd01<\/h4>\n<p id=\"af55\" class=\"graf graf--p graf-after--h4 translation-block\">Not everything you share on LinkedIn must be life-altering. We found it a great place to republish old content on.<\/p>\n<p id=\"638e\" class=\"graf graf--p graf-after--p translation-block\">Especially when you\u2019re in early growth stages, you may get a lot more views on LinkedIn than you\u2019ll get on your own blog.<\/p>\n<p id=\"8271\" class=\"graf graf--p graf-after--p translation-block\">True, it won\u2019t drive too much direct traffic to your website, but if the content is great, people will check you out and your startup with it.<\/p>\n<p id=\"ade1\" class=\"graf graf--p graf-after--p translation-block\">Oh and <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/searchengineland.com\/myth-duplicate-content-penalty-259657\" target=\"_blank\" rel=\"noopener\">don\u2019t worry about Google penalising you for duplicate content<\/a>.<\/p>\n<h4 id=\"2cf8\" class=\"graf graf--h4 graf-after--p\">Spend 20% of your time writing \u2014 80% engaging and promoting \ud83c\udf99\ufe0f<\/h4>\n<p id=\"6039\" class=\"graf graf--p graf-after--h4 translation-block\">Again this 20\/80 thing? Yes, again this 20\/80.<\/p>\n<p id=\"aff6\" class=\"graf graf--p graf-after--p translation-block\">More than any other platform, LinkedIn gives more relevance to your post as it gathers likes and comments. If you want something to be seen, it\u2019s crucial that you invest in content promotion.<\/p>\n<figure id=\"ce34\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 280px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1SzdDJAyN8SR4iUlHRWRwxg.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"269b\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong translation-block\">Pro tip: <\/strong>Put a call-to-action at the end of your post.<\/p>\n<p id=\"4274\" class=\"graf graf--p graf-after--p translation-block\">Something like:<\/p>\n<blockquote id=\"4298\" class=\"graf graf--blockquote graf-after--p\"><p class=\"translation-block\">I hope you enjoyed this post. If you did, show some love and hit like!<\/p><\/blockquote>\n<p id=\"0842\" class=\"graf graf--p graf-after--blockquote translation-block\">It may seem a little cocky, but people will be happy to do it if your post gave them value.<\/p>\n<p id=\"4803\" class=\"graf graf--p graf-after--p graf--trailing\"><em class=\"markup--em markup--p-em\">(While we\u2019re at it, while don\u2019t you like this post<\/em> \ud83d\ude0f<em class=\"markup--em markup--p-em translation-block\">)<\/em><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"55ff\" class=\"graf graf--p graf--leading\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">TL;DR<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"a6ca\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">writing is leadership at scale<\/em><\/strong><\/li>\n<li id=\"270a\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">LinkedIn is the #1 platform to repurpose platform on<\/em><\/strong><\/li>\n<li id=\"4f47\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">practical, professional, personal, portray a path of change, point toward peak experiences<\/em><\/strong><\/li>\n<li id=\"b4b8\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">magic formula = personal story + valuable lessons<\/em><\/strong><\/li>\n<li id=\"ef8b\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">great stories stick, boring facts don\u2019t.<\/em><\/strong><\/li>\n<li id=\"98f5\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">(aim for) one article a week<\/em><\/strong><\/li>\n<li id=\"13f9\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">quality trumps quantity<\/em><\/strong><\/li>\n<li id=\"eef2\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">long-reads do work<\/em><\/strong><\/li>\n<li id=\"9597\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">content without a network will get you nowhere<\/em><\/strong><\/li>\n<li id=\"308c\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">write for mobile<\/em><\/strong><\/li>\n<li id=\"b594\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">make your headlines and images stand out<\/em><\/strong><\/li>\n<li id=\"21b5\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">repurpose content<\/em><\/strong><\/li>\n<li id=\"f699\" class=\"graf graf--li graf-after--li graf--trailing\"><strong class=\"markup--strong markup--li-strong translation-block\"><em class=\"markup--em markup--li-em\">spend 20% on writing and 80% on promoting<\/em><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"53a6\" class=\"graf graf--h3 graf--leading\">Bonus: Mix With Facebook Ads For A Killer\u00a0Cocktail<\/h3>\n<p id=\"782a\" class=\"graf graf--p graf-after--h3 translation-block\">How about we add a pinch of Facebook to make it really groovy? \ud83d\ude0f<\/p>\n<p id=\"2698\" class=\"graf graf--p graf-after--p translation-block\">A quick way to turn your LinkedIn connections into leads is by showing them <a href=\"https:\/\/actionsprout.com\/blog\/social-media-advertising-survey\/\">Facebook ads<\/a> with relevant value.<\/p>\n<p id=\"d83d\" class=\"graf graf--p graf-after--p translation-block\">You can easily do this by loading your LinkedIn connections as a Custom Audience in Facebook.<\/p>\n<p id=\"f9f8\" class=\"graf graf--p graf-after--p translation-block\">Head over to <em class=\"markup--em markup--p-em\">Settings &amp; Privacy<\/em> under your LinkedIn avatar.<\/p>\n<p id=\"7562\" class=\"graf graf--p graf-after--p translation-block\">Under <em class=\"markup--em markup--p-em\">Account<\/em> look for <em class=\"markup--em markup--p-em\">Getting an archive of your data<\/em>.<\/p>\n<figure id=\"c89d\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px; max-height: 509px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1FNtYht_QQ9Q7GEIhQKgOKA.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"e6d6\" class=\"graf graf--p graf-after--figure translation-block\">You\u2019ll get a\u00a0.CSV with all of your connections\u2019 data, including email addresses you can load into Facebook as a Custom Audience.<\/p>\n<p id=\"85d7\" class=\"graf graf--p graf-after--p graf--trailing\"><a class=\"markup--anchor markup--p-anchor translation-block\" href=\"http:\/\/salesfla.re\/FacebookPlaybook\" target=\"_blank\" rel=\"noopener\">This Facebook Playbook<\/a> will teach you more about mastering the world\u2019s fastest platform to sell.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"ad3d\" class=\"graf graf--h3 graf--leading\">What\u2019s up with LinkedIn\u00a0Ads?<\/h3>\n<p id=\"0102\" class=\"graf graf--p graf-after--h3 translation-block\">Nobody really cares about LinkedIn Ads because of, well, Facebook Ads.<\/p>\n<p id=\"a338\" class=\"graf graf--p graf-after--p translation-block\">Facebook Ads are cheaper and come with (way) better targeting possibilities. They also come with the world biggest social platform.<\/p>\n<p id=\"338c\" class=\"graf graf--p graf-after--p translation-block\">It\u2019s easier to sell on Facebook. Its community is more sociable and less wary of being tricked into sales pitches all the time. It\u2019s the fastest platform to build your know, like and trust factor and thus the fastest platform to sell.<\/p>\n<p id=\"4308\" class=\"graf graf--p graf-after--p translation-block\">LinkedIn seems to be turning around on that. There\u2019s less boundaries on engaging with people you\u2019ve never met before and business in general is becoming more social. Younger generations more natural with building online relations are leaving their mark on the community, making it more engaged than ever.<\/p>\n<p id=\"0c75\" class=\"graf graf--p graf-after--p\">And yet they still may have to turn it up a notch. As the line between business connections and online friends becomes smaller and smaller, Facebook is giving LinkedIn a run for his money and <a class=\"markup--anchor markup--p-anchor translation-block\" href=\"https:\/\/www.quora.com\/What-is-an-alternative-to-Linkedin\/answer\/Gilles-De-Clerck?srid=ecry\" target=\"_blank\" rel=\"noopener\">may even end up killing it.<\/a><\/p>\n<figure id=\"a25b\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 408px; max-height: 512px;\">\n<p class=\"translation-block\"><img decoding=\"async\" class=\"graf-image\" src=\"\/wp-content\/uploads\/2017\/05\/1JwdCU_6lWLdWhaNWhTAZGw.png\"><\/p>\n<\/div><figcaption class=\"imageCaption translation-block\">Facebook to\u00a0LinkedIn<\/figcaption><\/figure>\n<p id=\"30fe\" class=\"graf graf--p graf-after--figure translation-block\">LinkedIn isn\u2019t planning on giving up without a fight and recently announced <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/matched-audiences?trk=bl-po-20170424_Matched_Audience_Launch_NAMER&amp;utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LMS_EML_20170502_Matched_Audience_Launch_NAMER_Blog&amp;cid=%2070132000000iG3qAAE\" target=\"_blank\" rel=\"noopener\">Matched Audiences<\/a>: three new targeting tools that allow you to combine LinkedIn\u2019s professional data with your own first-party data.<\/p>\n<p id=\"74ef\" class=\"graf graf--p graf-after--p translation-block\">It finally gives you the power to target website visitors, contacts and specific accounts on LinkedIn.<\/p>\n<p id=\"2fc0\" class=\"graf graf--p graf-after--p translation-block\">I haven\u2019t tried it yet and that\u2019s the reason why it\u2019s not in this Playbook. I\u2019ll hit you guys up when I have more insights to share.<\/p>\n<p id=\"5670\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">In the meantime: <em class=\"markup--em markup--p-em\">I\u2019d like to add you to my professional network on LinkedIn <\/em>\ud83d\ude0e<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x, \n                    https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x, \n                    https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x, \n                    https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Try Salesflare's CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em>We hope you liked this post. If you did, spread the word!<\/em>\ud83d\udc49<em> You can follow @salesflare on<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>and<\/em> <em><u><a href=\"https:\/\/be.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/div>\n<\/div>\n<\/section>\n<\/section>\n<footer>\u00a0<\/footer>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn\u3092\u30ea\u30fc\u30c9\u751f\u6210\u30de\u30b7\u30f3\u306b\u5909\u3048\u308b\u79d8\u8a23\ud83d\ude80\u3002<\/p>","protected":false},"author":2,"featured_media":54926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[60,61,67],"tags":[],"wl_entity_type":[122],"class_list":["post-54796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","category-lead-generation","category-social-selling","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 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