{"id":63262,"date":"2024-03-01T14:33:23","date_gmt":"2024-03-01T13:33:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/?post_type=entity&#038;p=63262"},"modified":"2024-03-01T14:33:23","modified_gmt":"2024-03-01T13:33:23","slug":"lead-generation","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/it\/entity\/generazione-di-lead","title":{"rendered":"Generazione di lead"},"content":{"rendered":"<p><span class=\"translation-block\">La generazione di lead \u00e8 un processo fondamentale nelle strategie di marketing e di vendita, finalizzato a identificare e coltivare potenziali clienti per i prodotti o i servizi di un'azienda. Serve come prima fase dell'imbuto di vendita, creando una pipeline di potenziali clienti che possono essere coltivati per arrivare all'acquisto. 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