{"id":62807,"date":"2023-09-06T11:35:07","date_gmt":"2023-09-06T09:35:07","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/social-selling"},"modified":"2023-09-06T11:35:07","modified_gmt":"2023-09-06T09:35:07","slug":"social-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/it\/entity\/social-selling","title":{"rendered":"Vendita sociale"},"content":{"rendered":"<p class=\"translation-block\">Il social selling \u00e8 il processo di sviluppo di relazioni come parte del processo di vendita. Oggi questo avviene spesso attraverso i social network come LinkedIn, Twitter, Facebook e Pinterest, ma pu\u00f2 avvenire sia online che offline. Esempi di tecniche di social selling sono la condivisione di contenuti rilevanti, l'interazione diretta con potenziali acquirenti e clienti, il personal branding e il social listening. Il social selling si sta diffondendo in diversi settori, anche se viene utilizzato principalmente per le vendite B2B (business-to-business) o per gli acquisti altamente considerati dai consumatori (ad esempio, servizi di consulenza finanziaria, automotive, immobiliare). Le aziende C2C (spesso definite aziende di vendita diretta) utilizzano le tecniche di social selling (cio\u00e8 la costruzione di relazioni) da molto prima che esistesse Internet. I marketer B2B e B2C stanno ora adottando molte di queste tecniche, trasposte sulle piattaforme dei social media. Sebbene il social selling venga talvolta confuso con il social marketing, esistono due differenze fondamentali. In primo luogo, il social selling si rivolge ai professionisti delle vendite, piuttosto che a quelli del marketing. In secondo luogo, il social selling mira a coltivare relazioni uno-a-uno, piuttosto che trasmettere messaggi uno-a-molti.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social selling is the process of developing relationships as part of the sales process. 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