{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/it\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"

Il business-to-business (B2B) \u00e8 una transazione commerciale tra aziende, ad esempio tra un produttore e un grossista o tra un grossista e un rivenditore. I termini in contrasto sono business-to-consumer (B2C) e business-to-government (B2G). Il branding B2B \u00e8 un termine utilizzato nel marketing. Il volume complessivo delle transazioni B2B (Business-to-Business) \u00e8 molto pi\u00f9 alto di quello delle transazioni B2C. Il motivo principale \u00e8 che in una tipica catena di fornitura ci sono molte transazioni B2B che riguardano i sottocomponenti o le materie prime, e solo una transazione B2C, in particolare la vendita del prodotto finito al cliente finale. Ad esempio, un produttore di automobili effettua diverse transazioni B2B, come l'acquisto di pneumatici, vetri per parabrezza e tubi di gomma per i suoi veicoli. La transazione finale, un veicolo finito venduto al consumatore, \u00e8 una singola transazione (B2C). Il B2B viene utilizzato anche nel contesto della comunicazione e della collaborazione. Molte aziende utilizzano i social media per entrare in contatto con i consumatori (B2C), ma anche all'interno dell'azienda per consentire ai dipendenti di entrare in contatto tra loro. Quando la comunicazione avviene tra i dipendenti, si parla di comunicazione \"B2B\".<\/p>","protected":false},"excerpt":{"rendered":"

Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"\nB2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]\" \/>\n<meta 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