{"id":56999,"date":"2019-06-18T10:35:24","date_gmt":"2019-06-18T08:35:24","guid":{"rendered":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"modified":"2025-09-22T18:33:37","modified_gmt":"2025-09-22T16:33:37","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/fr\/meilleures-pratiques-en-matiere-de-marketing-par-courrier-electronique","title":{"rendered":"8 bonnes pratiques de marketing par courriel \u00e0 suivre"},"content":{"rendered":"<h1>8 bonnes pratiques de marketing par courriel \u00e0 suivre<\/h1>\n<h2 class=\"h2-subheader\">Un blog invit\u00e9 par Faye Napigkit (Coordinateur Demand Gen chez Campaign Monitor)<\/h2>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20to%20do%20well%20in%20the%20inbox\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_800.jpg\" alt=\"Bo\u00eete de r\u00e9ception Google Gmail (Si vous utilisez une photo dans un blog\/article, merci de faire un lien vers notre site hostsorter.com :D)\"><\/a><figcaption>Photographe : <a href=\"https:\/\/hostreviews.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Commentaires sur l'h\u00f4te<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">L'e-mail est sans aucun doute l'un des canaux de marketing num\u00e9rique les plus efficaces utilis\u00e9s par les entreprises<\/a> aujourd'hui. Aucun autre canal n'a \u00e9t\u00e9 en mesure de surpasser ou m\u00eame d'\u00e9galer le niveau de rendement offert par le marketing par courriel.<\/p>\n<p class=\"translation-block\">Cependant, pour g\u00e9n\u00e9rer le type de revenus que le marketing par courrier \u00e9lectronique peut fournir, vous devez suivre toutes les meilleures pratiques.<\/p>\n<p class=\"translation-block\">Vous ne savez pas de quoi il s'agit ? Ne vous inqui\u00e9tez pas. Lisez la suite pour conna\u00eetre les meilleures pratiques actuelles en mati\u00e8re de marketing par courriel.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"asfqp\">1. Utiliser le bon service de courrier \u00e9lectronique.<\/h2>\n<p><span style=\"font-weight: 400;\">Quel que soit le produit ou le service ou la taille de votre organisation, le choix de la bonne <a href=\"https:\/\/blog.flock.com\/best-emails-for-companies\">service de courrier \u00e9lectronique<\/a> ou plateforme est essentielle \u00e0 la r\u00e9ussite de votre marketing par courriel. Avoir une plateforme avec de nombreuses fonctionnalit\u00e9s ne signifie pas qu'elle vous co\u00fbtera cher. <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\"><span style=\"font-weight: 400;\">outils de marketing par courrier \u00e9lectronique gratuits et bon march\u00e9<\/span><\/a><span style=\"font-weight: 400;\" class=\"translation-block\"> qui offrent de nombreuses fonctionnalit\u00e9s \u00e0 un prix modique. R\u00e9fl\u00e9chissez bien \u00e0 votre budget et choisissez une plateforme qui offre la plupart, voire la totalit\u00e9, de ces fonctionnalit\u00e9s.<\/span><\/p>\n<ul>\n<li><strong class=\"translation-block\">Int\u00e9grations <\/strong>- Rationalisez l'ensemble de votre flux de travail gr\u00e2ce \u00e0 une plateforme qui vous permet d'int\u00e9grer votre CRM ainsi que d'autres applications tierces.<\/li>\n<li><strong class=\"translation-block\">Analyse <\/strong>- Votre plateforme doit disposer de capacit\u00e9s d'analyse pour vous aider \u00e0 mesurer avec pr\u00e9cision les performances de l'e-mail.<\/li>\n<li><strong class=\"translation-block\">\u00c9volutivit\u00e9 <\/strong>- \u00c9vitez de devoir changer de plateforme de temps en temps en choisissant une plateforme qui peut s'adapter \u00e0 votre croissance.<\/li>\n<li><strong class=\"translation-block\">Automatisation <\/strong>- Utiliser une plateforme avec <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/engagement\/email-marketing\/\">de puissantes fonctions d'automatisation<\/a> afin d'\u00e9viter d'envoyer des courriels manuellement.<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"af11a\">2. Facilitez l'inscription \u00e0 votre liste.<\/h2>\n<p class=\"translation-block\">Si vous souhaitez d\u00e9velopper une liste d'abonn\u00e9s engag\u00e9s, vous devez faire en sorte que les visiteurs de votre site web puissent s'abonner facilement. Vous pouvez encourager les inscriptions \u00e0 l'aide de ces types de formulaires d'abonnement :<\/p>\n<ul>\n<li><strong class=\"translation-block\">Pages d'atterrissage <\/strong>- Lieu <a href=\"https:\/\/blog.bluetuskr.com\/ecommerce-landing-page-best-practices\">pages d'atterrissage<\/a> pour capturer des prospects sur les pages les plus fr\u00e9quent\u00e9es de votre site web, telles que la page d'accueil, la page \"Contact\" et la page \"\u00c0 propos de nous\".<\/li>\n<li><strong class=\"translation-block\">Boutons<\/strong> - Placez des boutons d'abonnement sur l'ensemble de votre site web (page d'accueil, page du blog, articles sp\u00e9cifiques du blog, etc.)<\/li>\n<li><strong class=\"translation-block\">M\u00e9dias sociaux <\/strong>- Utilisez une plateforme qui vous permet d'ajouter des formulaires d'inscription directement \u00e0 partir de votre page Facebook.<\/li>\n<\/ul>\n<p>En donnant aux visiteurs de nombreuses chances de s'abonner, vous ne manquerez pas de prospects pr\u00e9cieux qui pourraient potentiellement se convertir en clients payants. <span class=\"translation-block\"> Vous pouvez \u00e9galement int\u00e9grer un v\u00e9rificateur d'adresses \u00e9lectroniques dans votre processus d'inscription afin de garantir l'exactitude des adresses \u00e9lectroniques fournies et d'am\u00e9liorer la qualit\u00e9 des prospects pour un potentiel de conversion optimal.<\/span><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"dd1r1\">3. Demander des informations suffisantes.<\/h2>\n<p class=\"translation-block\">Il ne suffit pas de cr\u00e9er des boutons d'inscription attrayants et de les placer sur diff\u00e9rentes pages de votre site web. Vous devez \u00e9galement vous assurer que vos formulaires sont con\u00e7us pour recueillir les bonnes informations aupr\u00e8s des abonn\u00e9s potentiels.<\/p>\n<p class=\"translation-block\">Vos efforts de segmentation (nous y reviendrons) seront beaucoup plus faciles \u00e0 mettre en \u0153uvre si vous disposez d'un tr\u00e9sor de donn\u00e9es.<\/p>\n<p class=\"translation-block\">In addition to asking for standard information like their age, gender, and geographical location, you can also ask for other information that might be specific to <a href=\"https:\/\/www.skubana.com\/blog\/branding?utm_campaign=Partner%20Marketing&amp;utm_source=Salesflare\">your brand<\/a> and the type of product or service that you offer.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_391cb697ca293664dabcc4775926c3bb_800.jpg\" alt=\"Meilleures pratiques en mati\u00e8re de marketing par courriel - demander les bonnes informations\"><figcaption>Photographe : <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Glenn Carstens-Peters<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bo54i\">4. Confirmez toujours les abonnements.<\/h2>\n<p class=\"translation-block\">Construire une liste massive d'abonn\u00e9s est une chose, mais maintenir la sant\u00e9 de cette liste en est une autre. Si vous ne savez pas comment <a href=\"https:\/\/www.emailmonday.com\/free-email-checker\/\">maintenir une liste propre et saine<\/a>, vous risquez de vous retrouver avec une liste remplie d'abonn\u00e9s non engag\u00e9s, ou pire, inexistants.<\/p>\n<p class=\"translation-block\">Lorsqu'il s'agit de prot\u00e9ger la sant\u00e9 de votre liste, mieux vaut pr\u00e9venir que gu\u00e9rir. \u00c9vitez d'avoir des abonn\u00e9s non engag\u00e9s dans votre liste en utilisant la m\u00e9thode de confirmation du double opt-in.<\/p>\n<p class=\"translation-block\">Avec le double opt-in, vous envoyez un courriel aux personnes qui se sont inscrites et vous leur demandez de confirmer leur inscription en cliquant sur un lien dans un courriel de confirmation. Ce n'est qu'apr\u00e8s avoir effectu\u00e9 cette action qu'ils seront ajout\u00e9s \u00e0 votre liste d'abonn\u00e9s.<\/p>\n<p class=\"translation-block\">Cette <a href=\"https:\/\/www.appmysite.com\/blog\/the-ultimate-guide-to-optimize-email-campaign-for-mobile-app-marketing\/\">meilleure pratique de marketing par courriel<\/a> emp\u00eache les courriels non valides d'\u00eatre ajout\u00e9s \u00e0 votre liste, ce qui vous aide \u00e0 maintenir la sant\u00e9 de votre liste. L'utilisation de la m\u00e9thode du double opt-in garantit \u00e9galement que vous \u00eates en conformit\u00e9 avec le GDPR, qui exige des entreprises qu'elles <u><a href=\"https:\/\/gdpr-info.eu\/issues\/consent\/\">obtiennent le consentement des clients<\/a><\/u> avant de traiter et de stocker leurs informations.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8589h\">5. La segmentation est essentielle.<\/h2>\n<p class=\"translation-block\">Utilisez les informations sur les abonn\u00e9s dont vous disposez d\u00e9j\u00e0 pour cr\u00e9er diff\u00e9rents segments d'abonn\u00e9s. Vous pouvez importer ou synchroniser les donn\u00e9es clients stock\u00e9es dans votre CRM ou tout autre logiciel que vous utilisez.<\/p>\n<p class=\"translation-block\">Voici des exemples de donn\u00e9es sur les abonn\u00e9s que vous pouvez utiliser dans vos efforts de segmentation :<\/p>\n<ul>\n<li class=\"translation-block\">Situation g\u00e9ographique<\/li>\n<li class=\"translation-block\">Titre du poste<\/li>\n<li class=\"translation-block\">Niveau d'anciennet\u00e9 (ex. d\u00e9butant, cadre moyen, cadre sup\u00e9rieur, etc.)<\/li>\n<li class=\"translation-block\">Industrie ou domaine d'expertise<\/li>\n<\/ul>\n<p class=\"translation-block\">Lorsque vous segmentez votre liste en petits groupes d'abonn\u00e9s ayant des d\u00e9nominateurs communs, il est beaucoup plus facile d'envoyer un contenu pertinent \u00e0 chaque segment. &lt;Une bonne segmentation vous permet \u00e9galement de retenir l&#039;int\u00e9r\u00eat de vos abonn\u00e9s et de les inciter \u00e0 rester fid\u00e8les \u00e0 votre marque.<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20personalize%20messages\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_7abfb8625a380db56b70de326e75afea_800.jpg\" alt=\"Ce matin (1er janvier 2018), j&#039;ai re\u00e7u un message inhabituel de Siri sur mon Apple Watch. Il disait : &quot;Bonne ann\u00e9e, Fikri !&quot;\"><\/a><figcaption>Photographe : <a href=\"https:\/\/unsplash.com\/@fikrirasyid\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Fikri Rasyid<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"86ggl\">6. Personnalisez vos messages.<\/h2>\n<p class=\"translation-block\">Selon les donn\u00e9es, <u><a href=\"https:\/\/www.edq.com\/globalassets\/white-papers\/email-data-quality-trends-report.pdf\">les courriels personnalis\u00e9s g\u00e9n\u00e8rent des taux de transaction six fois plus \u00e9lev\u00e9s<\/a><\/u> que les courriels non personnalis\u00e9s. En outre, les sp\u00e9cialistes du marketing d\u00e9clarent qu'ils per\u00e7oivent <u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">760% plus de revenus s'ils segmentent et personnalisent leurs campagnes<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Il est clair que la personnalisation du courrier \u00e9lectronique pr\u00e9sente de nombreux avantages pour votre entreprise, alors ne la consid\u00e9rez pas comme acquise.<\/p>\n<p class=\"translation-block\">M\u00eame les strat\u00e9gies les plus \u00e9l\u00e9mentaires de personnalisation des courriels peuvent donner des r\u00e9sultats \u00e9tonnants. Par exemple, saviez-vous que le simple fait d'inclure le pr\u00e9nom de votre abonn\u00e9 dans la ligne d'objet peut augmenter de 26%<\/a><\/u> le nombre de courriels ouverts ?<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"drnr\">7. Optimisez vos campagnes gr\u00e2ce \u00e0 l'automatisation.<\/h2>\n<p class=\"translation-block\">Comme indiqu\u00e9 pr\u00e9c\u00e9demment, il est pr\u00e9f\u00e9rable que votre <a href=\"https:\/\/www.clothingric.com\/blog\/email-marketing-coupons.html\">plateforme de courrier \u00e9lectronique soit dot\u00e9e de fonctions d'automatisation<\/a>. Tirez parti de ces fonctions et automatisez l'envoi de divers courriels.<\/p>\n<p class=\"translation-block\">Laissez votre plateforme faire le plus gros du travail - apr\u00e8s tout, c'est \u00e0 cela que servent les plateformes de messagerie. Il vous suffit de configurer le flux de travail et de d\u00e9terminer les d\u00e9clencheurs appropri\u00e9s, et votre plateforme s'occupe du reste.<\/p>\n<p class=\"translation-block\">Vous pouvez commencer vos efforts d'automatisation avec ces campagnes de base.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" class=\"translation-block\"><strong>S\u00e9rie Bienvenue<\/strong><\/a> - Configurez-le pour qu'il soit envoy\u00e9 dans les 24 heures suivant l'inscription d'un visiteur \u00e0 votre liste.<\/li>\n<li><strong class=\"translation-block\">Courriels de vacances<\/strong> - Configurez tous vos e-mails de vacances au d\u00e9but de chaque ann\u00e9e et attendez que les conversions se fassent tout au long de l'ann\u00e9e.<\/li>\n<li><strong class=\"translation-block\">Annonce<\/strong> - Informez vos abonn\u00e9s en temps utile lorsque vous avez des annonces importantes \u00e0 faire, comme l'arriv\u00e9e d'un nouveau produit.<\/li>\n<\/ul>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20automate\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_21668e867adedc7bfc543d3ee8e1fa97_800.jpg\" alt=\"Nous avons produit cette image dans le studio de Digitized House pour un article r\u00e9dactionnel sur notre site web digitized.house.\"><\/a><figcaption>Photographe : <a href=\"https:\/\/unsplash.com\/@tkolnowski\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Thomas Kolnowski<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"6ism3\">8. Utilisez les crit\u00e8res de r\u00e9f\u00e9rence du marketing par courriel \u00e0 votre avantage.<\/h2>\n<p class=\"translation-block\">Consacrez le temps et les efforts n\u00e9cessaires pour en savoir plus sur les <u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\">r\u00e9f\u00e9rences en mati\u00e8re de marketing par courrier \u00e9lectronique dans diff\u00e9rents secteurs<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Cela vous donne une id\u00e9e de la performance de votre marque par rapport \u00e0 vos concurrents, ainsi qu'\u00e0 des marques d'autres secteurs.<\/p>\n<p class=\"translation-block\">Il vous permet \u00e9galement de d\u00e9terminer les domaines de votre strat\u00e9gie d'e-mail marketing que vous devez am\u00e9liorer, notamment les suivants :<\/p>\n<ul>\n<li><strong class=\"translation-block\">Taux d'ouverture <\/strong>- Combien de destinataires ouvrent r\u00e9ellement vos courriels ?<\/li>\n<li><strong class=\"translation-block\">Taux de clics (CTR)<\/strong> - Combien de personnes cliquent sur les liens contenus dans vos courriels ?<\/li>\n<li><strong class=\"translation-block\">Taux de d\u00e9sabonnement <\/strong>- Combien d'utilisateurs se d\u00e9sabonnent apr\u00e8s avoir re\u00e7u un courriel sp\u00e9cifique de votre part ?<\/li>\n<li><strong class=\"translation-block\">Taux de rebond <\/strong>- Quel est le pourcentage de courriels qui vous sont renvoy\u00e9s ?<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">Que vous d\u00e9butiez dans le domaine de l'e-mail marketing ou que vous soyez un v\u00e9t\u00e9ran avis\u00e9 souhaitant donner une nouvelle dimension \u00e0 vos campagnes d'e-mail marketing, gardez ces bonnes pratiques \u00e0 l'esprit.<\/p>\n<p class=\"translation-block\">Ils vous permettront d'am\u00e9liorer votre strat\u00e9gie dans tous les domaines et vous aideront \u00e0 tirer pleinement parti de ce formidable canal num\u00e9rique qu'est l'e-mail marketing.<\/p>\n<p><em class=\"translation-block\"><strong>Un peu d'histoire sur Faye :<br>\n<\/strong>Faye Napigkit est Coordinateur Demand Gen chez Campaign Monitor. Si vous \u00eates \u00e0 la recherche d'une plateforme d'emailing de premier plan, pleine d'automatisation, jetez-y un coup d'\u0153il !<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/fr\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Essayez le CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez obtenir de bons r\u00e9sultats en mati\u00e8re de marketing par courrier \u00e9lectronique ? Suivez ces meilleures pratiques de marketing par courriel et augmentez votre succ\u00e8s avec le canal de marketing le plus puissant au monde.<\/p>","protected":false},"author":1,"featured_media":57000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209],"tags":[208,125,124],"wl_entity_type":[122],"class_list":["post-56999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-templates","tag-emails","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Email Marketing Best Practices To Follow<\/title>\n<meta name=\"description\" content=\"Looking to do well with email marketing? Follow these email marketing best practices and up your success with the world&#039;s most powerful marketing channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/56999\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Email Marketing Best Practices To Follow\" \/>\n<meta property=\"og:description\" content=\"Looking to do well with email marketing? Follow these email marketing best practices and up your success with the world&#039;s most powerful marketing channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/56999\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T08:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T16:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/06\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team Salesflare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/salesflare\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Salesflare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices\"},\"author\":{\"name\":\"Team Salesflare\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/1c0500e59e6efc216c94e5dd3bfaf97c\"},\"headline\":\"8 Email Marketing Best Practices To Follow\",\"datePublished\":\"2019-06-18T08:35:24+00:00\",\"dateModified\":\"2025-09-22T16:33:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices\"},\"wordCount\":1275,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg\",\"keywords\":[\"email marketing\",\"email templates\",\"emails\"],\"articleSection\":[\"email marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices\",\"name\":\"8 Email Marketing Best Practices To Follow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg\",\"datePublished\":\"2019-06-18T08:35:24+00:00\",\"dateModified\":\"2025-09-22T16:33:37+00:00\",\"description\":\"Looking to do well with email marketing? Follow these email marketing best practices and up your success with the world's most powerful marketing channel.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices#primaryimage\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/email-marketing-best-practices#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Email Marketing Best Practices To Follow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/1c0500e59e6efc216c94e5dd3bfaf97c\",\"name\":\"Team Salesflare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g\",\"caption\":\"Team Salesflare\"},\"description\":\"We're the team at Salesflare, the intelligent sales CRM for small and medium-sized businesses selling B2B. We love helping businesses grow with helpful content and a beautiful product. Thank you for reading our blog!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/www.instagram.com\\\/salesflare\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/salesflarecom\"],\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/author\\\/salesflare\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 bonnes pratiques de marketing par courriel \u00e0 suivre","description":"Vous souhaitez obtenir de bons r\u00e9sultats en mati\u00e8re de marketing par courrier \u00e9lectronique ? Suivez ces meilleures pratiques de marketing par courriel et augmentez votre succ\u00e8s avec le canal de marketing le plus puissant au monde.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/56999","og_locale":"fr_FR","og_type":"article","og_title":"8 Email Marketing Best Practices To Follow","og_description":"Looking to do well with email marketing? Follow these email marketing best practices and up your success with the world's most powerful marketing channel.","og_url":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/56999","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_author":"https:\/\/www.facebook.com\/salesflare\/","article_published_time":"2019-06-18T08:35:24+00:00","article_modified_time":"2025-09-22T16:33:37+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/06\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg","type":"image\/jpeg"}],"author":"Team Salesflare","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/salesflare","twitter_site":"@salesflare","twitter_misc":{"\u00c9crit par":"Team Salesflare","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices#article","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"author":{"name":"Team Salesflare","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/1c0500e59e6efc216c94e5dd3bfaf97c"},"headline":"8 Email Marketing Best Practices To Follow","datePublished":"2019-06-18T08:35:24+00:00","dateModified":"2025-09-22T16:33:37+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"wordCount":1275,"publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/06\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg","keywords":["email marketing","email templates","emails"],"articleSection":["email marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices","url":"https:\/\/blog.salesflare.com\/email-marketing-best-practices","name":"8 bonnes pratiques de marketing par courriel \u00e0 suivre","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices#primaryimage"},"image":{"@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/06\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg","datePublished":"2019-06-18T08:35:24+00:00","dateModified":"2025-09-22T16:33:37+00:00","description":"Vous souhaitez obtenir de bons r\u00e9sultats en mati\u00e8re de marketing par courrier \u00e9lectronique ? Suivez ces meilleures pratiques de marketing par courriel et augmentez votre succ\u00e8s avec le canal de marketing le plus puissant au monde.","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/email-marketing-best-practices"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices#primaryimage","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/06\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/06\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/email-marketing-best-practices#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"8 Email Marketing Best Practices To Follow"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Blog de Salesflare","description":"Sur les ventes, la gestion de la relation client et la g\u00e9n\u00e9ration de prospects.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]},{"@type":"Person","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/1c0500e59e6efc216c94e5dd3bfaf97c","name":"\u00c9quipe Salesflare","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g","caption":"Team Salesflare"},"description":"Nous sommes l'\u00e9quipe de Salesflare, le CRM intelligent pour les petites et moyennes entreprises qui vendent en B2B. Nous aimons aider les entreprises \u00e0 se d\u00e9velopper gr\u00e2ce \u00e0 un contenu utile et \u00e0 un produit magnifique. Merci de lire notre blog !","sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/www.instagram.com\/salesflare\/","https:\/\/www.linkedin.com\/company\/salesflare\/","https:\/\/x.com\/https:\/\/twitter.com\/salesflare","https:\/\/www.youtube.com\/c\/salesflarecom"],"url":"https:\/\/blog.salesflare.com\/fr\/author\/salesflare"}]}},"_wl_alt_label":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/06\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_2000.jpg","jetpack-related-posts":[{"id":56468,"url":"https:\/\/blog.salesflare.com\/fr\/definir-le-segment-de-marche-cible","url_meta":{"origin":56999,"position":0},"title":"Comment d\u00e9finir votre march\u00e9 cible","author":"Vanhishikha Bhargava","date":"janvier 25, 2019","format":false,"excerpt":"Un march\u00e9 cible clairement d\u00e9fini est la premi\u00e8re \u00e9tape essentielle \u00e0 la construction d'un pipeline de vente parfait. D\u00e9couvrez comment relever ce d\u00e9fi dans la premi\u00e8re partie de notre Masterclass sur le pipeline de vente.","rel":"","context":"Dans &quot;Masterclass&quot;","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/fr\/masterclass"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56372,"url":"https:\/\/blog.salesflare.com\/fr\/nouvel-avantage-de-lentonnoir-marketing","url_meta":{"origin":56999,"position":1},"title":"Comment utiliser le nouvel entonnoir marketing \u00e0 votre avantage","author":"Team Salesflare","date":"d\u00e9cembre 4, 2018","format":false,"excerpt":"La bonne nouvelle, c'est que le nouvel entonnoir marketing en forme de sablier est la r\u00e9ponse au nouveau comportement d'achat des consommateurs. Il suit un processus non lin\u00e9aire, o\u00f9 le cycle d'achat ne se termine jamais, m\u00eame apr\u00e8s la conversion.","rel":"","context":"Dans &quot;Guide&quot;","block_context":{"text":"Guide","link":"https:\/\/blog.salesflare.com\/fr\/guide"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/12\/Screenshot2018-11-28at3_21_41PM_a4c6c1a99d6999576419edc9461e5ff4_2000.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/12\/Screenshot2018-11-28at3_21_41PM_a4c6c1a99d6999576419edc9461e5ff4_2000.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/12\/Screenshot2018-11-28at3_21_41PM_a4c6c1a99d6999576419edc9461e5ff4_2000.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/12\/Screenshot2018-11-28at3_21_41PM_a4c6c1a99d6999576419edc9461e5ff4_2000.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/12\/Screenshot2018-11-28at3_21_41PM_a4c6c1a99d6999576419edc9461e5ff4_2000.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":57181,"url":"https:\/\/blog.salesflare.com\/fr\/quest-ce-que-le-marketing-de-contenu","url_meta":{"origin":56999,"position":2},"title":"Qu'est-ce que le marketing de contenu ? Et pourquoi est-ce important ?","author":"Anouck Meier","date":"ao\u00fbt 15, 2019","format":false,"excerpt":"Le marketing de contenu est une approche marketing strat\u00e9gique ax\u00e9e sur la cr\u00e9ation et la diffusion d'un contenu pr\u00e9cieux, pertinent et coh\u00e9rent afin d'attirer et de fid\u00e9liser un public clairement d\u00e9fini et, en fin de compte, de susciter des actions rentables de la part des clients.","rel":"","context":"Dans &quot;Masterclass&quot;","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/fr\/masterclass"},"img":{"alt_text":"What is Content Marketing? And Why is it Important?","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/Schermafbeelding2019-08-14om07_52_11_7b92d035bbcbf01d6a2fbbee92afaf6e_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/Schermafbeelding2019-08-14om07_52_11_7b92d035bbcbf01d6a2fbbee92afaf6e_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/Schermafbeelding2019-08-14om07_52_11_7b92d035bbcbf01d6a2fbbee92afaf6e_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/Schermafbeelding2019-08-14om07_52_11_7b92d035bbcbf01d6a2fbbee92afaf6e_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/Schermafbeelding2019-08-14om07_52_11_7b92d035bbcbf01d6a2fbbee92afaf6e_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":62984,"url":"https:\/\/blog.salesflare.com\/fr\/generation-de-leads-pour-lagence","url_meta":{"origin":56999,"position":3},"title":"Comment g\u00e9n\u00e9rer des leads en tant qu'agence de marketing : un guide \u00e9tape par \u00e9tape","author":"Team Salesflare","date":"novembre 7, 2023","format":false,"excerpt":"Ces quatre strat\u00e9gies de g\u00e9n\u00e9ration de leads pour les agences de marketing sont compl\u00e9mentaires et tous les propri\u00e9taires d'agences qui r\u00e9ussissent les utilisent.","rel":"","context":"Dans &quot;Lead Generation&quot;","block_context":{"text":"Lead Generation","link":"https:\/\/blog.salesflare.com\/fr\/lead-generation"},"img":{"alt_text":"How to Generate Leads as a Marketing Agency: a Step-by-Step Guide cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2023\/11\/lead-generation-agency_3ac617289e8175c945e2b65e2cc561e8_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2023\/11\/lead-generation-agency_3ac617289e8175c945e2b65e2cc561e8_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2023\/11\/lead-generation-agency_3ac617289e8175c945e2b65e2cc561e8_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2023\/11\/lead-generation-agency_3ac617289e8175c945e2b65e2cc561e8_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2023\/11\/lead-generation-agency_3ac617289e8175c945e2b65e2cc561e8_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":57363,"url":"https:\/\/blog.salesflare.com\/fr\/marketing-de-contenu-roi","url_meta":{"origin":56999,"position":4},"title":"Mesurer le retour sur investissement du marketing de contenu : Montrez-moi l'argent","author":"Anouck Meier","date":"octobre 10, 2019","format":false,"excerpt":"La plupart des sp\u00e9cialistes du marketing ne connaissent pas le retour sur investissement de leur marketing de contenu. Voici comment d\u00e9couvrir (et prouver) qu'il rapporte de l'argent.","rel":"","context":"Dans &quot;Masterclass&quot;","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/fr\/masterclass"},"img":{"alt_text":"Measuring Content Marketing ROI: Show Me The Money","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/10\/content-roi-2_8983b1272831ecd7f8b2adcc22847903_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/10\/content-roi-2_8983b1272831ecd7f8b2adcc22847903_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/10\/content-roi-2_8983b1272831ecd7f8b2adcc22847903_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/10\/content-roi-2_8983b1272831ecd7f8b2adcc22847903_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/10\/content-roi-2_8983b1272831ecd7f8b2adcc22847903_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":57318,"url":"https:\/\/blog.salesflare.com\/fr\/distribution-de-contenu","url_meta":{"origin":56999,"position":5},"title":"Les dix commandements d'une diffusion efficace du contenu","author":"Anouck Meier","date":"septembre 26, 2019","format":false,"excerpt":"Distribuez votre contenu avec autant de succ\u00e8s que J\u00e9sus-Christ lui-m\u00eame, en suivant ces strat\u00e9gies judicieuses de promotion du contenu.","rel":"","context":"Dans &quot;Masterclass&quot;","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/fr\/masterclass"},"img":{"alt_text":"The Ten Commandments of Effective Content Distribution","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/09\/jesus-rio_07157139d86c698299fef86b6649659b_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/09\/jesus-rio_07157139d86c698299fef86b6649659b_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/09\/jesus-rio_07157139d86c698299fef86b6649659b_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/09\/jesus-rio_07157139d86c698299fef86b6649659b_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/09\/jesus-rio_07157139d86c698299fef86b6649659b_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/post\/email-marketing-best-practices","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/56999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/comments?post=56999"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/56999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/media\/57000"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/media?parent=56999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/categories?post=56999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/tags?post=56999"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/wl_entity_type?post=56999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}