{"id":56859,"date":"2019-05-07T11:01:59","date_gmt":"2019-05-07T09:01:59","guid":{"rendered":"https:\/\/blog.salesflare.com\/word-of-mouth-marketing"},"modified":"2025-10-07T16:52:54","modified_gmt":"2025-10-07T14:52:54","slug":"word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/fr\/le-marketing-de-bouche-a-oreille","title":{"rendered":"7 conseils pour optimiser le marketing du bouche-\u00e0-oreille"},"content":{"rendered":"<h1>7 conseils pour optimiser le marketing du bouche-\u00e0-oreille<\/h1>\n<h2 class=\"h2-subheader\">Un blog invit\u00e9 par Deepti Jain (r\u00e9dactrice de contenu senior chez Aeroleads)<\/h2>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_c363b09b9768460750f8594aefdabb6b_800.jpg\" alt=\"le marketing de bouche \u00e0 oreille\"><figcaption>Photographe : <a href=\"https:\/\/unsplash.com\/@antenna\" target=\"_blank\" rel=\"noopener noreferrer\">Antenne<\/a> | Source : <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Unsplash<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">Vous ne l'appr\u00e9ciez peut-\u00eatre pas, mais les clients d'aujourd'hui passent moins de temps \u00e0 \u00e9couter ce que dit votre repr\u00e9sentant commercial et plus de temps \u00e0 lire les avis et \u00e0 s'\u00e9couter les uns les autres.<\/p>\n<p class=\"translation-block\">C'est l\u00e0 que le marketing du bouche-\u00e0-oreille entre en jeu.<\/p>\n<p class=\"translation-block\">Car il faut se rendre \u00e0 l'\u00e9vidence : l'\u00e9poque o\u00f9 vous pouviez facilement persuader vos clients potentiels est r\u00e9volue. Aujourd'hui, les clients sont bien plus intelligents que vous ne le pensez.<\/p>\n<p class=\"translation-block\">En fait, plus de<u><a href=\"https:\/\/www.vividfish.co.uk\/blog\/89-of-customers-begin-their-buying-process-with-a-search-engine-source-fleishman-hillard\"> 89% des clients commencent leur processus d'achat par un moteur de recherche.<\/a><\/u><\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/89customerbuyingprocesssearchengine_cac4133a43fb7ee5b803ee3174d20846_800.jpg\" alt=\"89% des clients commencent par un moteur de recherche\"><\/figure>\n<p class=\"translation-block\">En d'autres termes, personne n'ach\u00e8te directement sans avoir fait des recherches.<\/p>\n<p class=\"translation-block\">En outre, les statistiques prouvent que<u><a href=\"https:\/\/www.journalism.org\/2013\/03\/17\/friends-and-family-important-drivers-of-news\/1-word-of-mouth-is-the-most-common-way-people-get-news-from-friends-and-family\/\"> le marketing de bouche \u00e0 oreille est le moyen le plus courant par lequel les gens obtiennent des nouvelles de leurs amis et de leur famille<\/a><\/u>.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Word-of-Mouth-Is-the-Most-Common-Way-People-Get-News-From-Friends-and-Family_2a0347719e405f89b764ff28b9f0abf3_800.png\" alt=\"bouche \u00e0 oreille\"><\/figure>\n<p class=\"translation-block\">La question qui se pose maintenant est la suivante : comment allez-vous inciter vos clients \u00e0 faire appel \u00e0 vos services ?<\/p>\n<p class=\"translation-block\">Dans cet article, nous allons parler de <u>certains des conseils les plus importants pour maximiser votre marketing de bouche-\u00e0-oreille.<\/u><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"2pru2\">1. Le marketing d'influence<\/h2>\n<p class=\"translation-block\">Tout le monde parle de <a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-platforms\/\">marketing d'influence<\/a> ces jours-ci. C'est \u00e0 se demander si tout ce buzz en vaut la peine.<\/p>\n<p class=\"translation-block\">Est-ce que cela fonctionne ?<\/p>\n<p class=\"translation-block\">Oui, c'est le cas !<\/p>\n<p class=\"translation-block\">Prenons l'exemple de <u><a href=\"https:\/\/www.facebook.com\/gary\/\">Gary Vaynerchuk<\/a><\/u>.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image4_67029d0d463a5a036d165ee808ff3343_800.png\" alt=\"Page Facebook de Gary Vaynerchuk\"><\/figure>\n<p class=\"translation-block\">Il s'agit de certains influenceurs que vous ne pouvez pas fuir sur les plateformes de m\u00e9dias sociaux telles que LinkedIn, Facebook, etc.<\/p>\n<p class=\"translation-block\">Ils ont des tonnes de followers et leurs posts re\u00e7oivent des milliers de partages, de likes et de commentaires.<\/p>\n<p class=\"translation-block\">Dans l'ensemble, les gens les appr\u00e9cient et prennent leurs paroles au s\u00e9rieux.<\/p>\n<p class=\"translation-block\">Veuillez noter qu'il s'agit d'influenceurs dans le monde du B2B et de l'entrepreneuriat.<\/p>\n<p class=\"translation-block\">Vous pouvez trouver des <a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-agencies\/\">influenceurs similaires<\/a> dans tous les domaines, toutes les niches et tous les produits.<\/p>\n<p class=\"translation-block\">Mais si vous d\u00e9marrez votre activit\u00e9, il vous sera difficile de faire appel \u00e0 quelqu'un d'aussi connu que Gary Vaynerchuk.<\/p>\n<p class=\"translation-block\">Cela ne veut pas dire que vous ne pouvez pas profiter des <a href=\"https:\/\/influencity.com\/blog\/en\/benefits-of-influencer-marketing\">avantages du marketing d'influence<\/a>.<\/p>\n<p class=\"translation-block\">La cl\u00e9 est de se connecter avec des influenceurs qui sont \u00e0 votre port\u00e9e.<\/p>\n<p class=\"translation-block\">Par exemple, vous ne pourrez peut-\u00eatre pas vous connecter avec quelqu'un comme Gary, mais vous pouvez toujours <a href=\"https:\/\/gethypedmedia.com\/micro-influencer-agency\/\">connecter avec un influenceur<\/a> qui a un nombre inf\u00e9rieur de followers.<\/p>\n<p class=\"translation-block\">Apr\u00e8s tout, vous n'\u00eates qu'une jeune entreprise, n'est-ce pas ? Il faut bien commencer quelque part et se d\u00e9velopper de plus en plus.<\/p>\n<p class=\"translation-block\">L'important est de <a href=\"https:\/\/billo.app\/blog\/types-of-influencers\/\">connecter avec le bon influenceur<\/a> - et pas seulement avec un influenceur tr\u00e8s populaire. Il est \u00e9galement important de comprendre les d\u00e9fis li\u00e9s au marketing d'influence <a href=\"https:\/\/clearcode.cc\/blog\/influencer-marketing-challenges-opportunities\/\">plateformes<\/a> que vous pouvez utiliser pour entrer en contact avec ces influenceurs.<\/p>\n<p class=\"translation-block\">M\u00eame si un influenceur a une grande audience, mais qu'il ne correspond pas \u00e0 l'image de votre produit, vous ne tirerez aucun b\u00e9n\u00e9fice de son influence.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bl07c\">2. Tirer parti des m\u00e9dias sociaux<\/h2>\n<p class=\"translation-block\">Si vous menez une campagne de marketing de bouche \u00e0 oreille, vous ne pouvez tout simplement pas ignorer les <a href=\"https:\/\/runlikes.com\/\">m\u00e9dias sociaux<\/a>.<\/p>\n<p class=\"translation-block\">Vous devez susciter l'int\u00e9r\u00eat de vos clients potentiels afin qu'ils partagent vos messages en grand nombre.<\/p>\n<p class=\"translation-block\">Votre objectif doit \u00eatre de susciter l'int\u00e9r\u00eat de votre public.<\/p>\n<p><strong class=\"translation-block\">Pour ce faire, vous devez prendre un certain nombre de mesures :<\/strong><\/p>\n<ul>\n<li class=\"translation-block\">Suivez les messages, les commentaires et les mentions de votre public.<\/li>\n<li class=\"translation-block\">S'engager r\u00e9guli\u00e8rement aupr\u00e8s d'eux<\/li>\n<li class=\"translation-block\">R\u00e9pondre \u00e0 leurs commentaires<\/li>\n<li class=\"translation-block\">Publiez du contenu cr\u00e9atif<\/a> sur tous vos canaux de m\u00e9dias sociaux.<\/li>\n<\/ul>\n<p class=\"translation-block\">Prenons l'exemple du compte Twitter de Wendy's.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image5_5f2fad583a861d1f6cb163ca30beec5c_800.png\" alt=\"Wendy&#039;s Twitter\"><\/figure>\n<p class=\"translation-block\">Ils sont tellement actifs sur Twitter que lorsqu'un de leurs clients a tweet\u00e9 pour demander combien de retweets il lui faudrait pour obtenir des nuggets gratuits, ils ont instantan\u00e9ment r\u00e9pondu en demandant un nombre impressionnant de 18 millions de retweets.<\/p>\n<p class=\"translation-block\">Bien qu'il n'ait pas r\u00e9ussi \u00e0 atteindre les 18 millions de retweets, le tweet est tout de m\u00eame devenu viral.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image8_9bbee7fd87622dccaf23daa862347a10_800.png\" alt=\"Wendy&#039;s twitter 2\"><\/figure>\n<p class=\"translation-block\">Imaginez que Wendy's ne soit pas aussi actif sur Twitter. Elle n'aurait jamais re\u00e7u autant de retweets de bouche \u00e0 oreille.<\/p>\n<p class=\"translation-block\">Wendy's a b\u00e9n\u00e9fici\u00e9 d'une couverture m\u00e9diatique consid\u00e9rable dans les m\u00e9dias sociaux, sans d\u00e9penser le moindre centime.<\/p>\n<p class=\"translation-block\">Il est donc utile d'\u00eatre actif sur les m\u00e9dias sociaux.<\/p>\n<p class=\"translation-block\">Wendy's n'en est pas \u00e0 son premier coup d'essai. Sa page sur les m\u00e9dias sociaux est tout \u00e0 fait g\u00e9niale, ce qui lui vaut de nombreuses campagnes de bouche-\u00e0-oreille de la part de son public.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"epv19\">3. Envoyez des cadeaux \u00e0 vos clients fid\u00e8les<\/h2>\n<p class=\"translation-block\">Vous souhaitez obtenir des recommandations de bouche \u00e0 oreille ?<\/p>\n<p class=\"translation-block\">Alors, adoptez le format du cadeau gratuit.<\/p>\n<p class=\"translation-block\">Les gens aiment les choses gratuites. Et certains aiment m\u00eame manifester leur gratitude sur les m\u00e9dias sociaux.<\/p>\n<p class=\"translation-block\">Voyez par vous-m\u00eame comment Sephora exploite ce concept.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image1_2d79cf08a9824289f105363e61747fc3_800.png\" alt=\"Sephora Twitter : le bouche-\u00e0-oreille autour des cadeaux\"><\/figure>\n<p class=\"translation-block\">Vous pensez peut-\u00eatre que Sephora est une \u00e9norme entreprise et que vous commencez \u00e0 peine.<\/p>\n<p class=\"translation-block\">Comment pouvez-vous vous permettre d'offrir des produits gratuits ?<\/p>\n<p class=\"translation-block\">Mais quand ai-je dit qu'il fallait offrir quelque chose de cher ?<\/p>\n<p class=\"translation-block\">Le fait est que vous devez vous faire conna\u00eetre et que tout d\u00e9pend de la mani\u00e8re dont vous abordez le processus d'attribution.<\/p>\n<p class=\"translation-block\">Voyez comment Gary Vaynerchuk s'y prend.<\/p>\n<p class=\"translation-block\">Sa campagne #60secondclub r\u00e9compense les personnes qui activent les notifications de son contenu.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image6_ac151e514832fc2f7ca8bfd218f3bca0_800.png\" alt=\"Gary Vaynerchuck #60secondclub\"><\/figure>\n<p class=\"translation-block\">Il ne propose rien d'extraordinaire - il offre plut\u00f4t un livre ou un T-shirt gratuit aux personnes qui commentent ses articles.<\/p>\n<p class=\"translation-block\">Vous pouvez essayer diff\u00e9rentes mani\u00e8res d'offrir des cadeaux.<\/p>\n<p class=\"translation-block\">Par exemple, vous pouvez lancer un concours et offrir des prix gratuits aux meilleurs participants.<\/p>\n<p class=\"translation-block\">Ou si vous avez envie de partager un peu de <a href=\"https:\/\/www.printful.com\/blog\/merch-ideas\">merch<\/a>, il existe de nombreux <a href=\"https:\/\/www.dropoff.com\/what-we-offer\/on-demand-delivery\/\">services de livraison \u00e0 la demande<\/a> que vous pouvez utiliser !<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8n203\">4. Cr\u00e9er un programme d'orientation<\/h2>\n<p class=\"translation-block\">Les recommandations et le marketing du bouche-\u00e0-oreille font partie du m\u00eame diagramme de Venn.<\/p>\n<p class=\"translation-block\">Plus votre programme de parrainage est important, plus la port\u00e9e de votre campagne de marketing de bouche-\u00e0-oreille sera grande.<\/p>\n<p class=\"translation-block\">Mais comment obtenir des recommandations de la part de vos clients<\/a> ?<\/p>\n<p class=\"translation-block\">Tout d'abord, il est important que votre client soit satisfait de votre produit et de votre service \u00e0 la client\u00e8le. En effet, si les clients eux-m\u00eames ne sont pas satisfaits, pourquoi vous recommanderaient-ils \u00e0 leurs connaissances ?<\/p>\n<p class=\"translation-block\">Deuxi\u00e8mement, vous devez vous concentrer sur la combinaison de deux \u00e9l\u00e9ments importants : la participation des utilisateurs et l'optimisation.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image3_2ea9c7a5adf9b2b8239e0efb6afac9d8_800.png\" alt=\"programme de parrainage marketing de bouche \u00e0 oreille\"><figcaption><a href=\"https:\/\/neilpatel.com\/blog\/five-companies-referral-customer-acquisition\/\" class=\"translation-block\">Source<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">Vous pouvez, par exemple, offrir un bon de r\u00e9duction \u00e0 votre client pour chaque recommandation. Mieux encore, en guise de remerciement, offrez une r\u00e9compense \u00e0 la fois au parrain et \u00e0 la personne recommand\u00e9e.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"3lg9i\">5. Exploiter le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/h2>\n<p class=\"translation-block\">Au fur et \u00e0 mesure que votre marque se d\u00e9veloppe, vos utilisateurs commenceront \u00e0 partager du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs.<\/p>\n<p class=\"translation-block\">\"Qu'est-ce que c'est ?<\/p>\n<p class=\"translation-block\">Il s'agit du contenu cr\u00e9\u00e9 par vos utilisateurs. Il peut s'agir d'un simple article qui pr\u00e9sente votre produit ou d'un article de blog qui parle de votre marque.<\/p>\n<p class=\"translation-block\">Mais qu'en est-il si vous \u00eates une nouvelle marque ?<\/p>\n<p class=\"translation-block\">Peu de gens vous connaissent, et vos utilisateurs actuels n'ont pas envie de vous faire conna\u00eetre ?<\/p>\n<p class=\"translation-block\">Dans ce cas, vous devrez leur donner un coup de pouce vous-m\u00eame.<\/p>\n<p class=\"translation-block\">Vous pouvez soit les encourager \u00e0 publier quelque chose en introduisant un hashtag sp\u00e9cial, puis en rediffusant les messages g\u00e9n\u00e9r\u00e9s par les utilisateurs sur votre propre page.<\/p>\n<p class=\"translation-block\">Regardez comment Wayfair, un magasin de meubles en ligne, a fait monter en fl\u00e8che sa campagne de marketing de bouche-\u00e0-oreille <a href=\"https:\/\/tagshop.ai\/blog\/ugc-campaigns\/\">en utilisant du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/a>.<\/p>\n<p class=\"translation-block\">En utilisant le hashtag<u><a href=\"https:\/\/www.instagram.com\/explore\/tags\/wayfairathome\/\"> #WayfairAtHome<\/a><\/u>, Wayfair a encourag\u00e9 ses utilisateurs \u00e0 publier leurs int\u00e9rieurs mettant en valeur les produits Wayfair.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image9_ce5eb2e513573a597f0a7512ac828387_800.png\" alt=\"contenu g\u00e9n\u00e9r\u00e9 par l&#039;utilisateur Wayfair\"><\/figure>\n<p class=\"translation-block\">Wayfair a veill\u00e9 \u00e0 publier chaque message g\u00e9n\u00e9r\u00e9 par les utilisateurs sur sa propre page de m\u00e9dias sociaux.<\/p>\n<p class=\"translation-block\">Jetez un coup d'\u0153il \u00e0 leur page Instagram : elle a \u00e9t\u00e9 inond\u00e9e par les posts de leurs clients.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/image10_8beb7a7b2c34ee7a12fedc8b350c5950_800.png\" alt=\"contenu g\u00e9n\u00e9r\u00e9 par l&#039;utilisateur Wayfair 2\"><\/figure>\n<p class=\"translation-block\">En outre, vous pouvez \u00e9galement encourager vos clients \u00e0 partager le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs en leur proposant des incitations telles que des \u00e9chantillons gratuits, des <a href=\"https:\/\/www.mageplaza.com\/magento-2-gift-card-extension\/\">cartes-cadeaux<\/a>, etc.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"45u5a\">6. Obtenir des t\u00e9moignages et des avis<\/h2>\n<p><a href=\"https:\/\/trustmary.com\/reviews\/reviews-that-matter-grow-your-business-with-reviews\/\" class=\"translation-block\">T\u00e9moignages et critiques<\/a> sont l'une des meilleures techniques de marketing de bouche-\u00e0-oreille. Et ils sont r\u00e9solument simples \u00e0 obtenir.<\/p>\n<p class=\"translation-block\">Il suffit d'offrir un excellent service \u00e0 vos clients et de leur demander poliment de r\u00e9diger un commentaire ou un t\u00e9moignage. Ils ne r\u00e9fl\u00e9chiront pas \u00e0 deux fois avant de vous donner une critique spectaculaire. Comme celui-ci\ud83d\udc47<\/p>\n<blockquote><p class=\"translation-block\">\"Salesflare a am\u00e9lior\u00e9 mon r\u00e9sultat net en fournissant un syst\u00e8me clair pour travailler avec les prospects.<\/p>\n<h6>Boris Agranovich, Communaut\u00e9 mondiale du risque<\/h6>\n<\/blockquote>\n<p class=\"translation-block\">L'\u00e9tape suivante consiste \u00e0 int\u00e9grer ces avis et <a href=\"https:\/\/www.testimonialhero.com\/blog\/11-customer-testimonial-page-examples-for-inspiration\">t\u00e9moignages dans votre site web<\/a>.<\/p>\n<p class=\"translation-block\">Lorsque vos clients potentiels liront ces avis et <a href=\"https:\/\/vocalvideo.com\/resources\/video-testimonial-questions\/\">t\u00e9moignages<\/a>, ils seront plus enclins \u00e0 acheter vos services.<\/p>\n<p class=\"translation-block\">En outre, vous pouvez \u00e9galement r\u00e9diger des \u00e9tudes de cas expliquant comment vous avez aid\u00e9 une marque particuli\u00e8re et comment elle a b\u00e9n\u00e9fici\u00e9 de vos services.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"1he1b\">7. Utiliser les r\u00e9seaux d'affiliation<\/h2>\n<p><a href=\"https:\/\/optinmonster.com\/get-started-with-affiliate-marketing\/\" class=\"translation-block\">Marketing d'affiliation<\/a> peut \u00e9galement faire des merveilles pour votre campagne de marketing de bouche-\u00e0-oreille.<\/p>\n<p class=\"translation-block\">Il vous suffit d'entrer en contact avec un blogueur ou un influenceur populaire dans votre cr\u00e9neau et de lui demander d'\u00e9valuer votre produit. Veillez \u00e0 offrir votre produit gratuitement \u00e0 l'influenceur pour qu'il prenne cette t\u00e2che au s\u00e9rieux.<\/p>\n<p class=\"translation-block\">Une fois que vous les aurez contact\u00e9s, ils \u00e9criront des blogs et des articles sur votre produit et ajouteront un lien redirigeant vers votre produit. Vous devez leur offrir une <a href=\"https:\/\/blog.goaffpro.com\/commissions-of-an-affiliate-program\/\">compensation pour chaque vente<\/a> r\u00e9alis\u00e9e \u00e0 partir de leur lien d'affiliation.<\/p>\n<p class=\"translation-block\">Le plus int\u00e9ressant est que le risque est faible lorsqu'il s'agit d'offrir une incitation, car vous n'\u00eates tenu de payer une incitation que lorsque quelqu'un effectue l'achat final \u00e0 partir du lien.<\/p>\n<p class=\"translation-block\">De plus, m\u00eame si vous ne r\u00e9alisez pas beaucoup de ventes gr\u00e2ce aux liens d'affiliation, vous b\u00e9n\u00e9ficiez toujours d'une grande visibilit\u00e9, ce qui est un grand avantage.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"ck2gl\">En r\u00e9sum\u00e9...<\/h2>\n<p class=\"translation-block\">J'ai \u00e9num\u00e9r\u00e9 et expliqu\u00e9 quelques-uns des conseils les plus utiles et les plus \u00e9prouv\u00e9s en mati\u00e8re de marketing de bouche-\u00e0-oreille. Si vous les exploitez s\u00e9rieusement, ces conseils peuvent vous \u00eatre d'une aide pr\u00e9cieuse.<\/p>\n<p class=\"translation-block\">Elle vous permettra non seulement d'augmenter vos ventes, mais aussi d'attirer massivement l'attention de votre public. Au d\u00e9part, vous devrez peut-\u00eatre investir dans votre campagne de marketing de bouche-\u00e0-oreille, mais le r\u00e9sultat en vaudra la peine.<\/p>\n<p><em><strong>Quelques mots sur Deepti :<\/strong><\/em><br>\n<em>Deepti Jain est r\u00e9dactrice principale de contenu chez <a href=\"https:\/\/aeroleads.com\/\">Aeroleads<\/a>. Si vous cherchez \u00e0 trouver des adresses \u00e9lectroniques et des num\u00e9ros de t\u00e9l\u00e9phone \u00e0 l'aide d'un plugin Chrome, Aeroleads est ce qu'il vous faut.<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/fr\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Essayez le CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Nous esp\u00e9rons que cet article vous a plu. Si c'est le cas, passez le mot !<\/em><\/p>\n<p>\ud83d\udc49 <em>Vous pouvez suivre @salesflare sur<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>et<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/be.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Quel est le meilleur moyen d'attirer des clients ? Des clients satisfaits qui en parlent autour d'eux. Deepti d'Aeroleads vous donne 7 conseils pour maximiser cette opportunit\u00e9 et r\u00e9aliser plus de ventes gr\u00e2ce au bouche \u00e0 oreille.<\/p>","protected":false},"author":1,"featured_media":56860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[198],"tags":[196,90,223],"wl_entity_type":[122],"class_list":["post-56859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-influencer-marketing","tag-marketing","tag-social-media","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Tips To Maximize Your Word-of-mouth Marketing<\/title>\n<meta name=\"description\" content=\"Word-of-mouth marketing is the best marketing, as it&#039;s essentially happy customers telling others. 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