{"id":56775,"date":"2019-04-11T16:11:50","date_gmt":"2019-04-11T14:11:50","guid":{"rendered":"https:\/\/blog.salesflare.com\/automate-customer-data"},"modified":"2025-09-23T11:27:57","modified_gmt":"2025-09-23T09:27:57","slug":"automate-customer-data","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/fr\/automatiser-les-donnees-des-clients","title":{"rendered":"Comment les entreprises B2B peuvent automatiser les donn\u00e9es clients"},"content":{"rendered":"

Comment les entreprises B2B peuvent automatiser les donn\u00e9es clients<\/h1>\n

Masterclass sur l'automatisation des ventes : Quatri\u00e8me partie<\/h2>\n
\"Bien
Photographe : amandaziphotography<\/a> | Source : Unsplash<\/a><\/figcaption><\/figure>\n

Des listes de prospects aux clients existants, en passant par les adeptes des m\u00e9dias sociaux et les prospects issus des campagnes de marketing : Les entreprises B2B collectent en permanence d'\u00e9normes quantit\u00e9s de donn\u00e9es sur leurs clients. Mais \u00e0 mesure que le pipeline s'agrandit, il devient de plus en plus difficile de g\u00e9rer ces donn\u00e9es. C'est pourquoi il est essentiel de pouvoir automatiser les donn\u00e9es clients.<\/p>\n

Alors que les d\u00e9fis li\u00e9s \u00e0 la maintenance manuelle des ensembles de donn\u00e9es sont bien connus, la plupart des entreprises B2B ne parviennent toujours pas \u00e0 automatiser le processus, ce qui les emp\u00eache d'utiliser toutes ces donn\u00e9es, ou du moins d'en exploiter tout le potentiel.<\/p>\n

De plus, les donn\u00e9es sont r\u00e9parties entre plusieurs plateformes et outils, ce qui rend leur regroupement manuel incroyablement fastidieux.<\/p>\n

Tout cela fait qu'il est incroyablement difficile pour les \u00e9quipes de vente d'avoir une vision holistique de leur base de clients et de prendre des d\u00e9cisions exploitables, bas\u00e9es sur des donn\u00e9es.<\/p>\n

Ce billet est la quatri\u00e8me partie d'une nouvelle s\u00e9rie de Masterclass sur l'automatisation des ventes. L'automatisation des ventes vous fera gagner beaucoup de temps et vous permettra de conclure plus de contrats. C'est pourquoi nous avons cr\u00e9\u00e9 cette s\u00e9rie compl\u00e8te, qui vous guidera \u00e0 travers les diff\u00e9rents aspects de la vente qui peuvent \u00eatre automatis\u00e9s et vous expliquera comment les automatiser. <\/em><\/p><\/blockquote>\n

- Jeroen Corthout, Co-Fondateur Salesflare<\/a><\/u>, un CRM commercial facile \u00e0 utiliser pour les petites entreprises B2B<\/em><\/p>\n

Cette quatri\u00e8me le\u00e7on vous montrera comment automatiser les donn\u00e9es clients sans perdre d'importantes informations sur les prospects pendant et apr\u00e8s le cycle de vente.<\/p>\n

\u00a0<\/p>\n

1. Centraliser le suivi des donn\u00e9es avec Segment <\/strong><\/h3>\n

Lorsque vous menez une campagne de marketing ou que vous \u00eates au milieu d'un processus de vente, il est important de suivre de pr\u00e8s les r\u00e9ponses de vos prospects. Imaginez cependant que vous deviez faire appel \u00e0 votre \u00e9quipe de d\u00e9veloppement chaque fois que vous souhaitez v\u00e9rifier l'\u00e9tat d'avancement de votre nouvelle campagne.<\/p>\n

Chaque fois que vous souhaitez ajouter le suivi d'un certain outil (Google Analytics, Facebook Ads, Intercom et autres) sur votre site ou votre application mobile, vous devez attendre que l'\u00e9quipe de d\u00e9veloppement l'ins\u00e8re.<\/p>\n

Et lorsque vous devez mettre en \u0153uvre des \u00e9l\u00e9ments tels que le suivi des \u00e9v\u00e9nements pour chaque outil s\u00e9par\u00e9ment, l'attente ne fait que s'allonger.<\/p>\n

Aga\u00e7ant, n'est-ce pas ?<\/p>\n

Segment.io est un outil intelligent qui simplifie le suivi des donn\u00e9es clients. Tout ce que vous avez \u00e0 faire, c'est d'ins\u00e9rer tous les codes de suivi une seule fois, puis de choisir les outils auxquels vous souhaitez envoyer les donn\u00e9es suivies \u00e0 partir de la plateforme.<\/p>\n

\"Segment
Segment.io canalisera en douceur les donn\u00e9es des clients entre diff\u00e9rents outils.<\/figcaption><\/figure>\n

Il canalise efficacement votre suivi et les donn\u00e9es clients connexes entre diff\u00e9rents outils et votre site ou application mobile, sans n\u00e9cessiter le soutien d'une \u00e9quipe enti\u00e8re de d\u00e9veloppeurs.<\/p>\n

Il peut \u00e9galement stocker vos donn\u00e9es dans une base de donn\u00e9es BigQuery centrale. Vous aurez ainsi acc\u00e8s \u00e0 une image compl\u00e8te \u00e0 tout moment.<\/p>\n

\u00a0<\/p>\n

2. Enrichissez vos donn\u00e9es avec des bases de donn\u00e9es de contacts et d'entreprises <\/strong><\/h3>\n

Il n'y a jamais eu \"trop de donn\u00e9es\". Surtout lorsqu'il s'agit de vos prospects et de vos clients.<\/p>\n

Vous devez recueillir toutes les informations possibles pour enrichir votre pipeline. Cela vous aidera \u00e0 mieux comprendre les besoins et les d\u00e9fis de vos prospects et \u00e0 d\u00e9terminer qui est le bon prospect pour vous.<\/p>\n

L'un des moyens d'automatiser les donn\u00e9es clients<\/a> dans votre CRM consiste \u00e0 extraire ces informations de bases de donn\u00e9es intelligentes telles que FullContact<\/a> et Clearbit. Les moteurs de donn\u00e9es marketing<\/a> vous fournissent des donn\u00e9es approfondies pour comprendre vos clients, identifier les futurs prospects et personnaliser votre processus de vente pour augmenter les conversions.<\/p>\n

\"Capture
Fullcontact est une base de donn\u00e9es intelligente<\/figcaption><\/figure>\n

Salesflare<\/a> extrait en effet les donn\u00e9es de ces bases directement dans le CRM, ce qui vous permet de ne pas perdre d'informations en passant d'une application \u00e0 l'autre.<\/p>\n

Ce qui nous am\u00e8ne au point suivant...<\/p>\n

\u00a0<\/p>\n

3. Automatisez vos donn\u00e9es de vente avec Salesflare <\/strong><\/h3>\n

Une fois que vous avez commenc\u00e9 \u00e0 rechercher des prospects dans votre base de donn\u00e9es, la mise \u00e0 jour de leurs informations peut s'av\u00e9rer fastidieuse. En fonction de l'interaction commerciale, vous devrez peut-\u00eatre enregistrer leurs num\u00e9ros de t\u00e9l\u00e9phone, leurs adresses postales, leurs profils LinkedIn, etc. dans votre CRM.<\/p>\n

Salesflare automatise vos donn\u00e9es de vente<\/a><\/u>.<\/p>\n

Il rassemble toutes les donn\u00e9es provenant des courriels, des signatures de courriel, des profils sociaux et autres, et met automatiquement \u00e0 jour votre carnet d'adresses. \u00c0 l'aide de ces donn\u00e9es, Salesflare<\/a> vous sugg\u00e8re lesquels de vos contacts appartiennent \u00e0 quelle entreprise, quels autres contacts vos coll\u00e8gues connaissent dans l'entreprise et lesquels d'entre eux n\u00e9cessitent un suivi.<\/p>\n

\"Un
La barre lat\u00e9rale des contacts de Salesflare contient toutes les informations pertinentes dont votre \u00e9quipe a besoin.<\/figcaption><\/figure>\n

Salesflare<\/a> enregistre \u00e9galement automatiquement vos r\u00e9unions de vente et vos appels t\u00e9l\u00e9phoniques et organise les documents que vous et votre \u00e9quipe avez \u00e9chang\u00e9s avec les clients.<\/p>\n

\"Capture
Salesflare<\/a>La chronologie de l'entreprise enregistre automatiquement tous les \u00e9v\u00e9nements et donn\u00e9es pertinents.<\/figcaption><\/figure>\n

Cette vision globale vous permet d'exploiter au maximum vos donn\u00e9es et d'optimiser votre processus de vente.<\/p>\n

\u00a0<\/p>\n

4. Synchronisez toutes vos donn\u00e9es clients <\/strong><\/h3>\n

Si les informations sur vos clients sont \u00e9parpill\u00e9es entre diff\u00e9rents outils, il est temps de les rassembler en un seul endroit. Automatisez les donn\u00e9es clients en les envoyant d'une application \u00e0 l'autre avec Zapier ou synchronisez-les toutes avec PieSync.<\/p>\n

Ces outils intelligents vous permettent de connecter toutes les applications web que vous utilisez pour les ventes et le marketing. Vous pouvez ensuite choisir un d\u00e9clencheur qui lancera la synchronisation des donn\u00e9es afin de maintenir votre CRM \u00e0 jour.<\/p>\n

Vous pouvez, par exemple, connecter votre CRM et l'outil que vous utilisez pour envoyer des lettres d'information par courrier \u00e9lectronique<\/a>. Vous pourrez ainsi facilement tenir vos clients et prospects au courant de l'\u00e9volution de votre produit et de votre entreprise.<\/p>\n

\"Capture
Piesync relie sans effort Mailchimp \u00e0 Salesflare<\/a><\/figcaption><\/figure>\n

En outre, si l'un de vos clients ou prospects interagit avec la lettre d'information d'une mani\u00e8re ou d'une autre, cette information peut \u00eatre automatiquement stock\u00e9e dans votre CRM \u00e0 l'aide du suivi des liens et des sites web de Salesflare<\/a>. Ces donn\u00e9es peuvent ensuite \u00eatre utilis\u00e9es pour personnaliser chaque parcours client ou adapter le processus de vente \u00e0 des prospects particuliers.<\/p>\n

En supprimant les silos de donn\u00e9es et en rassemblant toutes vos donn\u00e9es (p. ex. \u00e0 partir de <\/span>solutions de retour d'information sur les clients<\/a>), vous obtenez une vue \u00e0 360 degr\u00e9s de vos clients.<\/p>\n

Cela vous permet en outre de prendre facilement des d\u00e9cisions de vente de haut niveau fond\u00e9es sur des donn\u00e9es et d'\u00e9tablir une meilleure coordination entre les \u00e9quipes afin qu'elles puissent plus facilement atteindre leurs objectifs.<\/p>\n

\u00a0<\/p>\n

Conclusion : Automatiser les donn\u00e9es clients pour optimiser votre processus de vente <\/strong><\/h3>\n

Avec un paysage num\u00e9rique en constante expansion, les entreprises ont acc\u00e8s \u00e0 une infinit\u00e9 de donn\u00e9es sur leurs clients. Mais malgr\u00e9 la facilit\u00e9 d'acc\u00e8s \u00e0 ces donn\u00e9es, peu d'entre elles sont en mesure de les utiliser \u00e0 bon escient pour am\u00e9liorer leurs d\u00e9cisions en mati\u00e8re de vente et de marketing.<\/p>\n

En outre, \u00e0 mesure que le pipeline de vente s'\u00e9toffe, il devient de plus en plus difficile de g\u00e9rer les comptes individuels et de les tenir \u00e0 jour \u00e0 tout moment. L'absence de bases de donn\u00e9es actualis\u00e9es ne fait que ralentir le processus de vente et la croissance de l'entreprise.<\/p>\n

C'est pourquoi vous devez automatiser les donn\u00e9es clients le plus t\u00f4t possible.<\/p>\n

Et gr\u00e2ce aux \u00e9tapes ci-dessus, vous y parviendrez en un rien de temps !<\/p>\n

Pr\u00eat \u00e0 mettre vos donn\u00e9es au travail ? Automatisez vos donn\u00e9es clients et faites-nous savoir comment cela a am\u00e9lior\u00e9 vos ventes.<\/p>\n

Besoin d'un r\u00e9capitulatif rapide ? Lisez la troisi\u00e8me partie de la Masterclass sur l'automatisation des ventes : Comment les entreprises B2B peuvent-elles automatiser le suivi et la cl\u00f4ture des ventes ?<\/a><\/u>. N'oubliez pas de nous retrouver la semaine prochaine pour la cinqui\u00e8me partie de notre Masterclass sur l'automatisation des ventes : Comment les entreprises B2B peuvent int\u00e9grer les outils de vente<\/a>. <\/em>
\n\n

\n \n \n \n \n \"Essayez\n <\/picture>\n <\/a>\n <\/figure>
\nNous esp\u00e9rons que cet article vous a plu. Si c'est le cas, passez le mot !<\/em><\/p>\n

\ud83d\udc49 Vous pouvez suivre @salesflare sur<\/em> Twitter<\/a><\/u><\/em>, Facebook<\/a><\/u><\/em> et<\/em> LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Au fur et \u00e0 mesure que vous gagnez des clients et des prospects, la gestion de toutes ces donn\u00e9es devient de plus en plus difficile. Automatisez vos donn\u00e9es clients et retrouvez une vue d'ensemble !<\/p>","protected":false},"author":14,"featured_media":56776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[202,183,62],"tags":[],"wl_entity_type":[122],"class_list":["post-56775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation","category-masterclass","category-sales","wl_entity_type-article"],"yoast_head":"\nAutomate Customer Data: How To Discover Hidden Customer Insights<\/title>\n<meta name=\"description\" content=\"As you gain more customers and prospects, managing all that data becomes increasingly difficult. 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