{"id":56007,"date":"2021-05-20T09:11:20","date_gmt":"2021-05-20T07:11:20","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=56007"},"modified":"2024-12-24T17:13:06","modified_gmt":"2024-12-24T16:13:06","slug":"13-ted-talks-sales-marketing","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/fr\/13-ted-talks-sales-marketing","title":{"rendered":"13 TED Talks que tous les professionnels de la vente et du marketing devraient regarder"},"content":{"rendered":"<article class=\"h-entry\">\n<header><\/header>\n<section class=\"e-content\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<figure id=\"16ac\" class=\"graf graf--figure graf--leading\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px;max-height: 339px\">\n<div class=\"aspectRatioPlaceholder-fill\" style=\"padding-bottom: 48.5%\"><\/div>\n<p class=\"translation-block\">\u00a0<\/p>\n<\/div>\n<\/figure>\n<h1 id=\"8033\" class=\"graf graf--h3 graf-after--figure graf--title\"><strong class=\"markup--strong markup--h3-strong\">13 TED Talks que tous les professionnels de la vente et du marketing devraient regarder<\/strong><\/h1>\n<p id=\"2c50\" class=\"graf graf--p graf-after--h3 translation-block\">Les TED Talks sont une mine d'informations et de points de vue diff\u00e9rents.<\/p>\n<p id=\"c155\" class=\"graf graf--p graf-after--p translation-block\">Et comme on peut regarder une vid\u00e9o TED sur \u00e0 peu pr\u00e8s n'importe quel sujet, nous avons r\u00e9pertori\u00e9 13 des vid\u00e9os les plus int\u00e9ressantes et \u00e9clairantes pour les professionnels de la vente et du marketing ! \ud83d\udc4a<\/p>\n<p id=\"179b\" class=\"graf graf--p graf-after--p translation-block\">Bien que toutes ces vid\u00e9os ne traitent pas sp\u00e9cifiquement de la vente et\/ou du <a href=\"https:\/\/diggitymarketing.com\/types-of-digital-marketing\/.\">marketing num\u00e9rique<\/a>, elles peuvent certainement s'appliquer \u00e0 vos fonctions (et peut-\u00eatre m\u00eame faire de vous une personne plus \u00e9quilibr\u00e9e) - cette collection comprend des conseils utiles \u00e0 la fois pour les comp\u00e9tences interpersonnelles et pratiques.<\/p>\n<p id=\"9076\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Ceci \u00e9tant dit, jetez un coup d'\u0153il \u00e0 ces succ\u00e8s TED ! \ud83d\udc47<\/p>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/fr\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Essayez le CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"955e\" class=\"graf graf--h4 graf--leading\">Si vous avez eu des relations sexuelles, vous savez comment vendre : Mace Horoff \u00e0 TEDxBocaRaton<\/h4>\n<p id=\"dff4\" class=\"graf graf--p graf-after--h4 translation-block\">Malgr\u00e9 son titre racoleur, cet expos\u00e9 \u00e9tablit des parall\u00e8les int\u00e9ressants entre le fonctionnement de la vente et la fa\u00e7on dont les gens utilisent des tactiques similaires lorsqu'ils naviguent dans le monde des relations amoureuses.<\/p>\n<p id=\"574b\" class=\"graf graf--p graf-after--p translation-block\">Selon Horoff, \"la question n'est pas de savoir si vous pouvez vendre ou non - la question est de savoir ce qui vous motive \u00e0 vendre\".<\/p>\n<p id=\"2723\" class=\"graf graf--p graf-after--p translation-block\">Cette conf\u00e9rence est parfaite pour les vendeurs qui veulent explorer la psychologie de la vente d'une mani\u00e8re \u00e9trange, dr\u00f4le et l\u00e9g\u00e8rement d\u00e9vergond\u00e9e. \ud83d\ude05<\/p>\n<p class=\"translation-block\"><iframe title=\"If you've had sex, you know how To sell: Mace Horoff at TEDxBocaRaton\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/AOixJtA6JwQ?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"bff8\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"dfaa\" class=\"graf graf--h4 graf--leading\">Les secrets qui nous conduisent \u00e0 une plus grande r\u00e9ussite : Jon Gordon \u00e0 TEDxHilliard<\/h4>\n<p id=\"2a6d\" class=\"graf graf--p graf-after--h4 translation-block\">Gordon est un conteur fantastique qui va au c\u0153ur de ce qu'il faut faire pour r\u00e9ussir. C'est plus facile \u00e0 dire qu'\u00e0 faire, mais c'est crucial : ne jamais abandonner. \ud83d\udcaa<\/p>\n<p id=\"bff6\" class=\"graf graf--p graf-after--p translation-block\">Il fait m\u00eame r\u00e9f\u00e9rence au \"grit\", dont Angela Lee Duckworth parle dans son TED Talk (plus d'informations sur elle \u00e0 la fin de ce billet) et \u00e0 l'importance de la pers\u00e9v\u00e9rance.<\/p>\n<p id=\"ae22\" class=\"graf graf--p graf-after--p translation-block\">Ce discours est une source d'inspiration pour tous ceux qui ont besoin d'un peu de motivation pour continuer \u00e0 courir et ne pas se contenter de subir les al\u00e9as de la vie. \ud83c\udfc3\u200d<\/p>\n<p class=\"translation-block\"><iframe title=\"The Secrets That Drive Us To Greater Success | Jon Gordon | TEDxHilliard\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Mgqjlh0f288?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"b8a0\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"e0af\" class=\"graf graf--h4 graf--leading\">La pens\u00e9e cr\u00e9ative - comment sortir du cadre et g\u00e9n\u00e9rer des id\u00e9es : Giovanni Corazza \u00e0 TEDxRoma<\/h4>\n<p id=\"b980\" class=\"graf graf--p graf-after--h4 translation-block\">Ce TED Talk explore - vous l'avez devin\u00e9 - la pens\u00e9e cr\u00e9ative. Il approfondit l'id\u00e9e de pratiquer une pens\u00e9e hors des sentiers battus et offre des conseils sur la fa\u00e7on de penser de mani\u00e8re plus cr\u00e9ative dans la vie de tous les jours.<\/p>\n<p id=\"f51e\" class=\"graf graf--p graf-after--p translation-block\">Corazza aborde \u00e9galement l'id\u00e9e d'appliquer des th\u00e9ories et des concepts \u00e0 des domaines <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.salesflare.com\/fr\/design-thinking-101-what-saas-companies-can-learn-from-design-sprints-c494cbb83018-2\" target=\"_blank\" rel=\"noopener noreferrer\">qui n'ont jamais \u00e9t\u00e9 appliqu\u00e9s auparavant<\/a>, de trouver les meilleures r\u00e9ponses et de travailler dans le bon environnement, parmi de nombreux autres points. \u2705<\/p>\n<p id=\"6f71\" class=\"graf graf--p graf-after--p translation-block\">Cette conf\u00e9rence est id\u00e9ale pour tous les sp\u00e9cialistes du marketing ou les vendeurs qui se sentent bloqu\u00e9s sur le plan cr\u00e9atif ou qui ont simplement besoin d'un nouveau point de vue.<\/p>\n<p class=\"translation-block\"><iframe title=\"Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/bEusrD8g-dM?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"89ff\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"ba7a\" class=\"graf graf--h4 graf--leading\">Vous \u00eates contagieux : Vanessa Van Edwards \u00e0 TEDxLondon<\/h4>\n<p id=\"6273\" class=\"graf graf--p graf-after--h4 translation-block\">Il y a tr\u00e8s peu d'orateurs TED (pour ne pas dire aucun) aussi charmants que Van Edwards. Dans cette conf\u00e9rence, apprenez-en plus sur le comportement humain, et sur la fa\u00e7on dont nos actions peuvent influencer ceux qui nous entourent. \ud83d\udc6b<\/p>\n<p id=\"3f69\" class=\"graf graf--p graf-after--p translation-block\">Cette conf\u00e9rence pr\u00e9sente de nombreux aspects psychologiques et sociologiques fascinants. Elle est id\u00e9ale pour les vendeurs qui souhaitent mieux comprendre la science du <a href=\"https:\/\/dayinterpreting.com\/blog\/interpreting-nonverbal-cues-the-body-language-basics\/\">langage corporel<\/a> et des indices verbaux.<\/p>\n<p class=\"translation-block\"><iframe title=\"You are contagious | Vanessa Van Edwards | TEDxLondon\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/cef35Fk7YD8?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"d83f\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"05a6\" class=\"graf graf--h4 graf--leading\">La comp\u00e9tence de la confiance en soi : Ivan Joseph \u00e0 TEDxRyersonU<\/h4>\n<p id=\"a799\" class=\"graf graf--p graf-after--h4 translation-block\">Le Dr Joseph explique ce que signifie la confiance en soi et comment vous pouvez acqu\u00e9rir cette comp\u00e9tence.<\/p>\n<p id=\"e8df\" class=\"graf graf--p graf-after--p translation-block\">Il explique que la cl\u00e9 de la confiance en soi est la r\u00e9p\u00e9tition, la r\u00e9p\u00e9tition, la r\u00e9p\u00e9tition - aussi appel\u00e9e simplement persistance. Il n'y a pas de bouton magique, il s'agit simplement de croire que l'on peut faire quelque chose et de s'y atteler. \ud83d\ude4c<\/p>\n<p id=\"337a\" class=\"graf graf--p graf-after--p translation-block\">Cette conf\u00e9rence est id\u00e9ale pour tous ceux qui souhaitent travailler leur confiance en soi et affronter l'adversit\u00e9.<\/p>\n<p class=\"translation-block\"><iframe title=\"The skill of self confidence | Dr. Ivan Joseph | TEDxRyersonU\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/w-HYZv6HzAs?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"f282\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"432f\" class=\"graf graf--h4 graf--leading\">Le plus grand TED Talk jamais vendu : Morgan Spurlock \u00e0 TED<\/h4>\n<p id=\"3c76\" class=\"graf graf--p graf-after--h4 translation-block\">Spurlock, de <em class=\"markup--em markup--p-em\">Super Size Me<\/em>, a adopt\u00e9 une approche humoristique et r\u00e9v\u00e9latrice pour son discours TED.<\/p>\n<p id=\"bf17\" class=\"graf graf--p graf-after--p translation-block\">Il a d\u00e9cid\u00e9 de mettre en vente les droits d'appellation de son discours, et se lance dans sa qu\u00eate d'un film sponsoris\u00e9 sur le sponsoring, qui devient \u00e0 son tour une publicit\u00e9 \u00e9hont\u00e9e pour son propre film sponsoris\u00e9 - tellement m\u00e9ta. \ud83d\ude0f<\/p>\n<p id=\"8740\" class=\"graf graf--p graf-after--p translation-block\">Cette conf\u00e9rence donne un aper\u00e7u fascinant du monde du marketing de marque et de la mani\u00e8re dont les choses fonctionnent en coulisses - 20 minutes divertissantes que tous les sp\u00e9cialistes du marketing appr\u00e9cieront.<\/p>\n<p class=\"translation-block\"><iframe title=\"The greatest TED Talk ever sold - Morgan Spurlock\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Y2jyjfcp1as?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"8262\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"182d\" class=\"graf graf--h4 graf--leading\">Y a-t-il un bouton d'achat dans le cerveau ? Patrick Renvoise \u00e0 TEDxBend<\/h4>\n<p id=\"4680\" class=\"graf graf--p graf-after--h4 translation-block\">Cet expos\u00e9 approfondit la <a href=\"https:\/\/startup.unitelvoice.com\/fomo-marketing\">psychologie du comportement du consommateur<\/a> d'une mani\u00e8re amusante et accessible.<\/p>\n<p id=\"5e3c\" class=\"graf graf--p graf-after--p translation-block\">Renvoise explore les diff\u00e9rences entre le cerveau reptilien et le nouveau cerveau, et propose aux sp\u00e9cialistes du marketing un plan en quatre \u00e9tapes pour aller au c\u0153ur des attentes de leurs clients.<\/p>\n<p id=\"2f23\" class=\"graf graf--p graf-after--p translation-block\">Au final, suivre ce processus peut soi-disant d\u00e9clencher le \"bouton d'achat\" dans le cerveau de vos clients - \u00e7a a l'air cool, non ? \ud83d\ude0e<\/p>\n<p class=\"translation-block\"><iframe title=\"Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_rKceOe-Jr0?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"a366\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"a212\" class=\"graf graf--h4 graf--leading\">Comment vendre sans vendre son \u00e2me : Steve Harrison \u00e0 TEDxWilmingtonSalon<\/h4>\n<p id=\"5e5e\" class=\"graf graf--p graf-after--h4 translation-block\">Dans cette conf\u00e9rence, Harrison explique comment persuader plus de gens de dire \"oui\" \u00e0 ce que vous offrez sans avoir l'impression d'\u00eatre un vendeur \u00e0 haute pression.<\/p>\n<p id=\"6117\" class=\"graf graf--p graf-after--p translation-block\">\u00c0 la fois inspirant et plein d'humour, cet expert en marketing et en vente aide \u00e0 red\u00e9finir ce que signifie vraiment vendre. \ud83d\udcb0<\/p>\n<p id=\"cfdf\" class=\"graf graf--p graf-after--p translation-block\">Harrison pr\u00e9sente une m\u00e9thode en quatre \u00e9tapes qui peut aider tout vendeur ou sp\u00e9cialiste du marketing \u00e0 lib\u00e9rer son potentiel afin d'\u00eatre plus \u00e0 l'aise, plus confiant et plus convaincant.<\/p>\n<p id=\"bc95\" class=\"graf graf--p graf-after--p translation-block\">Les meilleurs vendeurs sont ceux qui \u00e9coutent le mieux - pas ceux qui parlent le mieux. \ud83e\udd2f<\/p>\n<p class=\"translation-block\"><iframe title=\"How to Sell Without Selling Your Soul | Steve Harrison | TEDxWilmingtonSalon\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/fqdaRXQjTUE?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"135d\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"5eb2\" class=\"graf graf--h4 graf--leading\">Ce que j'ai appris de 100 jours de rejet : Jia Jiang \u00e0 TEDxMtHood<\/h4>\n<p id=\"c343\" class=\"graf graf--p graf-after--h4 translation-block\">Cette conf\u00e9rence s'aventure dans l'un des territoires les plus terrifiants : le rejet.<\/p>\n<p id=\"274a\" class=\"graf graf--p graf-after--p translation-block\">Jiang a cherch\u00e9 le rejet pendant 100 jours. Il a tout fait, depuis demander \u00e0 un inconnu de lui emprunter $100 jusqu'\u00e0 demander des beignets en forme d'anneaux olympiques.<\/p>\n<p id=\"281f\" class=\"graf graf--p graf-after--p translation-block\">Jiang s'est ainsi d\u00e9sensibilis\u00e9 \u00e0 la douleur et \u00e0 la honte que le rejet peut entra\u00eener et a d\u00e9couvert que le simple fait de demander ce que l'on veut peut ouvrir des possibilit\u00e9s l\u00e0 o\u00f9 l'on s'attend \u00e0 trouver des impasses - ce dont chacun d'entre nous peut tirer des enseignements. \ud83d\ude09<\/p>\n<p class=\"translation-block\"><iframe title=\"What I Learned from 100 Days of Rejection | Jia Jiang | TED\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/-vZXgApsPCQ?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"52e7\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"7317\" class=\"graf graf--h4 graf--leading\">Un \u00e9chec intelligent pour un monde en \u00e9volution rapide : Eddie Obeng \u00e0 TED<\/h4>\n<p id=\"b1bb\" class=\"graf graf--p graf-after--h4 translation-block\">Le monde change rapidement - oui, c'est choquant \ud83d\ude06<\/p>\n<p id=\"9f98\" class=\"graf graf--p graf-after--p translation-block\">Cependant, en raison de la vitesse \u00e0 laquelle le monde \u00e9volue, la production cr\u00e9ative ne suit pas. C'est pourquoi, dans cet expos\u00e9, M. Obeng met l'accent sur trois changements que nous devrions appliquer pour \u00eatre plus productifs et sur l'importance d'avoir une culture plus forte de l'\u00e9chec \"intelligent\".<\/p>\n<p id=\"f21b\" class=\"graf graf--p graf-after--p translation-block\">Il est id\u00e9al pour les professionnels de la vente et du marketing qui ont besoin d'inspiration pour leur d\u00e9veloppement professionnel dans un monde en constante \u00e9volution.<\/p>\n<p class=\"translation-block\"><iframe title=\"Eddie Obeng: Smart failure for a fast-changing world\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/EjSuaeVfE9I?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"cd82\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"be7b\" class=\"graf graf--h4 graf--leading\">Comment parler pour que les gens aient envie d'\u00e9couter : Julian Treasure \u00e0 TED<\/h4>\n<p id=\"90a0\" class=\"graf graf--p graf-after--h4 translation-block\">Avez-vous d\u00e9j\u00e0 eu l'impression de parler, mais que personne ne vous \u00e9coute ? Je pense que nous sommes tous pass\u00e9s par l\u00e0. \ud83d\ude4b\u200d<\/p>\n<p id=\"4e51\" class=\"graf graf--p graf-after--p translation-block\">Treasure est un expert du son, et dans son expos\u00e9, il montre quelques exercices vocaux utiles et partage des conseils sur la fa\u00e7on de parler avec empathie. Il pr\u00e9sente sa vision d'un monde plein d'\u00e9coute et de compr\u00e9hension.<\/p>\n<p id=\"6874\" class=\"graf graf--p graf-after--p translation-block\">Il s'agit essentiellement d'intelligence humaine combin\u00e9e \u00e0 des niveaux de conscience plus \u00e9lev\u00e9s - les comp\u00e9tences interpersonnelles sont essentielles pour exceller dans la vente et\/ou le marketing ! \ud83d\udd11<\/p>\n<p class=\"translation-block\"><iframe title=\"How to Speak So That People Want to Listen | Julian Treasure | TED\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/eIho2S0ZahI?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"89e4\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"f664\" class=\"graf graf--h4 graf--leading\">L'habilet\u00e9 de l'humour : Andrew Tarvin \u00e0 TEDxTAMU<\/h4>\n<p id=\"b0de\" class=\"graf graf--p graf-after--h4 translation-block\">L'humour est une chose qui transcende la plupart des barri\u00e8res - c'est une chose qui est comprise par pratiquement tout le monde.<\/p>\n<p id=\"b377\" class=\"graf graf--p graf-after--p translation-block\">Cependant, de nombreuses personnes ne pensent pas pouvoir utiliser l'humour ou manquent d'espi\u00e8glerie dans leur vie.<\/p>\n<p id=\"7cb2\" class=\"graf graf--p graf-after--p translation-block\">Tarvin utilise son discours pour montrer comment chacun peut utiliser l'humour dans sa vie quotidienne. Il explique que l'humour incite les gens \u00e0 \u00e9couter, augmente la r\u00e9tention de la m\u00e9moire \u00e0 long terme, am\u00e9liore la compr\u00e9hension et bien d'autres choses encore.<\/p>\n<p id=\"b904\" class=\"graf graf--p graf-after--p translation-block\">C'est un discours divertissant et amusant qui nous rappelle de ne pas toujours prendre les choses trop au s\u00e9rieux et d'essayer d'utiliser l'humour \u00e0 notre avantage \ud83d\ude42 .<\/p>\n<p class=\"translation-block\"><iframe title=\"The Skill of Humor | Andrew Tarvin | TEDxTAMU\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/MdZAMSyn_As?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"c2ce\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"1f9e\" class=\"graf graf--h4 graf--leading\">Grit - Le pouvoir de la passion et de la pers\u00e9v\u00e9rance : Angela Lee Duckworth \u00e0 TED<\/h4>\n<p id=\"b07f\" class=\"graf graf--p graf-after--h4 translation-block\">Dans ce classique TED, Mme Duckworth explique comment elle a quitt\u00e9 son emploi de consultante en gestion pour enseigner les math\u00e9matiques dans le syst\u00e8me scolaire public de la ville de New York.<\/p>\n<p id=\"ef01\" class=\"graf graf--p graf-after--p translation-block\">Au cours de cette exp\u00e9rience stimulante et r\u00e9v\u00e9latrice, elle a commenc\u00e9 \u00e0 observer pourquoi certains \u00e9l\u00e8ves r\u00e9ussissaient et d'autres se sentaient frustr\u00e9s. Elle a donc men\u00e9 une \u00e9tude approfondie et a d\u00e9couvert que le principal facteur de r\u00e9ussite \u00e9tait le \"cran\".<\/p>\n<p id=\"d4a1\" class=\"graf graf--p graf-after--p translation-block\">Pour r\u00e9ussir, il ne suffit pas de faire preuve d'intelligence. D\u00e9couvrez cette conf\u00e9rence pour en savoir plus sur ce que cela signifie d'avoir du cran. \ud83e\udd1c<\/p>\n<p class=\"translation-block\"><iframe title=\"Grit: The Power of Passion and Perseverance | Angela Lee Duckworth | TED\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/H14bBuluwB8?feature=oembed&amp;width=840&amp;height=1000&amp;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"2924\" class=\"graf graf--figure graf--iframe graf-after--p graf--trailing\"><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"4bb4\" class=\"graf graf--p graf--leading translation-block\">Nous esp\u00e9rons que vous avez trouv\u00e9 quelque chose d'instructif et d'utile dans ces vid\u00e9os et que vous \u00eates pr\u00eat \u00e0 relever votre prochain d\u00e9fi !<\/p>\n<p id=\"16d5\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Faites-nous part de vos favoris dans les commentaires \ud83d\udc47<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/fr\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Essayez le CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em>Nous esp\u00e9rons que cet article vous a plu. Si c'est le cas, passez le mot !<\/em>\ud83d\udc49<em> Vous pouvez suivre @salesflare sur<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>et<\/em> <em><u><a href=\"https:\/\/be.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>\u00a0 13 TED Talks every sales and marketing pro should watch TED Talks are a treasure trove of information and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":57177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[62],"tags":[],"wl_entity_type":[122],"class_list":["post-56007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 TED Talks every sales and marketing pro should\u00a0watch<\/title>\n<meta name=\"description\" content=\"TED Talks are a treasure trove of information. 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That&#039;s why we\u2019ve found 13 the most interesting and enlightening videos for salespeople and marketers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/56007\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/alicolwell\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T07:11:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-24T16:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/07\/TED-Talks-for-Small-Business-and-Entrepreneurs-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ali Colwell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"13 TED Talks every salesperson and marketer should\u00a0watch\" \/>\n<meta name=\"twitter:description\" content=\"TED Talks are a treasure trove of information. 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