{"id":55994,"date":"2018-07-05T12:34:34","date_gmt":"2018-07-05T10:34:34","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55994"},"modified":"2024-05-31T16:09:43","modified_gmt":"2024-05-31T14:09:43","slug":"airtable-changing-the-way-we-structure-information-7202ac8b8107","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/fr\/airtable-change-la-facon-dont-nous-structurons-linformation-7202ac8b8107","title":{"rendered":"Airtable : Changer la fa\u00e7on dont nous structurons l'information"},"content":{"rendered":"<article class=\"h-entry\">\n<header><\/header>\n<section class=\"e-content\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h1 id=\"043f\" class=\"graf graf--h3 graf--leading graf--title\">Airtable : Changer la fa\u00e7on dont nous structurons l'information<\/h1>\n<h2 class=\"h2-subheader\">Produits embl\u00e9matiques \u00c9pisode 007<\/h2>\n<p id=\"f3d5\" class=\"graf graf--p graf-after--h4 translation-block\">Alors que nous d\u00e9pendons de plus en plus de diff\u00e9rents logiciels et outils pour accomplir notre travail, il est facile de laisser le logiciel contr\u00f4ler et modifier exactement <em class=\"markup--em markup--p-em\">la fa\u00e7on dont<\/em> vous travaillez ou organisez les choses.<\/p>\n<figure id=\"8037\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 400px;max-height: 296px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*9VMFxtpSSO1SGMaYg8KUjA.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"d69a\" class=\"graf graf--p graf-after--figure translation-block\">C'est pourquoi des applications comme Airtable<\/a> visent \u00e0 changer la donne.<\/p>\n<p id=\"bee5\" class=\"graf graf--p graf-after--p translation-block\">Airtable, le prochain produit de notre s\u00e9rie Iconic Product, est un outil qui permet de collaborer et de travailler dans un espace enti\u00e8rement personnalisable - fonctionnant<em class=\"markup--em markup--p-em\"> pour<\/em> l'utilisateur, plut\u00f4t que contre lui. \ud83d\udcaa<\/p>\n<p id=\"eede\" class=\"graf graf--p graf-after--p translation-block\">Il organise vos donn\u00e9es en diff\u00e9rentes vues, ce qui facilite la gestion des produits et des projets.<\/p>\n<p id=\"496e\" class=\"graf graf--p graf-after--p translation-block\">Qu'est-ce qui rend ce produit si embl\u00e9matique ? Et qu'est-ce qui lui vaut <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/uk.businessinsider.com\/airtable-ceo-howie-liu-interview-on-52-million-in-funding-2018-3\" target=\"_blank\" rel=\"noopener\">son r\u00e9cent tour de table de $52 millions<\/a> ? \ud83e\udd11<\/p>\n<p id=\"8ba4\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Entrons dans le vif du sujet !<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"88c8\" class=\"graf graf--h4 graf--leading\">Attendez... qu'est-ce que Airtable ?<\/h4>\n<p id=\"9457\" class=\"graf graf--p graf-after--h4 translation-block\">En bref, Airtable est un hybride tableur-base de donn\u00e9es, ce qui signifie qu'il poss\u00e8de les caract\u00e9ristiques d'une base de donn\u00e9es, mais qu'il les applique \u00e0 une feuille de calcul.<\/p>\n<figure id=\"d409\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 540px;max-height: 231px\"><\/div>\n<\/figure>\n<p id=\"3172\" class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58183 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/07\/calculating-math-in-head.gif\" alt=\"calculating math in head\" width=\"690\" height=\"295\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">L'\u00e9nonc\u00e9 de mission d'Airtable explique qu'elle a \u00e9t\u00e9 \"fond\u00e9e sur la conviction que le logiciel ne doit pas dicter votre fa\u00e7on de travailler - vous devez dicter la fa\u00e7on dont il fonctionne. Notre mission est de d\u00e9mocratiser la cr\u00e9ation de logiciels en permettant \u00e0 chacun de construire les outils qui r\u00e9pondent \u00e0 ses besoins\".<\/p>\n<p id=\"3958\" class=\"graf graf--p graf-after--p translation-block\">Airtable se compose de six \u00e9l\u00e9ments de base :<\/p>\n<ol class=\"postList\">\n<li id=\"8bcb\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\">Bases<\/strong>: Toutes les informations n\u00e9cessaires \u00e0 la cr\u00e9ation d'un projet sont contenues dans une base. Les bases peuvent \u00eatre construites \u00e0 partir de mod\u00e8les existants fournis par Airtable. En outre, elles peuvent \u00e9galement \u00eatre construites \u00e0 partir de z\u00e9ro, d'une feuille de calcul ou d'une base existante.<\/li>\n<li id=\"5ec9\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\">Tableaux<\/strong>: Un tableau est similaire \u00e0 une feuille de calcul. Une base est un ensemble de tableaux.<\/li>\n<li id=\"d418\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\">Points de vue<\/strong>: Les vues affichent les r\u00e9sultats des requ\u00eates de donn\u00e9es et peuvent \u00eatre sauvegard\u00e9es \u00e0 des fins ult\u00e9rieures.<\/li>\n<li id=\"2396\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\">Domaines<\/strong>: Chaque entr\u00e9e d'une table est un champ. Ils ne sont pas limit\u00e9s \u00e0 contenir du texte. Airtable offre actuellement 16 types de champs de base. Ceux-ci sont : textes d'une seule ligne, articles de texte long, pi\u00e8ces jointes, cases \u00e0 cocher, s\u00e9lection unique \u00e0 partir d'une liste d\u00e9roulante, s\u00e9lections multiples \u00e0 partir de listes d\u00e9roulantes, date et heure, num\u00e9ros de t\u00e9l\u00e9phone, ID de courriel, URL, nombres, monnaie, pourcentage, num\u00e9rotation automatique, formules et codes-barres.<\/li>\n<li id=\"fabe\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\">Dossiers<\/strong>: Chaque ligne d'un tableau est un enregistrement.<\/li>\n<li id=\"7516\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\">L'\u00e9quipe :<\/strong> Team est une collection de bases dans Airtable.<\/li>\n<\/ol>\n<p id=\"905e\" class=\"graf graf--p graf-after--li translation-block\">Les champs d'une \"base\" Airtable sont tr\u00e8s similaires aux cellules d'une feuille de calcul, sauf que vous pouvez ensuite inclure diff\u00e9rents types de cellules, comme des cases \u00e0 cocher et des listes d\u00e9roulantes. \ud83e\udd1f<\/p>\n<p id=\"d36b\" class=\"graf graf--p graf-after--p translation-block\">Vous pouvez m\u00eame inclure des liens ou des t\u00e9l\u00e9chargements de fichiers directement.<\/p>\n<figure id=\"bdf3\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58563\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/07\/zooming-in-map-1.gif\" alt=\"zooming in on the map\" width=\"480\" height=\"288\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">De plus, vous pouvez relier diff\u00e9rents tableaux entre eux, inviter vos coll\u00e8gues \u00e0 collaborer sur des tableaux et publier des vues sur des sites web externes.<\/p>\n<p id=\"7b09\" class=\"graf graf--p graf-after--p translation-block\">Fondamentalement, cet outil vous permet d'organiser \u00e0 peu pr\u00e8s n'importe quel type de donn\u00e9es dans votre entreprise (ou dans votre vie personnelle). Vous pouvez cr\u00e9er des wikis, des calendriers de projets et \u00e0 peu pr\u00e8s tout ce \u00e0 quoi vous pouvez penser. \ud83e\udd14<\/p>\n<p id=\"768d\" class=\"graf graf--p graf-after--p translation-block\">\u00c0 ce jour, Airtable compte plus de 30 000 entreprises utilisant son produit, avec plus de 3 millions de bases de donn\u00e9es.<\/p>\n<p id=\"3a43\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">C'est beaucoup d'informations. \ud83e\udd2f<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"db6c\" class=\"graf graf--h4 graf--leading\">Organiser tout et n'importe quoi<\/h4>\n<p id=\"7275\" class=\"graf graf--p graf-after--h4 translation-block\">Oui, vraiment tout et n'importe quoi.<\/p>\n<p id=\"1179\" class=\"graf graf--p graf-after--p translation-block\">Airtable a tellement de fonctionnalit\u00e9s et de fa\u00e7ons de regarder les donn\u00e9es - alors que la vue par d\u00e9faut d'Airtable ressemble \u00e0 un tableau de feuille de calcul excessivement cod\u00e9 en couleurs, il se passe beaucoup de choses \" sous le capot \", si l'on peut dire.<\/p>\n<p id=\"dbd4\" class=\"graf graf--p graf-after--p translation-block\">Vous pouvez visualiser un tableau comme un calendrier, une galerie de grandes cartes ou m\u00eame comme un tableau kanban. \ud83d\uddd3<\/p>\n<p id=\"9739\" class=\"graf graf--p graf-after--p translation-block\">\u00c0 partir de l\u00e0, vous pouvez trier et filtrer vos donn\u00e9es comme bon vous semble.<\/p>\n<p id=\"15a9\" class=\"graf graf--p graf-after--p translation-block\">C'est comme Excel, Trello et Asana en m\u00eame temps.<\/p>\n<p id=\"f8b9\" class=\"graf graf--p graf-after--p translation-block\">Mais o\u00f9 est le probl\u00e8me, n'est-ce pas ? \ud83e\udd37\u200d<\/p>\n<p id=\"3e18\" class=\"graf graf--p graf-after--p translation-block\">Airtable fonctionne comme un constructeur de base de donn\u00e9es pour les non-programmeurs. Cela signifie que ceux qui ne savent pas coder peuvent m\u00eame cr\u00e9er leurs propres bases de donn\u00e9es, maquettes et d\u00e9mos sans avoir besoin de construire l'application enti\u00e8re au pr\u00e9alable.<\/p>\n<figure id=\"08ee\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 550px;max-height: 331px\"><\/div>\n<\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58261 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/07\/girl-smiling.gif\" alt=\"fille souriante regardant vers la droite\" width=\"550\" height=\"331\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Et ce n'est qu'un exemple. Il existe tout un monde - enfin, <em class=\"markup--em markup--p-em\">univers<\/em>, mais nous y reviendrons dans une minute - pour les personnes qui veulent cr\u00e9er des choses et organiser leurs donn\u00e9es, mais qui ne sont pas des programmeurs.<\/p>\n<p id=\"8bc6\" class=\"graf graf--p graf-after--p translation-block\">Ce qui le rend si embl\u00e9matique, c'est le fait que tout le monde - des programmeurs aux concepteurs en passant par les chefs de projet - peut en b\u00e9n\u00e9ficier.<\/p>\n<p id=\"798d\" class=\"graf graf--p graf-after--p translation-block\">Il est universel. Il est facile \u00e0 utiliser. Il est puissant et transparent.<\/p>\n<p id=\"7b3f\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Ce ne sont certainement pas des mots que vous auriez utilis\u00e9s pour d\u00e9crire une feuille de calcul \u00e0 l'\u00e9poque. \ud83d\ude4a<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"3396\" class=\"graf graf--h4 graf--leading\">Plus de cas d'utilisation que vous ne savez en faire<\/h4>\n<p id=\"f9e3\" class=\"graf graf--p graf-after--h4 translation-block\">Vous vous souvenez qu'il y a une seconde, j'ai mentionn\u00e9 qu'il existait tout un univers en ce qui concerne Airtable ?<\/p>\n<p id=\"eb4d\" class=\"graf graf--p graf-after--p translation-block\">Eh bien, je voulais dire litt\u00e9ralement... en quelque sorte. \ud83d\ude09<\/p>\n<p id=\"cad3\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor translation-block\" href=\"https:\/\/airtable.com\/universe\" target=\"_blank\" rel=\"noopener\">L'univers de la table d'a\u00e9ration<\/a> est un espace cr\u00e9\u00e9 par Airtable afin de partager des cas d'utilisation r\u00e9els d'utilisateurs r\u00e9els du produit.<\/p>\n<p id=\"9e9f\" class=\"graf graf--p graf-after--p translation-block\">Lorsqu'il s'agit de #inspo, Airtable bat pratiquement tous les autres produits. \ud83d\udc4a<\/p>\n<p id=\"cf63\" class=\"graf graf--p graf-after--p translation-block\">Il existe des cas d'utilisation dans pratiquement toutes les cat\u00e9gories imaginables - du gouvernement \u00e0 la mode en passant par l'\u00e9dition.<\/p>\n<figure id=\"befc\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58603\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/07\/bam-1.gif\" alt=\"guy saying bam\" width=\"320\" height=\"320\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">En outre, il ne se limite pas \u00e0 des exemples sectoriels. Il existe m\u00eame des listes et des guides pratiques auxquels les gens peuvent se r\u00e9f\u00e9rer, comme cette <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/airtable.com\/universe\/expqM3OWZoJkjl7wy\/monster-list-of-ux-books\" target=\"_blank\" rel=\"noopener\">Monster List of UX Books<\/a>.<\/p>\n<p id=\"7ae2\" class=\"graf graf--p graf-after--p translation-block\">Non seulement les utilisateurs peuvent explorer les diff\u00e9rentes bases, mais vous pouvez m\u00eame copier les bases directement et les utiliser sur votre propre compte. \ud83d\ude32<\/p>\n<p id=\"06f4\" class=\"graf graf--p graf-after--p translation-block\">Par exemple : disons que vous essayez de mettre en place un calendrier \u00e9ditorial complexe. Visitez l'Univers Airtable et vous trouverez des structures r\u00e9elles que vous pourrez facilement copier et utiliser, <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/airtable.com\/universe\/exphgbrdONvC86oXE\/structured-scheduling\" target=\"_blank\" rel=\"noopener\">comme celle-ci<\/a>.<\/p>\n<p id=\"9f03\" class=\"graf graf--p graf-after--p translation-block\">Si vous ma\u00eetrisez Airtable et pensez avoir d'excellents exemples de cas d'utilisation, <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/support.airtable.com\/hc\/en-us\/articles\/115010159327-Publishing-on-Airtable-Universe#intro\" target=\"_blank\" rel=\"noopener\">vous pouvez les soumettre \u00e0 Airtable directement<\/a> - ce qui contribue non seulement \u00e0 la grande communaut\u00e9, mais constitue \u00e9galement un excellent \u00e9l\u00e9ment de marketing de contenu pour votre entreprise. \ud83d\ude0f<\/p>\n<p id=\"2778\" class=\"graf graf--p graf-after--p translation-block\">Airtable a d\u00e9velopp\u00e9 un espace qui <em class=\"markup--em markup--p-em\">prouve<\/em> aux gens que leur produit est vraiment universel et que n'importe qui - <em class=\"markup--em markup--p-em\">n'importe qui<\/em> - peut en trouver l'usage.<\/p>\n<p id=\"6932\" class=\"graf graf--p graf-after--p translation-block\">Ils g\u00e8rent \u00e9galement <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.com\/@airtable\" target=\"_blank\" rel=\"noopener\">un blog Medium actif<\/a> qui d\u00e9crit certains de leurs cas d'utilisation de mani\u00e8re plus d\u00e9taill\u00e9e.<\/p>\n<p id=\"0142\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Et c'est ainsi, mes amis, que vous cr\u00e9ez de la valeur pour les clients - par l'interm\u00e9diaire de vos clients. \ud83d\udc9b<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"5913\" class=\"graf graf--h4 graf--leading\">Complexe sans \u00eatre compliqu\u00e9<\/h4>\n<p id=\"d821\" class=\"graf graf--p graf-after--h4 translation-block\">Il est facile de se sentir d\u00e9pass\u00e9 par les possibilit\u00e9s d'un nouvel outil - surtout s'il s'agit d'un outil d'organisation des donn\u00e9es et que l'organisation des donn\u00e9es n'est pas votre truc. \ud83e\udd13<\/p>\n<p id=\"0e5e\" class=\"graf graf--p graf-after--p translation-block\">Heureusement, Airtable reconna\u00eet que son outil est complexe, mais il offre beaucoup de contenu autour de divers concepts que vous pourriez rencontrer, comme ce <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/support.airtable.com\/hc\/en-us\/articles\/218734758-A-beginner-s-guide-to-many-to-many-relationships\" target=\"_blank\" rel=\"noopener\">guide d'initiation aux relations \"plusieurs-\u00e0-plusieurs\"<\/a>.<\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58749\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/07\/we-can-do-this-people-4-1.gif\" alt=\"Bill Nye, le scientifique, d\u00e9clarant : &apos; Nous pouvons y arriver, mes amis ! &apos;\" width=\"281\" height=\"281\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Et la meilleure partie de tout cela est le fait qu'ils <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.airtable.com\/3-ways-to-prioritize-your-product-roadmap-with-a-matrix\/\" target=\"_blank\" rel=\"noopener\">int\u00e9grent directement leurs bases d'exemples<\/a> dans leurs articles de blog. Vous pouvez ainsi interagir avec les donn\u00e9es et voir directement comment elles fonctionnent.<\/p>\n<p id=\"878c\" class=\"graf graf--p graf-after--p translation-block\">Mais tout cela n'est pas arriv\u00e9 par hasard.<\/p>\n<p id=\"b248\" class=\"graf graf--p graf-after--p translation-block\">Comme en t\u00e9moigne leur d\u00e9claration de mission susmentionn\u00e9e, la cr\u00e9ation d'un outil accessible \u00e9tait importante pour les cofondateurs d\u00e8s le d\u00e9but. \u270c<\/p>\n<p id=\"2c63\" class=\"graf graf--p graf-after--p translation-block\">Comme l'explique Andrew Ofstad, directeur des produits et l'un des cofondateurs d'Airtable, dans une <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.intercom.com\/airtables-andrew-ofstad-maintaining-simplicity-scale\/\" target=\"_blank\" rel=\"noopener\">interview avec Intercom<\/a>, \"Mon ami Howie et moi avons toujours parl\u00e9 de cr\u00e9er une startup ensemble, et j'ai toujours \u00e9t\u00e9 int\u00e9ress\u00e9 par les outils cr\u00e9atifs qui permettent aux gens normaux de faire des choses que seuls les experts ou les programmeurs pouvaient faire auparavant\".<\/p>\n<p id=\"ecdd\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Pour faire simple, Airtable vise \u00e0 recr\u00e9er l'imm\u00e9diatet\u00e9 de <a href=\"https:\/\/hive.com\/blog\/spreadsheet-software-tools\/\">produits comme les feuilles de calcul<\/a> ou les cartes en ligne, o\u00f9 vous pouvez manipuler les donn\u00e9es directement, mais dans quelque chose qui a plus de structure comme une base de donn\u00e9es. \ud83d\ude4f<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"294b\" class=\"graf graf--h4 graf--leading\">Les int\u00e9grations sont un jeu d'enfant<\/h4>\n<p id=\"c0ab\" class=\"graf graf--p graf-after--h4 translation-block\">L'un des aspects les plus puissants d'Airtable est son API.<\/p>\n<p id=\"f3b2\" class=\"graf graf--p graf-after--p translation-block\">De plus, Airtable s'int\u00e8gre directement \u00e0 Zapier, apportant aux utilisateurs des possibilit\u00e9s infinies en termes d'automatisation et d'organisation.<\/p>\n<p id=\"f344\" class=\"graf graf--p graf-after--p translation-block\">Une <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/zapier.com\/blog\/airtable-automations\/\" target=\"_blank\" rel=\"noopener\">multitude d'exemples peuvent \u00eatre trouv\u00e9s ici<\/a>. \ud83d\udc4f<\/p>\n<p id=\"7750\" class=\"graf graf--p graf-after--p translation-block\">Comme ils d\u00e9crivent leur API, \" Apr\u00e8s avoir cr\u00e9\u00e9 et configur\u00e9 le sch\u00e9ma d'une base Airtable \u00e0 partir de l'interface graphique, votre base Airtable fournira sa propre API pour cr\u00e9er, lire, mettre \u00e0 jour et d\u00e9truire des enregistrements \".<\/p>\n<p id=\"4f82\" class=\"graf graf--p graf-after--p translation-block\">Cela signifie que vous pouvez utiliser la technologie web pour cr\u00e9er des applications complexes. \ud83d\udcf1<\/p>\n<p id=\"b921\" class=\"graf graf--p graf-after--p translation-block\">Ou m\u00eame l'int\u00e9grer directement dans votre site web.<\/p>\n<p id=\"d8f0\" class=\"graf graf--p graf-after--p translation-block\">Vous pouvez \u00e9galement faire en sorte que les donn\u00e9es soient automatiquement synchronis\u00e9es avec une feuille.<\/p>\n<p id=\"a220\" class=\"graf graf--p graf-after--p translation-block\">Les possibilit\u00e9s d'utilisation de ce produit puissant ne manquent pas.<\/p>\n<figure id=\"bc60\" class=\"graf graf--figure graf-after--p graf--trailing\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px;max-height: 360px\">\n<div class=\"aspectRatioPlaceholder-fill\" style=\"padding-bottom: 75%\"><\/div>\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*mXQIQI4NiJmzQdlKT0WlCg.gif\"><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"634d\" class=\"graf graf--p graf--leading translation-block\">Il sera int\u00e9ressant de voir Airtable continuer \u00e0 se d\u00e9velopper et \u00e0 changer la fa\u00e7on dont nous pensons et interagissons avec les donn\u00e9es.<\/p>\n<p id=\"2595\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Continuez d'\u00e9craser, Airtable ! \ud83d\ude4c<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<p><em class=\"markup--em markup--p-em translation-block\">Envie de d\u00e9couvrir d'autres produits embl\u00e9matiques ?\u00a0<\/em><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.salesflare.com\/fr\/iconic-products\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--p-em\">Lisez toute la s\u00e9rie ici !<\/em><\/a>\u00a0\ud83d\udcf2<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"c909\" class=\"graf graf--p graf--leading\"><em class=\"markup--em markup--p-em translation-block\">Nous esp\u00e9rons que cet article vous a plu. Si c'est le cas, passez le mot !<\/em><\/p>\n<p id=\"6883\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">Pour en savoir plus sur les startups, le marketing de croissance et les ventes :<\/em><\/p>\n<p id=\"0f9e\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">\ud83d\udc49 <\/em><\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/salesflare.typeform.com\/to\/Pi0dBQ\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">s'inscrire ici<\/em><\/strong><\/a><\/p>\n<p id=\"a801\" class=\"graf graf--p graf-after--p graf--trailing\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">\ud83d\udc49 suivez @salesflare sur <\/em>.<\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/salesflare\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Twitter<\/em><\/strong><\/a><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\"> ou <\/em><\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.facebook.com\/salesflare\/\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Facebook<\/em><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Airtable: Changing the Way We Structure Information Iconic Products Episode\u00a0007 As we become more and more reliant on different software [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":55996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[76],"tags":[],"wl_entity_type":[122],"class_list":["post-55994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-products","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airtable: Changing the Way We Structure Information<\/title>\n<meta name=\"description\" content=\"As we become more reliant on software to get work done, it\u2019s easy to let it control &amp; change exactly how you work. Companies like Airtable are changing that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/posts\/55994\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airtable: Changing the Way We Structure Information\" \/>\n<meta property=\"og:description\" content=\"As we become more reliant on software to get work done, it\u2019s easy to let it control &amp; change exactly how you work. 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