{"id":63265,"date":"2024-03-01T14:36:16","date_gmt":"2024-03-01T13:36:16","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/strategy"},"modified":"2024-03-01T14:36:16","modified_gmt":"2024-03-01T13:36:16","slug":"strategy","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/fr\/entity\/strategie","title":{"rendered":"strat\u00e9gie"},"content":{"rendered":"<p class=\"translation-block\">La strat\u00e9gie (du grec \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03af\u03b1 strat\u0113gia, \"art du chef de troupe ; fonction de g\u00e9n\u00e9ral, commandement, fonction de g\u00e9n\u00e9ral\") est un plan de haut niveau visant \u00e0 atteindre un ou plusieurs objectifs dans des conditions d'incertitude. Dans le sens de l'\"art du g\u00e9n\u00e9ral\", qui comprend plusieurs sous-ensembles de comp\u00e9tences, dont la \"tactique\", l'art du si\u00e8ge, la logistique, etc., le terme est apparu au VIe si\u00e8cle de l'\u00e8re chr\u00e9tienne dans la terminologie romaine orientale et n'a \u00e9t\u00e9 traduit dans les langues vernaculaires occidentales qu'au XVIIIe si\u00e8cle.  Depuis lors et jusqu'au 20e si\u00e8cle, le mot \"strat\u00e9gie\" en est venu \u00e0 d\u00e9signer \"une mani\u00e8re globale d'essayer de poursuivre des objectifs politiques, y compris la menace ou l'utilisation r\u00e9elle de la force, dans une dialectique de volont\u00e9s\" dans un conflit militaire, dans lequel les deux adversaires interagissent. La strat\u00e9gie est importante car les ressources disponibles pour atteindre ces objectifs sont g\u00e9n\u00e9ralement limit\u00e9es. La strat\u00e9gie consiste g\u00e9n\u00e9ralement \u00e0 fixer des objectifs, \u00e0 d\u00e9terminer des actions pour atteindre ces objectifs et \u00e0 mobiliser des ressources pour ex\u00e9cuter ces actions. Une strat\u00e9gie d\u00e9crit comment les fins (objectifs) seront atteintes par les moyens (ressources). La haute direction d'une organisation est g\u00e9n\u00e9ralement charg\u00e9e de d\u00e9finir la strat\u00e9gie.  La strat\u00e9gie peut \u00eatre voulue ou \u00e9merger comme un mod\u00e8le d'activit\u00e9 au fur et \u00e0 mesure que l'organisation s'adapte \u00e0 son environnement ou \u00e0 la concurrence. Elle implique des activit\u00e9s telles que la planification strat\u00e9gique et la r\u00e9flexion strat\u00e9gique. Henry Mintzberg, de l'universit\u00e9 McGill, a d\u00e9fini la strat\u00e9gie comme \"un mod\u00e8le dans un flux de d\u00e9cisions\" pour contraster avec une vision de la strat\u00e9gie comme planification, tandis que Max McKeown (2011) affirme que \"la strat\u00e9gie consiste \u00e0 fa\u00e7onner l'avenir\" et qu'elle est la tentative humaine d'atteindre \"des fins souhaitables avec les moyens disponibles\". Vladimir Kvint d\u00e9finit la strat\u00e9gie comme \"un syst\u00e8me de recherche, de formulation et de d\u00e9veloppement d'une doctrine qui assurera le succ\u00e8s \u00e0 long terme si elle est suivie fid\u00e8lement\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Strategy (from Greek \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03af\u03b1 strat\u0113gia, \u201cart of troop leader; office of general, command, generalship\u201d) is a high level plan to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-63265","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>strategy | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"strategy | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Strategy (from Greek \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03af\u03b1 strat\u0113gia, \u201cart of troop leader; 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