{"id":63092,"date":"2023-12-08T17:01:57","date_gmt":"2023-12-08T16:01:57","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/email-tracking"},"modified":"2023-12-08T17:04:02","modified_gmt":"2023-12-08T16:04:02","slug":"email-tracking","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/fr\/entity\/suivi-des-courriels","title":{"rendered":"Suivi des courriels"},"content":{"rendered":"<p class=\"translation-block\">Le suivi des courriels est une m\u00e9thode utilis\u00e9e pour contr\u00f4ler l'envoi, la r\u00e9ception et l'ouverture des courriels. Cette technique est largement utilis\u00e9e dans les contextes commerciaux et marketing pour \u00e9valuer l'efficacit\u00e9 des campagnes de courrier \u00e9lectronique et des messages individuels. Gr\u00e2ce au suivi des courriels, les exp\u00e9diteurs peuvent obtenir des informations pr\u00e9cieuses telles que l'ouverture d'un courriel, le nombre de fois qu'il a \u00e9t\u00e9 ouvert, l'heure \u00e0 laquelle il a \u00e9t\u00e9 ouvert et si les liens contenus dans le courriel ont \u00e9t\u00e9 cliqu\u00e9s. Ces donn\u00e9es peuvent \u00eatre cruciales pour comprendre l'engagement et l'int\u00e9r\u00eat des destinataires, ce qui permet aux exp\u00e9diteurs d'adapter plus efficacement leurs communications futures. Le suivi des courriels est souvent facilit\u00e9 par de petites images invisibles ou des pixels de suivi int\u00e9gr\u00e9s dans les courriels ou par des logiciels sp\u00e9cialis\u00e9s de marketing par courriel ou de gestion de la relation client. S'il est utile aux exp\u00e9diteurs pour optimiser leurs strat\u00e9gies de communication, il est \u00e9galement important de tenir compte des questions de confidentialit\u00e9 et de consentement, car certains destinataires peuvent pr\u00e9f\u00e9rer que leurs interactions par courrier \u00e9lectronique ne soient pas surveill\u00e9es.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le suivi des courriels est une m\u00e9thode utilis\u00e9e pour contr\u00f4ler l'envoi, la r\u00e9ception, l'ouverture et le clic des courriels. Cette technique est largement utilis\u00e9e dans les contextes commerciaux et marketing pour \u00e9valuer l'efficacit\u00e9 des campagnes d'e-mailing et des messages individuels.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-63092","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email tracking | Salesflare Blog<\/title>\n<meta name=\"description\" content=\"Email tracking is a method used to monitor the sending, receiving, opening and clicking of emails. The technique is widely used in business and marketing contexts to gauge the effectiveness of email campaigns and individual messages.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email tracking | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Email tracking is a method used to monitor the sending, receiving, opening and clicking of emails. The technique is widely used in business and marketing contexts to gauge the effectiveness of email campaigns and individual messages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/63092\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-08T16:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/01\/sf-opengraph-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/email-tracking\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/email-tracking\",\"name\":\"Email tracking | Salesflare Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"datePublished\":\"2023-12-08T16:01:57+00:00\",\"dateModified\":\"2023-12-08T16:04:02+00:00\",\"description\":\"Email tracking is a method used to monitor the sending, receiving, opening and clicking of emails. The technique is widely used in business and marketing contexts to gauge the effectiveness of email campaigns and individual messages.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/email-tracking#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/email-tracking\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/email-tracking#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Suivi des courriels | Salesflare Blog","description":"Le suivi des courriels est une m\u00e9thode utilis\u00e9e pour contr\u00f4ler l'envoi, la r\u00e9ception, l'ouverture et le clic des courriels. Cette technique est largement utilis\u00e9e dans les contextes commerciaux et marketing pour \u00e9valuer l'efficacit\u00e9 des campagnes d'e-mailing et des messages individuels.","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Email tracking | Salesflare Blog","og_description":"Email tracking is a method used to monitor the sending, receiving, opening and clicking of emails. The technique is widely used in business and marketing contexts to gauge the effectiveness of email campaigns and individual messages.","og_url":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/63092","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_modified_time":"2023-12-08T16:04:02+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/01\/sf-opengraph-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@salesflare","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/entity\/email-tracking","url":"https:\/\/blog.salesflare.com\/entity\/email-tracking","name":"Suivi des courriels | Salesflare Blog","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"datePublished":"2023-12-08T16:01:57+00:00","dateModified":"2023-12-08T16:04:02+00:00","description":"Le suivi des courriels est une m\u00e9thode utilis\u00e9e pour contr\u00f4ler l'envoi, la r\u00e9ception, l'ouverture et le clic des courriels. Cette technique est largement utilis\u00e9e dans les contextes commerciaux et marketing pour \u00e9valuer l'efficacit\u00e9 des campagnes d'e-mailing et des messages individuels.","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/entity\/email-tracking#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/entity\/email-tracking"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/entity\/email-tracking#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"Email tracking"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Blog de Salesflare","description":"Sur les ventes, la gestion de la relation client et la g\u00e9n\u00e9ration de prospects.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]}]}},"_wl_alt_label":[],"acf":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/entity\/email-tracking","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/63092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/comments?post=63092"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/63092\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/media?parent=63092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/categories?post=63092"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/wl_entity_type?post=63092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}