{"id":62807,"date":"2023-09-06T11:35:07","date_gmt":"2023-09-06T09:35:07","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/social-selling"},"modified":"2023-09-06T11:35:07","modified_gmt":"2023-09-06T09:35:07","slug":"social-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/fr\/entity\/social-selling","title":{"rendered":"Vente sociale"},"content":{"rendered":"<p class=\"translation-block\">La vente sociale consiste \u00e0 d\u00e9velopper des relations dans le cadre du processus de vente. Aujourd'hui, ce processus se d\u00e9roule souvent via des r\u00e9seaux sociaux tels que LinkedIn, Twitter, Facebook et Pinterest, mais il peut se d\u00e9rouler en ligne ou hors ligne. Parmi les techniques de vente sociale, on peut citer le partage de contenu pertinent, l'interaction directe avec des acheteurs et des clients potentiels, la strat\u00e9gie de marque personnelle et l'\u00e9coute sociale. La vente sociale gagne en popularit\u00e9 dans de nombreux secteurs, bien qu'elle soit principalement utilis\u00e9e pour la vente B2B (entreprise \u00e0 entreprise) ou pour des achats de consommation tr\u00e8s r\u00e9fl\u00e9chis (par exemple, les services de conseil financier, l'automobile, l'immobilier). Les entreprises C2C (souvent appel\u00e9es entreprises de vente directe) utilisent les techniques de vente sociale (c'est-\u00e0-dire l'\u00e9tablissement de relations) depuis bien avant l'existence de l'internet. Les sp\u00e9cialistes du marketing B2B et B2C adoptent aujourd'hui bon nombre de ces techniques lorsqu'elles sont transpos\u00e9es sur les plateformes de m\u00e9dias sociaux. Bien que la vente sociale soit parfois confondue avec le marketing social, il existe deux diff\u00e9rences essentielles. Premi\u00e8rement, la vente sociale s'adresse aux professionnels de la vente plut\u00f4t qu'aux professionnels du marketing. Deuxi\u00e8mement, la vente sociale vise \u00e0 cultiver des relations individuelles, plut\u00f4t qu'\u00e0 diffuser des messages individuels.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social selling is the process of developing relationships as part of the sales process. 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