{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/fr\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"<p class=\"translation-block\">Le commerce interentreprises (B2B) d\u00e9signe les transactions commerciales entre entreprises, par exemple entre un fabricant et un grossiste, ou entre un grossiste et un d\u00e9taillant.  Les termes oppos\u00e9s sont entreprise \u00e0 consommateur (B2C) et entreprise \u00e0 gouvernement (B2G). L'image de marque B2B est un terme utilis\u00e9 en marketing. Le volume global des transactions B2B (Business-to-Business) est beaucoup plus \u00e9lev\u00e9 que celui des transactions B2C. La raison principale en est que, dans une cha\u00eene d'approvisionnement typique, il y aura de nombreuses transactions B2B impliquant des sous-composants ou des mati\u00e8res premi\u00e8res, et une seule transaction B2C, \u00e0 savoir la vente du produit fini au client final.  Par exemple, un constructeur automobile effectue plusieurs transactions B2B telles que l'achat de pneus, de verre pour les pare-brise et de tuyaux en caoutchouc pour ses v\u00e9hicules.  La transaction finale, un v\u00e9hicule fini vendu au consommateur, est une transaction unique (B2C). Le B2B est \u00e9galement utilis\u00e9 dans le contexte de la communication et de la collaboration.  De nombreuses entreprises utilisent aujourd'hui les m\u00e9dias sociaux pour communiquer avec leurs consommateurs (B2C) ; cependant, elles utilisent \u00e9galement des outils similaires au sein de l'entreprise pour que les employ\u00e9s puissent communiquer entre eux.  Lorsque la communication a lieu entre les employ\u00e9s, on peut parler de communication \"B2B\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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