{"id":62650,"date":"2023-08-04T14:52:48","date_gmt":"2023-08-04T12:52:48","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/crm-systems"},"modified":"2024-03-20T11:59:40","modified_gmt":"2024-03-20T10:59:40","slug":"crm-systems","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/fr\/entity\/systemes-crm","title":{"rendered":"Syst\u00e8mes de gestion de la relation client (CRM)"},"content":{"rendered":"<p class=\"translation-block\">La gestion de la relation client (GRC) est un syst\u00e8me de gestion des interactions d'une entreprise avec ses clients actuels et futurs. Elle implique souvent l'utilisation de la technologie pour organiser, automatiser et synchroniser les ventes, le marketing, le service \u00e0 la client\u00e8le et l'assistance technique.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customer relationship management (CRM) is a system for managing a company\u2019s interactions with current and future customers. It often involves [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[115],"class_list":["post-62650","entity","type-entity","status-publish","hentry","wl_entity_type-creative-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM systems | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM systems | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Customer relationship management (CRM) is a system for managing a company\u2019s interactions with current and future customers. It often involves [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/62650\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T10:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/01\/sf-opengraph-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/crm-systems\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/crm-systems\",\"name\":\"CRM systems | Salesflare Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"datePublished\":\"2023-08-04T12:52:48+00:00\",\"dateModified\":\"2024-03-20T10:59:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/crm-systems#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/crm-systems\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/crm-systems#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CRM systems\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Syst\u00e8mes CRM | Salesflare Blog","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"CRM systems | Salesflare Blog","og_description":"Customer relationship management (CRM) is a system for managing a company\u2019s interactions with current and future customers. It often involves [&hellip;]","og_url":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/62650","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_modified_time":"2024-03-20T10:59:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/01\/sf-opengraph-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@salesflare","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/entity\/crm-systems","url":"https:\/\/blog.salesflare.com\/entity\/crm-systems","name":"Syst\u00e8mes CRM | Salesflare Blog","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"datePublished":"2023-08-04T12:52:48+00:00","dateModified":"2024-03-20T10:59:40+00:00","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/entity\/crm-systems#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/entity\/crm-systems"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/entity\/crm-systems#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"CRM systems"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Blog de Salesflare","description":"Sur les ventes, la gestion de la relation client et la g\u00e9n\u00e9ration de prospects.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]}]}},"_wl_alt_label":["CRMs","CRM platforms","CRM software","CRM tools"],"acf":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/entity\/crm-systems","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/62650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/comments?post=62650"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/entities\/62650\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/media?parent=62650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/categories?post=62650"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/fr\/wp-json\/wp\/v2\/wl_entity_type?post=62650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}