If that is your case as well, you best make sure you implement a solid B2B CRM<\/strong>.<\/p>\n The benefits<\/a> can be huge: even a small sales team (of 3 people) I recently talked to reported earning $1 million per year more in sales (<\/strong>\ud83d\udcb5!)<\/strong> after getting their CRM in place.<\/p>\n With all the different CRM software for B2B sales out there however, it can be hard to figure out exactly what you need to up your success rate and productivity. So first, I\u2019ll tackle that for you and give you a list of useful features<\/strong> to look out for. \ud83d\udc40<\/p>\n After this, I\u2019ll use this same feature list as well as review scores<\/strong> from G2 to compare 7 different top B2B CRM software platforms in detail, including pricing<\/strong>.<\/p>\n Let\u2019s dig in! \ud83d\udc47<\/p>\n A B2B CRM (Business-to-Business Customer Relationship Management) system is tailored specifically to manage relationships and interactions with business customers, rather than individual consumers. It helps you track complex sales cycles, manage multiple stakeholders, organize detailed company profiles, and streamline collaboration across your sales team.<\/p>\n When do you use it? Anytime you\u2019re nurturing leads, managing accounts, or closing deals in a B2B context. The benefits? Improved coordination across your sales and marketing teams, deeper insights into customer needs, and enhanced efficiency in handling lengthy sales processes typical of B2B environments.<\/p>\n Here are 10 core features<\/strong> a B2B CRM software solution can offer to help you better follow up your leads:<\/p>\n There\u2019s a lot of useful features in there that you won\u2019t be able to get just from an Excel sheet<\/a> \ud83d\ude04 I\u2019ll detail below which of these features come with each B2B CRM software.<\/p>\n If you\u2019re looking for good CRM software to manage your B2B sales leads<\/a>, the above set of features can significantly boost your success rate and up your productivity<\/strong>.<\/p>\n To compile this ranking, I went through a list of around 650 possible CRMs to make a pre-selection. Then I tested every one of the 7 selected B2B CRMs first hand and researched which of them offer which features and detailed this for you below.<\/p>\n Next to this, it is important to keep the bigger picture in mind when comparing software, because you need to make sure your team will actually use the system<\/strong> as well. Getting a CRM system that the sales team doesn\u2019t use is pretty useless \ud83d\ude0f<\/p>\n Because of that, I\u2019ve included the current scoring for each software on G2<\/strong> so you get a better idea of how they stack up. It\u2019s broken down as follows:<\/p>\n I\u2019lve then taken the average of the G2 review score, and combined it with the B2B CRM feature score, to calculate\u2026 the final score<\/strong>! \ud83e\udd47<\/p>\n Don\u2019t want to read the whole comparison? \ud83e\udd13<\/p>\n The top 7 best CRMs for B2B sales in 2026 are:<\/p>\n Want to dig into the details? Read on!<\/p>\n If I ask our customers what they\u2019re essentially using Salesflare for, the answer is usually: to better follow up our leads<\/strong>.<\/p>\n Our goal at Salesflare is to make following up B2B leads super easy <\/strong>for you, without you having to input data <\/strong>to keep the system alive. And with a ton of built-in automation <\/strong>to make you more productive.<\/p>\n Salesflare<\/a><\/u> (founded in 2014) is used by thousands of small and medium-sized businesses who sell B2B<\/strong> (incl. agencies<\/a>, consultancies<\/a>, development houses, tech companies, \u2026). It\u2019s top ranked across review platforms and is the #1 B2B CRM software on Product Hunt, the leading community for product enthusiasts.<\/p>\n Interestingly, Salesflare is the only CRM in this listing that is exclusively built for B2B sales<\/strong>. As it doesn\u2019t need to support B2C use, the software is more tailored and easier to use if you\u2019re a B2B company.<\/p>\n The app is very tightly integrated with Gmail<\/a>\u00a0(also within Google Workspace<\/a>), Outlook<\/a> and LinkedIn<\/a><\/strong>, so you don\u2019t need to switch between your inboxes and sales software while tracking sales leads<\/a>. Plus it adds some handy features like integrated email and website tracking<\/a>, email templates<\/a>, and email sequences<\/a>.<\/p>\n \u201cI love the simplicity and easy of use. Yet still has most of everything you need and expect. Integration with LinkedIn and Gmail is good. Automated data enrichment is good. It\u2019s nicely focused on account management \u2013 great for B2B sales. Email and website tracking are good.\u201d writes David V.<\/a>, founder & CEO of a branding agency, about Salesflare.<\/p>\n Without further ado, here\u2019s an analysis of how Salesflare stacks up:<\/p>\n Features Salesflare offers: 10\/10<\/p>\n Features Salesflare doesn\u2019t offer: none<\/p>\n G2 review scoring:<\/p>\n Final result:<\/p>\n When you test Salesflare, the experience is incredibly intuitive and user-friendly. As soon as you connect your email and social accounts, Salesflare starts pulling in data and populating your customer profiles with minimal manual input. You notice how it gathers contact details, company data, and even social media profiles to create comprehensive records for each lead and customer. The automated data entry is seamless, making it easy to keep your records updated without constant effort.<\/p>\n The email and meeting tracking features stand out as well. Every email you send or receive is automatically logged, and you can see details about when the email was opened and which links were clicked. This level of insight helps you gauge lead engagement and prioritize your follow-ups effectively. The platform also tracks your meetings, adding them to the timeline with notes and action items, ensuring you never miss a beat and always have the context you need for each interaction.<\/p>\n Salesflare\u2019s integration with Gmail, Outlook, and LinkedIn is another highlight. You can manage leads directly from your inbox and LinkedIn profiles, streamlining your workflow significantly. The built-in email and website tracking, email templates, and email sequences are additional features that enhance your productivity and make lead management more efficient.<\/p>\n Pricing to get all of the above (10 of 10 features) on the Salesflare Pro plan:<\/p>\n $49\/user\/month<\/strong>\u00a0<\/span>(billed annually) Salesflare offers a free trial of up to 30 days.<\/span><\/p>\n Want to see it all in action? You can try Salesflare for free<\/a><\/u>. \ud83d\udc48<\/p>\n It only takes a few minutes to to start a Salesflare trial<\/a><\/u><\/strong> and start tracking your leads in a better way.<\/p>\n I guarantee you won\u2019t find easier and more automated B2B CRM software! \ud83d\udc4c HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.<\/p>\n Nowadays, HubSpot\u2019s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don\u2019t like using different apps and integrating them (using tools like Zapier and native integrations), then HubSpot might be what you\u2019re looking for.<\/p>\n \u201c[I like the] centralization and Integration. It integrates with other HubSpot products, allowing businesses to manage marketing, sales, and customer service from a single platform. This centralization improves efficiency and data consistency.\u201d writes Soubitya S.<\/a>, customer success person at a software company, about HubSpot.<\/p>\n To get functionality that is comparable to what you\u2019re getting with the other B2B CRM software in this ranking, you need to get two HubSpot products: its CRM and its Sales Hub.<\/p>\n That makes the pricing to get all this handy functionality (8 features) quite steep, starting at $90-100\/user\/month plus an extra required fee of $1470 for onboarding.<\/p>\n Testing HubSpot CRM and Sales Hub revealed a powerful and comprehensive platform, albeit with a steeper learning curve. Setting up the CRM was straightforward, but diving into the vast array of features took some time. The visual pipeline management stood out immediately; it was easy to drag and drop leads through different stages, which made managing my sales process more visual and intuitive.<\/p>\n The email sequencing feature allowed me to automate follow-up emails, which saved a lot of manual effort. The system also enriched contact details from email signatures and publicly available information, creating robust lead profiles. However, integrating data from various sources and customizing the platform to fit my specific needs required a bit of setup and learning.<\/p>\n HubSpot\u2019s comprehensive reporting tools were a plus, providing deep insights into my sales funnel and helping identify bottlenecks. The integration with Gmail and Outlook was seamless, allowing me to manage leads from my inbox. However, I missed some more advanced features available in other CRMs, like LinkedIn integration and real-time notifications of lead activity.<\/p>\n Features HubSpot CRM + Sales Hub offers: 8\/10<\/p>\n Features HubSpot CRM + Sales Hub doesn\u2019t offer:<\/p>\n G2 review scoring:<\/p>\n Final result:<\/p>\n Pricing to get all of the above (8 of 10 features)\u00a0<\/span>on the HubSpot Sales Hub Professional plan<\/span>:<\/p>\n $90\/seat\/month<\/strong>\u00a0(billed annually)<\/span> HubSpot offers a free trial of 14 to 30 days.<\/span><\/p>\n Pipeliner CRM (formerly Pipelinersales) is a software company founded in 2009 with the goal of building better software for salespeople.<\/p>\n Although Salesflare hardly ever gets compared to Pipeliner by people who want to follow up their leads in a better way, I decided to include them in this comparison because of their clear dedication to B2B sales.<\/p>\n The software is relatively feature rich compared to the other platforms in this comparison, although also a little dated and not too easy to use.<\/p>\n Pipeliner\u2019s pricing rises quite steeply as you need more functionality, which probably makes it a better fit for mid-sized companies with deep pockets.<\/p>\n \u201cPipeliner CRM is a great tool for sales or vendor relationship businesses where you need to understand where products and customers are in the process. You can create multiple pipelines for different needs or uses, and the best part is you can create dynamic reports. Also, in my planning session this year I was able to incorporate a new tool introduced this year called account health. Pipeliner allowed me to see who I need to focus on and who is sucking my time. More clearly.\u201d writes Rodney M.<\/a>, president at a financial advisory company, about Pipeliner CRM.<\/p>\n Testing Pipeliner CRM was a mixed experience. The visual representation of the sales pipeline was a definite highlight, making it easy to see where each lead was in the sales process and move them through stages with a simple drag-and-drop interface. This visual approach was intuitive and helped in quickly assessing the status of my sales efforts.<\/p>\n However, I found the interface somewhat dated and not as user-friendly as some of the other platforms. While Pipeliner offers a decent set of features, including live activity notifications and a built-in business card scanner, setting up and customizing the CRM to fit my needs required some effort. The lack of automated email sequences and integrated email and website tracking was noticeable.<\/p>\n Despite these shortcomings, Pipeliner\u2019s strong points include its robust analytics and reporting capabilities, which provided valuable insights into my sales process. The email sidebar feature was helpful for managing leads directly from my inbox, although it didn\u2019t integrate as smoothly as I would have liked with other tools I use regularly.<\/p>\n Features Pipeliner CRM offers: 5\/10<\/p>\n Features Pipeliner CRM doesn\u2019t offer:<\/p>\n G2 review scoring:<\/p>\n Final result:<\/p>\n Pricing to get all of the above (5 of 10 features) on the Pipeliner Business plan:<\/p>\n $85\/user\/month<\/strong> (billed annually) Pipeliner offers a free trial of 14 days.<\/span><\/p>\n Freshworks CRM (formerly known as Freshsales) is a CRM from Freshworks, the company behind \/ initially called Freshdesk. Freshworks was founded in 2010 to provide a better, cheaper solution for customer service teams.<\/p>\n Freshworks\u2019 main selling point is its feature depth. It has also managed to offer this range of functionality through an easier to use interface than its competitor\/predecessor from the same city, Zoho.<\/p>\n What makes Freshworks strong is also its weakness: the interface is full of so many little buttons that common side-effects of using the platform include a mild headache, fatigue and dizziness. \ud83d\ude05<\/p>\n My experience testing Freshworks CRM was generally positive, though it had its challenges. The setup process was relatively quick, and I was soon able to visualize my leads in drag-and-drop pipelines, which made managing the sales process straightforward. The system\u2019s depth of features was impressive, but it came with a cluttered interface that sometimes felt overwhelming.<\/p>\n The email sequencing feature was particularly useful, allowing me to automate follow-ups and stay on top of my outreach efforts. The CRM also tracked the source of my leads and provided analysis, which helped in understanding the effectiveness of different channels. However, the platform lacked some automation capabilities, such as automatic enrichment of contact details from emails and web tracking.<\/p>\n One standout feature was the live overview of lead activities within the app, which kept me informed about my leads\u2019 actions in real-time. However, integrating Freshworks with other tools was less seamless than expected, and the interface\u2019s complexity could be a bit daunting for new users.<\/p>\n Features Freshworks CRM offers: 5\/10<\/p>\n Features Freshworks CRM doesn\u2019t offer:<\/p>\n G2 review scoring:<\/p>\n Final result:<\/p>\n Pricing to get all of the above (5 of 10 features) on Freshsales Enterprise plan*:<\/p>\n $59\/user\/month\u00a0<\/span><\/strong>(billed annually) * Sequences with stricter limits also available on Pro plan<\/p>\n Freshworks CRM offers a free trial of 21 days.<\/span><\/p>\n Pipedrive is an easy-to-use and easy-to-setup CRM software for startups<\/a> and small businesses, and is therefore compared to Salesflare very often.<\/p>\n The company was founded in 2011 to launch a counterreaction to enterprise systems like Salesforce, which are built more for enterprise needs than they are for B2B sales teams. Pipedrive set out to change that.<\/p>\n While the company is focused on helping you manage your sales in a better way, it keeps missing some of the more modern functionality offered by other platforms in this area.<\/p>\n Testing Pipedrive was a breeze in terms of ease of use and setup. The platform\u2019s straightforward design and user-friendly interface made it easy to get started. Visualizing leads in multiple drag-and-drop pipelines helped streamline my sales process and keep track of where each lead was in the funnel.<\/p>\n However, I found Pipedrive lacking in some advanced features. While it provided a good overview of lead activities and integrated well with my inbox, it did not offer automated email sequences or enriched lead profiles from emails and public sources. These missing features meant I had to spend more time manually entering and managing data.<\/p>\n The email sidebar (only for Gmail) was a handy feature for managing leads directly from my inbox, but the absence of more modern functionalities, like integrated website tracking and a built-in email finder for LinkedIn, was noticeable.<\/p>\n Features Pipedrive offers: 4\/10<\/p>\n Features Pipedrive doesn\u2019t offer:<\/p>\n G2 review scoring:<\/p>\n Final result:<\/p>\n Pricing to get all of the above (4 of 10 features) on the Pipedrive Premium plan:<\/p>\n
\nWhat is a B2B CRM?<\/h2>\n
\nCore features of B2B CRM software<\/h2>\n
\n
\nRanking B2B CRM software: our methodology<\/h2>\n
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\nThe 7 Best B2B CRM Software ranked<\/strong><\/h2>\n
\n
\n1.<\/a><\/u> Salesflare [9.8\/10]<\/a><\/u> \ud83c\udfc6<\/strong><\/h3>\n
![\"Salesflare](\"https:\/\/images.storychief.com\/account_481\/linkedin-crm-integration-1-create-lead_7364d88ab21aa9328a581edb74634c1a_800.jpg)
<\/picture>![\"LinkedIn](\"https:\/\/lib.salesflare.com\/images\/salesflare-awards-transparent-2024-800.avif)
<\/picture>Scoring<\/h4>\n
\n
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Testing it out<\/h4>\n
Pricing<\/h4>\n
\n$64\/user\/month<\/strong>\u00a0<\/span>(billed monthly)<\/p>\nTry Salesflare<\/h4>\n
\n\n \n <\/picture>\n <\/a>\n
\n2. HubSpot CRM + Sales Hub [8.3\/10]<\/a><\/strong><\/h3>\n
![](\"https:\/\/images.storychief.com\/account_481\/hubspot-crm-lead-followup_d69397210e41595286b7d9c2fdc5bece_800.png\")
<\/figure>\nTesting it out<\/h4>\n
Scoring<\/h4>\n
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Pricing<\/h4>\n
\n$100\/seat\/month<\/strong> (billed monthly, but with annual commitment)<\/span>
\n+ an extra required fee of $1500 for onboarding<\/strong><\/p>\n
\n3. Pipeliner CRM [7.2\/10]<\/a><\/strong><\/h3>\n
![](\"https:\/\/images.storychief.com\/account_481\/pipeliner-crm-leads-pipeline_992d6d3c5414d10332d312463e3c27d7_800.png\")
<\/figure>\nTesting it out<\/h4>\n
Scoring<\/h4>\n
\n
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Pricing<\/h4>\n
\n$100\/user\/month<\/strong> (billed monthly)<\/p>\n
\n4. Freshworks CRM [7.0\/10]<\/a><\/strong><\/h3>\n
![](\"https:\/\/images.storychief.com\/account_481\/freshworks-crm-leads-tracking_36004197e108157ed97c7f8110a96722_800.png\"){kind=tracking}
<\/figure>\nTesting it out<\/h4>\n
Scoring<\/h4>\n
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Pricing<\/h4>\n
\n$71\/user\/month<\/strong>\u00a0<\/span>(billed monthly)<\/p>\n
\n5. Pipedrive [6.3\/10]<\/strong><\/a><\/h3>\n
![](\"https:\/\/images.storychief.com\/account_481\/pipedrive-leads-list-view_a6b9381ec5f13e69e41d5b5a0c7cd0aa_800.png\")
<\/figure>\nTesting it out<\/h4>\n
Scoring<\/h4>\n
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Pricing<\/h4>\n
![](\"https:\/\/images.storychief.com\/account_481\/salesforce-sales-cloud-lead-view_868655574b29feef1b0b8a0ba8a8c6f5_800.png\")
<\/figure>\n![](\"https:\/\/images.storychief.com\/account_481\/zoho-leads-management-overview_868686498e372360c1d6a44b1253c4dd_800.png\")
<\/figure>\n