{"id":57612,"date":"2020-04-08T20:12:22","date_gmt":"2020-04-08T18:12:22","guid":{"rendered":"https:\/\/blog.salesflare.com\/build-email-workflows-and-segments"},"modified":"2026-06-29T14:38:19","modified_gmt":"2026-06-29T12:38:19","slug":"build-email-workflows-and-segments","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/es\/crear-flujos-de-trabajo-y-segmentos-de-correo-electronico","title":{"rendered":"Crear flujos de trabajo y segmentos de correo electr\u00f3nico"},"content":{"rendered":"<h1>Crear flujos de trabajo y segmentos de correo electr\u00f3nico<\/h1>\n<h2 class=\"h2-subheader\">Automatice sus correos electr\u00f3nicos y sus res\u00famenes<\/h2>\n<p class=\"translation-block\">Tener \u00e9xito en las ventas no consiste solo en tener unas habilidades de cierre excepcionales. Se trata, en igual medida, de crear un buen sistema de ventas que te permita obtener resultados repetibles.<\/p>\n<p class=\"translation-block\">Usted construye su <a href=\"https:\/\/blog.salesflare.com\/es\/proceso-de-venta\">proceso de ventas<\/a>, establece su <a href=\"https:\/\/blog.salesflare.com\/es\/proceso-de-ventas\">pipeline<\/a>, define <a href=\"https:\/\/blog.salesflare.com\/es\/cuota-de-ventas\">cuotas de ventas<\/a> y luego empieza a racionalizarlo todo para maximizar su tasa de conversi\u00f3n.<\/p>\n<p class=\"translation-block\">Y, a continuaci\u00f3n, automatiza al m\u00e1ximo las partes rutinarias de tu proceso, de modo que puedas liberarte del trabajo rob\u00f3tico y maximizar el tiempo de calidad que puedes dedicar a tu flujo constante de clientes y clientes potenciales.<\/p>\n<p class=\"translation-block\">Hoy presentamos dos importantes novedades en Salesflare que te ayudar\u00e1n a crear un sistema de ventas a\u00fan m\u00e1s s\u00f3lido y automatizado.<\/p>\n<p class=\"translation-block\">No te decepcionar\u00e1 \ud83d\ude01<\/p>\n<hr>\n<h2 id=\"23leo\">Env\u00eda flujos de correo electr\u00f3nico desde tu CRM \ud83d\udc8c<\/h2>\n<blockquote><p class=\"translation-block\">Hoy lanzamos \"Email Workflows\" en Product Hunt. Si tienes una cuenta en Product Hunt, ap\u00f3yanos aqu\u00ed. \u00a1\u00a1Gracias!! \ud83d\ude0d <u><a href=\"https:\/\/www.producthunt.com\/posts\/email-workflows-by-salesflare\">https:\/\/www.producthunt.com\/posts\/email-workflows-by-salesflare<\/a><\/u><\/p><\/blockquote>\n<p class=\"translation-block\">\u00bfLe gustar\u00eda...<\/p>\n<ul>\n<li class=\"translation-block\">Triplique su tasa de respuesta y ahorre tiempo con el seguimiento autom\u00e1tico...<\/li>\n<li class=\"translation-block\">\u00bfCrear autom\u00e1ticamente el compromiso con sus inscripciones?<\/li>\n<li class=\"translation-block\">\u00bfReactivar su base de clientes o antiguos prospectos?<\/li>\n<li class=\"translation-block\">\u00bfHa incorporado con \u00e9xito a sus nuevos clientes?<\/li>\n<li class=\"translation-block\">\u00bfY todo esto sin salir de su CRM?<\/li>\n<\/ul>\n<p class=\"translation-block\">Ya sea que est\u00e9 pensando en enviar secuencias de correos electr\u00f3nicos, correos electr\u00f3nicos masivos, correos electr\u00f3nicos de goteo, flujos de onboarding, ... todo eso ahora es posible desde Salesflare. \ud83d\ude01<\/p>\n<p>As\u00ed es\u2026 Vamos a lanzar la funci\u00f3n m\u00e1s solicitada de todos los tiempos: <strong class=\"translation-block\">Flujos de trabajo de correo electr\u00f3nico<\/strong>!<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_1600.JPG 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_1600.JPG 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_800.JPG\" alt=\"\"><\/picture><figcaption class=\"translation-block\">Env\u00ede flujos de correo electr\u00f3nico automatizados directamente desde su CRM. \u2728<\/figcaption><\/figure>\n<p class=\"translation-block\">Email Workflows viene como una gran actualizaci\u00f3n de Campaigns (adi\u00f3s Campaigns \ud83d\udc4b), que s\u00f3lo te permit\u00eda enviar campa\u00f1as de correo electr\u00f3nico de un solo paso a tus contactos.<\/p>\n<p class=\"translation-block\">Estas son algunas de las funciones m\u00e1s interesantes con las que lanzamos \u00abEmail Workflows\u00bb:<\/p>\n<ul>\n<li class=\"translation-block\">Env\u00ede flujos de trabajo de correo electr\u00f3nico <strong>desde cualquier buz\u00f3n de correo<\/strong> conectado a Salesflare: su Gmail, Office 365, Outlook.com o cualquier otra bandeja de entrada de correo electr\u00f3nico.<\/li>\n<li class=\"translation-block\">Dispare autom\u00e1ticamente <strong>flujos de trabajo de correo electr\u00f3nico basados en cualquier dato<\/strong> disponible en Salesflare: env\u00ede correos electr\u00f3nicos cuando las oportunidades cambien de etapa, se a\u00f1adan etiquetas, las conversaciones con las empresas se vuelvan inactivas, ...<\/li>\n<li><strong class=\"translation-block\">Elija hasta cu\u00e1ndo<\/strong> tus correos electr\u00f3nicos deben enviarse: cuando recibes una respuesta por correo electr\u00f3nico, cuando abren tu correo electr\u00f3nico o cuando hacen clic en un enlace de tu correo electr\u00f3nico (o simplemente siguen enviando correos electr\u00f3nicos independientemente de lo que hagan, como en el caso de los flujos de incorporaci\u00f3n)<\/li>\n<li class=\"translation-block\">Env\u00eda <strong>diferentes correos electr\u00f3nicos de seguimiento<\/strong> en funci\u00f3n de sus interacciones: por ejemplo, puedes enviar un correo diferente si hacen clic en un enlace de tu correo electr\u00f3nico o si no lo hacen.<\/li>\n<li><strong class=\"translation-block\">Personal\u00edcelo todo<\/strong> yendo m\u00e1s all\u00e1 del nombre de pila y el nombre de la empresa: en el mensaje de correo electr\u00f3nico se puede utilizar cualquier campo de contacto o empresa de Salesflare<\/li>\n<li class=\"translation-block\">Adem\u00e1s, puede <strong>programar<\/strong> flujos de trabajo de correo electr\u00f3nico, <strong>adjuntar archivos<\/strong> a correos electr\u00f3nicos, utilizar <strong>plantillas<\/strong> de correo electr\u00f3nico, <strong>enviar correos electr\u00f3nicos como respuesta<\/strong> al anterior, ....<\/li>\n<li class=\"translation-block\">Y por \u00faltimo, pero no por ello menos importante: \u00a1hazlo todo <strong>directamente desde Salesflare<\/strong>! (sin archivos .csv)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00bfListo para empezar?<\/p>\n<p class=\"translation-block\">Aqu\u00ed tienes algunos v\u00eddeos de YouTube para que lo veas todo en directo: \ud83c\udf9e\ufe0f<\/p>\n<ul>\n<li class=\"translation-block\">En este v\u00eddeo, muestro algunos de los <strong>casos de uso m\u00e1s comunes<\/strong>: <u><a href=\"https:\/\/salesfla.re\/useworkflows\">https:\/\/salesfla.re\/useworkflows<\/a><\/u><\/li>\n<li class=\"translation-block\">Y en este v\u00eddeo, Keri explica con detalle <strong>c\u00f3mo funciona todo<\/strong>: <u><a href=\"https:\/\/salesfla.re\/emailworkflows\">https:\/\/salesfla.re\/emailworkflows<\/a><\/u><\/li>\n<\/ul>\n<p class=\"translation-block\">Si has creado un flujo de trabajo de correo electr\u00f3nico interesante, h\u00e1znoslo saber. \u00a1Estaremos encantados de compartirlo en las redes sociales!<\/p>\n<p class=\"translation-block\">Nota: en los pr\u00f3ximos meses, trasladaremos <strong>los flujos de trabajo de correo electr\u00f3nico de varios pasos<\/strong> a un <strong>plan superior<\/strong> de Salesflare (probablemente a $\/49-55 \u20ac para los planes anuales frente a los mensuales), aunque por ahora est\u00e1n incluidos en la licencia normal de $\/30-35 \u20ac por usuario al mes.<\/p>\n<p><strong class=\"translation-block\">Flujos de trabajo de correo electr\u00f3nico en un solo paso<\/strong> (antes \u201cCampa\u00f1as\u201d) seguir\u00e1 estando disponible en el plan actual, igual que hasta ahora. Adem\u00e1s, todos los flujos de trabajo de varios pasos que est\u00e9n activos seguir\u00e1n funcionando.<\/p>\n<p class=\"translation-block\">Y lo que es mejor: como cliente actual, recibir\u00e1s un <strong>gran descuento en este plan superior<\/strong> durante un tiempo cuando se lance. Y si a\u00fan no eres cliente, \u00a1reg\u00edstrate cuanto antes para asegurarte este descuento!<\/p>\n<hr>\n<h2 id=\"18vog\">Guarda tus filtros y construye segmentos \ud83d\udc40.<\/h2>\n<p class=\"translation-block\">\u00bfSuele trabajar con segmentos espec\u00edficos de sus clientes potenciales o su base de clientes? \u00bfY construyendo estos filtros una y otra vez?<\/p>\n<p class=\"translation-block\">A partir de ahora podr\u00e1s guardar lo que hayas creado\u2026 \u00a1porque vamos a introducir los filtros guardados!<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_1600.JPG 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_1600.JPG 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_800.JPG\" alt=\"\"><\/picture><figcaption class=\"translation-block\">Guarde los filtros que desee reutilizar para construir segmentos.<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00bfQuiere inspirarse en los segmentos filtrados que puede construir?<\/p>\n<p class=\"translation-block\">Por ejemplo, puedes hacer segmentos de:<\/p>\n<ul>\n<li class=\"translation-block\">Empresas que ya son clientes, filtrando las cuentas por la fase de oportunidad \u201cGanada\u201d<\/li>\n<li class=\"translation-block\">Oportunidades que no has seguido en la \u00faltima semana, filtr\u00e1ndolas seg\u00fan que la \u201c\u00faltima interacci\u00f3n con la cuenta\u201d se haya producido hace m\u00e1s de 7 d\u00edas.<\/li>\n<li class=\"translation-block\">Contactos de un determinado tipo (prospectos, proveedores, socios, inversores, ...) filtrando los contactos por la respectiva canalizaci\u00f3n de oportunidades.<\/li>\n<\/ul>\n<p class=\"translation-block\">Si puedes imaginarlo, \u00a1puedes construirlo!<\/p>\n<hr>\n<h2 id=\"2tlve\">Muchas m\u00e1s mejoras y correcciones de errores<\/h2>\n<p class=\"translation-block\">Hemos corregido los errores de los que nos hab\u00e9is informado, hemos mejorado el rendimiento en algunos puntos, hemos ajustado algunos flujos de la aplicaci\u00f3n y mucho m\u00e1s. Como siempre, no dej\u00e9is de enviarnos vuestros comentarios a trav\u00e9s del chat en directo: \u00a1nos encantan! \ud83d\ude0d<\/p>\n<hr>\n<h2 id=\"afnl\">A continuaci\u00f3n... \ud83e\udd41<\/h2>\n<ul>\n<li class=\"translation-block\">Un sistema de permisos \ud83d\udd10<\/li>\n<li class=\"translation-block\">La posibilidad de fusionar cuentas \ud83d\udd00<\/li>\n<\/ul>\n<hr>\n<p class=\"translation-block\">\u00bfQuiere echar un vistazo r\u00e1pido a las principales novedades del Salesflare que le presentamos el a\u00f1o pasado?<\/p>\n<p class=\"translation-block\">Te lo ponemos todo junto <a href=\"https:\/\/blog.salesflare.com\/es\/principales-novedades-2019\">en este resumen<\/a>. \ud83e\udd29<\/p>\n<hr>\n<p><strong>\u00bfListo para potenciar sus ventas?<\/strong> <strong class=\"translation-block\"><u><a href=\"https:\/\/salesflare.com\/es\">Pruebe Salesflare<\/a><\/u>.<\/strong><\/p>\n<p><strong class=\"translation-block\">Somos un CRM de ventas f\u00e1cil de usar para peque\u00f1as empresas B2B, repleto de automatizaci\u00f3n y siempre actualizado.<\/strong><\/p>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/es\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prueba el CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure>\n<p><em class=\"translation-block\">Esperamos que le haya gustado esta actualizaci\u00f3n. Si es as\u00ed, s\u00edguenos en las redes sociales.<\/em><\/p>\n<p>\ud83d\udc49 <em>Puede seguir a @salesflare en<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>y<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/www.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Construya un sistema de ventas m\u00e1s s\u00f3lido, utilizando flujos de trabajo de correo electr\u00f3nico para automatizar su seguimiento y segmentos de filtros guardados para crear res\u00famenes.<\/p>","protected":false},"author":1,"featured_media":65568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[64],"tags":[201,152,208,124,138,91,207,164],"wl_entity_type":[122],"class_list":["post-57612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-automation","tag-crm","tag-email-marketing","tag-emails","tag-marketing-automation","tag-sales","tag-sales-follow-up","tag-small-business","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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