{"id":57612,"date":"2020-04-08T20:12:22","date_gmt":"2020-04-08T18:12:22","guid":{"rendered":"https:\/\/blog.salesflare.com\/build-email-workflows-and-segments"},"modified":"2020-04-08T20:14:11","modified_gmt":"2020-04-08T18:14:11","slug":"build-email-workflows-and-segments","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/es\/crear-flujos-de-trabajo-y-segmentos-de-correo-electronico","title":{"rendered":"Crear flujos de trabajo y segmentos de correo electr\u00f3nico"},"content":{"rendered":"<h1>Crear flujos de trabajo y segmentos de correo electr\u00f3nico<\/h1>\n<h2 class=\"h2-subheader\">Automatice sus correos electr\u00f3nicos y sus res\u00famenes<\/h2>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_481\/time-to-build-small_84880f0888edce1f5e5ad118f358b20d.gif 1x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_481\/time-to-build-small_84880f0888edce1f5e5ad118f358b20d.gif 1x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" style=\"\" alt=\"\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_481\/time-to-build-small_84880f0888edce1f5e5ad118f358b20d.gif\"><\/picture><\/figure>\n<p class=\"translation-block\">Para tener \u00e9xito en las ventas no basta con tener una gran capacidad de cierre. Se trata tambi\u00e9n de crear un buen sistema de ventas que te proporcione resultados repetibles.<\/p>\n<p class=\"translation-block\">Usted construye su <a href=\"https:\/\/blog.salesflare.com\/es\/proceso-de-venta\">proceso de ventas<\/a>, establece su <a href=\"https:\/\/blog.salesflare.com\/es\/proceso-de-ventas\">pipeline<\/a>, define <a href=\"https:\/\/blog.salesflare.com\/es\/cuota-de-ventas\">cuotas de ventas<\/a> y luego empieza a racionalizarlo todo para maximizar su tasa de conversi\u00f3n.<\/p>\n<p class=\"translation-block\">Y, a continuaci\u00f3n, automatiza al m\u00e1ximo las partes rutinarias de tu proceso, de modo que puedas liberarte del trabajo rob\u00f3tico y maximizar el tiempo de calidad que puedes dedicar a tu flujo constante de clientes y clientes potenciales.<\/p>\n<p class=\"translation-block\">Hoy introducimos dos grandes cambios en Salesflare que le ayudar\u00e1n a crear un sistema de ventas a\u00fan m\u00e1s s\u00f3lido y automatizado.<\/p>\n<p class=\"translation-block\">No te decepcionar\u00e1 \ud83d\ude01<\/p>\n<hr>\n<h2 id=\"23leo\">Env\u00eda flujos de correo electr\u00f3nico desde tu CRM \ud83d\udc8c<\/h2>\n<blockquote><p class=\"translation-block\">Hoy lanzamos Email Workflows en Product Hunt. Si tienes una cuenta en Product Hunt, ay\u00fadanos aqu\u00ed. \u00a1\u00a1\u00a1Gracias!!! \ud83d\ude0d <u><a href=\"https:\/\/www.producthunt.com\/posts\/email-workflows-by-salesflare\">https:\/\/www.producthunt.com\/posts\/email-workflows-by-salesflare<\/a><\/u> <\/p><\/blockquote>\n<p class=\"translation-block\">\u00bfLe gustar\u00eda...<\/p>\n<ul>\n<li class=\"translation-block\">Triplique su tasa de respuesta y ahorre tiempo con el seguimiento autom\u00e1tico...<\/li>\n<li class=\"translation-block\">\u00bfCrear autom\u00e1ticamente el compromiso con sus inscripciones?<\/li>\n<li class=\"translation-block\">\u00bfReactivar su base de clientes o antiguos prospectos?<\/li>\n<li class=\"translation-block\">\u00bfHa incorporado con \u00e9xito a sus nuevos clientes?<\/li>\n<li class=\"translation-block\">\u00bfY todo esto sin salir de su CRM?<\/li>\n<\/ul>\n<p class=\"translation-block\">Ya sea que est\u00e9 pensando en enviar secuencias de correos electr\u00f3nicos, correos electr\u00f3nicos masivos, correos electr\u00f3nicos de goteo, flujos de onboarding, ... todo eso ahora es posible desde Salesflare. \ud83d\ude01<\/p>\n<p>As\u00ed es... Lanzamos nuestra funci\u00f3n m\u00e1s solicitada de todos los tiempos: <strong class=\"translation-block\">Flujos de trabajo de correo electr\u00f3nico<\/strong>!<\/p>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_1600.JPG 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_1600.JPG 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" style=\"\" alt=\"\" src=\"https:\/\/images.storychief.com\/account_481\/email-workflows_workflow_216391aeaa501fe6531f929b6ab9bb71_800.JPG\"><\/picture><figcaption class=\"translation-block\">Env\u00ede flujos de correo electr\u00f3nico automatizados directamente desde su CRM. \u2728<\/figcaption><\/figure>\n<p class=\"translation-block\">Email Workflows viene como una gran actualizaci\u00f3n de Campaigns (adi\u00f3s Campaigns \ud83d\udc4b), que s\u00f3lo te permit\u00eda enviar campa\u00f1as de correo electr\u00f3nico de un solo paso a tus contactos.<\/p>\n<p class=\"translation-block\">Estas son algunas de las funciones m\u00e1s interesantes con las que estamos lanzando los flujos de trabajo de correo electr\u00f3nico:<\/p>\n<ul>\n<li class=\"translation-block\">Env\u00ede flujos de trabajo de correo electr\u00f3nico <strong>desde cualquier buz\u00f3n de correo<\/strong> conectado a Salesflare: su Gmail, Office 365, Outlook.com o cualquier otra bandeja de entrada de correo electr\u00f3nico.<\/li>\n<li class=\"translation-block\">Dispare autom\u00e1ticamente <strong>flujos de trabajo de correo electr\u00f3nico basados en cualquier dato<\/strong> disponible en Salesflare: env\u00ede correos electr\u00f3nicos cuando las oportunidades cambien de etapa, se a\u00f1adan etiquetas, las conversaciones con las empresas se vuelvan inactivas, ...<\/li>\n<li><strong class=\"translation-block\">Elija hasta cu\u00e1ndo<\/strong> tus correos electr\u00f3nicos deben enviarse: cuando recibes una respuesta por correo electr\u00f3nico, cuando abren tu correo electr\u00f3nico o cuando hacen clic en un enlace de tu correo electr\u00f3nico (o simplemente siguen enviando correos electr\u00f3nicos independientemente de lo que hagan, como en el caso de los flujos de incorporaci\u00f3n)<\/li>\n<li class=\"translation-block\">Env\u00ede <strong>correos electr\u00f3nicos de seguimiento diferentes<\/strong> en funci\u00f3n de sus interacciones: por ejemplo, puede enviar un correo electr\u00f3nico diferente cuando hagan clic en un enlace de su correo electr\u00f3nico frente a cuando no lo hagan.<\/li>\n<li><strong class=\"translation-block\">Personal\u00edcelo todo<\/strong> yendo m\u00e1s all\u00e1 del nombre de pila y el nombre de la empresa: en el mensaje de correo electr\u00f3nico se puede utilizar cualquier campo de contacto o empresa de Salesflare<\/li>\n<li class=\"translation-block\">Adem\u00e1s, puede <strong>programar<\/strong> flujos de trabajo de correo electr\u00f3nico, <strong>adjuntar archivos<\/strong> a correos electr\u00f3nicos, utilizar <strong>plantillas<\/strong> de correo electr\u00f3nico, <strong>enviar correos electr\u00f3nicos como respuesta<\/strong> al anterior, ....<\/li>\n<li class=\"translation-block\">Y por \u00faltimo, pero no por ello menos importante: \u00a1hazlo todo <strong>directamente desde Salesflare<\/strong>! (sin archivos .csv)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00bfListo para empezar?<\/p>\n<p class=\"translation-block\">Aqu\u00ed tienes algunos v\u00eddeos de YouTube para que lo veas todo en directo: \ud83c\udf9e\ufe0f<\/p>\n<ul>\n<li class=\"translation-block\">En este v\u00eddeo, muestro algunos de los <strong>casos de uso m\u00e1s comunes<\/strong>: <u><a href=\"https:\/\/salesfla.re\/useworkflows\">https:\/\/salesfla.re\/useworkflows<\/a><\/u><\/li>\n<li class=\"translation-block\">Y en este v\u00eddeo, Keri explica con detalle <strong>c\u00f3mo funciona todo<\/strong>: <u><a href=\"https:\/\/salesfla.re\/emailworkflows\">https:\/\/salesfla.re\/emailworkflows<\/a><\/u><\/li>\n<\/ul>\n<p class=\"translation-block\">Si has creado un flujo de trabajo de correo electr\u00f3nico interesante, h\u00e1znoslo saber. Estaremos encantados de compartirlo en las redes sociales.<\/p>\n<p class=\"translation-block\">Nota: en los pr\u00f3ximos meses, trasladaremos los <strong>flujos de trabajo de correo electr\u00f3nico de varios pasos<\/strong> a un <strong>plan superior<\/strong> de Salesflare (probablemente a $\/\u20ac 49-55 para planes anuales frente a mensuales), pero por ahora est\u00e1n incluidos en la licencia normal de $\/\u20ac 30-35 por usuario y mes.<\/p>\n<p><strong class=\"translation-block\">Flujos de trabajo de correo electr\u00f3nico en un solo paso<\/strong> (antes \"Campa\u00f1as\") seguir\u00e1n estando disponibles en el plan actual como antes. Y todos los flujos de trabajo multipaso activos seguir\u00e1n activos.<\/p>\n<p class=\"translation-block\">Y lo que es m\u00e1s: como cliente actual, recibir\u00e1s un <strong>gran descuento en este plan superior<\/strong> durante un tiempo cuando se lance. Y si a\u00fan no eres cliente, \u00a1reg\u00edstrate cuanto antes para beneficiarte de este descuento!<\/p>\n<hr>\n<h2 id=\"18vog\">Guarda tus filtros y construye segmentos \ud83d\udc40.<\/h2>\n<p class=\"translation-block\">\u00bfSuele trabajar con segmentos espec\u00edficos de sus clientes potenciales o su base de clientes? \u00bfY construyendo estos filtros una y otra vez?<\/p>\n<p class=\"translation-block\">A partir de ahora puedes guardar lo que has construido... \u00a1ya que estamos introduciendo los filtros guardados!<\/p>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_1600.JPG 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_800.JPG 1x, https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_1600.JPG 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" style=\"\" alt=\"\" src=\"https:\/\/images.storychief.com\/account_481\/saved-filters_599e48fa763256e3bda5c0ada709721d_800.JPG\"><\/picture><figcaption class=\"translation-block\">Guarde los filtros que desee reutilizar para construir segmentos.<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00bfQuiere inspirarse en los segmentos filtrados que puede construir?<\/p>\n<p class=\"translation-block\">Por ejemplo, puedes hacer segmentos de:<\/p>\n<ul>\n<li class=\"translation-block\">Empresas que son clientes actualmente filtrando las cuentas por etapa de oportunidad \"Ganada\"<\/li>\n<li class=\"translation-block\">Oportunidades que no ha seguido en una semana filtrando las oportunidades por una \"\u00faltima interacci\u00f3n de la cuenta\" de hace m\u00e1s de 7 d\u00edas.<\/li>\n<li class=\"translation-block\">Contactos de un determinado tipo (prospectos, proveedores, socios, inversores, ...) filtrando los contactos por la respectiva canalizaci\u00f3n de oportunidades.<\/li>\n<\/ul>\n<p class=\"translation-block\">Si puedes imaginarlo, \u00a1puedes construirlo!<\/p>\n<hr>\n<h2 id=\"2tlve\">Muchas m\u00e1s mejoras y correcciones de errores<\/h2>\n<p class=\"translation-block\">Hemos corregido los errores de los que nos hab\u00e9is informado, hemos mejorado el rendimiento en algunos puntos, hemos ajustado algunos flujos de la aplicaci\u00f3n y mucho m\u00e1s. Como siempre, no dej\u00e9is de enviarnos vuestros comentarios a trav\u00e9s del chat en directo: \u00a1nos encantan! \ud83d\ude0d<\/p>\n<hr>\n<h2 id=\"afnl\">A continuaci\u00f3n... \ud83e\udd41<\/h2>\n<ul>\n<li class=\"translation-block\">Un sistema de permisos \ud83d\udd10<\/li>\n<li class=\"translation-block\">La posibilidad de fusionar cuentas \ud83d\udd00<\/li>\n<\/ul>\n<hr>\n<p class=\"translation-block\">\u00bfQuiere echar un vistazo r\u00e1pido a las principales novedades del Salesflare que le presentamos el a\u00f1o pasado?<\/p>\n<p class=\"translation-block\">Te lo ponemos todo junto <a href=\"https:\/\/blog.salesflare.com\/es\/principales-novedades-2019\">en este resumen<\/a>. \ud83e\udd29<\/p>\n<hr>\n<p><strong>\u00bfListo para potenciar sus ventas?<\/strong> <strong class=\"translation-block\"><u><a href=\"https:\/\/salesflare.com\/es\">Pruebe Salesflare<\/a><\/u>.<\/strong><\/p>\n<p><strong class=\"translation-block\">Somos un CRM de ventas f\u00e1cil de usar para peque\u00f1as empresas B2B, repleto de automatizaci\u00f3n y siempre actualizado.<\/strong> <\/p>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/es\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prueba el CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure>\n<p><em class=\"translation-block\">Esperamos que le haya gustado esta actualizaci\u00f3n. Si es as\u00ed, s\u00edguenos en las redes sociales.<\/em><\/p>\n<p>\ud83d\udc49  <em>Puede seguir a @salesflare en<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>y<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/www.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Construya un sistema de ventas m\u00e1s s\u00f3lido, utilizando flujos de trabajo de correo electr\u00f3nico para automatizar su seguimiento y segmentos de filtros guardados para crear res\u00famenes.<\/p>","protected":false},"author":1,"featured_media":57613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[64],"tags":[201,152,208,124,138,91,207,164],"wl_entity_type":[122],"class_list":["post-57612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-automation","tag-crm","tag-email-marketing","tag-emails","tag-marketing-automation","tag-sales","tag-sales-follow-up","tag-small-business","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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