{"id":56999,"date":"2019-06-18T10:35:24","date_gmt":"2019-06-18T08:35:24","guid":{"rendered":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"modified":"2025-09-22T18:33:37","modified_gmt":"2025-09-22T16:33:37","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/es\/buenas-practicas-de-email-marketing","title":{"rendered":"8 buenas pr\u00e1cticas de marketing por correo electr\u00f3nico"},"content":{"rendered":"<h1>8 buenas pr\u00e1cticas de marketing por correo electr\u00f3nico<\/h1>\n<h2 class=\"h2-subheader\">Un blog invitado de Faye Napigkit (Coordinadora de generaci\u00f3n de demanda en Campaign Monitor)<\/h2>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20to%20do%20well%20in%20the%20inbox\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_800.jpg\" alt=\"Bandeja de entrada de Google Gmail (Si utilizas una foto en un blog o art\u00edculo, incluye un enlace a nuestro sitio web hostsorter.com :D)\"><\/a><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/hostreviews.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Cr\u00edticas de anfitriones<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">El correo electr\u00f3nico es sin duda uno de los canales de marketing digital <a href=\"https:\/\/thezeroed.com\/12-best-b2b-marketing-channels-to-try-in-2020\/\">m\u00e1s eficaces utilizados por las empresas<\/a> en la actualidad. Ning\u00fan otro canal ha sido capaz de superar o incluso igualar el nivel de retorno que ofrece el email marketing.<\/p>\n<p class=\"translation-block\">Sin embargo, para generar el tipo de ingresos que puede proporcionar el marketing por correo electr\u00f3nico, hay que seguir las mejores pr\u00e1cticas.<\/p>\n<p class=\"translation-block\">\u00bfNo sabe lo que son? No se preocupe. Siga leyendo para conocer las mejores pr\u00e1cticas actuales de marketing por correo electr\u00f3nico.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"asfqp\">1. Utilice el servicio de correo electr\u00f3nico adecuado.<\/h2>\n<p><span style=\"font-weight: 400;\">Independientemente del producto o servicio o del tama\u00f1o de su organizaci\u00f3n, la elecci\u00f3n del <a href=\"https:\/\/blog.flock.com\/best-emails-for-companies\">servicio de correo electr\u00f3nico<\/a> o plataforma es fundamental para el \u00e9xito de su marketing por correo electr\u00f3nico. Tener una plataforma con muchas funcionalidades no significa que te vaya a hacer un agujero en el bolsillo, hay muchas <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\"><span style=\"font-weight: 400;\">herramientas de email marketing baratas y gratuitas<\/span><\/a><span style=\"font-weight: 400;\" class=\"translation-block\"> que ofrecen montones de funciones a bajo precio. Considere cuidadosamente su presupuesto y elija una plataforma con la mayor\u00eda, si no todas, de estas caracter\u00edsticas.<\/span><\/p>\n<ul>\n<li><strong class=\"translation-block\">Integraciones <\/strong>- Agilice todo su flujo de trabajo con una plataforma que le permita integrar en ella su CRM, as\u00ed como otras aplicaciones de terceros.<\/li>\n<li><strong class=\"translation-block\">Anal\u00edtica <\/strong>- Su plataforma debe disponer de funciones de an\u00e1lisis que le ayuden a medir con precisi\u00f3n el rendimiento del correo electr\u00f3nico.<\/li>\n<li><strong class=\"translation-block\">Escalabilidad <\/strong>- Evite la molestia de cambiar de plataforma cada cierto tiempo eligiendo una que pueda escalar con usted a medida que crece.<\/li>\n<li><strong class=\"translation-block\">Automatizaci\u00f3n <\/strong>- Utilice una plataforma con <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/engagement\/email-marketing\/\">potentes funciones de automatizaci\u00f3n<\/a> para que no tenga que enviar correos electr\u00f3nicos manualmente.<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"af11a\">2. Facilite la suscripci\u00f3n a su lista.<\/h2>\n<p class=\"translation-block\">Si quiere aumentar su lista de suscriptores comprometidos, debe facilitar la suscripci\u00f3n a los visitantes de su sitio web. Puede fomentar las suscripciones con este tipo de formularios de suscripci\u00f3n:<\/p>\n<ul>\n<li><strong class=\"translation-block\">P\u00e1ginas de destino <\/strong>- Lugar <a href=\"https:\/\/blog.bluetuskr.com\/ecommerce-landing-page-best-practices\">p\u00e1ginas de destino<\/a> para captar clientes potenciales en las p\u00e1ginas de mayor tr\u00e1fico de su sitio web, como la p\u00e1gina de inicio, la p\u00e1gina de contacto y la p\u00e1gina sobre nosotros.<\/li>\n<li><strong class=\"translation-block\">Botones<\/strong> - Coloque botones de suscripci\u00f3n en todo su sitio web (por ejemplo, p\u00e1gina de inicio, p\u00e1gina del blog, art\u00edculos espec\u00edficos del blog, etc.).<\/li>\n<li><strong class=\"translation-block\">Redes sociales <\/strong>- Utiliza una plataforma que te permita a\u00f1adir formularios de suscripci\u00f3n directamente desde tu p\u00e1gina de Facebook.<\/li>\n<\/ul>\n<p>Si da a los visitantes muchas oportunidades de suscribirse, no perder\u00e1 clientes potenciales valiosos que podr\u00edan convertirse en clientes de pago. <span class=\"translation-block\"> Tambi\u00e9n puede incorporar un <a href=\"https:\/\/mailfloss.com\/email-verification-for-startups\">email verifie<\/a>r en su proceso de suscripci\u00f3n para garantizar la exactitud de las direcciones de correo electr\u00f3nico proporcionadas y mejorar la calidad de los clientes potenciales para un potencial de conversi\u00f3n \u00f3ptimo.<\/span><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"dd1r1\">3. Pide informaci\u00f3n suficiente.<\/h2>\n<p class=\"translation-block\">No basta con crear botones de registro llamativos y colocarlos en varias p\u00e1ginas de su sitio web. Tambi\u00e9n tienes que asegurarte de que tus formularios est\u00e1n dise\u00f1ados para captar la informaci\u00f3n correcta de los suscriptores potenciales.<\/p>\n<p class=\"translation-block\">Sus esfuerzos de segmentaci\u00f3n (sobre los que hablaremos m\u00e1s adelante) ser\u00e1n mucho m\u00e1s f\u00e1ciles si dispone de un tesoro de datos con los que trabajar.<\/p>\n<p class=\"translation-block\">Adem\u00e1s de pedir informaci\u00f3n est\u00e1ndar como su edad, sexo y ubicaci\u00f3n geogr\u00e1fica, tambi\u00e9n puede pedir otra informaci\u00f3n que podr\u00eda ser espec\u00edfica para <a href=\"https:\/\/www.skubana.com\/blog\/branding?utm_campaign=PartnerMarketing&amp;utm_source=Salesflare\">su marca<\/a> y el tipo de producto o servicio que ofrece.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_391cb697ca293664dabcc4775926c3bb_800.jpg\" alt=\"buenas pr\u00e1cticas de marketing por correo electr\u00f3nico: solicite la informaci\u00f3n adecuada\"><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Glenn Carstens-Peters<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bo54i\">4. Confirme siempre las suscripciones.<\/h2>\n<p class=\"translation-block\">Construir una lista masiva de suscriptores es una cosa, pero mantener la salud de esa lista es otra. Si no sabe c\u00f3mo <a href=\"https:\/\/www.emailmonday.com\/free-email-checker\/\">mantener una lista limpia y saludable<\/a>, podr\u00eda acabar con una lista llena de suscriptores no comprometidos o, peor a\u00fan, inexistentes.<\/p>\n<p class=\"translation-block\">Cuando se trata de proteger la salud de su lista, m\u00e1s vale prevenir que curar. Evite tener suscriptores no comprometidos en su lista utilizando el m\u00e9todo de confirmaci\u00f3n de doble opt-in.<\/p>\n<p class=\"translation-block\">Con el opt-in doble, env\u00edas un correo electr\u00f3nico a las personas que se han suscrito y les pides que confirmen su suscripci\u00f3n haciendo clic en un enlace dentro de un correo electr\u00f3nico de confirmaci\u00f3n. S\u00f3lo cuando hayan completado esta acci\u00f3n se a\u00f1adir\u00e1n a tu lista de suscriptores.<\/p>\n<p class=\"translation-block\">Esta <a href=\"https:\/\/www.appmysite.com\/blog\/the-ultimate-guide-to-optimize-email-campaign-for-mobile-app-marketing\/\">mejor pr\u00e1ctica de email marketing<\/a> evita que se a\u00f1adan correos electr\u00f3nicos no v\u00e1lidos a su lista, ayud\u00e1ndole as\u00ed a mantener la salud de la misma. Utilizar el m\u00e9todo del doble opt-in tambi\u00e9n garantiza el cumplimiento del GDPR, que exige a las empresas <u><a href=\"https:\/\/gdpr-info.eu\/issues\/consent\/\">obtener el consentimiento de los clientes<\/a><\/u> antes de procesar y almacenar su informaci\u00f3n.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8589h\">5. La segmentaci\u00f3n es clave.<\/h2>\n<p class=\"translation-block\">Utiliza la informaci\u00f3n de los abonados que ya tienes a tu disposici\u00f3n para crear diferentes segmentos de abonados. Puedes importar o sincronizar los datos de los clientes almacenados en tu CRM o en cualquier otro software que est\u00e9s utilizando.<\/p>\n<p class=\"translation-block\">He aqu\u00ed ejemplos de puntos de datos de abonados que puede utilizar en sus esfuerzos de segmentaci\u00f3n:<\/p>\n<ul>\n<li class=\"translation-block\">Situaci\u00f3n geogr\u00e1fica<\/li>\n<li class=\"translation-block\">Puesto<\/li>\n<li class=\"translation-block\">Nivel de antig\u00fcedad (por ejemplo, principiante, mando intermedio, ejecutivo, etc.)<\/li>\n<li class=\"translation-block\">Sector o campo de especializaci\u00f3n<\/li>\n<\/ul>\n<p class=\"translation-block\">Cuando segmenta su lista en conjuntos m\u00e1s peque\u00f1os de suscriptores que tienen denominadores comunes, enviar contenido relevante a cada segmento ser\u00e1 mucho m\u00e1s f\u00e1cil. <a href=\"https:\/\/www.nutshell.com\/blog\/market-segmentation\/\">Una segmentaci\u00f3n adecuada<\/a> tambi\u00e9n hace que te resulte mucho m\u00e1s f\u00e1cil mantener el inter\u00e9s de tus suscriptores y que sigan comprometidos con tu marca.<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20personalize%20messages\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_7abfb8625a380db56b70de326e75afea_800.jpg\" alt=\"Esta ma\u00f1ana (1 de enero de 2018) recib\u00ed un dulce e inusual mensaje de Siri en mi Apple Watch. Dec\u00eda: &quot;\u00a1Feliz A\u00f1o Nuevo, Fikri!&quot;.\"><\/a><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/unsplash.com\/@fikrirasyid\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Fikri Rasyid<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"86ggl\">6. Personaliza tus mensajes.<\/h2>\n<p class=\"translation-block\">Seg\u00fan los datos, <u><a href=\"https:\/\/www.edq.com\/globalassets\/white-papers\/email-data-quality-trends-report.pdf\">los correos electr\u00f3nicos personalizados generan tasas de transacci\u00f3n seis veces superiores<\/a><\/u> que los correos electr\u00f3nicos no personalizados. Adem\u00e1s, los profesionales del marketing afirman que reciben <u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">760% m\u00e1s ingresos si segmentan y personalizan sus campa\u00f1as<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Est\u00e1 claro que <a href=\"https:\/\/www.thegratifiedblog.com\/email-personalization\/\">la personalizaci\u00f3n del correo<\/a> conlleva muchos beneficios para tu negocio, as\u00ed que no lo des por sentado.<\/p>\n<p class=\"translation-block\">Incluso las estrategias m\u00e1s b\u00e1sicas de personalizaci\u00f3n del correo electr\u00f3nico pueden dar resultados sorprendentes. Por ejemplo, \u00bfsab\u00edas que simplemente <u><a href=\"https:\/\/www.experian.com\/small-business\/business-advice.jsp\">incluyendo el nombre de tu suscriptor en la l\u00ednea de asunto puedes aumentar las aperturas de tus emails en un 26%<\/a><\/u>?<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"drnr\">7. Potencie sus campa\u00f1as con la automatizaci\u00f3n.<\/h2>\n<p class=\"translation-block\">Como ya hemos dicho, lo mejor es que tu <a href=\"https:\/\/www.clothingric.com\/blog\/email-marketing-coupons.html\">plataforma de correo electr\u00f3nico tenga funciones de automatizaci\u00f3n<\/a>. Aprovecha estas funciones y automatiza el env\u00edo de varios correos electr\u00f3nicos.<\/p>\n<p class=\"translation-block\">Deje que su plataforma haga la mayor parte del trabajo; al fin y al cabo, para eso est\u00e1n las plataformas de correo electr\u00f3nico. Todo lo que tienes que hacer es configurar el flujo de trabajo y determinar los disparadores adecuados, y tu plataforma se encargar\u00e1 del resto.<\/p>\n<p class=\"translation-block\">Puede comenzar sus esfuerzos de automatizaci\u00f3n con estas campa\u00f1as b\u00e1sicas.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" class=\"translation-block\"><strong>Serie Bienvenida<\/strong><\/a> - Config\u00farelo para que se env\u00ede en las 24 horas siguientes a la suscripci\u00f3n de un visitante a su lista.<\/li>\n<li><strong class=\"translation-block\">Correos electr\u00f3nicos de vacaciones<\/strong> - Configure todos sus correos electr\u00f3nicos navide\u00f1os a principios de cada a\u00f1o y espere a que las conversiones se produzcan a lo largo del a\u00f1o.<\/li>\n<li><strong class=\"translation-block\">Anuncio<\/strong> - Ponga al d\u00eda a sus suscriptores de manera oportuna siempre que tenga anuncios importantes, como la llegada de un nuevo producto.<\/li>\n<\/ul>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20automate\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_21668e867adedc7bfc543d3ee8e1fa97_800.jpg\" alt=\"Produjimos esta imagen en el estudio de Digitized House para un reportaje editorial en nuestro sitio web digitized.house.\"><\/a><figcaption>Fot\u00f3grafo: <a href=\"https:\/\/unsplash.com\/@tkolnowski\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Thomas Kolnowski<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"6ism3\">8. Utilice los puntos de referencia del marketing por correo electr\u00f3nico en su beneficio.<\/h2>\n<p class=\"translation-block\">Dedique el tiempo y el esfuerzo necesarios para obtener m\u00e1s informaci\u00f3n sobre los puntos de referencia de <u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\">email marketing en diferentes sectores<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Esto le dar\u00e1 una idea del rendimiento de su marca en comparaci\u00f3n con sus competidores y con marcas de otros sectores.<\/p>\n<p class=\"translation-block\">Tambi\u00e9n le permite determinar qu\u00e9 \u00e1reas de su estrategia de marketing por correo electr\u00f3nico necesita mejorar, entre las que se pueden incluir las siguientes:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Tasa de apertura <\/strong>- \u00bfCu\u00e1ntos destinatarios abren realmente sus correos electr\u00f3nicos?<\/li>\n<li><strong class=\"translation-block\">Porcentaje de clics (CTR)<\/strong> - \u00bfCu\u00e1ntos hacen clic en los enlaces incluidos en sus correos electr\u00f3nicos?<\/li>\n<li><strong class=\"translation-block\">Tasa de bajas <\/strong>- \u00bfCu\u00e1ntos usuarios se dan de baja despu\u00e9s de recibir un correo electr\u00f3nico espec\u00edfico suyo?<\/li>\n<li><strong class=\"translation-block\">Tasa de rebote <\/strong>- \u00bfCu\u00e1l es el porcentaje de correos electr\u00f3nicos que le rebotan?<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">Tanto si acaba de iniciar su andadura en el marketing por correo electr\u00f3nico como si ya es un veterano que desea llevar sus campa\u00f1as de marketing por correo electr\u00f3nico a nuevas cotas, tenga en cuenta estas pr\u00e1cticas recomendadas.<\/p>\n<p class=\"translation-block\">Le permitir\u00e1n mejorar su estrategia en todos los \u00e1mbitos y le ayudar\u00e1n a cosechar todos los beneficios del incre\u00edble canal digital que es el marketing por correo electr\u00f3nico.<\/p>\n<p><em class=\"translation-block\"><strong>Un poco sobre Faye:<\/strong>\n<\/strong>Faye Napigkit es coordinadora de generaci\u00f3n de demanda en Campaign Monitor. Si est\u00e1s buscando una plataforma l\u00edder de correo electr\u00f3nico llena de automatizaci\u00f3n, \u00a1\u00e9chales un vistazo!<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/es\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prueba el CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuiere tener \u00e9xito con el marketing por correo electr\u00f3nico? Siga estas pr\u00e1cticas recomendadas de marketing por correo electr\u00f3nico y aumente su \u00e9xito con el canal de marketing m\u00e1s potente del mundo.<\/p>","protected":false},"author":1,"featured_media":57000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209],"tags":[208,125,124],"wl_entity_type":[122],"class_list":["post-56999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-templates","tag-emails","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Email Marketing Best Practices To Follow<\/title>\n<meta name=\"description\" content=\"Looking to do well with email marketing? 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