{"id":56418,"date":"2019-01-08T10:35:25","date_gmt":"2019-01-08T08:35:25","guid":{"rendered":"https:\/\/blog.salesflare.com\/interview-mikita-mikado-pandadoc"},"modified":"2024-09-02T16:34:37","modified_gmt":"2024-09-02T14:34:37","slug":"interview-mikita-mikado-pandadoc","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/es\/entrevista-mikita-mikado-pandadoc","title":{"rendered":"Mikita Mikado de PandaDoc"},"content":{"rendered":"<h1>Mikita Mikado of PandaDoc<\/h1>\n<h2 class=\"h2-subheader\"><strong>Founder Coffee episode 020<\/strong><\/h2>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_481\/MikitaMikado_f9b052c9b78bdfcabed3f937df8561d4_800.jpg\" alt=\"\"><\/figure>\n<p class=\"translation-block\">I\u2019m Jeroen from Salesflare and this is Founder Coffee.<\/p>\n<p class=\"translation-block\">Every two weeks I have coffee with a different founder. We discuss life, passions, learnings, \u2026 in an intimate talk, getting to know the person behind the company.<\/p>\n<p class=\"translation-block\">For this twentieth episode, I talk to Mikita Mikado, founder of PandaDoc, one of the leading proposals and quotes solutions for sales people.<\/p>\n<p class=\"translation-block\">Mikita pursued the American Dream and moved from Belarus to the US to start a company. At first he flipped burgers, worked in moving, in cleaning, \u2026 He took every job he could get. Then he started a web design business, got into extensions for content management systems, and then into documents solutions for sales people.<\/p>\n<p class=\"translation-block\">In a period of only four years, Mikita built a company of about 160 employees focusing on learning, making an impact and having fun.<\/p>\n<p class=\"translation-block\">We talk about how he grows the culture that makes PandaDoc special, why he spends most of his time communicating and strategizing, and his favorite hobby, surfing.<\/p>\n<p class=\"translation-block\">Welcome to Founder Coffee.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">Prefer listening? You can find this episode on:<\/p>\n<ul>\n<li class=\"translation-block\"><u><a href=\"https:\/\/itunes.apple.com\/be\/podcast\/founder-coffee\/id1361209224\">iTunes \/ Apple Podcasts<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/play.google.com\/music\/m\/Itm3izqy3zjcn3w6lmhmveqofhe\">Google Play<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/soundcloud.com\/foundercoffee\/020-mikita-mikado-pandadoc\">Soundcloud<\/a><\/u><\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">Jeroen: Hi Mikita. It\u2019s great to have you on Founder Coffee.<\/p>\n<p class=\"translation-block\">Mikita: Hi Jeroen. Happy to be here.<\/p>\n<p class=\"translation-block\">Jeroen: You\u2019re the Founder of PandaDoc. For those of us who are not so much into documents and things, what does PandaDoc exactly do?<\/p>\n<p class=\"translation-block\">Mikita: PandaDoc helps to make sales customer-centric with beautiful digital proposals, contracts, signatures, payments, and workflows around those documents. That\u2019s what we do.<\/p>\n<p class=\"translation-block\">Jeroen: Is it mostly a thing in which you design documents or is it more around the signatures or the workflows or is it all of that in a very horizontal way?<\/p>\n<p class=\"translation-block\">Mikita: All of that in a very horizontal way. We basically plug into your CRM system, allow you to build a library of templated collaterals \u2013 be that proposals, contracts or quotes. Then your sales team can save tremendous amount of time generating those documents, delivering those documents to the end customers, collaborating with the customers, and negotiating the deals. Then finally, enabling the end client to sign on the dotted line.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah, yeah. It\u2019s the whole document process. But all around sales, if I hear it well.<\/p>\n<p class=\"translation-block\">Mikita: Yeah, sales is our focus.<\/p>\n<p class=\"translation-block\">Jeroen: Okay. Is this because you were a salesperson yourself before or where did this exactly come from?<\/p>\n<p class=\"translation-block\">Mikita: Well, the idea we could say was born from the internal pain. I did have to sell. Many years ago, my co-founder and I ran a software company and we built software for others. We had to do a lot of sales proposals, and we found the process to be extremely tedious, and we wanted to build something that would solve that internal problem.<\/p>\n<p class=\"translation-block\">We built a product, not PandaDoc, had a decent success with that product, and the product aimed at just small web design agencies, helping them to do proposal automation. Then we discovered that there are a lot more documents involved in the sales process, and a lot of the clients that purchase that product used it for more than proposals \u2013 for contracts, for SOWs, for invoices, and yada, yada.<\/p>\n<p class=\"translation-block\">Yeah, that\u2019s the story behind PandaDoc. I\u2019m going to say four and a half years ago, maybe even five years ago, we came up with the idea, a horizontal, all-in-one, quote-to-cash software. We launched it about three and a half years ago.<\/p>\n<p class=\"translation-block\">Today, PandaDoc helps close to 10,000 sales teams to be customer-centric, and to be more efficient, more effective.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. You\u2019re saying you had a software business with your co-founder. Is your background in software?<\/p>\n<p class=\"translation-block\">Mikita: Yeah. I\u2019m a software engineer by trade.<\/p>\n<p class=\"translation-block\">Jeroen: And you are from Belarus, correct?<\/p>\n<p class=\"translation-block\">Mikita: That\u2019s correct, yeah.<\/p>\n<p class=\"translation-block\">Jeroen: You grew up in Belarus, studied software engineering. What is it exactly that you did afterwards? Did you have any jobs before you had the software company with your co-founder or was that the first thing out of college?<\/p>\n<p class=\"translation-block\">Mikita: I had all kinds of jobs. I had jobs when I was a kid. I used to wash cars, and I used to sell berries on the farmer\u2019s market. Then I used to do work in construction, and sell whatever I can sell, be that Pogs. I don\u2019t know if you remember those or Nintendo cartridges or mobile cell phones. You name it.<\/p>\n<p class=\"translation-block\">Then I got this really good opportunity to go to the US. I took it, had about $400 in my backpack, and I flew to Honolulu, Hawaii. There, I had all kinds of random jobs. I had been bartending. I worked at the airport flipping burgers, at a caf\u00e9. I did moving. I did cleaning. Like, you name it. All kinds of labor jobs you can do out of Craigslist, I probably did them all.<\/p>\n<p class=\"translation-block\">Well, maybe not casual encounters. I skipped that one, but for the most part, I kept myself busy.<\/p>\n<p class=\"translation-block\">Jeroen: Was that before or after you studied computer science or engineering or during the same?<\/p>\n<p class=\"translation-block\">Mikita: While.<\/p>\n<p class=\"translation-block\">Jeroen: While, okay.<\/p>\n<p class=\"translation-block\">Mikita: Yeah.<\/p>\n<p class=\"translation-block\">Jeroen: One hand flipping burgers and the other one coding.<\/p>\n<p class=\"translation-block\">Mikita: It\u2019s funny, but that actually what it was. During the day, I was flipping burgers. During the night, I was trying to catch up on school back in Belarus because while in the US, I had to transfer to study remotely, so that I get a degree. Plus additionally, in Belarus, if you don\u2019t go to school, you go to military for a couple years, and it\u2019s very different. For the most part, you just shuffle snow there, so I figured I better get that degree.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. Did you go together with your family to the US or was that all alone?<\/p>\n<p class=\"translation-block\">Mikita: It was just me.<\/p>\n<p class=\"translation-block\">Jeroen: It was just you.<\/p>\n<p class=\"translation-block\">Mikita: Yeah.<\/p>\n<p class=\"translation-block\">Jeroen: What was exactly then the opportunity that made you go to the US without your family, studying at a distance?<\/p>\n<p class=\"translation-block\">Mikita: I mean, the average salary in Belarus was something like $300 or $400 a month. It\u2019s not that much, as you can imagine. So I wanted to be able to build, I always wanted to have and run a business. I thought that, I don\u2019t know why, but probably the American dream is very well-marketed, so I really thought America is the best place to do that.<\/p>\n<p class=\"translation-block\">Yeah, I wanted to do something meaningful in my life. I wanted to have a decent living, have a decent living for my family. So I packed my suitcase and I moved to the US.<\/p>\n<p class=\"translation-block\">Jeroen: Cool. Did you do anything between studying and this startup with your co-founder?<\/p>\n<p class=\"translation-block\">Mikita: Yeah. I had a web design shop. When I just got to the US, I did all kinds of random jobs, but I started with setting up a website and doing some SEO on that website, driving, slimming down traffic, driving some inquiries for Craigslist about web design. I turned that into a small business.<\/p>\n<p class=\"translation-block\">I had one employee and myself, and I also had a few people I contracted from Belarus. My co-founder was one of them, and we were friends back in the university prior to that. That was actually our first journey. We built websites together.<\/p>\n<p class=\"translation-block\">Jeroen: Okay. Then you transitioned somehow into building software.<\/p>\n<p class=\"translation-block\">Mikita: Yeah, we started with websites, then we built a bunch of extensions for different web content management systems. We put them online, started selling them. Through those extensions, we also got clients to customize, modify those extensions, do things that are more complex.<\/p>\n<p class=\"translation-block\">At some point, I decided to pack my things, and go back to Belarus to be able to hire people, and build a software business \u2013 which is what I did. I want to say that was 2007 when we started that company. We grew it to like 30 employees. Then Quote Roller, which is the proposal product, and PandaDoc came around. That\u2019s another story.<\/p>\n<p class=\"translation-block\">Jeroen: Is your co-founder still based out of Belarus?<\/p>\n<p class=\"translation-block\">Mikita: No, he moved.<\/p>\n<p class=\"translation-block\">Jeroen: He moved?<\/p>\n<p class=\"translation-block\">Mikita: He moved to the US. About two and a half or three years ago. Now he runs our Florida office.<\/p>\n<p class=\"translation-block\">Jeroen: Okay. It seems that you were always into building startups. What is it that interested you so much in that?<\/p>\n<p class=\"translation-block\">Mikita: I don\u2019t know. I just like building. I loved Legos when I was a kid.<\/p>\n<p class=\"translation-block\">Jeroen: It\u2019s the building.<\/p>\n<p class=\"translation-block\">Mikita: Yeah. I like the process, putting things together, getting them started, seeing them succeed or fail. I kind of enjoy it.<\/p>\n<p class=\"translation-block\">Jeroen: Any specific things? Is it more company, more product, more brand or is it just all of them?<\/p>\n<p class=\"translation-block\">Mikita: All of them, yeah. I wouldn\u2019t say there\u2019s one that I love the most. I like them all.<\/p>\n<p class=\"translation-block\">Jeroen: If you see yourself building these things, are there any other startups or founders that you\u2019re looking up to that you\u2019re like, \u201cWow. The things they built are just amazing. I wish we would be more like that?\u201d<\/p>\n<p class=\"translation-block\">Mikita: I mean, I look up to a lot of people and a lot of companies. I try to learn as much as possible from them. If you think of any well-known SaaS brand, there\u2019s going to be a story of a lot of work and a lot of struggle behind them. It\u2019s really, really hard. Yeah, there are a lot of people and a lot of companies that I look up to and I admire.<\/p>\n<p class=\"translation-block\">Jeroen: Right. What is exactly your ambition with PandaDoc right now?<\/p>\n<p class=\"translation-block\">Mikita: There are three things that my co-founder and I deeply care about.<\/p>\n<p class=\"translation-block\">The number one is that we want to learn and progress, and get better what we do. Number two is we want to make an impact, and when we started the business, the impact we wanted to make is to have like 1,000 companies using our product. That sounded really, really cool. Then it changed. It became 10,000. Then it changed. It became 100,000. Then it changed again.<\/p>\n<p class=\"translation-block\">It was like, okay, so making our customers successful is really cool. It\u2019s amazing. It\u2019s a hell of an impact, but how about we look around. Dude, people are building careers at PandaDoc.<\/p>\n<p class=\"translation-block\">We\u2019re having a blast, they\u2019re having a blast. We\u2019re all learning. We all are making an impact. The impact that the business started to make on people\u2019s lives, on their careers is also huge. The internal impact aspect of it added, is quite amazing.<\/p>\n<p class=\"translation-block\">If I can help someone to build a career, hell yeah, that\u2019s awesome. The impact is a very big part of the \u2018why we are doing what we\u2019re doing\u2019.<\/p>\n<p class=\"translation-block\">Then finally, we want to have fun. As long as we\u2019re learning, as long as we\u2019re making an impact, and we\u2019re having fun, we\u2019re good. Those are the key values and they say that values aren\u2019t goals, and I would agree with that, but for me, they are so close together that it\u2019s very, very hard to separate.<\/p>\n<p class=\"translation-block\">Yeah, I want PandaDoc to be a successful business. I want PandaDoc to be a place where people are learning, where we are making an impact on the world, on the community we\u2019re in, and then I want to have fun while all of that is happening. I want the same for our clients as well. I want them to have fun while they\u2019re using our product.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. Now, I saw that you\u2019re well on the investment track right now. How, because nowhere in these values or goals, I heard about <a href=\"https:\/\/www.sofi.com\/learn\/content\/how-to-set-financial-goals\/\">financial goals<\/a>, while probably for the parties you took on board, this is the most important metric? How do you combine these things?<\/p>\n<p class=\"translation-block\">Mikita: How do I combine financial metrics and?<\/p>\n<p class=\"translation-block\">Jeroen: The fact that their goals are different from yours. Goals align with impact somehow, but it doesn\u2019t align with fun, and it doesn\u2019t so much align with learning.<\/p>\n<p class=\"translation-block\">Mikita: I actually think it does. I actually do think it does.<\/p>\n<p class=\"translation-block\">Jeroen: With learning?<\/p>\n<p class=\"translation-block\">Mikita: Yeah. With both actually \u2013 having fun and learning. It\u2019s impossible to build a successful software business if you\u2019re not having fun. What we do is highly cognitive work. You can\u2019t perform highly cognitive tasks out of fear or be bored to death, and innovate.<\/p>\n<p class=\"translation-block\">It is just that those things don\u2019t work together. It\u2019s not how our brain works. Yeah, I think actually they do go hand in hand.<\/p>\n<p class=\"translation-block\">Now, in terms of the impact, most definitely this is aligned with financial results; as long as our customers are happy. Well, first, actually, as long as your employees are happy, then your customers are going to be happy. Your customers are happy, you\u2019re going to do well. So it\u2019s all connected. It\u2019s all intertwined.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. What are some of the ways you guys make sure you have fun?<\/p>\n<p class=\"translation-block\">Mikita: What are some of the ways we make sure we have fun?<\/p>\n<p class=\"translation-block\">Jeroen: What does that mean in the company? Is that putting a foosball table or something?<\/p>\n<p class=\"translation-block\">Mikita: [laughs] A foosball table\u2026<\/p>\n<p class=\"translation-block\">Jeroen: Today I read on The Intercom Blog that they don\u2019t put a foosball table because work is serious, and you shouldn\u2019t put foosball tables because that\u2019s not serious.<\/p>\n<p class=\"translation-block\">Mikita: I see. We don\u2019t have one in San Francisco. We might have one in Belarus. We do have a ping pong table though.<\/p>\n<p class=\"translation-block\">Jeroen: A ping pong table?<\/p>\n<p class=\"translation-block\">Mikita: Yeah. We have a ping pong table, to be completely transparent.<\/p>\n<p class=\"translation-block\">First of all, I think for work to be fun for anyone, it\u2019s important to own what you do. It\u2019s important to have a stake at whatever is that piece of work you\u2019re involved in. It\u2019s important to understand the vision, the mission and the goals. It\u2019s important to understand the direction of the company. If you\u2019re all in and you get it, then it\u2019s a lot more fun than to just do the job, if you know what I mean.<\/p>\n<p class=\"translation-block\">Jeroen: I know what you mean.<\/p>\n<p class=\"translation-block\">Mikita: I don\u2019t know why I\u2019m doing it. I don\u2019t know what\u2019s the purpose of it, what\u2019s the point of it. I was told to do it, and I\u2019m paid, so I\u2019m doing the job. Yeah. When things are not like that, when things are mission-driven, vision-driven, when you truly care, it is a lot more fun, and when you own what you\u2019re working on, when you\u2019re completely bought into the stuff you do.<\/p>\n<p class=\"translation-block\">Jeroen: Cool.<\/p>\n<p class=\"translation-block\">Mikita: I don\u2019t want to pretend we\u2019re doing an amazing job on that front. But we try to be there. Like I try to basically enable others at PandaDoc to own their part of PandaDoc. That\u2019s number one.<\/p>\n<p class=\"translation-block\">Jeroen: Ownership.<\/p>\n<p class=\"translation-block\">Mikita: Yeah, ownership. Number two is the ability to travel, ability to interact with other cultures. I mean, half of our business, half of our people are in Belarus, and the other half is in the US, and we try to blend people together, blend the offices, blend the functions within the business. It\u2019s not easy, and it requires a lot of work from each employee, but it\u2019s different, and we try to be different.<\/p>\n<p class=\"translation-block\">We try to mix and match cultures, and there\u2019s a travel budget. There\u2019s an education budget. There\u2019s a budget for everyone to have fun. So whenever we\u2019re doing really well, we travel somewhere together, and that kind of stuff.<\/p>\n<p class=\"translation-block\">Yeah, then finally, just regular, I guess, startup-y ways of having fun. We do have parties. I think a lot of people at PandaDoc are friends, so we go to shows together. There\u2019s this weekend, a couple of folks from Belarus visited. We went surfing.<\/p>\n<p class=\"translation-block\">Our VP marketing came, so we had a little group doing that. Weekend prior or two weekends prior, we had a barbecue. That kind of stuff you do. A lot of companies do that, and we do that as well.<\/p>\n<p class=\"translation-block\">Jeroen: Back to the serious stuff, what is it that you do on a daily basis?<\/p>\n<p class=\"translation-block\">Mikita: What is it that I do on the daily basis? At this point, I communicate. Really, that\u2019s what I do on a daily basis. Yeah, I mean, there are 160 people at PandaDoc, right. When we were at 30, I would answer this question, \u201cOh, I do some things on product.\u201d Or like, \u201cThis.\u201d Or, \u201cThat.\u201d Or, \u201cBlah, blah, blah.\u201d But I don\u2019t really do anything anymore.<\/p>\n<p class=\"translation-block\">All I do is talk. That is actually my most important job right now, to communicate the vision, the goals, the mission, what we\u2019re doing, why we\u2019re doing it, and just repeat it over, and over, and over, and over.<\/p>\n<p class=\"translation-block\">Then I work with the executive team and the rest of the company on strategy of the company. Again, a couple of years back, this was very vague, and it\u2019s like what do you mean \u2018strategy\u2019? What do you mean you \u2018work on strategy\u2019?<\/p>\n<p class=\"translation-block\">But now it becomes a lot more tangible. I do work on strategy. I do a lot of planning. I do try to ensure that the strategy is solid, put it through stress, go get feedback on it, and so forth.<\/p>\n<p class=\"translation-block\">Yeah, then finally, of course, external relationships \u2013 be that with investors or analysts or other CEOs or we\u2019ll also stop there. Oh, and partners, yeah. That\u2019s a big one.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. You\u2019re mentioned that strategy became much more tangible now. What does that mean?<\/p>\n<p class=\"translation-block\">Mikita: It\u2019s like I actually devote a lot of time to it, and I do it. Yeah. That\u2019s what it means.<\/p>\n<p class=\"translation-block\">Jeroen: Okay. You do strategy.<\/p>\n<p class=\"translation-block\">Mikita: Yeah.<\/p>\n<p class=\"translation-block\">Jeroen: Okay.<\/p>\n<p class=\"translation-block\">Mikita: It\u2019s like basically I would probably build 10 presentations a quarter on all kinds of different topics. There\u2019s a master presentation for the company\u2019s existence. Then it changes over time a little bit, gets tweaked, and it needs to be messaged, and blah, blah, blah. Then out of it, there is a yearly plan, and that gets tweaked, and that gets messaged. Then, there\u2019s a quarterly plan, and that gets tweaked, and that gets messaged. So on, so forth.<\/p>\n<p class=\"translation-block\">Jeroen: With all these things, what is it exactly that keeps you going? What is it that gives you energy?<\/p>\n<p class=\"translation-block\">Mikita: What gives me energy?<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. You\u2019re doing all these things for years now. How do you keep going?<\/p>\n<p class=\"translation-block\">Mikita: I don\u2019t know, actually.<\/p>\n<p class=\"translation-block\">Jeroen: Okay.<\/p>\n<p class=\"translation-block\">Mikita: I don\u2019t know. I wouldn\u2019t be able to answer precisely what gives me energy. I think I\u2019m a normal human being, so winning definitely helps to release the right hormones, and keep me excited, and motivated towards inventing something, coming up with some kind of ideas. Or I really like finishing projects, however they come out, before that successful or unsuccessful. I just like getting things done. Interacting with people, that also makes you a lot happier. Yeah. Those things help you move forward, and of course, my family is a huge support.<\/p>\n<p class=\"translation-block\">Jeroen: You have a wife and kids?<\/p>\n<p class=\"translation-block\">Mikita: Yeah, I got a wife and two kids.<\/p>\n<p class=\"translation-block\">Jeroen: How do you keep it all balanced? Do you work a lot at home or mostly go to the office? What kind of hours do you do?<\/p>\n<p class=\"translation-block\">Mikita: I mostly go to the office. I don\u2019t really have a set schedule, but if I\u2019m not working before nine, then I don\u2019t know, something is going on. I don\u2019t really have a set schedule. Sometimes I take a flight in the middle of the week or try to work outside of the office just to basically reset my brain.<\/p>\n<p class=\"translation-block\">My job is not about putting a lot of hours in. It\u2019s not how I believe I can be effective. My job is about making the right decisions, and that requires a clear mind that\u2019s not triggered by anxiety or that\u2019s not tired or fearing or whatever negative emotion that we might have because of that.<\/p>\n<p class=\"translation-block\">Jeroen: How do you keep your mind clear?<\/p>\n<p class=\"translation-block\">Mikita: Oh, there\u2019s a ton of stuff I do. Ta, ta, ta, ta, I meditate. I like to do morning runs. I surf. Surfing is amazing, and surfing in California, where I am, means surfing in the cold water. There is something about the cold water \u2013 be that cold showers or surfing on the West Coast in Central California, it refreshes you. It recharges you, and gives you that calm. Surfing gives me calm. What else?<\/p>\n<p class=\"translation-block\">Jeroen: Quite a, how can I say?<\/p>\n<p class=\"translation-block\">Mikita: Workout.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah, it\u2019s quite a big workout.<\/p>\n<p class=\"translation-block\">Mikita: It is a workout.<\/p>\n<p class=\"translation-block\">Jeroen: I think surfing is cold in most places, at least as far as I know. Like if we go surfing in Spain or so, it\u2019s pretty cold. If you go to, I think Bali, perhaps could be warm. I don\u2019t know.<\/p>\n<p class=\"translation-block\">Mikita: Yeah, dude, I lived in Hawaii, and there it\u2019s beautiful.<\/p>\n<p class=\"translation-block\">Jeroen: Warm?<\/p>\n<p class=\"translation-block\">Mikita: It\u2019s so warm.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah.<\/p>\n<p class=\"translation-block\">Mikita: It\u2019s really nice.<\/p>\n<p class=\"translation-block\">Jeroen: Is that where you mostly like to spend your time when you\u2019re not working? Family and sports or surfing?<\/p>\n<p class=\"translation-block\">Mikita: Yeah. Family and sports. Honestly, if I can live in the forest for my vacation, for like a month, I would totally do that with my family, and surfboard or something. Something like that. I\u2019d be really happy.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. That\u2019s also what you do, if you wouldn\u2019t work on PandaDoc, would it be that or would it be having another company?<\/p>\n<p class=\"translation-block\">Mikita: I don\u2019t know. I really don\u2019t know. Honestly, I thought about it, but I don\u2019t know if I get bored, like if I will get bored really fast, but I\u2019ll be sure to try. I mean, it\u2019s just kind of like seeing the difference because the pace of life in Silicon Valley and the pace of a startup is very high. It\u2019s intense, right? Yeah, sometimes you get to really wanting a break or a little bit of time to relax. The past five days, totally served that purpose. It was enough. Yeah, I don\u2019t know if I can do a lot more than five days.<\/p>\n<p class=\"translation-block\">Jeroen: Do you read books?<\/p>\n<p class=\"translation-block\">Mikita: I do, but I listen a lot more. I listen a lot more books these days.<\/p>\n<p class=\"translation-block\">Jeroen: What\u2019s the latest good book you\u2019ve listened to and why did you choose to listen to it?<\/p>\n<p class=\"translation-block\">Mikita: The latest one I\u2019ve listened is called Quiet Leadership. It\u2019s a good book, and it\u2019s about management, but based on the theory of management based on neuroscience. That was a really interesting book.<\/p>\n<p class=\"translation-block\">Then prior to that, I listened to Crucial Conversations by Kerry Patterson, very good book, extremely useful to executives. Actually, it\u2019s extremely recommended for anyone as it is on how to have uncomfortable conversations that are hugely important to have.<\/p>\n<p class=\"translation-block\">Prior to that, I read a book about the CIA. Doesn\u2019t matter what it\u2019s called. Then prior to that, Five Dysfunctions of a Team, amazing book. I recommend it to everyone. Yeah, that\u2019s the kind of stuff that I\u2019ve listened to recently.<\/p>\n<p class=\"translation-block\">Jeroen: Final question, if you were to start over with PandaDoc, what would you have done differently?<\/p>\n<p class=\"translation-block\">Mikita: Oh man, a ton of things. I\u2019ve done so many things wrong. I think the biggest thing I would change is that I would focus on people more. That\u2019s definitely the case. I\u2019m not necessarily the most, oh, it\u2019s going to be hard, it\u2019s a terrible thing to admit, but I\u2019m very analytical. I\u2019m not super empathetic.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah, more task-oriented, less people-oriented.<\/p>\n<p class=\"translation-block\">Mikita: Exactly. And that is something that I would change, the proportion of that. I would change that.<\/p>\n<p class=\"translation-block\">Jeroen: Yeah. Cool, well, that\u2019s all I have for today, Mikita. Thank you for being on Founder Coffee.<\/p>\n<p class=\"translation-block\">Mikita: My pleasure!<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">Enjoyed it? <u><a href=\"https:\/\/blog.salesflare.com\/founder-coffee\">Read Founder Coffee interviews with other founders.<\/a><\/u> \u2615<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p><em class=\"translation-block\">We hope you liked this episode.<\/em><\/p>\n<p><em>If you did,<\/em> <em class=\"translation-block\"><strong><u><a href=\"https:\/\/itunes.apple.com\/be\/podcast\/founder-coffee\/id1361209224\">review us on iTunes<\/a><\/u><\/strong>!<\/em><\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p><em class=\"translation-block\">For more hot stuff on startups, growth and sales<\/em><\/p>\n<p>\ud83d\udc49 <strong class=\"translation-block\"><em><u><a href=\"https:\/\/salesflare.typeform.com\/to\/Pi0dBQ\">subscribe here<\/a><\/u><\/em><\/strong><\/p>\n<p>\ud83d\udc49 <strong><em>follow @salesflare on<\/em><\/strong> <strong><em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em><\/strong> <strong><em>or<\/em><\/strong> <strong class=\"translation-block\"><em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jeroen habla con Mikita, CEO de PandaDoc, una de las principales soluciones de propuestas y presupuestos para comerciales. 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