{"id":56129,"date":"2018-09-06T09:38:28","date_gmt":"2018-09-06T07:38:28","guid":{"rendered":"https:\/\/blog.salesflare.com\/ultimate-seo-checklist-startup"},"modified":"2026-01-07T09:47:38","modified_gmt":"2026-01-07T08:47:38","slug":"ultimate-seo-checklist-startup","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/es\/ultimate-seo-checklist-startup","title":{"rendered":"La lista de comprobaci\u00f3n SEO definitiva para el sitio web de tu startup"},"content":{"rendered":"

The Ultimate SEO Checklist for Your Startup Website<\/h1>\n

By Aljaz Fajmut, CEO of Nightwatch<\/em><\/p>\n

Launching a small business is a lot different in 2018 than what it was in 1998. There are so many more bases to cover, and the biggest one is SEO.<\/p>\n

SEO makes your startup\u2019s website more visible on Google, and it also improves its usability. The end game is that more people find you, and more people stick around to use your products.<\/p>\n

However, we get it\u200a\u2014\u200aSEO is hard<\/em>. That\u2019s why you focus on creating great products and services, while we deliver you the ultimate SEO checklist for your website to make your life so much easier on this front.<\/p>\n

Let\u2019s take a look at what you need to check off!<\/p>\n

1. Setup a Google Analytics account for SEO<\/h3>\n

All your initial SEO efforts will be in vain if you don\u2019t monitor them. To keep on top of your SEO strategy<\/a> so that you can see what\u2019s working and what isn\u2019t, setup a Google Analytics<\/a> account before doing anything else.<\/p>\n

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It\u2019s also good practice to sign up for an SEO tool that integrates with Google Analytics, such as Nightwatch<\/a>, to enhance your SEO efforts.<\/p>\n

2. Perform keyword\u00a0research<\/h3>\n

Keywords are one of the fundamentals of SEO. If you\u2019ve built a great website but haven\u2019t yet made a list of keywords so that your drive the right traffic, now is the time to do that.<\/p>\n

The best thing to do is to first compile a list of topics you want to write about, and then compile a list of possible keywords. Run them through a keyword research tool<\/a> (Google Keyword Planner<\/a> is totally free), and check the search volume.<\/p>\n

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Ideally, you want to target keywords that have a healthy search volume but one that isn\u2019t too competitive. 10,000\u2013100,000 searches per month is a good ballpark to be looking at.<\/p>\n

Once you\u2019ve got your list of keywords, start adding them to your URLs, your title tags, your meta tags\u200a\u2014\u200aand your content.<\/p>\n

A thing to note about keyword research<\/a> is that it\u2019s an ongoing process. The nature of your audiences queries will change, and as such you need to keep monitoring things to keep up.<\/p>\n

Not just this, but as your business grows and your products and services change, so will your keyword strategy. Additionally, consider using Google scraping<\/a> techniques to gather relevant keyword data from search engine results pages<\/a>.<\/p>\n

3. Create an XML\u00a0sitemap<\/h3>\n

Anyone who runs a website should create an XML sitemap<\/a>, as it will help Google to better understand your sites structure. In turn, it will then find it easier to locate any pages that you want to be indexed.<\/p>\n

4. Create a content marketing strategy<\/h3>\n

Content is an important ranking factor on Google. The more fresh content you produce, the more your page will be indexed.<\/p>\n

Google also gives precedence to high-value content, which is content that answers customer queries with in-depth blog posts. To find out what questions are being asked in your niche, use a tool like Answer the Public<\/a> that will also help you come up with ideas for new content or hire a content marketing agency<\/a> to help you with the strategy!<\/p>\n

\"SEO<\/figure>\n

As well as focusing on value, remember to add relevant keywords to your content so that the right people find it. Good SEO practice is to add a main keyword to your first sentence, before including it in 2\u20133 sub-headers, as well as 3\u20134 more times throughout the text.<\/p>\n

When adding keywords to your content, make sure the inclusion of a keyword doesn\u2019t look forced. It has to look like a natural part of the text.<\/p>\n

5. Test site\u00a0speed<\/h3>\n

Site speed is all about usability. If your website takes too long to load, site visitors will <\/em>bail, with Neil Patel finding<\/a> that 40% of us exit a website if it\u2019s still not up and running after 3 seconds.<\/p>\n

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And when impatient site visitors bail too fast, your bounce rate goes up\u200a\u2014\u200aand that can harm your position in the SERPs.<\/p>\n

Run your website through a site speed checker, like this free one from Google<\/a>. Test it out on both mobile and desktop. If your site is taking too long to load, possible reasons why include:<\/p>\n