{"id":55767,"date":"2018-03-26T08:06:58","date_gmt":"2018-03-26T08:06:58","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55767"},"modified":"2024-12-18T16:57:42","modified_gmt":"2024-12-18T15:57:42","slug":"the-keys-to-trello-incredible-growth-e7229c3fe2b9","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/es\/las-claves-del-increible-crecimiento-de-trello-e7229c3fe2b9","title":{"rendered":"Las claves del incre\u00edble crecimiento de Trello"},"content":{"rendered":"<article class=\"h-entry\">\n<header><\/header>\n<h1 class=\"p-name\">Las claves del incre\u00edble crecimiento de Trello<\/h1>\n<section class=\"e-content\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"6f0a\" class=\"graf graf--h3 graf--leading graf--title\"><\/h3>\n<h2 id=\"46a7\" class=\"graf graf--h4 graf-after--h3 graf--subtitle\">Productos ic\u00f3nicos episodio 001<\/h2>\n<p id=\"b3d2\" class=\"graf graf--p graf-after--h4 translation-block\">En esta serie sobre productos ic\u00f3nicos, investigaremos por qu\u00e9 y c\u00f3mo productos famosos alcanzaron la fama. \ud83d\udd2d<\/p>\n<p id=\"4804\" class=\"graf graf--p graf-after--p translation-block\">En el primer episodio, analizaremos un producto muy especial: Trello.<\/p>\n<figure id=\"92b8\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px;max-height: 215px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/0*WLhQvQINsjoZ6KIy.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"6a40\" class=\"graf graf--p graf-after--figure translation-block\">Trello tiene una base de usuarios masiva de unos 25 millones de usuarios, que adquirieron con muy poco marketing y casi cero publicidad. Una locura, \u00bfverdad? \ud83d\ude35<\/p>\n<p id=\"2204\" class=\"graf graf--p graf-after--p translation-block\">\u00bfTe preguntas c\u00f3mo lo hicieron?<\/p>\n<p id=\"d634\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Simplemente establecieron una gran visi\u00f3n y fueron a por ella. Como un jefe. \ud83d\udcaa<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"9afc\" class=\"graf graf--h3 graf--leading\">La visi\u00f3n de Trello: crear un producto para 100 millones de usuarios<\/h3>\n<p id=\"5f52\" class=\"graf graf--p graf-after--h3 translation-block\">Desde el principio, el equipo de Trello so\u00f1\u00f3 con un producto que pudieran utilizar 100 millones de personas.<\/p>\n<figure id=\"4b42\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 213px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*s7knuvCL1gICptUWBkl_uw.gif\"><\/p>\n<\/div><figcaption class=\"imageCaption translation-block\">Eso es 1 mill\u00f3n x 100. \u26a1<\/figcaption><\/figure>\n<p id=\"e071\" class=\"graf graf--p graf-after--figure translation-block\">Mientras se fijaban ese gran y audaz objetivo, se dieron cuenta de que no hay ning\u00fan producto por el que 100 millones de personas vayan a pagar... as\u00ed que optaron por un modelo freemium.<\/p>\n<p id=\"9ced\" class=\"graf graf--p graf-after--p translation-block\">Su opini\u00f3n: si s\u00f3lo 1% de los 100 millones de personas les pagan $100 al a\u00f1o, siguen teniendo un negocio de $100 millones. El otro 99% de la base de usuarios impulsa la comercializaci\u00f3n de la aplicaci\u00f3n a nuevas personas.<\/p>\n<p id=\"ec8e\" class=\"graf graf--p graf-after--p translation-block\">Te oigo pensar: \u00bfpara qu\u00e9 les pagar\u00eda este 1%, si todos los dem\u00e1s usan Trello gratis? \ud83d\ude0f<\/p>\n<p id=\"5396\" class=\"graf graf--p graf-after--p translation-block\">Bueno, con el tiempo, Trello introdujo diferentes planes inteligentes para aquellos a los que no les importa pagar:<\/p>\n<ul class=\"postList\">\n<li id=\"836b\" class=\"graf graf--li graf-after--p translation-block\">Trello Gold \ud83c\udf96: una suscripci\u00f3n para los s\u00faper fans que quieren pagar por su app favorita, con fondos de tablero personalizados y otras cosas divertidas.<\/li>\n<li id=\"0c07\" class=\"graf graf--li graf-after--li translation-block\">Trello Business Class \ud83d\udc54 &amp; Enterprise \ud83c\udfe2: suscripciones para empresas m\u00e1s grandes a las que no les importa pagar por las funciones empresariales.<\/li>\n<\/ul>\n<p id=\"a3df\" class=\"graf graf--p graf-after--li translation-block\">Genial, eso deber\u00eda funcionar \ud83d\ude0e<\/p>\n<p id=\"eeef\" class=\"graf graf--p graf-after--p translation-block\">Ahora solo falta que esos 100 millones de personas se sumen. \ud83d\ude05<\/p>\n<p id=\"b27f\" class=\"graf graf--p graf-after--p translation-block\">Para conseguirlo, Trello decidi\u00f3 centrarse en tres aspectos clave:<\/p>\n<ol class=\"postList\">\n<li id=\"9394\" class=\"graf graf--li graf-after--p translation-block\">Se propusieron hacer su aplicaci\u00f3n <strong class=\"markup--strong markup--li-strong\">superf\u00e1cil<\/strong> para empezar a usarla y seguir haci\u00e9ndolo.<\/li>\n<li id=\"50e5\" class=\"graf graf--li graf-after--li translation-block\">Hicieron una <strong class=\"markup--strong markup--li-strong\">soluci\u00f3n horizontal<\/strong> para todos los humanos, no centrada en ning\u00fan grupo o aplicaci\u00f3n en particular.<\/li>\n<li id=\"7ccf\" class=\"graf graf--li graf-after--li translation-block\">Hicieron del <strong class=\"markup--strong markup--li-strong\">mundo<\/strong> su mercado, en lugar de s\u00f3lo Estados Unidos. Trello ya est\u00e1 disponible en m\u00e1s de 20 idiomas. \ud83c\udf0d<\/li>\n<\/ol>\n<p id=\"a4e1\" class=\"graf graf--p graf-after--li graf--trailing translation-block\">Vamos a ver c\u00f3mo funciona eso. \ud83d\udc47<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"5191\" class=\"graf graf--h3 graf--leading\">Trello hace que planificar sea f\u00e1cil y divertido<\/h3>\n<p id=\"d670\" class=\"graf graf--p graf-after--h3 translation-block\">Trello est\u00e1 hecho para las personas. \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66<\/p>\n<p id=\"1fc4\" class=\"graf graf--p graf-after--p translation-block\">Conceptos reconocibles y curva de aprendizaje cero.<\/p>\n<p id=\"02cc\" class=\"graf graf--p graf-after--p translation-block\">El software est\u00e1 hecho a juego con una met\u00e1fora que todo el mundo entiende: post-its o tarjetas en tableros. Es como pegar post-its en la nevera o en la pared de la oficina.<\/p>\n<figure id=\"dae8\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px;max-height: 270px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*jEapDAW4KBaTsoRmOu8rBg.gif\"><\/p>\n<\/div><figcaption class=\"imageCaption translation-block\">... o a la cara. \ud83d\ude02<\/figcaption><\/figure>\n<p id=\"b97e\" class=\"graf graf--p graf-after--figure translation-block\">Para evitar la complejidad y cualquier curva de aprendizaje, la aplicaci\u00f3n evita deliberadamente los conceptos abstractos. Nada de rompecabezas.<\/p>\n<p id=\"3e27\" class=\"graf graf--p graf-after--p translation-block\">Las tarjetas tienen un t\u00edtulo en el anverso. Tambi\u00e9n puedes pegarles unas pegatinas de colores para etiquetar y clasificar. \ud83c\udff7 En el reverso puedes llevar una lista de control, iniciar una conversaci\u00f3n escribiendo comentarios,...<\/p>\n<p id=\"b8a5\" class=\"graf graf--p graf-after--p translation-block\">Inmediatamente se puede obtener c\u00f3mo funciona la aplicaci\u00f3n. \ud83d\udc47<\/p>\n<figure id=\"ab1b\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 700px;max-height: 702px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*aJwRPPl4dAC1EWrq3GKjYA.png\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"d87e\" class=\"graf graf--p graf-after--figure translation-block\">Muchas aplicaciones de la competencia permiten crear listas de listas. Las listas son bonitas, pero no son visuales y definitivamente no son divertidas. \ud83d\ude1c<\/p>\n<p id=\"16bf\" class=\"graf graf--p graf-after--p translation-block\">En cambio, Trello te permite crear columnas de tarjetas, lo que hace que organizar tus cosas sea mucho m\u00e1s tangible.<\/p>\n<p id=\"7795\" class=\"graf graf--p graf-after--p translation-block\">Trello realmente toma una experiencia que no es super emocionante - la planificaci\u00f3n - y lo hace divertido. \ud83d\udd7a<\/p>\n<p id=\"7ef6\" class=\"graf graf--p graf-after--p translation-block\">El equipo entiende que las caracter\u00edsticas de una aplicaci\u00f3n pueden copiarse, pero no las emociones y sentimientos que la rodean.<\/p>\n<p id=\"39e5\" class=\"graf graf--p graf-after--p translation-block\">El color de Trello, el perro husky, la naturaleza t\u00e1ctil de arrastrar las tarjetas... son aspectos en los que Trello ha invertido una cantidad desmesurada de tiempo para optimizarlos.<\/p>\n<p id=\"6114\" class=\"graf graf--p graf-after--p translation-block\">Ahora bien, lo f\u00e1cil y divertido est\u00e1 bien, pero \u00bfy si buscas algo un poco m\u00e1s avanzado y espec\u00edfico?<\/p>\n<p id=\"235f\" class=\"graf graf--p graf-after--p translation-block\">Para solucionarlo, el equipo de Trello decidi\u00f3 ofrecer potenciadores como <a href=\"https:\/\/www.timecamp.com\/integrations\/trello-time-tracking\/\">seguimiento del tiempo<\/a>. \u26a1 Se trata de funciones avanzadas que puedes activar y desactivar de forma selectiva.<\/p>\n<p id=\"58a8\" class=\"graf graf--p graf-after--p translation-block\">Mira todas estas posibilidades. \ud83d\ude0d<\/p>\n<\/div>\n<div class=\"section-inner sectionLayout--outsetColumn\">\n<figure id=\"d976\" class=\"graf graf--figure graf--layoutOutsetCenter graf-after--p graf--trailing\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 1000px;max-height: 497px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1000\/1*kzhMAs6qDx-Dh3rtLR3Wgg.png\"><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"437a\" class=\"graf graf--h3 graf--leading\">Trello est\u00e1 pensado para todos<\/h3>\n<p id=\"2b2c\" class=\"graf graf--p graf-after--h3 translation-block\">Si quieres crear una herramienta que puedan utilizar 100 millones de personas, no puedes crearla s\u00f3lo para desarrolladores, comerciales o reclutadores.<\/p>\n<p id=\"752c\" class=\"graf graf--p graf-after--p translation-block\">Hay que construir una herramienta para humanos. \ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66<\/p>\n<p id=\"1803\" class=\"graf graf--p graf-after--p translation-block\">Trello da estructura a cualquier proceso en el que est\u00e9s trabajando.<\/p>\n<p id=\"aa9c\" class=\"graf graf--p graf-after--p translation-block\">Es agn\u00f3stica en cuanto a estructura de datos y contenido, como una cuadr\u00edcula en Excel, un documento en Word o diapositivas en PowerPoint.<\/p>\n<p id=\"1f16\" class=\"graf graf--p graf-after--p translation-block\">Todas estas aplicaciones responden a un concepto de la vida real que deja mucho espacio para el uso creativo.<\/p>\n<p id=\"00d6\" class=\"graf graf--p graf-after--p translation-block\">Las tarjetas en Trello son post-its flexibles. No son s\u00f3lo tareas. Son lo que t\u00fa quieras que sean. Puedes dar rienda suelta a tu imaginaci\u00f3n.<\/p>\n<\/div>\n<div class=\"section-inner sectionLayout--outsetColumn\">\n<figure id=\"281d\" class=\"graf graf--figure graf--layoutOutsetCenter graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 1000px;max-height: 496px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1000\/1*8sfGTXycULyd3isYXzAcEA.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\">Incluso pueden ser restaurantes: <a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/trello.com\/b\/7fZxXlxt\/chicago-restaurants\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/trello.com\/b\/7fZxXlxt\/chicago-restaurants<\/a><\/figcaption><\/figure>\n<\/div>\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"05b2\" class=\"graf graf--p graf-after--figure translation-block\">En alg\u00fan momento, cuando entrabas en Trello, las columnas ten\u00edan nombres de columna preestablecidos: 'por hacer', 'haciendo' y 'hecho'. Parece algo l\u00f3gico, \u00bfverdad? \ud83d\ude0a.<\/p>\n<p id=\"33b3\" class=\"graf graf--p graf-after--p translation-block\">Sin embargo, esto implicaba que Trello era una lista de cosas por hacer. Esto limitaba el potencial de Trello. Por lo tanto, el equipo decidi\u00f3 eliminar de nuevo estos nombres de columna.<\/p>\n<p id=\"bff8\" class=\"graf graf--p graf-after--p translation-block\">Adem\u00e1s, los primeros usuarios de Trello eran principalmente desarrolladores. El equipo tuvo que ignorar muchas peticiones de funciones que pretend\u00edan facilitar el proceso de desarrollo.<\/p>\n<p id=\"6ab1\" class=\"graf graf--p graf-after--p translation-block\">El equipo de Trello decide conscientemente no centrarse en solicitudes de caracter\u00edsticas individuales. En su lugar, esperan a ver tendencias en las solicitudes, buscan el flujo de trabajo que hay detr\u00e1s de las solicitudes, identifican el punto de dolor en ese flujo de trabajo y se proponen resolverlo de forma gen\u00e9rica. \u2699<\/p>\n<p id=\"ebb0\" class=\"graf graf--p graf-after--p translation-block\">Sin embargo, en alg\u00fan momento cometieron un error. Pusieron un tabl\u00f3n donde la gente pod\u00eda votar sobre las caracter\u00edsticas. De nuevo, parece algo l\u00f3gico...<\/p>\n<p id=\"9a09\" class=\"graf graf--p graf-after--p translation-block\">Sin embargo, cre\u00f3 una tensi\u00f3n innecesaria entre Trello y sus usuarios, ya que el hecho de que una caracter\u00edstica tuviera muchos votos no significaba necesariamente que estas caracter\u00edsticas estuvieran alineadas con la visi\u00f3n de Trello. \ud83d\udc40<\/p>\n<p id=\"f1fa\" class=\"graf graf--p graf-after--p translation-block\">El equipo de Trello no considera a los usuarios buenos dise\u00f1adores de productos que deban idear nuevas funciones por s\u00ed mismos. En su lugar, optan por escuchar realmente a sus usuarios y hacerles preguntas para averiguar c\u00f3mo pueden resolver sus problemas de la mejor manera. Como un m\u00e9dico que hace un diagn\u00f3stico.<\/p>\n<figure id=\"66a5\" class=\"graf graf--figure graf-after--p graf--trailing\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px;max-height: 270px\"><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<p class=\"translation-block\"><img class=\"size-full wp-image-58376 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/03\/heres-the-doctor-now.gif\" alt=\"aqu\u00ed est\u00e1 el m\u00e9dico ahora\" width=\"480\" height=\"270\"><\/p>\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"4c79\" class=\"graf graf--h3 graf--leading\">Trello crece gracias a la colaboraci\u00f3n<\/h3>\n<p id=\"6205\" class=\"graf graf--p graf-after--h3 translation-block\">Lo bueno de un producto naturalmente colaborativo es que engendra el boca a boca. \ud83d\udce3<\/p>\n<p id=\"ef7a\" class=\"graf graf--p graf-after--p translation-block\">Trello atrajo algunas miradas desde el principio, ya que fue fundada por los fundadores de StackOverflow y FogBugz. Luego recibieron un empuj\u00f3n de un art\u00edculo temprano de Life Hacker, fueron presentados en TechCrunch Disrupt, ... pero, a partir de ah\u00ed, la mayor parte del crecimiento ha sido org\u00e1nico. Nunca han hecho publicidad real.<\/p>\n<p id=\"3768\" class=\"graf graf--p graf-after--p translation-block\">Para maximizar el boca a boca en torno a Trello, algunas cosas son clave:<\/p>\n<ul class=\"postList\">\n<li id=\"7f06\" class=\"graf graf--li graf-after--p translation-block\">La gente puede a\u00f1adir amigos y compa\u00f1eros de trabajo a sus tablones<\/li>\n<li id=\"c07e\" class=\"graf graf--li graf-after--li translation-block\">Trello regala un mes de Trello Gold a quienes a\u00f1adan a otras personas<\/li>\n<li id=\"a995\" class=\"graf graf--li graf-after--li translation-block\">Se centran en crear un producto que la gente adore y recomiende<\/li>\n<\/ul>\n<p id=\"c96d\" class=\"graf graf--p graf-after--li translation-block\">Hacen que la gente inscriba a otras personas. \u00danete al movimiento Trello. \u270a<\/p>\n<figure id=\"d49b\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58702\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/03\/chanting-one-of-us-3.gif\" alt=\"Los chicos de El lobo de Wall Street coreando: '\u00a1Uno de los nuestros!'\" width=\"398\" height=\"240\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Cuando la gente consigue que otros prueben Trello, el siguiente paso es convertir ese boca a boca en un crecimiento de usuarios activos. \ud83d\udcc8 Conseguir que la gente realmente use Trello a trav\u00e9s de una experiencia de incorporaci\u00f3n fluida.<\/p>\n<p id=\"df2f\" class=\"graf graf--p graf-after--p translation-block\">Incorporar a personas que se unen a un tabl\u00f3n de Trello existente resulta relativamente f\u00e1cil. Entran en un lugar que ya est\u00e1 activo. Para los dem\u00e1s, el \"s\u00edndrome del tablero vac\u00edo\" es un verdadero problema.<\/p>\n<figure id=\"4ffa\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58690\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/03\/john-travolta-3.gif\" alt=\"john travolta searching trello\" width=\"560\" height=\"277\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Por ello, Trello se centra en escribir mucho contenido para inspirar a los nuevos usuarios. Tambi\u00e9n crean tableros de ejemplo que muestran las infinitas posibilidades de la aplicaci\u00f3n.<\/p>\n<\/div>\n<div class=\"section-inner sectionLayout--outsetColumn\">\n<figure id=\"16e3\" class=\"graf graf--figure graf--layoutOutsetCenter graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 1000px;max-height: 497px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1000\/1*okObbEHlB98KEA09cjNSFQ.png\"><\/p>\n<\/div><figcaption class=\"imageCaption\">M\u00e1s informaci\u00f3n <a class=\"markup--anchor markup--figure-anchor translation-block\" href=\"https:\/\/trello.com\/inspiration\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/trello.com\/inspiration<\/a><\/figcaption><\/figure>\n<\/div>\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"d4d8\" class=\"graf graf--p graf-after--figure translation-block\">Ten en cuenta que, para Trello, los tableros de muestra no son plantillas. Sirven de inspiraci\u00f3n, no como punto de partida.<\/p>\n<p id=\"6d76\" class=\"graf graf--p graf-after--p translation-block\">Las plantillas no tienen mucho sentido en el caso de Trello, ya que la gente s\u00f3lo necesita nombrar algunas columnas para empezar. Cambiar un tablero de muestra suele requerir m\u00e1s trabajo que crear un tablero nuevo.<\/p>\n<p id=\"8006\" class=\"graf graf--p graf-after--p translation-block\">Para ayudar a la gente a seguir utilizando el software, y a utilizarlo en equipo, Trello dio mucha importancia desde el principio a la creaci\u00f3n de un s\u00f3lido sistema de notificaciones, para que puedas estar f\u00e1cilmente al d\u00eda de lo que hacen los dem\u00e1s. Mover tarjetas, escribir comentarios, ...<\/p>\n<p id=\"0443\" class=\"graf graf--p graf-after--p translation-block\">Cuando se utiliza en equipo, <a href=\"https:\/\/productive.io\/blog\/trello-vs-wrike-vs-productive\/\">Trello<\/a> es tanto una herramienta de comunicaci\u00f3n como de planificaci\u00f3n.<\/p>\n<p id=\"b546\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Esto no s\u00f3lo hace que la gente invite a otros. Tambi\u00e9n mantiene a la gente activa en Trello.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"31d8\" class=\"graf graf--h3 graf--leading\">Trello camina hacia la grandeza<\/h3>\n<p id=\"84c8\" class=\"graf graf--p graf-after--h3 translation-block\">El equipo de Trello no pierde de vista su visi\u00f3n a largo plazo y emprende el viaje paso a paso. \ud83d\udc63<\/p>\n<p id=\"d805\" class=\"graf graf--p graf-after--p translation-block\">No salieron a buscar financiaci\u00f3n en cuanto pudieron conseguir el dinero. Solo a\u00f1os despu\u00e9s de que los primeros inversores ofrecieran dinero a Trello, cuando estaban preparados para asumir el reto de crecer de forma r\u00e1pida y constante, los fundadores consiguieron una serie A. \ud83d\udcb0<\/p>\n<p id=\"a0b8\" class=\"graf graf--p graf-after--p translation-block\">Aunque antes mencion\u00e9 que Trello internacionaliz\u00f3 su producto y su marketing y lo hizo disponible en m\u00e1s de 20 idiomas, no lo hicieron desde el principio.<\/p>\n<p id=\"64e6\" class=\"graf graf--p graf-after--p translation-block\">Es cierto, simplemente <a href=\"https:\/\/localazy.com\/blog\/mythbusters-our-product-has-been-localized-so-the-job-is-finished\">traducir una aplicaci\u00f3n no es mucho trabajo<\/a>. Pero a\u00f1ade complejidad y ralentiza la organizaci\u00f3n por el camino.<\/p>\n<p id=\"2f1b\" class=\"graf graf--p graf-after--p translation-block\">Por ello, s\u00f3lo se centraron en <a href=\"https:\/\/centus.com\/localization\/solutions\/app-localization\">localizaci\u00f3n<\/a> en cuanto empez\u00f3 a tener sentido en la trayectoria de crecimiento de la empresa.<\/p>\n<p id=\"2318\" class=\"graf graf--p graf-after--p translation-block\">El equipo de Trello siempre tiene los ojos puestos en el futuro y no se desprende de su visi\u00f3n. \ud83d\udc40<\/p>\n<p id=\"1eec\" class=\"graf graf--p graf-after--p translation-block\">Ahora tienen entre 20 y 25 millones de usuarios, y entre 1 y 2 millones utilizan la aplicaci\u00f3n a diario. Eso significa que consideran que ya han recorrido el 20-25% del camino hacia los 100 millones. \ud83d\ude0f<\/p>\n<figure id=\"1553\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58354 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/03\/sherlock-holmes-1.gif\" alt=\"sherlock holmes\" width=\"627\" height=\"251\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">O como dijo Michael Pryor, CEO de Trello, <a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/businessofsoftware.org\/2017\/01\/almost-messsed-trello-michael-pryor-trello-paul-kenny-ocean-learning-bos-usa-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">en una entrevista<\/a> el a\u00f1o pasado:<\/p>\n<blockquote id=\"c558\" class=\"graf graf--blockquote graf-after--p\"><p class=\"translation-block\">A\u00fan nos queda mucho camino por recorrer.<br>\nSe lo digo a la gente cuando se une a nuestra empresa: nuestra misi\u00f3n es Marte. Ahora mismo estamos pasando por la Luna, pero es un largo camino. Son como 4 d\u00edas para llegar a la Luna y 4 meses para llegar a Marte.<br>\nNo estamos sentados en la plataforma de lanzamiento, estamos despegando. Hay un mont\u00f3n de riesgo que se ha eliminado, pero hay tantas cosas y fruta colgando bajo que tenemos que ir despu\u00e9s.<\/p><\/blockquote>\n<p id=\"164f\" class=\"graf graf--p graf-after--blockquote graf--trailing translation-block\">\u00a1Vamos equipo Trello! Estamos con vosotros. \ud83d\ude80<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"9384\" class=\"graf graf--p graf--leading graf--trailing\">\u00bfTe ha gustado? <a class=\"markup--anchor markup--p-anchor translation-block\" href=\"https:\/\/blog.salesflare.com\/es\/iconic-products\" target=\"_blank\" rel=\"noopener noreferrer\">Siga leyendo sobre otros productos ic\u00f3nicos.<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\/es\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prueba el CRM de Salesflare\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em>Esperamos que te haya gustado este post. Si es as\u00ed, \u00a1dif\u00fandelo!<\/em>\n<p>\ud83d\udc49<em> Puede seguir a @salesflare en<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>y<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/be.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<footer>\u00a0<\/footer>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>The keys to Trello\u2019s incredible growth Iconic Products episode\u00a0001 In this Iconic Products series, we\u2019ll investigate why and how famous [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":55775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[76],"tags":[],"wl_entity_type":[122],"class_list":["post-55767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-products","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Trello works towards 100M users - Salesflare Blog<\/title>\n<meta name=\"description\" content=\"How Trello grows from 0 to 100M users. 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