{"id":456,"date":"2017-02-09T00:00:00","date_gmt":"2017-02-08T22:00:00","guid":{"rendered":"http:\/\/doctuug235.235.axc.nl\/blog\/sales-heroes-conversation-starter-f8ef396723be\/"},"modified":"2025-04-10T17:21:26","modified_gmt":"2025-04-10T15:21:26","slug":"sales-heroes-conversation-starter-f8ef396723be","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/es\/sales-heroes-conversation-starter-f8ef396723be","title":{"rendered":"H\u00e9roes de las ventas: Inicio de la conversaci\u00f3n"},"content":{"rendered":"
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H\u00e9roes de las ventas: Inicio de la conversaci\u00f3n<\/h1>\n<\/header>\n
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\"H\u00e9roe<\/div>\n<\/figure>\n

Solo con una copa de vino en la mano y sin nadie con quien hablar. Ese soy yo en casi todas las conferencias a las que asisto. Voy all\u00ed con el objetivo concreto de conocer a gente interesante, pero en lugar de eso acabo hablando con gente que ya conozco. O me encuentro atrapado con el alma torpe que tengo al lado, que probablemente no sea el valioso contacto comercial o la preciada pista que estoy buscando. Claro que podr\u00eda prepararme mejor. Pero revisar las listas de asistentes, explorar los perfiles de LinkedIn y organizar reuniones lleva d\u00edas. D\u00edas que ni yo ni los dem\u00e1s invitados tenemos.<\/p>\n

Conversation Starter quiere asegurarse de que nunca m\u00e1s tengas que pasar por infiernos como ese. Su plataforma hace que sea muy f\u00e1cil para los asistentes a eventos hablar con personas que quieren<\/em> conocer, sobre temas de los que quieren<\/em> hablar. Nos reunimos con Dries, el h\u00e9roe de ventas de Conversation Starters, para hablar sobre c\u00f3mo llenan su pipeline de ventas y c\u00f3mo utilizan Salesflare para cerrar leads.<\/p>\n

\u00bfDe qu\u00e9 trata Conversation Starter?<\/strong><\/h3>\n

\"Conversation Starter\" fue fundada por Rutger y Niels tras a\u00f1os organizando eventos TEDx en la Universidad de Hasselt. A\u00f1o tras a\u00f1o, se sent\u00edan cada vez m\u00e1s frustrados porque el trabajo en red no sal\u00eda bien. Ten\u00eda que haber una forma mejor.<\/p>\n

Conversation Starter es una plataforma digital en la que los invitados pueden crear un perfil con temas de su inter\u00e9s. Pueden consultar otros perfiles y planificar reuniones con las personas con las que les gustar\u00eda hablar. Esto hace que el networking sea m\u00e1s natural, y los temas de conversaci\u00f3n act\u00faan como eficaces rompehielos\".<\/p>\n

<\/figure>\n

\"No se trata s\u00f3lo de los invitados. Estar all\u00ed solo es tanto la peor pesadilla del organizador como la tuya. Hoy en d\u00eda, la mayor\u00eda de los contenidos est\u00e1n disponibles digitalmente durante y despu\u00e9s de los eventos, por lo que la creaci\u00f3n de redes es cada vez m\u00e1s importante. Con Conversation Starter, los organizadores pueden ofrecer una mejor experiencia de networking. Tambi\u00e9n saben qui\u00e9n se re\u00fane con qui\u00e9n y de qu\u00e9 se habla. Esto les ayuda a alinear los contenidos y crear eventos mejores y m\u00e1s relevantes en el futuro\".<\/p>\n<\/div>\n<\/section>\n

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\u00bfC\u00f3mo realiza las ventas Conversation Starter?<\/strong><\/h3>\n

\"Los mejores contactos los obtenemos del propio Conversation Starter. Las ferias y conferencias suelen estar repletas de otros organizadores de eventos a los que les gusta la herramienta y quieren utilizarla en su propio evento. All\u00ed ocurre lo mismo. Cada evento nos aporta nuevos contactos y valiosos comentarios para seguir mejorando nuestra herramienta\".<\/p>\n

Este efecto domin\u00f3 va m\u00e1s all\u00e1 de los organizadores de eventos. En cuanto la gente disfruta de su primera experiencia con Conversation Starter, quiere seguir utiliz\u00e1ndolo en otros eventos. Nos promocionar\u00e1n entre personas influyentes y se convertir\u00e1n en embajadores activos de nuestra marca.<\/p>\n

En cuanto a la publicidad saliente, buscamos eventos locales de peque\u00f1o y mediano tama\u00f1o e intentamos que nos presenten, utilizando un enfoque personal y campa\u00f1as de goteo. Los organizadores suelen ser bastante f\u00e1ciles de encontrar porque quieren estar disponibles para sus asistentes. Esto tambi\u00e9n significa que reciben mucho spam, lo que dificulta que nos pongamos en contacto con ellos. Hay un mont\u00f3n de creadores de tecnolog\u00eda para eventos y la mayor\u00eda de los organizadores no hacen un seguimiento activo de cu\u00e1les son las mejores soluciones\".<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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\u00bfC\u00f3mo se utiliza Salesflare?<\/h3>\n

\"Est\u00e1bamos usando Close.io pero estamos tan hartos de tener que introducir manualmente todos los datos. Para m\u00ed, tener que mantener todo actualizado uno mismo es la peor parte de un CRM. La gente no sigue haciendo eso, lo que hace que el CRM sea in\u00fatil. Es el mundo al rev\u00e9s.<\/p>\n

En Salesflare, esas cosas no ocurren. Todo est\u00e1 siempre en su sitio para que pueda centrarse en la cualificaci\u00f3n de los clientes potenciales y en hacerlos avanzar por su canal de ventas. Me gusta que puedas ponerte al d\u00eda r\u00e1pidamente sobre una oportunidad. Un clic y ya s\u00e9 todo lo que se ha dicho y hecho hasta el momento. Esto facilita la colaboraci\u00f3n dentro del equipo y permite una rendici\u00f3n de cuentas eficaz.<\/p>\n

Creo que Salesflare hace un gran trabajo escuchando a sus clientes. Se nota que hay una hoja de ruta de productos, pero la ajustan y priorizan en funci\u00f3n de las opiniones de sus clientes. Los nuevos conocimientos son un buen ejemplo. Ahora mismo, estamos ansiosos por el lanzamiento de los campos personalizados. Ser\u00e1 perfecto para hacer un seguimiento de c\u00f3mo nos acercamos a los clientes potenciales y perdemos oportunidades\".<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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\u00bfAlg\u00fan truco o consejo de ventas que quiera compartir?<\/strong><\/h3>\n

\"La cualificaci\u00f3n temprana de contactos<\/a> es una cuesti\u00f3n importante. Perder el tiempo y la energ\u00eda con malos clientes potenciales puede ser perjudicial para su negocio, por lo que querr\u00e1 pasar de un enorme embudo de ventas a uno m\u00e1s peque\u00f1o y cualitativo lo antes posible. Para ello nos basamos en par\u00e1metros como el tama\u00f1o del evento, el p\u00fablico objetivo y los recursos del organizador.<\/p>\n

Creo firmemente en el seguimiento asertivo. En Conversation Starter continuamos con el seguimiento hasta que dicen o s\u00ed<\/em> o d\u00e9jame en paz<\/em>. La mayor\u00eda de los vendedores tienden a sentirse inc\u00f3modos presionando de esta manera, pero funciona. Para el seguimiento, tambi\u00e9n llamamos mucho a los clientes potenciales. La gente tiende a no ignorarte cuando les llamas por tel\u00e9fono.<\/p>\n

En las campa\u00f1as de correo electr\u00f3nico en fr\u00edo, mantenemos el umbral para comprometerse con nosotros lo m\u00e1s bajo posible. Utilizamos Mixmax<\/a> para crear correos electr\u00f3nicos en los que el posible cliente puede hacer clic en s\u00ed<\/em> o no <\/em>en una encuesta para decir si est\u00e1 interesado o no y seleccionar franjas horarias para una llamada r\u00e1pida. Dos clics, eso es todo. Y un clic para que a\u00f1adamos el cliente potencial a Salesflare. Listo\".<\/p>\n

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\"Equipo<\/div>
El Escuadr\u00f3n de Iniciadores de la Conversaci\u00f3n: Rutger, Niels y Dries (LTR)<\/figcaption><\/figure>\n

M\u00e1s informaci\u00f3n en <\/em>Facebook<\/em><\/a>, <\/em>Twitter<\/em><\/a> y <\/em>ConversationStarter.net<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Cada mes presentamos a uno de los clientes de Salesflare para conocer mejor su negocio y su forma de vender.<\/em><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

Solo con una copa de vino en la mano y sin nadie con quien hablar. Ese soy yo en casi todas las conferencias a las que asisto. 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