{"id":62807,"date":"2023-09-06T11:35:07","date_gmt":"2023-09-06T09:35:07","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/social-selling"},"modified":"2023-09-06T11:35:07","modified_gmt":"2023-09-06T09:35:07","slug":"social-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/es\/entity\/social-selling","title":{"rendered":"Venta social"},"content":{"rendered":"<p class=\"translation-block\">La venta social es el proceso de desarrollar relaciones como parte del proceso de ventas. Hoy en d\u00eda, esto suele hacerse a trav\u00e9s de redes sociales como LinkedIn, Twitter, Facebook y Pinterest, pero puede tener lugar tanto en l\u00ednea como fuera de l\u00ednea. Algunos ejemplos de t\u00e9cnicas de venta social son compartir contenidos relevantes, interactuar directamente con compradores y clientes potenciales, la marca personal y la escucha social. La venta social est\u00e1 ganando popularidad en diversos sectores, aunque se utiliza principalmente para la venta B2B (de empresa a empresa) o para compras de consumo muy consideradas (por ejemplo, servicios de asesoramiento financiero, automoci\u00f3n, inmobiliaria). Las empresas C2C (a menudo denominadas empresas de venta directa) llevan utilizando t\u00e9cnicas de venta social (es decir, construcci\u00f3n de relaciones) desde mucho antes de que existiera Internet. Los vendedores B2B y B2C est\u00e1n adoptando ahora muchas de esas t\u00e9cnicas al trasladarlas a las plataformas de los medios sociales. Aunque a veces se confunde la venta social con el marketing social, hay dos diferencias fundamentales. En primer lugar, la venta social se centra en los profesionales de ventas, m\u00e1s que en los de marketing. En segundo lugar, el objetivo de la venta social es cultivar las relaciones uno a uno, en lugar de difundir mensajes de uno a muchos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social selling is the process of developing relationships as part of the sales process. Today this often takes place via [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62807","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social selling | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social selling | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Social selling is the process of developing relationships as part of the sales process. Today this often takes place via [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/entities\/62807\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/01\/sf-opengraph-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/social-selling\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/social-selling\",\"name\":\"Social selling | Salesflare Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"datePublished\":\"2023-09-06T09:35:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/social-selling#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/social-selling\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/entity\\\/social-selling#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Venta social | Salesflare Blog","robots":{"index":"noindex","follow":"follow"},"og_locale":"es_ES","og_type":"article","og_title":"Social selling | Salesflare Blog","og_description":"Social selling is the process of developing relationships as part of the sales process. Today this often takes place via [&hellip;]","og_url":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/entities\/62807","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/01\/sf-opengraph-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@salesflare","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/entity\/social-selling","url":"https:\/\/blog.salesflare.com\/entity\/social-selling","name":"Venta social | Salesflare Blog","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"datePublished":"2023-09-06T09:35:07+00:00","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/entity\/social-selling#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/entity\/social-selling"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/entity\/social-selling#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"Social selling"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Salesflare Blog","description":"Sobre ventas, CRM y generaci\u00f3n de prospectos.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]}]}},"_wl_alt_label":[],"acf":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/entity\/social-selling","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/entities\/62807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/comments?post=62807"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/entities\/62807\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/media?parent=62807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/categories?post=62807"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/es\/wp-json\/wp\/v2\/wl_entity_type?post=62807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}