{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/es\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"

Business-to-business (B2B) son transacciones comerciales entre empresas, como entre un fabricante y un mayorista, o entre un mayorista y un minorista. Los t\u00e9rminos opuestos son business-to-consumer (B2C) y business-to-government (B2G). La marca B2B es un t\u00e9rmino utilizado en marketing. El volumen global de transacciones B2B (Business-to-Business) es mucho mayor que el volumen de transacciones B2C. La raz\u00f3n principal es que en una cadena de suministro t\u00edpica habr\u00e1 muchas transacciones B2B relacionadas con subcomponentes o materias primas, y s\u00f3lo una transacci\u00f3n B2C, concretamente la venta del producto acabado al cliente final. Por ejemplo, un fabricante de autom\u00f3viles realiza varias transacciones B2B, como la compra de neum\u00e1ticos, cristales para parabrisas y mangueras de goma para sus veh\u00edculos. La transacci\u00f3n final, un veh\u00edculo acabado vendido al consumidor, es una \u00fanica transacci\u00f3n (B2C). B2B tambi\u00e9n se utiliza en el contexto de la comunicaci\u00f3n y la colaboraci\u00f3n. Muchas empresas utilizan ahora las redes sociales para conectar con sus consumidores (B2C); sin embargo, ahora utilizan herramientas similares dentro de la empresa para que los empleados puedan conectarse entre s\u00ed. Cuando la comunicaci\u00f3n tiene lugar entre empleados, puede hablarse de comunicaci\u00f3n \"B2B\".<\/p>","protected":false},"excerpt":{"rendered":"

Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"\nB2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]\" \/>\n<meta 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