{"id":62808,"date":"2023-09-06T11:35:13","date_gmt":"2023-09-06T09:35:13","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/solution-selling"},"modified":"2023-09-06T11:35:13","modified_gmt":"2023-09-06T09:35:13","slug":"solution-selling","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/de\/entity\/solution-selling","title":{"rendered":"L\u00f6sung Verkaufen"},"content":{"rendered":"

L\u00f6sungsverkauf ist eine Verkaufsmethode. Anstatt nur ein bestehendes Produkt zu bewerben, konzentriert sich der Verk\u00e4ufer auf das Problem des Kunden und geht es mit seinem Angebot (Produkt und Dienstleistungen) an. Die L\u00f6sung des Problems ist das, was eine \"L\u00f6sung\" ausmacht. Keith M. Eades, Autor von The New Solution Selling, definiert eine L\u00f6sung wie folgt: \"Wie lautet die Definition des Wortes L\u00f6sung? Die typische Antwort lautet: \"Eine Antwort auf ein Problem\". Ich stimme dieser Antwort zu, halte es aber f\u00fcr wichtig, die Definition zu erweitern. Das Problem muss nicht nur vom K\u00e4ufer anerkannt werden, sondern sowohl der K\u00e4ufer als auch der Verk\u00e4ufer m\u00fcssen sich auch auf eine L\u00f6sung einigen. Eine L\u00f6sung ist also eine einvernehmliche Antwort auf ein erkanntes Problem. Dar\u00fcber hinaus muss eine L\u00f6sung auch eine messbare Verbesserung bringen. Mit messbarer Verbesserung meine ich, dass es ein Vorher und ein Nachher geben kann. Jetzt haben wir eine umfassendere Definition einer L\u00f6sung: Es ist eine gemeinsam vereinbarte Antwort auf ein erkanntes Problem, und die Antwort bietet eine messbare Verbesserung.\"<\/p>","protected":false},"excerpt":{"rendered":"

Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer\u2019s pain(s) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62808","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"\nSolution selling | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solution selling | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Solution selling is a sales methodology. 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